• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 11:37
CEST 17:37
KST 00:37
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL22] Ro24 Preview: Siren's Call8[ASL22] Ro24 Preview: Summer's End9Serral wins HomeStory Cup 2915Serral wins Maestros of the Game 244ByuL, and the Limitations of Standard Play3
Community News
New 3v3 BGH Ladder (and more) on ShieldBattery!33Weekly Cups (August 17-23): Zerg dominate the week6Weekly Cups (August 10-16): SHIN doubles2GSTL Returns in 2026!45Weekly Cups (Aug 3-9): Protoss get shut out7
StarCraft 2
General
How would you feel about frequent/monthly balance patches for SC2? SC4ALL II: SC2 Player Announcement 6/8 - Maru Weekly Cups (August 17-23): Zerg dominate the week Daily SC2 Player Grid - feedback wanted Balance hotfix patch 5.0.16b (July 16)
Tourneys
Sparkling Tuna Cup - Weekly Open Tournament 2026 GSTL Announcement IntoTheTV X SOOP SC2 League : Weekly & Monthly PIG STY FESTIVAL 8.0! (13 - 23 August) WORTEX 2026 - Hungarian SC2 Finals Budapest
Strategy
[G] Having the right mentality to improve
Custom Maps
Nexus Wars 2021 GUIDE [M] (2) Industrial Park
External Content
The PondCast: SC2 News & Results Mutation # 540 Dodge This Mutation # 539 Thunder Dome Mutation # 538 Media Blackout
Brood War
General
BW General Discussion ASL22 General Discussion [Personal Project Share] Terran Defense v0.60 BGH Auto Balance -> http://bghmmr.eu/ New 3v3 BGH Ladder (and more) on ShieldBattery!
Tourneys
[Megathread] Daily Proleagues [ASL22] Ro24 Group F BSL LAN Party - Kraków 29-30 August - OPEN SIGNUPS Escore Tournament - Season 3
Strategy
Replay Review Process - What do you do? Game Theory for Starcraft Odyssey Mineral Stack Saturation Fighting Spirit mining rates
Other Games
General Games
Nintendo Switch Thread Stormgate/Frost Giant Megathread General RTS Discussion Thread Anyone here play Quakeworld back in the day? EVE Corporation
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
[TL LoL EUW IHs] Teemo shall perish TSM pausing esports and CLG Dead
Heroes of the Storm
Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
TL Mafia Power Rank TL Mafia Community Thread NeO.D_StephenKing vs This Guy From 1 Million Dance
Community
General
Things Aren’t Peaceful in Palestine US Politics Mega-thread Russo-Ukrainian War Thread European Politico-economics QA Mega-thread The Letting Off Steam Thread
Fan Clubs
MarineLorD Fan Club The Creator Fan Club The ShoWTimE Fan Club
Media & Entertainment
Movie Discussion! Anime Discussion Thread
Sports
Football (Soccer) Thread TeamLiquid Health and Fitness Initiative For 2023 MLB/Baseball 2023 NBA General Discussion
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List Northern Ireland Global Starcraft
Blogs
Regacy Esports: The Bh…
regacyesports
Violent Games and Crime Rate…
TrAiDoS
LOCKPICKING NOOB
LUCKY_NOOB
Cathedral Of CS And NY pizza a…
FuDDx
Please support my new stand…
Peanutsc
Customize Sidebar...

Website Feedback

Closed Threads



Active: 7306 users

MLG raises $11.3m in additional funding - Page 10

Forum Index > SC2 General
349 CommentsPost a Reply
Prev 1 8 9 10 11 12 18 Next All
BluePanther
Profile Joined March 2011
United States2776 Posts
March 14 2012 03:07 GMT
#181
On March 14 2012 03:38 carloselcoco wrote:
What is AMBI LLC?
Were they the investors?


AMBI LLC is an old name of MLG's corporation.
krayotek
Profile Joined August 2011
Honduras11 Posts
March 14 2012 03:15 GMT
#182
if that worked, it means that finally you are going to take PPV off?, because PPV is the most stupid thing that MLG could have done
FlamingTurd
Profile Joined April 2010
United States1059 Posts
March 14 2012 03:39 GMT
#183
That's pretty awesome, I hope this gets rid of the PPV so everyone can enjoy it fully again!
Nerf MMMT!!! Liquid`Ret Hwaiting!!!
turdburgler
Profile Blog Joined January 2011
England6749 Posts
March 14 2012 03:40 GMT
#184
On March 14 2012 12:39 FlamingTurd wrote:
That's pretty awesome, I hope this gets rid of the PPV so everyone can enjoy it fully again!


the only reason people would be investing now is that ppv was deemed to be sustainable profit, this means its more likely to continue now that they got this funding, not end.
morbvs
Profile Joined June 2011
Germany358 Posts
Last Edited: 2012-03-14 04:10:59
March 14 2012 03:50 GMT
#185
hmm... So I am not too familiar with those US terms, but this is essentially equity given to MLG, right? So I assume that the investors (whoever they are) will have some interesting terms in the contracts... since it is a very high risk investment. If they pay in stages for example, and MLG fails to meet one of the milestones, the money stops flowing and is gone? Or maybe the investors are strictly controlling every move MLG makes (maybe they can even fire sundance if necessary)?

I am not so sure about this, this actually sounds more dangerous than comforting. But maybe I am wrong, dunno?!

IPL get all their money from Murdoch afaik, so they are gone as soon he considers the experiment failed... Then there is NASL, ESL (although they are way less sc2 dependent, I guess), this squid thing and those LAN events like Dreamhack and probably some stuff I forgot about now...

I might be a bit pessimistic, but I think there is oversupply in sc2... Shakeout incoming?
Common sense is the collection of prejudices acquired by age eighteen.
JonnyBNoHo
Profile Joined July 2011
United States6277 Posts
March 14 2012 04:04 GMT
#186
On March 14 2012 12:50 morbvs wrote:
hmm... So I am not too familiar with those US terms, but this is essentially equity given to MLG, right? So I assume that the investors (whoever they are) will have some interesting terms in the contracts... since it is a very high risk investment. If they pay in stages for example, and MLG fails to meet one of the milestones, the money stops flowing and is gone? Or maybe the investors are strictly controlling every move MLG makes (maybe they can even fire sundance if necessary)?

I am not so sure about this, this actually sounds more dangerous than comforting. But maybe I am wrong, dunno?!

IPL get all their money from Murdoch afaik, so they are gone as soon he considers the experiment failed... Then there is NASL, ESL (although they are way less sc2 dependent, I guess), this squid thing and those LAN events like Dreamhack and probably some stuff I forgot about now...

I might be a bit pessimistic, but I think there is oversupply in sc2... Shakeout incoming?


Typically VCs invest in what's called convertible preferred stock and that's what it looks like it could be here as they check both the equity and option boxes.

In general VCs don't mess with the day to day operations but may help make strategic decisions or find key personnel. As far as money flows go it should be a lump sum but if MLG needs more in the future than they will either need to hit their milestones or be prepared to pay up for more financing.

IMO the best way to look at it from a finance perspective is that it's a good thing that VCs are still interested but a bad thing that they haven't progressed beyond that stage yet since VC money is generally one of the most expensive forms of financing around. From a fan standpoint just be glad they have the cash to stick around for at least a few more years :-)
MafiaCheese
Profile Joined April 2010
United States87 Posts
March 14 2012 04:37 GMT
#187
As a Competitor and a fan, and someone who has attended an MLG as a spectator, i have to say they put on a pretty good show. Id love to continue supporting MLG and every other player in e-sports and promote the growth of the wonderfully awesome programs they provide for us. Congrats on the Investment.
rAk1N
Profile Joined December 2011
United States4 Posts
March 14 2012 04:54 GMT
#188
Dang so much $$, i wander how much of it will go prizepool!
FnaticRC Staff!
ke_ivan
Profile Joined February 2011
Singapore374 Posts
March 14 2012 05:41 GMT
#189
damn, so little... MLG barely broke even...
Looms
Profile Joined May 2010
United States4624 Posts
March 14 2012 05:47 GMT
#190
On March 14 2012 13:54 rAk1N wrote:
Dang so much $$, i wander how much of it will go prizepool!


This isn't necessarily related to SC2 or any of the other games, but MLG did announce that they will double the prize pool for MK9 from $16.7k to $33.4k for the MLG Columbus event.

http://www.majorleaguegaming.com/news/mortal-kombat-prizing-increases-to-33-4k-for-winter-championships-get-your-passes-now/
Azzur
Profile Blog Joined July 2010
Australia6267 Posts
March 14 2012 05:48 GMT
#191
I think PPV is the way to go - just that $20 was too much for arena
rename
Profile Joined February 2012
Estonia329 Posts
March 14 2012 06:24 GMT
#192
Im pretty sure most of this money goes into building infrastructure for hosting events - a permanent location for arena + maybe something more permanent for open events too, allowing them to run events more efficiently and making long-term profits easier to attain.

Prize pool increase can only come with revenue/profit increase - you cant spend much of investor money on prize pools unless you can assure that every extra dollar spent on prize pool will bring X amount of viewer - so im rather certain prize pools wont be raised much overall.



onedayclose
Profile Joined April 2010
United States1145 Posts
March 14 2012 06:38 GMT
#193
OK so is this funding dated or recent? Stop bringing up the millions they have raised over the past decade I want to know what you have raised lately.
darkscream
Profile Blog Joined December 2010
Canada2310 Posts
March 14 2012 06:39 GMT
#194
On March 14 2012 03:40 Sprouter wrote:
Show nested quote +

The company had its biggest year in 2011, as the number of unique visitors during its Pro Circuit Season increased by 225 percent over the previous year.
holy shit, THAT IS HUGE growth. regardless of whether arena did well or not, MLG is doing really well.


Which is rather funny because it SURE DID SEEM like sundance was telling us MLG was NOT doing well.....
lessQQmorePEWPEW
Profile Joined November 2011
Jamaica921 Posts
March 14 2012 06:52 GMT
#195
maybe remove the fee now? :p just a thought
Why drink and drive when you can smoke and fly - Bob Marley
Disengaged
Profile Joined July 2010
United States6994 Posts
March 14 2012 07:03 GMT
#196
On March 14 2012 15:39 darkscream wrote:
Show nested quote +
On March 14 2012 03:40 Sprouter wrote:

The company had its biggest year in 2011, as the number of unique visitors during its Pro Circuit Season increased by 225 percent over the previous year.
holy shit, THAT IS HUGE growth. regardless of whether arena did well or not, MLG is doing really well.


Which is rather funny because it SURE DID SEEM like sundance was telling us MLG was NOT doing well.....


He "gets it" by lying
Elitios
Profile Joined February 2012
France164 Posts
March 14 2012 07:09 GMT
#197
I hope this decision doesn't mean that future events will always be PPV. As an EU viewer, the arena simply shut us down.
Does anyone know if there are others means for MLG to get a stable income while still maintaining a free stream model?
If so what are these?
Sub40APM
Profile Joined August 2010
6336 Posts
March 14 2012 07:12 GMT
#198
On March 14 2012 11:27 GeezerGeek wrote:
Show nested quote +
On March 14 2012 10:00 coverpunch wrote:
On March 14 2012 09:48 Probulous wrote:
I don't know about this. It seems like having to give up equity in exchange for cash based off of a new model that was only just implemented is a little risky. Yes it worked and congrats but it certainly doesn't speak to the stability of the industry. Yes, they managed to get more funding but VCs are not going to throw away an investment that doesn't look terrible. They have already invested a lot and the presence of remaining shares suggests that it was probably current investors who stumped up more cash.

It would be great news if the funding was for something specific, such as a torunament setup or a specific playing venue or something concrete. If it just for normal cash flow, that's worrying. We can't really know without looking at the financials and the only people with access to this are those that invested. So overall I guess we should be happy, I just have this nagging feeling that they are getting pressured to produce which suggests an underlying fragility.

For sure MLG is being pressured to produce, but then again, they set up those expectations themselves of how quickly they think e-sports can grow and more importantly how much money it can generate.

But the money isn't invested for anything concrete. That's why investors give money to managers. They're trusting MLG to set up tournaments and venues that are more attractive and bring in more people, and in turn they will look at the financials later on in the year and make that judgment for themselves.

I don't think it's "good" or "bad" that MLG gave up stock in the company. It only matters how those board members use their power. If they focus MLG on profitability, then yes, some things will probably make you unhappy - things will cost more, players and consumers will get less, etc. But certainly you might prefer MLG to have a longer life than to go out in a blaze of generous glory where they give everything to the players and fans for nothing and then go bust.


You can be fairly certain that the money is for something concrete. VC's will require a detailed business plan for what MLG intends to do with the money. The scenario where the VC's are investing more just to not lose their prior investment is unlikely. As someone else said, VC's aren't in the business of throwing good money after bad. These are sophisticated investors that known when to cut bait. If they thought MLG was sucking wind, they would take that $11 million and invest it in a different business that appears to have more potential.

This investment is good news. It shows MLG has the revenue, business model, and future plans to convince sophisticated investors to invest significant money.




It doesnt have to mean that. It could also mean that the same fund that is carrying MLG investments on their books at value x doesnt want to admit to their own investors that value x has degraded due to costs. If they throw in an extra 11 million at MLG while valuing company shares at the same price x that their previous investment was at then they can continue to account on their own books their whole investment into MLG as x.


Talack
Profile Joined September 2010
Canada2742 Posts
March 14 2012 07:14 GMT
#199
Grats MLG

Glad I bought the ticket, hopefully it helped esports grow
contraSol
Profile Blog Joined December 2010
United States185 Posts
Last Edited: 2012-03-14 07:18:20
March 14 2012 07:17 GMT
#200
On March 14 2012 13:04 JonnyBNoHo wrote:
IMO the best way to look at it from a finance perspective is that it's a good thing that VCs are still interested but a bad thing that they haven't progressed beyond that stage yet since VC money is generally one of the most expensive forms of financing around. From a fan standpoint just be glad they have the cash to stick around for at least a few more years :-)


What do you think MLG's effective cost of funds is? Sadly, it probably doesn't matter... MLG is a long way off an IPO and definitely too young/unproven for a substantial bank facility.
Prev 1 8 9 10 11 12 18 Next All
Please log in or register to reply.
Live Events Refresh
Shopify Rebellion Sundays
15:00
#11
Lambo vs MixuLIVE!
Elazer vs Spirit
Clem vs MaxPax
Harstem364
Liquipedia
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Harstem 364
Trap 20
StarCraft: Brood War
Britney 46539
Calm 7388
Shuttle 5121
EffOrt 983
BeSt 868
Mini 796
Horang2 744
Light 385
Soulkey 312
ZerO 260
[ Show more ]
firebathero 251
ZZZero.O 242
Stork 242
Rush 219
ggaemo 112
hero 107
Mind 93
Snow 65
Yoon 64
Last 63
Hyun 62
Killer 56
sSak 48
PianO 38
Shine 33
ToSsGirL 26
JYJ 25
scan(afreeca) 25
ZergMaN 25
Aegong 22
Hm[arnc] 21
HiyA 18
sorry 17
Sexy 16
zelot 15
Terrorterran 14
Rock 14
SilentControl 11
ajuk12(nOOB) 9
Dota 2
qojqva3706
420jenkins487
LuMiX1
Counter-Strike
fl0m3691
Super Smash Bros
Mew2King116
Heroes of the Storm
Liquid`Hasu419
Khaldor351
Other Games
gofns12668
singsing1595
Liquid`RaSZi1199
crisheroes934
Beastyqt718
B2W.Neo524
FrodaN269
Hui .219
Rex51
ZerO(Twitch)15
Organizations
Other Games
gamesdonequick5463
EGCTV901
StarCraft: Brood War
Kim Chul Min (afreeca) 14
[ Show 14 non-featured ]
StarCraft 2
• Berry_CruncH375
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• Migwel
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Dota 2
• WagamamaTV592
• lizZardDota283
League of Legends
• Nemesis1726
• Jankos1665
Other Games
• Shiphtur56
Upcoming Events
PSISTORM Gaming Misc
29m
Sparkling Tuna Cup
18h 24m
Afreeca Starleague
18h 24m
Monday Night Weeklies
1d
GSL
1d 19h
PiGosaur Cup
2 days
Replay Cast
3 days
The PondCast
3 days
IntoTheTV X SOOP
4 days
CranKy Ducklings
5 days
[ Show More ]
Sparkling Tuna Cup
6 days
OSC
6 days
Liquipedia Results

Completed

Proleague 2026-08-27
PiG Sty Festival 8.0
Light Tournament 2026

Ongoing

KCM Race Survival 2026 Season 3
K-JUNGMAN
ASL Season 22
Super Anchor Qualifying S3
CSL Season 22: Qualifier 2
BSL 2026 LAN: Kraków
RSL Revival: Season 6
Big Dog Cup 2026 Div 1
BLAST Open Fall 2026
Esports World Cup 2026
Esports World Cup 2026: LCQ
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual
Stake Ranked Episode 3
XSE Pro League 2026
IEM Cologne Major 2026

Upcoming

CSL 2026 AUTUMN (S22)
Escore Tournament S3: King of Kings
Acropolis #5
Acropolis #5 - TRS
Blizzard Classic Cup 2026
Acropolis #5 - GSA
Acropolis #5 - GSB
HSC XXX
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
RSL Offline Finals
Calamity Invitational
BLAST Rivals Fall 2026
IEM Beijing 2026
Stake Ranked Episode 5
PGL Masters Bucharest 2026
1win Private Club #2
Thunderpick World Champ. '26
ESL Pro League Season 24
Stake Ranked Episode 4
1win Private Club #1
Logitech G Play Connect 2026
SL StarSeries Fall 2026
FISSURE Playground #3
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.