• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 07:30
CEST 13:30
KST 20:30
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Code S Season 2 (2026) - RO12 Preview2herO wins GSL Code S Season 1 (2026)1Code S Season 1 (2026) - RO4 & Finals Preview5[ASL21] Ro4 Preview: On Course12Code S Season 1 - RO8 Preview7
Community News
Weekly Cups (May 11-17): Classic wins double0Code S Season 1 (2026) - RO8 Results2Weekly Cups (May 4-10): Clem, MaxPax, herO win1Maestros of The Game 2 announcement and schedule !18Weekly Cups (April 27-May 4): Clem takes triple0
StarCraft 2
General
herO wins GSL Code S Season 1 (2026) Code S Season 2 (2026) - RO12 Preview Weekly Cups (May 11-17): Classic wins double Code S Season 1 (2026) - RO4 & Finals Preview Team Liquid Map Contest #22 - The Finalists
Tourneys
GSL Code S Season 1 (2026) GSL Code S Season 2 (2026) Maestros of The Game 2 announcement and schedule ! $1,400 SEL Season 3 Ladder Invitational $5,000 WardiTV Spring Championship 2026
Strategy
Custom Maps
[D]RTS in all its shapes and glory <3 [A] Nemrods 1/4 players
External Content
The PondCast: SC2 News & Results Mutation # 526 Rubber and Glue Mutation # 525 Wheel of Misfortune Mutation # 524 Death and Taxes
Brood War
General
25 Years Since Brood War Patch 1.08 BW General Discussion vespene.gg — BW replays in browser Lights Ro.8 Review (asl s21) BGH Auto Balance -> http://bghmmr.eu/
Tourneys
[Megathread] Daily Proleagues [ASL21] Semifinals B [BSL22] RO8 Bracket Stage + Another TieBreaker [ASL21] Ro8 Day 4
Strategy
Muta micro map competition Fighting Spirit mining rates [G] Hydra ZvZ: An Introduction Simple Questions, Simple Answers
Other Games
General Games
Stormgate/Frost Giant Megathread Warcraft III: The Frozen Throne ZeroSpace Megathread War of Dots, 2026 minimalst RTS Nintendo Switch Thread
Dota 2
The Story of Wings Gaming
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia Mafia Game Mode Feedback/Ideas TL Mafia Community Thread Five o'clock TL Mafia
Community
General
US Politics Mega-thread European Politico-economics QA Mega-thread YouTube Thread Russo-Ukrainian War Thread UK Politics Mega-thread
Fan Clubs
The herO Fan Club!
Media & Entertainment
[Manga] One Piece Anime Discussion Thread [Req][Books] Good Fantasy/SciFi books
Sports
2024 - 2026 Football Thread McBoner: A hockey love story Formula 1 Discussion
World Cup 2022
Tech Support
streaming software Strange computer issues (software)
TL Community
The Automated Ban List
Blogs
Why RTS gamers make better f…
gosubay
How EEG Data Can Predict Gam…
TrAiDoS
ramps on octagon
StaticNine
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1540 users

MLG raises $11.3m in additional funding - Page 10

Forum Index > SC2 General
349 CommentsPost a Reply
Prev 1 8 9 10 11 12 18 Next All
BluePanther
Profile Joined March 2011
United States2776 Posts
March 14 2012 03:07 GMT
#181
On March 14 2012 03:38 carloselcoco wrote:
What is AMBI LLC?
Were they the investors?


AMBI LLC is an old name of MLG's corporation.
krayotek
Profile Joined August 2011
Honduras11 Posts
March 14 2012 03:15 GMT
#182
if that worked, it means that finally you are going to take PPV off?, because PPV is the most stupid thing that MLG could have done
FlamingTurd
Profile Joined April 2010
United States1059 Posts
March 14 2012 03:39 GMT
#183
That's pretty awesome, I hope this gets rid of the PPV so everyone can enjoy it fully again!
Nerf MMMT!!! Liquid`Ret Hwaiting!!!
turdburgler
Profile Blog Joined January 2011
England6749 Posts
March 14 2012 03:40 GMT
#184
On March 14 2012 12:39 FlamingTurd wrote:
That's pretty awesome, I hope this gets rid of the PPV so everyone can enjoy it fully again!


the only reason people would be investing now is that ppv was deemed to be sustainable profit, this means its more likely to continue now that they got this funding, not end.
morbvs
Profile Joined June 2011
Germany358 Posts
Last Edited: 2012-03-14 04:10:59
March 14 2012 03:50 GMT
#185
hmm... So I am not too familiar with those US terms, but this is essentially equity given to MLG, right? So I assume that the investors (whoever they are) will have some interesting terms in the contracts... since it is a very high risk investment. If they pay in stages for example, and MLG fails to meet one of the milestones, the money stops flowing and is gone? Or maybe the investors are strictly controlling every move MLG makes (maybe they can even fire sundance if necessary)?

I am not so sure about this, this actually sounds more dangerous than comforting. But maybe I am wrong, dunno?!

IPL get all their money from Murdoch afaik, so they are gone as soon he considers the experiment failed... Then there is NASL, ESL (although they are way less sc2 dependent, I guess), this squid thing and those LAN events like Dreamhack and probably some stuff I forgot about now...

I might be a bit pessimistic, but I think there is oversupply in sc2... Shakeout incoming?
Common sense is the collection of prejudices acquired by age eighteen.
JonnyBNoHo
Profile Joined July 2011
United States6277 Posts
March 14 2012 04:04 GMT
#186
On March 14 2012 12:50 morbvs wrote:
hmm... So I am not too familiar with those US terms, but this is essentially equity given to MLG, right? So I assume that the investors (whoever they are) will have some interesting terms in the contracts... since it is a very high risk investment. If they pay in stages for example, and MLG fails to meet one of the milestones, the money stops flowing and is gone? Or maybe the investors are strictly controlling every move MLG makes (maybe they can even fire sundance if necessary)?

I am not so sure about this, this actually sounds more dangerous than comforting. But maybe I am wrong, dunno?!

IPL get all their money from Murdoch afaik, so they are gone as soon he considers the experiment failed... Then there is NASL, ESL (although they are way less sc2 dependent, I guess), this squid thing and those LAN events like Dreamhack and probably some stuff I forgot about now...

I might be a bit pessimistic, but I think there is oversupply in sc2... Shakeout incoming?


Typically VCs invest in what's called convertible preferred stock and that's what it looks like it could be here as they check both the equity and option boxes.

In general VCs don't mess with the day to day operations but may help make strategic decisions or find key personnel. As far as money flows go it should be a lump sum but if MLG needs more in the future than they will either need to hit their milestones or be prepared to pay up for more financing.

IMO the best way to look at it from a finance perspective is that it's a good thing that VCs are still interested but a bad thing that they haven't progressed beyond that stage yet since VC money is generally one of the most expensive forms of financing around. From a fan standpoint just be glad they have the cash to stick around for at least a few more years :-)
MafiaCheese
Profile Joined April 2010
United States87 Posts
March 14 2012 04:37 GMT
#187
As a Competitor and a fan, and someone who has attended an MLG as a spectator, i have to say they put on a pretty good show. Id love to continue supporting MLG and every other player in e-sports and promote the growth of the wonderfully awesome programs they provide for us. Congrats on the Investment.
rAk1N
Profile Joined December 2011
United States4 Posts
March 14 2012 04:54 GMT
#188
Dang so much $$, i wander how much of it will go prizepool!
FnaticRC Staff!
ke_ivan
Profile Joined February 2011
Singapore374 Posts
March 14 2012 05:41 GMT
#189
damn, so little... MLG barely broke even...
Looms
Profile Joined May 2010
United States4624 Posts
March 14 2012 05:47 GMT
#190
On March 14 2012 13:54 rAk1N wrote:
Dang so much $$, i wander how much of it will go prizepool!


This isn't necessarily related to SC2 or any of the other games, but MLG did announce that they will double the prize pool for MK9 from $16.7k to $33.4k for the MLG Columbus event.

http://www.majorleaguegaming.com/news/mortal-kombat-prizing-increases-to-33-4k-for-winter-championships-get-your-passes-now/
Azzur
Profile Blog Joined July 2010
Australia6260 Posts
March 14 2012 05:48 GMT
#191
I think PPV is the way to go - just that $20 was too much for arena
rename
Profile Joined February 2012
Estonia329 Posts
March 14 2012 06:24 GMT
#192
Im pretty sure most of this money goes into building infrastructure for hosting events - a permanent location for arena + maybe something more permanent for open events too, allowing them to run events more efficiently and making long-term profits easier to attain.

Prize pool increase can only come with revenue/profit increase - you cant spend much of investor money on prize pools unless you can assure that every extra dollar spent on prize pool will bring X amount of viewer - so im rather certain prize pools wont be raised much overall.



onedayclose
Profile Joined April 2010
United States1145 Posts
March 14 2012 06:38 GMT
#193
OK so is this funding dated or recent? Stop bringing up the millions they have raised over the past decade I want to know what you have raised lately.
darkscream
Profile Blog Joined December 2010
Canada2310 Posts
March 14 2012 06:39 GMT
#194
On March 14 2012 03:40 Sprouter wrote:
Show nested quote +

The company had its biggest year in 2011, as the number of unique visitors during its Pro Circuit Season increased by 225 percent over the previous year.
holy shit, THAT IS HUGE growth. regardless of whether arena did well or not, MLG is doing really well.


Which is rather funny because it SURE DID SEEM like sundance was telling us MLG was NOT doing well.....
lessQQmorePEWPEW
Profile Joined November 2011
Jamaica921 Posts
March 14 2012 06:52 GMT
#195
maybe remove the fee now? :p just a thought
Why drink and drive when you can smoke and fly - Bob Marley
Disengaged
Profile Joined July 2010
United States6994 Posts
March 14 2012 07:03 GMT
#196
On March 14 2012 15:39 darkscream wrote:
Show nested quote +
On March 14 2012 03:40 Sprouter wrote:

The company had its biggest year in 2011, as the number of unique visitors during its Pro Circuit Season increased by 225 percent over the previous year.
holy shit, THAT IS HUGE growth. regardless of whether arena did well or not, MLG is doing really well.


Which is rather funny because it SURE DID SEEM like sundance was telling us MLG was NOT doing well.....


He "gets it" by lying
Elitios
Profile Joined February 2012
France164 Posts
March 14 2012 07:09 GMT
#197
I hope this decision doesn't mean that future events will always be PPV. As an EU viewer, the arena simply shut us down.
Does anyone know if there are others means for MLG to get a stable income while still maintaining a free stream model?
If so what are these?
Sub40APM
Profile Joined August 2010
6336 Posts
March 14 2012 07:12 GMT
#198
On March 14 2012 11:27 GeezerGeek wrote:
Show nested quote +
On March 14 2012 10:00 coverpunch wrote:
On March 14 2012 09:48 Probulous wrote:
I don't know about this. It seems like having to give up equity in exchange for cash based off of a new model that was only just implemented is a little risky. Yes it worked and congrats but it certainly doesn't speak to the stability of the industry. Yes, they managed to get more funding but VCs are not going to throw away an investment that doesn't look terrible. They have already invested a lot and the presence of remaining shares suggests that it was probably current investors who stumped up more cash.

It would be great news if the funding was for something specific, such as a torunament setup or a specific playing venue or something concrete. If it just for normal cash flow, that's worrying. We can't really know without looking at the financials and the only people with access to this are those that invested. So overall I guess we should be happy, I just have this nagging feeling that they are getting pressured to produce which suggests an underlying fragility.

For sure MLG is being pressured to produce, but then again, they set up those expectations themselves of how quickly they think e-sports can grow and more importantly how much money it can generate.

But the money isn't invested for anything concrete. That's why investors give money to managers. They're trusting MLG to set up tournaments and venues that are more attractive and bring in more people, and in turn they will look at the financials later on in the year and make that judgment for themselves.

I don't think it's "good" or "bad" that MLG gave up stock in the company. It only matters how those board members use their power. If they focus MLG on profitability, then yes, some things will probably make you unhappy - things will cost more, players and consumers will get less, etc. But certainly you might prefer MLG to have a longer life than to go out in a blaze of generous glory where they give everything to the players and fans for nothing and then go bust.


You can be fairly certain that the money is for something concrete. VC's will require a detailed business plan for what MLG intends to do with the money. The scenario where the VC's are investing more just to not lose their prior investment is unlikely. As someone else said, VC's aren't in the business of throwing good money after bad. These are sophisticated investors that known when to cut bait. If they thought MLG was sucking wind, they would take that $11 million and invest it in a different business that appears to have more potential.

This investment is good news. It shows MLG has the revenue, business model, and future plans to convince sophisticated investors to invest significant money.




It doesnt have to mean that. It could also mean that the same fund that is carrying MLG investments on their books at value x doesnt want to admit to their own investors that value x has degraded due to costs. If they throw in an extra 11 million at MLG while valuing company shares at the same price x that their previous investment was at then they can continue to account on their own books their whole investment into MLG as x.


Talack
Profile Joined September 2010
Canada2742 Posts
March 14 2012 07:14 GMT
#199
Grats MLG

Glad I bought the ticket, hopefully it helped esports grow
contraSol
Profile Blog Joined December 2010
United States185 Posts
Last Edited: 2012-03-14 07:18:20
March 14 2012 07:17 GMT
#200
On March 14 2012 13:04 JonnyBNoHo wrote:
IMO the best way to look at it from a finance perspective is that it's a good thing that VCs are still interested but a bad thing that they haven't progressed beyond that stage yet since VC money is generally one of the most expensive forms of financing around. From a fan standpoint just be glad they have the cash to stick around for at least a few more years :-)


What do you think MLG's effective cost of funds is? Sadly, it probably doesn't matter... MLG is a long way off an IPO and definitely too young/unproven for a substantial bank facility.
Prev 1 8 9 10 11 12 18 Next All
Please log in or register to reply.
Live Events Refresh
GSL
09:30
2026 Season 2: Ro12 Group A
Cure vs SHINLIVE!
sOs vs ByuN
Ryung 803
IntoTheiNu 474
CranKy Ducklings SOOP41
Rex24
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Ryung 803
Lowko276
Rex 24
StarCraft: Brood War
Britney 35519
Calm 14507
Sea 8405
Horang2 1603
Jaedong 755
firebathero 652
Hyuk 402
BeSt 356
Rush 275
Mini 220
[ Show more ]
actioN 214
Light 203
EffOrt 144
Last 143
Zeus 142
hero 118
Hyun 111
ggaemo 99
Soulkey 83
JYJ 77
Liquid`Ret 75
ZerO 64
Mong 60
Mind 53
ToSsGirL 49
HiyA 33
scan(afreeca) 30
Shinee 24
910 23
sorry 23
Barracks 14
Sacsri 13
zelot 13
ajuk12(nOOB) 11
Noble 10
soO 7
Movie 7
Terrorterran 7
Dota 2
Gorgc3496
Dendi372
XcaliburYe68
Counter-Strike
olofmeister2580
FalleN 798
shoxiejesuss655
edward47
Other Games
singsing1771
B2W.Neo483
crisheroes237
DeMusliM232
Pyrionflax209
Trikslyr14
ZerO(Twitch)12
Happy5
Organizations
Counter-Strike
PGL29092
StarCraft: Brood War
lovetv 14
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
[ Show 13 non-featured ]
StarCraft 2
• iHatsuTV 19
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• iopq 2
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Nemesis2292
Upcoming Events
Replay Cast
12h 30m
GSL
22h
Classic vs Solar
GuMiho vs Zoun
WardiTV Spring Champion…
23h 30m
Replay Cast
1d 12h
Sparkling Tuna Cup
1d 22h
WardiTV Spring Champion…
1d 23h
Replay Cast
2 days
RSL Revival
2 days
Classic vs SHIN
Rogue vs Bunny
BSL
3 days
Replay Cast
3 days
[ Show More ]
Afreeca Starleague
3 days
Flash vs Soma
RSL Revival
3 days
Solar vs herO
Clem vs Lambo
BSL
4 days
Patches Events
4 days
Replay Cast
4 days
Universe Titan Cup
4 days
Rogue vs Percival
Wardi Open
5 days
Monday Night Weeklies
5 days
Replay Cast
5 days
Kung Fu Cup
5 days
GSL
6 days
Liquipedia Results

Completed

Proleague 2026-05-19
2026 GSL S1
Nations Cup 2026

Ongoing

BSL Season 22
ASL Season 21
IPSL Spring 2026
KCM Race Survival 2026 Season 2
Acropolis #4
KK 2v2 League Season 1
BSL 22 Non-Korean Championship
YSL S3
SCTL 2026 Spring
2026 GSL S2
RSL Revival: Season 5
Heroes Pulsing #1
CS Asia Championships 2026
Asian Champions League 2026
IEM Atlanta 2026
PGL Astana 2026
BLAST Rivals Spring 2026
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League S23 Finals
ESL Pro League S23 Stage 1&2

Upcoming

Escore Tournament S2: W8
CSCL: Masked Kings S4
CSLAN 4
Kung Fu Cup 2026 Grand Finals
HSC XXIX
uThermal 2v2 2026 Main Event
Maestros of the Game 2
WardiTV Spring 2026
Bounty Cup 2026
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual
Stake Ranked Episode 3
XSE Pro League 2026
IEM Cologne Major 2026
Stake Ranked Episode 2
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.