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Musings on the sponsorship situation in Korea - Page 3

Blogs > TotalBiscuit
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Canucklehead
Profile Joined March 2011
Canada5074 Posts
August 28 2012 16:57 GMT
#41
Admirable initiative by TB and I wish him success. It's also hard for the SC 2 teams to get sponsors because all the sponsorship money is tied up with the broodwar teams. I do hope this is successful, but as TB and others pointed out, people want to see white dudes win.

FXO's tourney is mainly korean and they usually have a decent list of korean names too. However, their numbers are low compared to foreign tourneys and this current one, while having some issues which can explain some of the drop, has had a lot lower numbers than previous ones.

I follow the KR scene a lot, but even I don't have time to watch every GSL match and major foreign tourneys, so I rarely tune into the ESV weekly because of that. With OSL starting too, it makes it even harder to fit everything in now. Just so much SC to watch these days.
Top 10 favourite pros: MKP, MVP, MC, Nestea, DRG, Jaedong, Flash, Life, Creator, Leenock
DMXD
Profile Joined February 2008
United States4064 Posts
August 28 2012 16:59 GMT
#42
http://www.teamliquid.net/blogs/viewblog.php?topic_id=142288&currentpage=15
interesting blog by Mrhoon on why sc2 isnt as popular as in SK.
TotalBiscuit
Profile Blog Joined March 2010
United Kingdom5437 Posts
August 28 2012 17:03 GMT
#43
On August 29 2012 01:54 lnstantly wrote:
I have always enjoyed your content, both through your Youtube channel and SHOUTcraft tournaments and other casting. But recently, with you sponsoring CranK and bringing him to MLG, and then letting him and SlayerSRyung stay with you. I know that Genna was responsible for some of this as well, but i think that you two are doing amazing things for this community. i wish you the best of luck and I will continue to support you in whatever way i can!


Genna is responsible for practically all of it, she deserves the credit
CommentatorHost of SHOUTcraft Clan Wars- http://www.mlg.tv/shoutcraft
Damrak
Profile Joined January 2012
Netherlands124 Posts
August 28 2012 17:05 GMT
#44
Where is Samsung? All i heard is samsung khan. Such a big electronic company with so little esport (sc2) investment
ZeroSix
Profile Joined March 2011
England54 Posts
August 28 2012 17:06 GMT
#45
is this another "EG lair" thread of you talking about something you dont know anything about or have not been near the location of what you are talking about and making it out to be fact based on rumors and speculation?

i will give it a read later and find out

User was temp banned for this post.
Condor Hero
Profile Blog Joined August 2009
United States2931 Posts
August 28 2012 17:08 GMT
#46
On August 29 2012 02:05 Damrak wrote:
Where is Samsung? All i heard is samsung khan. Such a big electronic company with so little esport (sc2) investment

Samsung owns their own team.
TheDougler
Profile Joined April 2010
Canada8313 Posts
Last Edited: 2012-08-28 17:14:03
August 28 2012 17:12 GMT
#47
God damn you're a boss lately TB.

Edit: Ha, oh man ZeroSix's post above is hilarious.

"Is something reliable said here? Maybe. I haven't read it."
I root for Euro Zergs, NA Protoss* and Korean Terrans. (Any North American who has beat a Korean Pro as Protoss counts as NA Toss)
jpak
Profile Blog Joined October 2009
United States5045 Posts
August 28 2012 17:12 GMT
#48
On August 29 2012 02:05 Damrak wrote:
Where is Samsung? All i heard is samsung khan. Such a big electronic company with so little esport (sc2) investment

Samsung Khan is a Kespa team. Its most famous member is Stork.

Also, esport =/= SC2.
CJ Entusman #50! #1 클템 fan TL!
TotalBiscuit
Profile Blog Joined March 2010
United Kingdom5437 Posts
August 28 2012 17:15 GMT
#49
On August 29 2012 02:06 ZeroSix wrote:
is this another "EG lair" thread of you talking about something you dont know anything about or have not been near the location of what you are talking about and making it out to be fact based on rumors and speculation?

i will give it a read later and find out


Nah I'm pretty sure that's just your posts. But hey, let's continue to furiously circlejerk over the frathouse remark as if we somehow know any better
CommentatorHost of SHOUTcraft Clan Wars- http://www.mlg.tv/shoutcraft
Vronti
Profile Blog Joined August 2011
United States111 Posts
August 28 2012 17:17 GMT
#50
I for one will make a point of watching SHOUTcraft from here on out, I'm sure if you can pull this off we'll get to see some more of the up and coming korean scene -- which I know I would love. Thanks for all your hard work TB, really enjoyed watching Crank this past weekend and following your reactions on Twitter.
"By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest." — Confucius
TsGBruzze
Profile Blog Joined April 2012
Sweden1190 Posts
August 28 2012 17:20 GMT
#51
I ffucking love you and genna! damn i wish you all the luck i can, hopefully this will help the korean scene by alot!
''you got to yolo things up to win''
kafkaesque
Profile Blog Joined November 2011
Germany2006 Posts
Last Edited: 2012-08-28 17:28:07
August 28 2012 17:21 GMT
#52
On August 29 2012 02:15 TotalBiscuit wrote:
Show nested quote +
On August 29 2012 02:06 ZeroSix wrote:
is this another "EG lair" thread of you talking about something you dont know anything about or have not been near the location of what you are talking about and making it out to be fact based on rumors and speculation?

i will give it a read later and find out


Nah I'm pretty sure that's just your posts. But hey, let's continue to furiously circlejerk over the frathouse remark as if we somehow know any better


Don't be so defensive, your frathouse remark was hilarious and we appreciate your being so blunt.

As always, great initiative and while we're at it, brilliant casting at MLG.

€: Typo, although a frethouse would be awesome.
| (• ◡•)|╯ ╰(❍ᴥ❍ʋ)
nadafanboy42
Profile Joined August 2009
Netherlands209 Posts
Last Edited: 2012-08-28 17:23:56
August 28 2012 17:22 GMT
#53
On August 29 2012 01:50 MugenXBanksy wrote:
Show nested quote +
On August 29 2012 01:34 TotalBiscuit wrote:
On August 29 2012 01:28 drsnuggles wrote:
On August 29 2012 01:19 TotalBiscuit wrote:
1) The sponsorship situation in Korea is worse than I thought and the only team that is really well sponsored right now is LG-IM (none of them mentioned FXO though I assume they are doing well too atm)

Calling BS, team MVP is sponsored by Lotte which is "kind of a motherfucking big company", to say the least.


Ok well every Korean I spoke to at this event said the same thing "only well sponsored team is LG-IM". I'd also suggest that Lotte is not a great sponsor to have when Korea isn't watching SC2 enough and Lotte operates in S.Korea and Japan. Lotte ROI in the US and Europe is as a result, zero.

LG on the other hand sells worldwide.


But Lotte 2% is Delicious .3. but the only people purchasing it in USA are really the koreans who live here. Love being that one white guy in the korean food mart. Frolicking through the isles as k-pop plays in the back ground.

There's a fallacy that returns again and again in discussing esports sponsorship: that size of company = size of sponsorship. This is NEVER the case.
Size of sponsorship = size of company X willingness of company to invest in esports.
Just go to Broodwar. If you go by size of the company, Samsung is by far the biggest most wealthiest of the Broodwar sponsors. But Samsung KHAN the team has always been a middle-of-the-road team moneywise. Not poor, but not overly rich either, and they've repeatedly had problems with their star players threathening to leave because they felt they weren't getting paid enough. KT Telecom, which by comparison to Samsung is a much smaller company, has always been known as the richest team. This is because KT has been willing to invest whatever money it took so their team could get the best players money could buy.
It's good to hear LG is heavily investing in IM. Hopefully that means at least one eSF team will be able to survive once the KeSPA teams start buying them out.
NaDa/Jaedong/Liquid-Fanboy
Stackz
Profile Joined November 2011
Portugal43 Posts
August 28 2012 17:23 GMT
#54
Love the awareness and the ideia, but for it to make impact it must have aditional content durin g the SCI, like intervews and stuff.... The spectators must connect with the personalities of the players or the number going to drop, i think.

Also would love to see less "spotlight" korean players like AcE, Sniper, ASD, Moon.... Instead of the usually MVP, MMA, Nestea, MC....
Grubby fighting!!!
farvacola
Profile Blog Joined January 2011
United States18866 Posts
August 28 2012 17:26 GMT
#55
TB, sometimes your casting rubs me the wrong way, but blogs such as this are proof in the pudding that you are a credit and boon to the Sc2 scene. Keep on doin yo thang.
"when the Dead Kennedys found out they had skinhead fans, they literally wrote a song titled 'Nazi Punks Fuck Off'"
GoonFFS
Profile Joined April 2010
Denmark323 Posts
August 28 2012 17:29 GMT
#56
TB, savior of esports
http://konvictgaming.com/ -> @KrugerFFS
NoobSkills
Profile Joined August 2009
United States1603 Posts
August 28 2012 17:30 GMT
#57
In the end Biscuit you're talking about the current which isn't relevant now that the BW pros are switching over. ROI will be received when the Korean fans and old BW fanboys are forced to switch over. Sure, they say they don't like the game, but when their old BW pros are making a run for an OSL, GSL, or whatever they will be watching. You might lose some people to the switch, but I would guess that the old fans won't die out just because the game is switched up they're invested in their players/teams. When all that is said and done, then it is up to the ESF teams to get that money. If they don't then KESPA has their next power play.
kawaiiryuko
Profile Blog Joined January 2011
United States368 Posts
August 28 2012 17:31 GMT
#58
How much does it cost to sponsor a eSports team? Not so much travel budget (which I assume to be 3k per person per event, assuming the events are planned out far enough in advance that tickets needn't be bought the week before), but I mean daily/weekly/monthly maintenance costs?

I've always wondered that because I figured, if/when I've got the cash, sponsoring a eSports team is about as close as I'm going to get to owning a sports team (except for that one share of the Green Bay Packers that I bought and that one share of Manchester United that I own....)
TotalBiscuit
Profile Blog Joined March 2010
United Kingdom5437 Posts
August 28 2012 17:31 GMT
#59
On August 29 2012 02:30 NoobSkills wrote:
In the end Biscuit you're talking about the current which isn't relevant now that the BW pros are switching over. ROI will be received when the Korean fans and old BW fanboys are forced to switch over. Sure, they say they don't like the game, but when their old BW pros are making a run for an OSL, GSL, or whatever they will be watching. You might lose some people to the switch, but I would guess that the old fans won't die out just because the game is switched up they're invested in their players/teams. When all that is said and done, then it is up to the ESF teams to get that money. If they don't then KESPA has their next power play.


Forgive me if I don't rely on or trust KESPA to do things right.
CommentatorHost of SHOUTcraft Clan Wars- http://www.mlg.tv/shoutcraft
soiii
Profile Joined July 2011
Germany266 Posts
August 28 2012 17:31 GMT
#60
Great blog.
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