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As already pointed out, Blizz doesn't do anything because the community does it for them. It's a real shame, but there's little to no hope things will change.
Blizz does care about the game (they wanna sell add-ons of course) but as long as others do it for free, why would they invest money?
What I think is interesting is that many think that Blizz isn't doing "too bad": I think they do by taking away the ad-revenue. This is what makes it appealing for people to even start leagues/tournaments in the first place. That Blizz just "grabs" 50% even though they do nothing at all is - of course - legal, but I despise such a policy. They should be grateful for gomtv, mlg, ign etc. for making the game succeed. Without them their overall sales (especially when it comes to the add-on) would be WAY lower.
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On August 19 2011 04:13 emythrel wrote:
Pretty much my feeling on it are that SC2 is an esport by its own merit. Blizz doesn't need to pump money in to prize pools because sponsors do that.
LoL basically only has tourneys with prize pools because riot give the money, eventually maybe companies will sponsor it like they do sc2, but for now... without riot putting up the cash it simply wouldn't have any.
But the thing is that other companies are attracting huge amounts of viewers. I dont believe that this is only because they are pumping money into the tournament scene. The LOL tournaments were attracting views BEFORE the large prize pools (look at Dreamhack season 1). Advertisement can go a HUGE way, especially a shiny link at the login screen
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Can somebody please give me a general idea how many viewers a major LoL tournament pulls in?
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On August 19 2011 04:19 dukethegold wrote:
Can somebody please give me an idea how many viewers a major LoL tournament pulls in?
Someone said 90000 were watching the IEM stream today in the Day2 live report thread
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Again, the stream isn't actually embedded in the client, when you click that button it opens your browsed to the own3d.tv LoL IEM page.
The fact remains that LoL has 15 million accounts with 450,000 concurrent players each day worldwide.
Starcraft 2 sold what? 4 million copies, there are only 160,000 people ranked on ladder so far in the NA server.
It's not even close, even if Blizzard embedded their stream it wouldn't make a difference.
edit: to poster above, largest I saw was 103k on the lol own3d.tv iem page, day 3 will be even bigger because its the group of death.
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I can't really add anything, so I'll just bump to show my support.
(I hope I don't get banned)  )
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On August 19 2011 04:19 dukethegold wrote:
Can somebody please give me a general idea how many viewers a major LoL tournament pulls in?
The last dreamhack got to 220k concurrent viewers, while sc2 only drew in 70k.
Today, i believe they got around 90k during IEM, while sc2 got around 24k
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On August 19 2011 04:16 Jerokar wrote:Show nested quote +On August 19 2011 04:13 emythrel wrote:
Pretty much my feeling on it are that SC2 is an esport by its own merit. Blizz doesn't need to pump money in to prize pools because sponsors do that.
LoL basically only has tourneys with prize pools because riot give the money, eventually maybe companies will sponsor it like they do sc2, but for now... without riot putting up the cash it simply wouldn't have any. But the thing is that other companies are attracting huge amounts of viewers. I dont believe that this is only because they are pumping money into the tournament scene. The LOL tournaments were attracting views BEFORE the large prize pools (look at Dreamhack season 1). Advertisement can go a HUGE way, especially a shiny link at the login screen
LoL has 15million subscribers...... and they get 200k viewers. Hardly anyone that doesn't play dota/lol watches it..... i play LoL and can't watch it.
Compare that to sc2 which has around 1m active players and gets 100k viewers (for finals and big matches)..... a decent proportion of which don't even play or own the game.
Lots of viewers doesn't translate in to a successful esport. Bringing in viewers who don't play the game does, more over 15million players and they can only muster up around 0.01% of them to watch it compared to the 10% of sc2 players that watch pro SC2.....
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Not sure what the OP is thinking with this post. The most successful e-sports have grown organically.
Sure, injecting money into the scene is great for publicity and marketing purposes, but there is high risk involved.
What happens when Riot / Valve stop putting big money down to support these games? There is a good chance that the bubble will burst.
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Keep in mind, the people watching/viewing the games especially if it is because of a link when you log into the game already own the game.
Blizzard doesn't care about the people that already own the game, they want to get people to buy the game that don't own it. They could care less how many people who own it already watch a stream. That means nothing to them.
I believe LoL makes money by having people into the game, buying in game items and such correct? So from their point of view and business model it really helps to keep people logged in and engaged, and cater to the people that are die hards and own the game.
The reverse is true with blizzard. Once you own the game, they made their money, time to move on and start to advertise their next game/next expansion/get new people to buy it.
I'm sorry but the reality is Blizzard doesn't care about you. They already own you, you are invested, you are buying their next game, and next game, and next game. They want the person that doesn't fit that category.
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I completely agree that when you log in they need to do a way better job of advertising tournements; as well as use their website.
Advertising your organization is a good thing, think about how often you're bombarded with football advertisements. Come to this game. Get season tickets. Don't miss this game. (applies to both American and rest of the world football)
If it weren't for TL I would have no idea about 1/2 the tourneys going on.
As for money... Blizzard is pumping quite a bit into prizes; they don't need to pump a 7 digit figure once a year to hype SC2.
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Because as blizzard expressed in one of their quarterly calls already sc2 didn't put up the profit margins they wanted and was a disappointment.
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On August 19 2011 03:17 IMSmooth wrote:Show nested quote +On August 19 2011 03:16 Gardel wrote:
I think Blizzard needs to promote more as you say on this op, but idk they can do whatever they want, they are Blizz T.T They could throw so much money at it if they wanted. They make like 130 million a month on WoW subscriptions....
Running Blizzard isn't cheap bro.
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On August 19 2011 04:22 emythrel wrote:
Lots of viewers doesn't translate in to a successful esport. Bringing in viewers who don't play the game does, more over 15million players and they can only muster up around 0.01% of them to watch it compared to the 10% of sc2 players that watch pro SC2.....
I gotta argue with this point. Why on earth do you get the sense that the greater proportion of SC2 views come from people that don't even play.
I'd think that 99 of 100 people that watch SC2 are players. Am I wrong?
Got any stats to back it up?
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On August 19 2011 04:22 Modernist wrote:
Not sure what the OP is thinking with this post. The most successful e-sports have grown organically.
Sure, injecting money into the scene is great for publicity and marketing purposes, but there is high risk involved.
What happens when Riot / Valve stop putting big money down to support these games? There is a good chance that the bubble will burst.
Do you even understand what term bubble means in economy?
Blizzard should be more involved in competitive scene. Good example would be a player selection for Blizzon invitationals.
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If Blizzard is able to make significant ad revenue through SC2 tournaments, they would put more effort into directing SC2 players to sponsored streams.
Nonetheless, advertising SC2 tournaments through the game client is a very cost efficient method. While Blizzard does post announcements in the game clients, even I never bother to look at those tiny texts when I logged in only to play. Not much effort was spent there when it comes to in-game client advertising.
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On August 19 2011 04:22 Modernist wrote:
Not sure what the OP is thinking with this post. The most successful e-sports have grown organically.
Sure, injecting money into the scene is great for publicity and marketing purposes, but there is high risk involved.
What happens when Riot / Valve stop putting big money down to support these games? There is a good chance that the bubble will burst.
I am not talking about injecting money into the game, and i should probably be making that more clear in the OP
My general point is that blizzard does not advertize their game NEARLY enough.
The point about the 5m dollars meant to show how RIOT try to advertise their tournament scene by boasting prize money. Blizzard could do the same thing by pointing out how many tournaments actually have 25k+ prize pools
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Blizzard has become corporate ago.
They are no longer a small gaming development company that is community oriented. They're a massive corporation with tons of games. All they care about is selling games, charging you for Wow / future bnet 0.2 transaction fees, collecting 50% ad revenues from major tournaments, calling potential customers pirates, etc.
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On August 19 2011 04:25 Zorkmid wrote:Show nested quote +On August 19 2011 04:22 emythrel wrote:
Lots of viewers doesn't translate in to a successful esport. Bringing in viewers who don't play the game does, more over 15million players and they can only muster up around 0.01% of them to watch it compared to the 10% of sc2 players that watch pro SC2..... I gotta argue with this point. Why on earth do you get the sense that the greater proportion of SC2 views come from people that don't even play. I'd think that 99 of 100 people that watch SC2 are players. Am I wrong? Got any stats to back it up?
From personal experience I can say I know at least 10times more people who watch sc2 than play it, most have tried it once and didn't care for it but still enjoy watching it, now can I say this is true everywhere, no.
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On August 19 2011 04:27 vnlegend wrote:
Blizzard has become corporate ago.
They are no longer a small gaming development company that is community oriented. They're a massive corporation with tons of games. All they care about is selling games, charging you for Wow / future bnet 0.2 transaction fees, collecting 50% ad revenues from major tournaments, calling potential customers pirates, etc.
But if they could make more money from these 50% ad revenues, why not put in the small amount of effort required?
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EPT
