• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 09:03
CEST 15:03
KST 22:03
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Team TLMC #5 - Finalists & Open Tournaments0[ASL20] Ro16 Preview Pt2: Turbulence10Classic Games #3: Rogue vs Serral at BlizzCon9[ASL20] Ro16 Preview Pt1: Ascent10Maestros of the Game: Week 1/Play-in Preview12
Community News
StarCraft II 5.0.15 PTR Patch Notes101BSL 2025 Warsaw LAN + Legends Showmatch2Weekly Cups (Sept 8-14): herO & MaxPax split cups4WardiTV TL Team Map Contest #5 Tournaments1SC4ALL $6,000 Open LAN in Philadelphia8
StarCraft 2
General
StarCraft II 5.0.15 PTR Patch Notes Team Liquid Map Contest #21 - Presented by Monster Energy Weekly Cups (Sept 1-7): MaxPax rebounds & Clem saga continues #1: Maru - Greatest Players of All Time Weekly Cups (Sept 8-14): herO & MaxPax split cups
Tourneys
RSL: Revival, a new crowdfunded tournament series SC2's Safe House 2 - October 18 & 19 Maestros of The Game—$20k event w/ live finals in Paris Sparkling Tuna Cup - Weekly Open Tournament SC4ALL $6,000 Open LAN in Philadelphia
Strategy
Custom Maps
External Content
Mutation # 491 Night Drive Mutation # 490 Masters of Midnight Mutation # 489 Bannable Offense Mutation # 488 What Goes Around
Brood War
General
BW General Discussion ASL20 General Discussion ASL TICKET LIVE help! :D Soulkey on ASL S20 NaDa's Body
Tourneys
[ASL20] Ro16 Group D BSL 2025 Warsaw LAN + Legends Showmatch [ASL20] Ro16 Group C Small VOD Thread 2.0
Strategy
Simple Questions, Simple Answers Muta micro map competition Fighting Spirit mining rates [G] Mineral Boosting
Other Games
General Games
Stormgate/Frost Giant Megathread Borderlands 3 Path of Exile Nintendo Switch Thread General RTS Discussion Thread
Dota 2
Official 'what is Dota anymore' discussion LiquidDota to reintegrate into TL.net
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread
Community
General
The Big Programming Thread Things Aren’t Peaceful in Palestine US Politics Mega-thread UK Politics Mega-thread Russo-Ukrainian War Thread
Fan Clubs
The Happy Fan Club!
Media & Entertainment
Movie Discussion! [Manga] One Piece Anime Discussion Thread
Sports
2024 - 2026 Football Thread Formula 1 Discussion MLB/Baseball 2023
World Cup 2022
Tech Support
Linksys AE2500 USB WIFI keeps disconnecting Computer Build, Upgrade & Buying Resource Thread High temperatures on bridge(s)
TL Community
BarCraft in Tokyo Japan for ASL Season5 Final The Automated Ban List
Blogs
Too Many LANs? Tournament Ov…
TrAiDoS
i'm really bored guys
Peanutsc
I <=> 9
KrillinFromwales
A very expensive lesson on ma…
Garnet
hello world
radishsoup
Lemme tell you a thing o…
JoinTheRain
Customize Sidebar...

Website Feedback

Closed Threads



Active: 2407 users

Musings on the sponsorship situation in Korea - Page 4

Blogs > TotalBiscuit
Post a Reply
Prev 1 2 3 4 5 6 10 11 12 Next All
courtpanda
Profile Blog Joined May 2011
866 Posts
August 28 2012 17:31 GMT
#61
well one problem i can see about what youre doing is that a lot of the teams are sponsored by korean companies, and exposure to america doesnt do much for them, so its essentially doing absolutely nothing. am i mistaken about this?
Probe1
Profile Blog Joined August 2010
United States17920 Posts
August 28 2012 17:35 GMT
#62
Korea exports around 50 billion dollars worth of goods to the United States every year (just narrowly less than the United Kingdom does). We're an important market to them, yeah.
우정호 KT_VIOLET 1988 - 2012 While we are postponing, life speeds by
mprs
Profile Joined April 2010
Canada2933 Posts
August 28 2012 17:37 GMT
#63
On August 29 2012 01:28 drsnuggles wrote:
Show nested quote +
On August 29 2012 01:19 TotalBiscuit wrote:
1) The sponsorship situation in Korea is worse than I thought and the only team that is really well sponsored right now is LG-IM (none of them mentioned FXO though I assume they are doing well too atm)

Calling BS, team MVP is sponsored by Lotte which is "kind of a motherfucking big company", to say the least.


You can be sponsored by Apple, but if they only give you $5 a week, it doesn't help much. We don't know what kind of deal MVP has with Lotte.
We talkin about PRACTICE
Ripeace
Profile Joined January 2012
34 Posts
August 28 2012 17:40 GMT
#64
Thanks for that TB. <3
britneysbeers
Profile Joined June 2012
United Kingdom22 Posts
August 28 2012 17:41 GMT
#65
I think the merchantising by esports teams needs an overhaul. Would love to see one website where you could buy any team jersey or mug like regular sports etailers. And also teams actually designing shirts as fashionable items and not just a billboard for 10 sponsors. Fair product fair price the customers are there waiting to give you their money. Nice profit margin on clothing.
babylon
Profile Blog Joined April 2011
8765 Posts
August 28 2012 17:45 GMT
#66
If you see MMA play on his European account he clearly has a Blizzcon logo and it looks good. Blizzard could implement a system which would allow authorized teams to display sponsorship logos on command structures for instance.

I was just thinking about this the other day, due to the prevalence of ads in War3 tourney maps, like such. Obviously this will be so much more problematic for individual team sponsors, and it is somewhat ugly, but the uglier it is, the more effective it is ... so I say.

Red Bull does all right with their name-brand on ST's shirts nowadays in terms of visibility, lol.
TheBamf
Profile Joined June 2011
Denmark366 Posts
August 28 2012 17:46 GMT
#67
Good article, thanks for writing it.
IM.Nestea | IM.MvP | MvP.DongRaeGu. | Genius | ST.Parting I SlayerS.MMA
VirgilSC2
Profile Blog Joined June 2011
United States6151 Posts
August 28 2012 17:54 GMT
#68
On August 29 2012 01:49 n0ise wrote:
Show nested quote +
On August 29 2012 01:43 VirgilSC2 wrote:
On August 29 2012 01:35 TotalBiscuit wrote:
On August 29 2012 01:33 jeeeKyy wrote:
On August 29 2012 01:32 Lineridarz wrote:
I like the idea, but you're no doubt going to see a drop in viewer numbers. Good luck.



Drop in viewer numbers ? Why so ?


Because some fans wanna see white-dudes win.

The fact of the matter is that there just isn't the interest in anything outside the "BIG PLAYERS"

It's really really really hard to sell an event that doesn't have the ultimate top tier players (popularity wise) to the general viewing audience.

Trust me, I've tried. The viewership interest just isn't there for the players. Perhaps with someone like TB behind the tournament he might have enough fans to pull it through, but as far as Korean players go, if you're not a GSL winner it's really hard to get people interested in you.

Maybe if there were some way to get interview content or something out during the tournament, it might be another step in the right direction, but from my experience it's really really tough to get people interested in "just another Korean player".

Not to say what it looks like the Brit plans on doing isn't a good thing, I'm just saying it's going to be really hard to generate the same interest you get with the big foreign names just simply because the face isn't there.


A regular korean stop, with good commentary and decent prize money is bound to draw a lot of viewers, granted that the scheduling is done right and there's some hyping there.

Also, as koreans play cross-server, foreigners will also try and get a piece in, so it won't be a completely "isolated" event.

No.

You would think it might, but it actually won't UNLESS its all the top top popularity players. The interest for Koreans just isn't there.
Clarity Gaming #1 Fan | Avid MTG Grinder | @VirgilSC2
Misacampo
Profile Joined July 2012
167 Posts
August 28 2012 17:59 GMT
#69
I thought SlayerS was the most well-sponsored team in korea, or did that go away once boxer left....?
TotalBiscuit
Profile Blog Joined March 2010
United Kingdom5437 Posts
August 28 2012 18:03 GMT
#70
On August 29 2012 02:59 Misacampo wrote:
I thought SlayerS was the most well-sponsored team in korea, or did that go away once boxer left....?


I have it on good authority that SlayerS is not that well sponsored at all.
CommentatorHost of SHOUTcraft Clan Wars- http://www.mlg.tv/shoutcraft
Niazger
Profile Joined August 2011
Germany41 Posts
August 28 2012 18:05 GMT
#71
I would rather not have "TB charity tournaments" that have no purpose other than keeping korean teams alive. That wont be successful in the long run because the reason koreans dont have sponsors is not that they dont travel or that they have less online tournaments.
RenSC2
Profile Blog Joined August 2011
United States1063 Posts
Last Edited: 2012-08-28 18:13:36
August 28 2012 18:09 GMT
#72
On August 29 2012 02:59 Misacampo wrote:
I thought SlayerS was the most well-sponsored team in korea, or did that go away once boxer left....?

I believe they were initially given a very nice sponsorship of around $500,000 for the first year, but I don't think the sponsor renewed that deal past the first year. I'm not an Esports insider, I just remember something like that.

Having money pulled out from under you can actually be a lot tougher than barely having money from the start since you've taken on certain financial obligations that you can no longer afford.

edit: back on topic. I was hoping that Red Bull would have been a big sponsor for Startale. Are they really going a relatively cheap route? Perhaps Startale just overextended too much? They had a good sized roster and still decided to absorb ZeNex.
Playing better than standard requires deviation. This divergence usually results in sub-standard play.
Keytar
Profile Joined May 2011
Canada156 Posts
August 28 2012 18:11 GMT
#73
This makes me want Korean Weekly Season 4 to start even more now. I always wondered how the hell they got all the top Koreans to compete in it for a (comparatively) small prize pool. I guess if the players aren't really making much money otherwise, it's fairly appealing.
I try to be rage-free as I game. As you can imagine, this is difficult.
NeMeSiS3
Profile Blog Joined February 2012
Canada2972 Posts
August 28 2012 18:12 GMT
#74
Great write up
FoTG fighting!
MoreFaSho
Profile Blog Joined May 2010
United States1427 Posts
August 28 2012 18:17 GMT
#75
I get ideally you wouldn't have sponsors that cross too badly? I think the effort is very admirable, what are your plans to help with team sponsor issues?

MLG is pretty good at this because they focus on a lot of lifestyle brands that are hard for teams to get (dr. pepper, stride gum, etc), but it's certainly possible that you can have conflicts (intel and amd are big sponsors, so are razer and steelseries, etc.). I think it might be worth helping to "out" sponsors who demand unreasonable exclusivity.

The Dr. Pepper situation at MLG is almost comical. I get on the margins water is a competitor, but that doesn't make it a strong enough substitute to not allow in the venue.
I always try to shield slam face, just to make sure it doesnt work
aherisanu
Profile Joined August 2012
Romania3 Posts
August 28 2012 18:19 GMT
#76
Do you think TSL4 could try TBs idea out? After winning a game, team sponsors logo should show up?
Get a Beagle they said, it would be fun they said!
Rescawen
Profile Joined April 2010
Finland1028 Posts
August 28 2012 18:19 GMT
#77
all hail tb for growing esports!!! will watch zerg games.
Zandar
Profile Blog Joined July 2010
Netherlands1541 Posts
August 28 2012 18:20 GMT
#78
It's very true, foreign teams do get sponsors, with much worse players.
I wouldn't be surprised with the power Kespa has, if many big Korean sponsors have some shady agreement to not sponsor the GSL teams.

I also think non Korean e-sports sponsors should step in and sponsor Korean teams instead of crappy foreign players, this seems like a great opportunity for them you'd say.

Love your idea too TB, I'm sure it will help
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.
MstrJinbo
Profile Joined March 2011
United States1251 Posts
August 28 2012 18:20 GMT
#79
It made me really happy to see Parting wearing his Red Bull shirt after his OSL game. We really need more sponsorship visibility like that. Glad to see TB take the initiative here and hope other tournament organizers take note.
Theeakoz
Profile Joined July 2011
United States1114 Posts
Last Edited: 2012-08-28 18:23:37
August 28 2012 18:23 GMT
#80
This is great! I feel like you are a grandpa for e-sports. Don't worry it's not your age it that make it that, but your wisdom. Love your channel, absolutely adore and love your casting work, love what you do for us and for the indie gaming companies. Please keep your chin up and work on your only flaw, ignoring haters.
Please change the luck dependancy of spawning locations on rotationally symmetric maps.
Prev 1 2 3 4 5 6 10 11 12 Next All
Please log in or register to reply.
Live Events Refresh
Map Test Tournament
11:00
$500 4v4 Open
WardiTV566
IndyStarCraft 242
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Harstem 254
IndyStarCraft 242
StarCraft: Brood War
Britney 36359
Rain 7288
Horang2 1766
actioN 1164
Hyuk 991
EffOrt 934
Larva 509
Light 429
BeSt 408
Snow 312
[ Show more ]
ZerO 252
Leta 171
ggaemo 170
Soulkey 160
Rush 128
Barracks 107
Pusan 100
Hyun 93
Mind 84
Sharp 80
sas.Sziky 56
ivOry 44
sorry 35
Nal_rA 31
Backho 24
soO 23
JYJ20
Movie 20
Free 15
Sexy 14
Sacsri 11
Noble 9
Terrorterran 9
Aegong 8
SilentControl 7
Icarus 6
Shine 5
Dota 2
singsing3015
Gorgc2079
qojqva806
XcaliburYe154
420jenkins118
Fuzer 80
Counter-Strike
zeus228
flusha92
markeloff65
oskar48
edward36
Other Games
tarik_tv5978
gofns5527
B2W.Neo1157
crisheroes549
FrodaN371
hiko352
Lowko220
Hui .213
XaKoH 81
Mew2King56
NeuroSwarm32
Trikslyr23
EmSc Tv 12
ZerO(Twitch)11
Organizations
StarCraft: Brood War
CasterMuse 21
Other Games
EmSc Tv 12
StarCraft 2
EmSc2Tv 12
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 14 non-featured ]
StarCraft 2
• intothetv
• AfreecaTV YouTube
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Dota 2
• WagamamaTV224
League of Legends
• Nemesis2407
• Jankos1309
Other Games
• Shiphtur7
Upcoming Events
Korean StarCraft League
13h 57m
BSL Open LAN 2025 - War…
18h 57m
RSL Revival
20h 57m
Reynor vs Cure
TBD vs Zoun
BSL Open LAN 2025 - War…
1d 18h
RSL Revival
1d 20h
Classic vs TBD
Online Event
2 days
Wardi Open
2 days
Monday Night Weeklies
3 days
Sparkling Tuna Cup
3 days
LiuLi Cup
4 days
[ Show More ]
The PondCast
5 days
CranKy Ducklings
6 days
Liquipedia Results

Completed

Proleague 2025-09-10
Chzzk MurlocKing SC1 vs SC2 Cup #2
HCC Europe

Ongoing

BSL 20 Team Wars
KCM Race Survival 2025 Season 3
BSL 21 Points
ASL Season 20
CSL 2025 AUTUMN (S18)
LASL Season 20
RSL Revival: Season 2
Maestros of the Game
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025
BLAST Bounty Fall 2025
BLAST Bounty Fall Qual
IEM Cologne 2025
FISSURE Playground #1

Upcoming

2025 Chongqing Offline CUP
BSL World Championship of Poland 2025
IPSL Winter 2025-26
BSL Season 21
SC4ALL: Brood War
BSL 21 Team A
Stellar Fest
SC4ALL: StarCraft II
EC S1
ESL Impact League Season 8
SL Budapest Major 2025
BLAST Rivals Fall 2025
IEM Chengdu 2025
PGL Masters Bucharest 2025
Thunderpick World Champ.
CS Asia Championships 2025
ESL Pro League S22
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.