EPTMusings on the sponsorship situation in Korea - Page 2
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Risljaninasim
Netherlands228 Posts
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Mackus
England1681 Posts
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Snoodles
401 Posts
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VirgilSC2
United States6151 Posts
On August 29 2012 01:35 TotalBiscuit wrote: Because some fans wanna see white-dudes win. The fact of the matter is that there just isn't the interest in anything outside the "BIG PLAYERS" It's really really really hard to sell an event that doesn't have the ultimate top tier players (popularity wise) to the general viewing audience. Trust me, I've tried. The viewership interest just isn't there for the players. Perhaps with someone like TB behind the tournament he might have enough fans to pull it through, but as far as Korean players go, if you're not a GSL winner it's really hard to get people interested in you. Maybe if there were some way to get interview content or something out during the tournament, it might be another step in the right direction, but from my experience it's really really tough to get people interested in "just another Korean player". Not to say what it looks like the Brit plans on doing isn't a good thing, I'm just saying it's going to be really hard to generate the same interest you get with the big foreign names just simply because the face isn't there. | ||
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jpak
United States5045 Posts
On August 29 2012 01:33 LuckyFool wrote: Sc2 still just isn't that popular in Korea compared to bw. Just look at GSL live events/finals. They don't even nearly compare to bw finals which in their peak were exceeding over 10k live audiences. If I were a sponsor getting involved in something that just isn't popular in my country seems so risky. Not sure how or if it will change, bw fans are being force fed Sc2 now with the removal/switch of OSL and Proleague to SC2 but it remains to be seen if they will actually make the switch or just jump ship. From the way many fans approached the final BW OSL, I think more people are going to jump ship than most people here would think or like. Many were treating this as THE FINAL STARLEAGUE and had banners and signs that thanked the OSL for the memories and the games. In the meanwhile, the Azubu LoL Champions Finals between CLG.EU and Azubu Frost is taking place at the Peace Square at the War Memorial, the same place as the Jinair OSL Finals. The difference? Ongamenet actually auctioned off 4000 of the seats online, something which was never done for BW Finals in over a decade. | ||
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Kerotan
England2111 Posts
I'm glad that your making an effort for more team sponsorship logos on your events TB, its down to us a community to support not only tournament title sponsors, but also team sponsors, and like alot of things in starcraft's long history, if we wait around for blizzard to do it, it will never get done. | ||
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Snoodles
401 Posts
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n0ise
3452 Posts
this needs to be done classy and carefully - Go4SC2, for example, could never show an AMD banner; a lot of similar possible conflicts of interest exist - but indeed, sponsors need more screen time in-game decal logos would be fantastic | ||
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Condor Hero
United States2931 Posts
On August 29 2012 01:46 Snoodles wrote: TB, with the recent kespa drama, do you think KeSPA would get in the way of top players competing in your hypothetical online tournaments? Yes absolutely. Kespa probably won't let its players participate in his invitationals. In any case, if TB's aim is to help the poor then he should be focusing on ESF teams anyways. | ||
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Maddhatter1
United States51 Posts
it also reminds me of TLs tournament pages, which have big icons with links to all the major sponsors at the top, not just the ones TL also supports themselves, just a good move | ||
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n0ise
3452 Posts
On August 29 2012 01:43 VirgilSC2 wrote: The fact of the matter is that there just isn't the interest in anything outside the "BIG PLAYERS" It's really really really hard to sell an event that doesn't have the ultimate top tier players (popularity wise) to the general viewing audience. Trust me, I've tried. The viewership interest just isn't there for the players. Perhaps with someone like TB behind the tournament he might have enough fans to pull it through, but as far as Korean players go, if you're not a GSL winner it's really hard to get people interested in you. Maybe if there were some way to get interview content or something out during the tournament, it might be another step in the right direction, but from my experience it's really really tough to get people interested in "just another Korean player". Not to say what it looks like the Brit plans on doing isn't a good thing, I'm just saying it's going to be really hard to generate the same interest you get with the big foreign names just simply because the face isn't there. A regular korean stop, with good commentary and decent prize money is bound to draw a lot of viewers, granted that the scheduling is done right and there's some hyping there. Also, as koreans play cross-server, foreigners will also try and get a piece in, so it won't be a completely "isolated" event. | ||
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MugenXBanksy
United States479 Posts
On August 29 2012 01:34 TotalBiscuit wrote: Ok well every Korean I spoke to at this event said the same thing "only well sponsored team is LG-IM". I'd also suggest that Lotte is not a great sponsor to have when Korea isn't watching SC2 enough and Lotte operates in S.Korea and Japan. Lotte ROI in the US and Europe is as a result, zero. LG on the other hand sells worldwide. But Lotte 2% is Delicious .3. but the only people purchasing it in USA are really the koreans who live here. Love being that one white guy in the korean food mart. Frolicking through the isles as k-pop plays in the back ground. | ||
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BlitchizSC2
United States306 Posts
On August 29 2012 01:46 n0ise wrote: good read this needs to be done classy and carefully - Go4SC2, for example, could never show an AMD banner; a lot of similar possible conflicts of interest exist - but indeed, sponsors need more screen time in-game decal logos would be fantastic Tweet @blizzardcs and @starcraft and whoever you can think of with this idea. | ||
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GumBa
United Kingdom31935 Posts
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spbelky
United States623 Posts
Team Managers and Tournament Organizers need to be openly communicating their needs. Team Manager to Tournament Organizer, "Hey, my sponsors need exposure, here are the .png's I'd like you to put on your overlay when my players an being featured, and here is the .png I'd like you to play if he wins. In return, I will provide you quality players who show up on time and provide quality games for you to cast!" or Tournament Organizer to Team Manager, "Hello, I have an online tournament coming up and I'd like to enlist a few of your A-Team players to participate. The event runs from Date/time to Date/time, and here is a link for the format and rules. If you could provide a roster of available players and their appropriate sponsorship images, I think we can put together a great event!" | ||
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kafkaesque
Germany2006 Posts
On August 29 2012 01:38 BlitchizSC2 wrote: Personally I think the savior of esports is IdrA. If he was to win GSL I think it would cause a huge shake up in Korea and in west. Korea loves bad boy Greg. I'm hoping he decides to go back to Korea and be the sAviOr we all know he can be  fighting~ Good point. If a one handed African American woman wins an MLG, that would be great for the African American SC2-scene as well. | ||
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lnstantly
United Kingdom23 Posts
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justalex
United States122 Posts
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Zhazulo
Sweden226 Posts
Thank you, TB! A great blog! | ||
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andyrew42
United Kingdom1 Post
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