MLG raises $11.3m in additional funding - Page 11

On March 14 2012 03:40 Sprouter wrote:
holy shit, THAT IS HUGE growth. regardless of whether arena did well or not, MLG is doing really well.

On March 14 2012 16:31 Parcelleus wrote:
MLG trashing their own brand.

They used to have some good reputation, but now their true colours come out, and only 12mths after the game is released. Just a big business project.

It is NOT TYSON HEAVY WEIGHT WORLD CHAMP FIGHT, it's SC2 where every comp has free stream (accessability). Hell, IEM have replays within the hour of the match being played! ^^

I know which tournaments I will be following and which are not worth the hassle.

On March 14 2012 04:42 teacash wrote:
Awesome.

please nobody confuse "Total # of viewers = 240k for one event" with "240k viewers at a given time" though.
Don't forget what the difference is, and immediately assume that MLG gets so many more viewers than stuff like HSC or Dreamhack because "the highest you ever see on viewer # for HSC is 60k" or some junk like that...
A tournament held over multiple days could have 240k unique viewers for one event while never going over 60-80k at any given time. This is a reminder so nobody makes a fool of themselves and goes home thinking that MLG gets 4 times the viewers as every other tourney.. They don't, but they're doing great for themselves and we love to see that

On March 14 2012 03:40 idonthinksobro wrote:


no this is a completly baseless assumption, lets assume PPV was horrible what would you do to make it look like success?
Right release press news that you increase the funding but if you really look at these figures it doesn't mean anything really since they actually don't really know what they should do with all the money they made over the last year and deal could have been made way before the mlg.

I'm still very sceptical if the PPV thing was a success they were at least break even for sure but every neutral poll showed that like 70%-80% of the people that would have watched didn't due to PPV. I don't really know if the sponsors did like this.

This news timing seems like another strategical piece towards making people believe it was a great sucess, like the tweet right before MLG saying "PPV preorders exceeded our expactations".

On March 14 2012 16:31 Parcelleus wrote:
MLG trashing their own brand.

They used to have some good reputation, but now their true colours come out, and only 12mths after the game is released. Just a big business project.

It is NOT TYSON HEAVY WEIGHT WORLD CHAMP FIGHT, it's SC2 where every comp has free stream (accessability). Hell, IEM have replays within the hour of the match being played! ^^

I know which tournaments I will be following and which are not worth the hassle.

On March 14 2012 04:02 Mohdoo wrote:


PPV was profitable. A profiting industry that doesn't rely solely on sponsors is good for said industry. Everyone involved with e-sports at a high level, such as EG management have all said that having financial independence will do tremendous things for the scene in general. Being so reliant on sponsorship makes the scene really fickle financially. A company like MLG showing that they can keep themselves afloat shows investors that someone competent is running the gig and that they can make money for investors. How can you say that financial independence isn't empowering to the scene?

On March 14 2012 18:25 ShinobiX wrote:


He said it doesn't bring growth to eSport. Which is what I've said in the original discussion about PPV as well. What you are describing is "How efficient can MLG and EG etc. milk the three cows that they have until they are bonedry."

That is not growth. Don't let anyone tell you that. Growth is getting more cows to milk. Get it? I know Sundance doesn't. Or his investors at least.

On March 14 2012 18:31 Chained wrote:


And how do you get more cows? $$$$

On March 14 2012 18:36 ShinobiX wrote:


This is where the analogy gets weird. So I will ask you... does MLG buy viewers with money? Nope. So of course I can't answer your question. But I can elaborate on the current situation. MLG is doing jack shit to attract new viewers. And in the end, the viewership decides how much money is in the pool of the industry. That is why in football players, teams etc. earn millions and in eSports we are asking if we are profitable.

You can of course take the 250k viewers that big events have on average and try to invent new ways to exploit their pockets, but at some point you are reaching a limit. And I think if you want to have long term success, it's smarter to increase the viewership instead of increasing the load the current viewership has to carry to keep eSports going.

Know what I mean?

On March 14 2012 20:28 SuperFanBoy wrote:
"The company had its biggest year in 2011, as the number of unique visitors during its Pro Circuit Season increased by 225 percent over the previous year. 241,000 people tuned into its Providence National Championships event alone last November."

It's because they added LoL to their roster.. LoL right now is the biggest esport in terms of viewers, recently IEM LoL stream had 250k+ viewers at one time.

On March 14 2012 20:46 Doodsmack wrote:



Aren't LoL stream numbers inflated by the fact that everyone with the game open can watch? Do they actually count people idly sitting in the game's main menu as viewers?

On March 14 2012 21:00 Frankon wrote:

So is MLG quad view.