EPTMusings on the sponsorship situation in Korea - Page 5
| Blogs > TotalBiscuit |
|
TORTOISE
United States515 Posts
| ||
|
johnny123
521 Posts
As far as successful teams go or ones that atleast seem to be successful., internationally all we really have is -EG/Complexity/Quantic/FXO/Empire/Fnantic/Acer/Mouz/Millenium/ Gama Bears. Obviously i am forgetting some, but i hope you get my point. Mind you this is the entire world we are talking about for starcraft 2. If you want to talk purely american teams then all we have is EG and Complexity realistically. Is team Light american? and if they are, i doubt they are in the ballpark of having spare change. Now about korea, If you only think about the teams that are currently set up for starcraft 2 alone, one could say their is trouble. But, since Kespa has now officially into starcraft 2. I am more inclined to think that its time for some fat to be trimmed. The entire america has just 2 really successful teams. Now look at korea (lets remember, broodwar is no more, these are officially starcraft 2 teams right now) LGIM/ TEAM MVP (sponsored by hot6 as well)/ Startale / Samsung Apps/KT Rolster/CJ Entus/Woongjin Stars/Air force/ 8th team. Look at that list of teams that are doing well right now, compared to the americas or even europe. As sad as i am for some korean teams that are part of the esport federation, Some simply need to be trimmed. Korea has 9 successful well funded teams, America? 2 , Europe? 5-6. And we actually want to say korea is worst off? Nhsoe /Slayers/TSL/Zenex /Prime , all of these teams i dont see sticking around for to much longer, unless one of these teams get really lucky and have many break out players. Its only a matter of time till they disban and the players get absorbed into a well funded kespa team. The guys currently on kespa teams that cant handle the sc2 transition will be weeded out to make way for these players. And about FXO, that team will only stay alive as long as FXO Boss has the passion to keep it alive since i dont see any other sponsors except for razor. Its only natural,survival of the fittest. And its not just korean teams , its everything in starcraft 2. I see atleast 1 big USA tournament going under soon or in the near future,Their is way to much over-saturation. The ones that can be successful in this space will stay. And yes i agree with the sponsorship logos in maps. | ||
|
UmbraaeternuS
Chile476 Posts
It's flabbergasting how foreign teams get so much sponsorship with much worse players (and much less results). I'm of the idea that non-korean sponsors should step-up and sponsor korean teams. Their money would be well-invested... Results speak for themselves. I'm not saying foreign teams should be left alone, but that results should dictate the pace of sponsorships, as in every sport scene. | ||
|
TumNarDok
Germany854 Posts
High variety of teams, players and countries, short travels to events etc. For how long subsidies from the US can keep the Korean SC2 alive is really some interesting topic that we probably will see answered in maximum 5 years how it evolved. And still, marketing in SC2/esports is still so underwhelmingly well done in the scene. So many things to improve on from players, casters, organizers, teams, admins and how they work together. Casters getting the better of it at this point- but only the top10 of them. And admins probly have the worst job. PS: speak of weekly cups.. am I the only one who thinks that the number of European weeklies has gone down lately? | ||
|
Remaker12
United States105 Posts
| ||
|
TotalBiscuit
United Kingdom5437 Posts
On August 29 2012 03:05 Niazger wrote: I would rather not have "TB charity tournaments" that have no purpose other than keeping korean teams alive. That wont be successful in the long run because the reason koreans dont have sponsors is not that they dont travel or that they have less online tournaments. Some said my previous SCIs were "charity tournaments" because I was inviting foreigners that had not necessarily shown results. | ||
|
vinsky
Poland48 Posts
On August 29 2012 03:31 TumNarDok wrote: PS: speak of weekly cups.. am I the only one who thinks that the number of European weeklies has gone down lately? there is more big tournaments, so weekly cups scene is getting smaller, but still, european weeklies arent doing bad :p _ great blog TB! | ||
Kipsate
Netherlands45349 Posts
Samsung Khan is sponsored by its namesake, and we all know Samsung is a giant company in the world, multibillion dollars, however STX soul is better funded then Samsung Khan because Samsung is just cheap in their sponsorship. Its the size that matters a lot. Good intitiative. | ||
|
marttorn
Norway5211 Posts
Looking forward to the next SCI. | ||
|
elementz
United States281 Posts
On August 29 2012 01:35 TotalBiscuit wrote: Because some fans wanna see white-dudes win. make use of the white dudes in korea? TL has some of them there. Other than that, good write up I guess, I guessed this was the case, also not forgetting the sponsors already sponsoring kespa teams, not too many to go around for teams in Korea. | ||
|
DoomsVille
Canada4885 Posts
How the hell do tournament organizers get their sponsors ROI in a world where at least one of those 4 is broadcasting something almost all day? Couple that with the fact that at most times of the day, some of the most well known and popular players are streaming and taking a huge chunk of the viewer share. In this day and age of SC2 esports, it's impossible to get ROI as an online tournament without some celebrity status (usually casters, occasionally players like IdrA, Stephano, etc.). | ||
|
Telcontar
United Kingdom16710 Posts
Oh, and will this more korean focused SCIs be live events? Because that will be very hard to organise and run, without alienating a time zone. I suppose you could do rebroadcasts for EU viewers, like some events are doing these days, but that's never as good as the real thing. | ||
|
Zoldiark
16 Posts
| ||
shz
Germany2687 Posts
On August 29 2012 01:31 xChromaticx wrote: Not bad,TB. Doing so much stuff for eSports,makes me feel like im not helping the scene grow at all lol.  Nice anyways! You can always edit Liquipedia! I agree for the most part, but there is a reason why so few companies who target the Western audiance sponsor Korean teams. It's harder to market them outside of the pure skill. Look what EG does for iu sponsors (Kingston f.e.), that is hard to do with gamers who don't speek English. But still, everything helps. So good effort and I hope you can make difference with this! | ||
|
bgx
Poland6595 Posts
Yes im talking about early quake, pre-OSL BW, Counter strike etc Jerseys consisted only of team logos :DSo Esport took a next step but nowadays for SC2 its not exatcly a place to make another step, actually they need to make a slight step back, stabilize and then try to push the boundries, well maybe, because it seems so far that LoL will be the one pushing the boundries and SC2 will only take defensive position. Unless Kespa does its magic, somehow. I feel that US/Europe already reached their heights. | ||
|
Antimatterz
United States1010 Posts
| ||
|
feardragon
United States972 Posts
This isn't just a matter of online tournaments. I think individual casters can step it up here as well since teams can point out that a large audience still just watches regular casts from youtube casters(Team Liquid can point out Husky's cast of TLO's game here got 100k views. Imagine if it had Razer, The Little App Factory, and Monster logos somewhere. That's some pretty awesome ROI right there considering he releases those kind of casts on a near daily basis. + Show Spoiler + www.youtube.com/watch?v=8p-r80YeJwQ Of course this is more work for the casters(myself included). But I think it would potentially grow the e-sports scene immeasurably. | ||
|
FlukyS
Ireland485 Posts
As for Korean teams it seems like there is an untapped well of sponsors they aren't looking into and that is getting sponsorships from companies outside of Korea. SC2 is entirely global and GSL is one of the best platforms for a sponsor to get their name out there in the SC2 scene because its the one probably the most people would watch. So why aren't they all going to worldwide companies and seeing if they want to sponsor them. The answer to that is they don't have a representative looking for sponsorships like that. The only exception to that is ST getting RedBull as their sponsor. | ||
|
architecture
United States643 Posts
| ||
|
MrSunshine
Sweden93 Posts
| ||
| ||
