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Why doesn't Blizzard support SC2 more? - Page 6

Forum Index > SC2 General
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ragealot
Profile Joined July 2011
432 Posts
August 18 2011 19:30 GMT
#101
Blizzard has nothing to gain by promoting SC2 as an ESPORTS, a lot of people watching the streams don't even own/play the game.
Znoz
Profile Joined January 2011
Latvia127 Posts
August 18 2011 19:31 GMT
#102
Looks like it's mainstream today to compare users of f2p MOBA with p2p RTS. MOBA is much more popular than any strategy because of gameplay and payment issues, so that games get more users - add to this giant commercials like banners on Dreamhack website, sponsor on WCH etc. and you'll get huge user pool... but all this will not make game good, just popular.
Maybe Blizzards should do something more to promote SC2... but in another perspective - they don't have any rivals, so there is no need to drop millions just to compete "Omg omg, come to us, we have 1kkk prize pool in one tournament"; "No , come to us, we have 3kkkkk++++ prize pool for 50 years" etc.

So i think Blizz not so bad, just specificity of strategy gaming.
JelleSlaets
Profile Joined June 2011
Belgium57 Posts
August 18 2011 19:31 GMT
#103
Blizzard can spend their money only once. I don't think throwing 5 million at a tournament is a wise choice.

I also don't think it's fair to compare both games, as SC2 is a major production with years of balancing, awesome cinematics / sounds / music / design / ... and LoL is basicly a custom map from Warcraft 3.

A 5 million tournament will be exciting for 1 week, and that's it. When Riot will want to recover that money and notices that the 100.000 extra players it got from that event isn't really interested in paying for extra skins, perhaps it'll just start selling +20 damage upgrades, totally ruining any esports potential.

I believe Blizzards best bet is to keep supporting SC2 by keeping the game balanced and patched up, by spending that 5 million in the development of the expansion. By promoting the game through the regular channels, ... Sure, they can throw a big tournament once in a while, like Blizzcon... but as mentioned before, Blizzard cannot sustain the entire e-sport scene. That will have to come from different sponsers, and this is the case for SC2.

And unless LoL / Riot can prove that they can offer/sutain a competitive environment, I still think they are one of the few games out there with this big a scene. But I keep having my doubts that their microtransactions model can be upheld without bringing imbalance into the game.
Hippies.They're everywhere. They wanna save the earth, but all they do is smoke pot and smell bad.
coolcor
Profile Joined February 2011
520 Posts
Last Edited: 2011-08-18 19:38:47
August 18 2011 19:32 GMT
#104
On August 19 2011 04:23 FLuE wrote:
Keep in mind, the people watching/viewing the games especially if it is because of a link when you log into the game already own the game.

Blizzard doesn't care about the people that already own the game, they want to get people to buy the game that don't own it. They could care less how many people who own it already watch a stream. That means nothing to them.

I believe LoL makes money by having people into the game, buying in game items and such correct? So from their point of view and business model it really helps to keep people logged in and engaged, and cater to the people that are die hards and own the game.

The reverse is true with blizzard. Once you own the game, they made their money, time to move on and start to advertise their next game/next expansion/get new people to buy it.

I'm sorry but the reality is Blizzard doesn't care about you. They already own you, you are invested, you are buying their next game, and next game, and next game. They want the person that doesn't fit that category.


But they take 50% of the ad revenue so they do get more money if more people watch? And if tournaments get more viewers they can grow bigger and maybe attract more even viewers(more ad revenue) that might buy sc2( I bought broodwar after seeing the GOM classic). Also why did Browder give a talk about designing a game for esports if they don't care how big or small esports is it doesn't make sense.

Blizzard wants people who bought the game to still care about it somebody who quit a year ago is less likely to buy the expansion then somebody who still plays. Once the map marketplace comes out they will have another way to make money from existing customers so they don't want people to quit before then.

Blizzard has nothing to gain by promoting SC2 as an ESPORTS, a lot of people watching the streams don't even own/play the game.


Sounds like a good way to advertise the game to potential costumers while making money off the ad revenue for that view at the same time! But maybe you're right and that the 4.5 million+ broodwar sales in Korea was not helped in anyway by people watching broodwar on tv 10 years it would have naturally sold to 10% of the entire population in Korea without that.
RvB
Profile Blog Joined December 2010
Netherlands6272 Posts
August 18 2011 19:33 GMT
#105
On August 19 2011 04:15 coolcor wrote:
Show nested quote +
I think this is the biggest reason, I think Blizzard wants sc2 to grow on it's own as an e-sport so that it doesn't become a bubble where Blizzard pumps a massive amount of money in and when they stop doing that the whole scene colapses.


What if the scene collapses because blizzard takes to much money from the tournaments they can't be profitable? 50% of ad revenue seems like a lot. Do we know if any of the tournaments have made a profit so far or are they still hoping esports will continue to grow until it is profitable? (I wonder if they also take any of the subscription money or if tournaments could offer free vods if the advertising revenue doubled)


I agree 50% is a lot but we don't know if blizzard maybe makes arrangements per tournament so that they have to for example pay a fixed amount of money or no money at all. fact is we just don't have enough details to argue on this matter.

I do think tournaments make profit of sc2 though, MLG wouldn't make sc2 as important if not more important than halo if it wasn't. Dreamhack wouldn't fly over Koreans and get a huge day9 tent just for sc2 if they made barely to no profit on it or atleast they have to see a lot of potential in it.
Jerokar
Profile Blog Joined March 2011
Denmark83 Posts
August 18 2011 19:36 GMT
#106
Maybe my title is a bit misleading... i wanst trying to say that blizzard arent supporting their game, but rather that they are not promoting it enough...

If any mod is reading this, could the title be changed to something along the lines of "Why don't Blizzard promote SC2 more?"
"More gg, More skill." -WhiteRa
Hikari
Profile Blog Joined May 2010
1914 Posts
August 18 2011 19:37 GMT
#107
There is the blizzard invitational+blizzcon tournament which is free to watch via DirectTV stream which was amazing.

I would like to see blizzard run a few more tournaments. How about hosting a major tournament on a biyearly basis? I don't believe in sponsoring other leagues due to the money involved.

I would like to see bnet 2.0 have support for esports.

I believe Blizzard can act as a liaison between tournament organizers and players across the world (similar to what GOM is doing).

On a somewhat longer term-basis. I would like to see blizzard attempt to financially support budding players. To sustain a healthy competitive scene new talents are required.
dukethegold
Profile Blog Joined August 2009
Canada5645 Posts
August 18 2011 19:40 GMT
#108
Another point to consider is that RTS games have a significant learning curve and not an easy format to enter. Thus SC2 community is mainly consisted of adults.

MOBA is a format that is simple enough to understand rpg format and yet deep enough to have a learning curve and high skill ceiling.

The RTS market is big enough of a market for Blizzard to tap into, but not as large as some of the other more profitable genres such as rpg or fps. If I am the Blizzard CEO, I would put more resources into developing a WoW 2 than developing SC.
pampelmus
Profile Blog Joined May 2003
Switzerland215 Posts
August 18 2011 19:43 GMT
#109
ROI for $$$ invested is to low.
It really is that simple.
FLuE
Profile Joined September 2010
United States1012 Posts
August 18 2011 19:46 GMT
#110
On August 19 2011 04:32 coolcor wrote:
Show nested quote +
On August 19 2011 04:23 FLuE wrote:
Keep in mind, the people watching/viewing the games especially if it is because of a link when you log into the game already own the game.

Blizzard doesn't care about the people that already own the game, they want to get people to buy the game that don't own it. They could care less how many people who own it already watch a stream. That means nothing to them.

I believe LoL makes money by having people into the game, buying in game items and such correct? So from their point of view and business model it really helps to keep people logged in and engaged, and cater to the people that are die hards and own the game.

The reverse is true with blizzard. Once you own the game, they made their money, time to move on and start to advertise their next game/next expansion/get new people to buy it.

I'm sorry but the reality is Blizzard doesn't care about you. They already own you, you are invested, you are buying their next game, and next game, and next game. They want the person that doesn't fit that category.


But they take 50% of the ad revenue so they do get more money if more people watch? And if tournaments get more viewers they can grow bigger and maybe attract more even viewers(more ad revenue) that might buy sc2( I bought broodwar after seeing the GOM classic). Also why did Browder give a talk about designing a game for esports if they don't care how big or small esports is it doesn't make sense.


Because they are at an event with a lot of eSport enthusiast so it is the right thing to say.

And unless the ad revenue is millions of dollars(it isn't, not even close) they don't care. It is a drop in the bucket and wouldn't even offset the prize money they put into it.

It doesn't mean some people won't see the streams and buy the game, and I wish what you were saying was true. But this is big boy business, and the real world and from that point of view they have better things to do with their cash. They still offer plenty of support to eSports but you'll never see them going ridiculously above and beyond.
Jerokar
Profile Blog Joined March 2011
Denmark83 Posts
August 18 2011 19:46 GMT
#111
On August 19 2011 04:43 pampelmus wrote:
ROI for $$$ invested is to low.
It really is that simple.

Considering the amount of gaming leagues popping up, i dont see how this is true. If the creators of IPL, NASL, etc only get 50% of the ad revenue, i dont see how getting 100% of the add revenue at a potential blizzard tournament can be too low ROI

And as for advertisement goes, they could spend a tiny amount to make such a huge difference
"More gg, More skill." -WhiteRa
bunnymuncher
Profile Joined July 2011
Canada112 Posts
August 18 2011 19:49 GMT
#112
The viewer count can't be a result of blizzard not promoting their game as much as riot.

Look at it like this, Halo was the biggest competitive video game in NA (mlg) for a long time. Why? Not because of the skill, but because of the audience. Because it is an easier game to play it is played by more people, and the more people that play a game, the more people there are to watch it.

Same goes for LoL. LoL quite simply is a casual game, and has picked up a larger audience becasue there are more fans of casual games than more complex games like starcraft 2. LoL is much easier to understand, and requires little gaming background.
Kralic
Profile Blog Joined March 2010
Canada2628 Posts
Last Edited: 2011-08-18 19:51:35
August 18 2011 19:51 GMT
#113
Well one thing that can change, is when Blizzard gets the Battle.net 2.0 Tournament package patch complete. They might add in a bunch of things that will bring community tournaments to the spotlight in the client. Blizzard admit it themselves, that there is a lot of work left to do and features to bring in while the expansions roll out. It is not that they do not want to do it, but they want to do it correctly and as a completed feature in their eyes.
Brood War forever!
epoc
Profile Joined December 2010
Finland1190 Posts
August 18 2011 19:51 GMT
#114
I don't know about the bigger prize pool but I agree on advertising the streams or something
FlyingSheeps
Profile Blog Joined April 2011
Canada204 Posts
Last Edited: 2011-08-18 19:54:23
August 18 2011 19:52 GMT
#115
SC2 will always be second to WOW in terms of importance, You can't really compare Blizzard and Riot, Riot has one game that there hole studio is built around where blizzard has many.

They can be doing so much more to promote SC2 but its all about finding the Balance. They can be doing so much more.
Ezbake
Profile Joined August 2011
Canada8 Posts
August 18 2011 19:53 GMT
#116
On August 19 2011 03:33 murphs wrote:

In WoW they said they would never sell in game items for money. They now sell pets and more importantly mounts for $20-25. Only a matter of time until they sell actual gear.

They intend to bring in premium services to WoW granting important feautures such as grouping with friends from other servers. Yes that's right, PREMIUM services in a game with a monthly subscription.

I hope they prove me wrong.


They implimented cross realm grouping last patch..for free. I'd like to see a refrence for your claims about these "premium services".
MuTa07
Profile Joined July 2011
Netherlands71 Posts
August 18 2011 19:53 GMT
#117
ya'll are forgetting that SC2 has way more tournaments than LoL.. SC2 fans are picking what they want to watch and what they dont want to watch. If LoL has only 1 tournament then ofc all the fans of LoL will watch that one tournament.

There is basicly everyday a SC2 tournament you could watch and on top of that you have players that stream and blah blah.
sc2 <3
Ezbake
Profile Joined August 2011
Canada8 Posts
August 18 2011 19:55 GMT
#118
On August 19 2011 04:30 ragealot wrote:
Blizzard has nothing to gain by promoting SC2 as an ESPORTS, a lot of people watching the streams don't even own/play the game.


If you promote your product to a wider audience it's always going to get more people interested in your company, even if the game may not be for them it may get the interested in the other titles blizzard has to offer.
bunnymuncher
Profile Joined July 2011
Canada112 Posts
August 18 2011 19:55 GMT
#119
I think it's pretty clear from all these posts that SC2 > LoL
Naughty
Profile Joined March 2011
United States114 Posts
August 18 2011 19:57 GMT
#120
Because blizzards focus is on making a better game, not throwing money at the scene and hope it sticks.
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