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MLG raises $11.3m in additional funding - Page 13

Forum Index > SC2 General
349 CommentsPost a Reply
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DeaDoXFighting
Profile Joined November 2010
Canada115 Posts
March 14 2012 15:37 GMT
#241
esports FOR LIFE!
Go Liquid Hero !!!!!
phxval
Profile Joined March 2012
Belgium3 Posts
March 14 2012 15:49 GMT
#242
Good news !
GeezerGeek
Profile Joined April 2011
United States15 Posts
March 14 2012 15:53 GMT
#243
On March 14 2012 16:12 Sub40APM wrote:
Show nested quote +
On March 14 2012 11:27 GeezerGeek wrote:
On March 14 2012 10:00 coverpunch wrote:
On March 14 2012 09:48 Probulous wrote:
I don't know about this. It seems like having to give up equity in exchange for cash based off of a new model that was only just implemented is a little risky. Yes it worked and congrats but it certainly doesn't speak to the stability of the industry. Yes, they managed to get more funding but VCs are not going to throw away an investment that doesn't look terrible. They have already invested a lot and the presence of remaining shares suggests that it was probably current investors who stumped up more cash.

It would be great news if the funding was for something specific, such as a torunament setup or a specific playing venue or something concrete. If it just for normal cash flow, that's worrying. We can't really know without looking at the financials and the only people with access to this are those that invested. So overall I guess we should be happy, I just have this nagging feeling that they are getting pressured to produce which suggests an underlying fragility.

For sure MLG is being pressured to produce, but then again, they set up those expectations themselves of how quickly they think e-sports can grow and more importantly how much money it can generate.

But the money isn't invested for anything concrete. That's why investors give money to managers. They're trusting MLG to set up tournaments and venues that are more attractive and bring in more people, and in turn they will look at the financials later on in the year and make that judgment for themselves.

I don't think it's "good" or "bad" that MLG gave up stock in the company. It only matters how those board members use their power. If they focus MLG on profitability, then yes, some things will probably make you unhappy - things will cost more, players and consumers will get less, etc. But certainly you might prefer MLG to have a longer life than to go out in a blaze of generous glory where they give everything to the players and fans for nothing and then go bust.


You can be fairly certain that the money is for something concrete. VC's will require a detailed business plan for what MLG intends to do with the money. The scenario where the VC's are investing more just to not lose their prior investment is unlikely. As someone else said, VC's aren't in the business of throwing good money after bad. These are sophisticated investors that known when to cut bait. If they thought MLG was sucking wind, they would take that $11 million and invest it in a different business that appears to have more potential.

This investment is good news. It shows MLG has the revenue, business model, and future plans to convince sophisticated investors to invest significant money.




It doesnt have to mean that. It could also mean that the same fund that is carrying MLG investments on their books at value x doesnt want to admit to their own investors that value x has degraded due to costs. If they throw in an extra 11 million at MLG while valuing company shares at the same price x that their previous investment was at then they can continue to account on their own books their whole investment into MLG as x.




Is this possible? Yes. But the scenario you sketch it tantamount to fraud, and it's not how successful VC funds are typically run. Obviously we're all speculating somewhat here, but odds are MLG had a concrete plan that for what to do with the funds and sophisticated investors looked at current operations and the future business plan and agreed there is a good chance of substantial profits.

Like others have said, we don't know the terms of the investment, which would give us a much better clue as to how MLG is doing, but the fact that they can still attract VC capital in this economy is, overall, a good sign.
Sphen5117
Profile Joined September 2011
United States413 Posts
March 14 2012 16:01 GMT
#244
On March 14 2012 23:12 Jiddra wrote:
Show nested quote +
On March 14 2012 23:07 Sphen5117 wrote:
On March 14 2012 21:49 bonifaceviii wrote:
Thinking about it, this investment is a pretty good explanation why the Winter Arena was rolled out as PPV so quickly and haphazardly.Probably there was a long term plan to implement some kind of PPV, but the investors wanted to see that it worked now before they ponied up any money.

MLG being stuck between a rock and a hard place, in a span of weeks they come up with a new PPV event on the same weekend as another one, pay all the expenses of the players to get them there and proceed to ignore (or "I get it") the protests of their pre-paid subscribers to show that PPV works.

I guess it does; at least enough for the investors.


Good point. even if the PPV was done shoddily (whether you agree with the idea or not), it's a good thing if MLG is able to prove itself to investors. More investment in tourneys = more and longer term pro SC2 for us all to enjoy.

I know one thing is for certain: MLG didn't raise this money to support future tournaments from people using adblock or bitching about a ticket price that's no more than a decent meal.


But, is it only the SC2 crowd that will be paying? Where is the LoL PPV, Halo PPV, MK PPV etc. Have MLG raised ticket costs for attending events live?

IF the SC2 crowd is the only part of their viewers that can be relied on to pay for content and for MLG being alive, Im a bit worried for the future.


I completely understand that concern, but the reason I myself am not too worried is I trust (possibly naively) that the income generated from each game will be approximately proportional to what is put back in to it.

The state of competitive SC2 as a whole in 2011 seemed to be one with alot of exciting new opportunities arising for the first time, and the first full year of operation for many. Alot of these like MLG had alot of explosive growth, but now we're going to start seeing what is sustainable. Other games may have their scenes a little more rooted (even if they are smaller or larger), and out of fear of not having this fervor for SC2 "stick", it's always safest to secure this kind of data about it, namely how much revenue can be generated from it so that they know how much they can afford to spend on it.

Atleast, this is the conclusion I would come to. 2011 was indeed an amazing year for SC2, but now we're all sort of holding our breath and letting the dust settle to make absolutely sure that much of this can stick around and quite possibly explode even more (or slowly and steadily grow, also good)
TotalBiscuit
Profile Blog Joined March 2010
United Kingdom5437 Posts
March 14 2012 16:32 GMT
#245
On March 14 2012 23:05 Jiddra wrote:
The real test will be when the LoL audience need to pay for something. The LoL viewers are hard to value for a sponsor.


They've proven more than willing to spend $5-$10 for a skin for their hero, getting them to pay for something seems far easier than getting SC2 players to pay for anything.
CommentatorHost of SHOUTcraft Clan Wars- http://www.mlg.tv/shoutcraft
ShinobiX
Profile Joined September 2011
Germany33 Posts
March 14 2012 16:42 GMT
#246
On March 14 2012 20:45 Doodsmack wrote:
Show nested quote +
On March 14 2012 18:36 ShinobiX wrote:
On March 14 2012 18:31 Chained wrote:
On March 14 2012 18:25 ShinobiX wrote:
On March 14 2012 04:02 Mohdoo wrote:
On March 14 2012 03:59 JOJOsc2news wrote:
On March 14 2012 03:56 Mohdoo wrote:
On March 14 2012 03:54 JOJOsc2news wrote:
How exactly did they accumulate this money?

Not sure about the link everyone sees to PPV.




PPV being a huge success showed that MLG as an organization has what it takes to become a successful business. Sundance is the first one to be able to bring this much growth to e-sports, and people are noticing.

But of course people on Reddit will say he's just filling his pockets lolol


The PPV model doesn't bring growth to eSports. People who weren't into the eSports scene/SC2 scene are not going to join the community over paying $20 for something they don't necessarily appreciate yet. They get involved through events that they can access for free. Events that raise their interest and passion about eSports. That's how you get growth.



PPV was profitable. A profiting industry that doesn't rely solely on sponsors is good for said industry. Everyone involved with e-sports at a high level, such as EG management have all said that having financial independence will do tremendous things for the scene in general. Being so reliant on sponsorship makes the scene really fickle financially. A company like MLG showing that they can keep themselves afloat shows investors that someone competent is running the gig and that they can make money for investors. How can you say that financial independence isn't empowering to the scene?


He said it doesn't bring growth to eSport. Which is what I've said in the original discussion about PPV as well. What you are describing is "How efficient can MLG and EG etc. milk the three cows that they have until they are bonedry."

That is not growth. Don't let anyone tell you that. Growth is getting more cows to milk. Get it? I know Sundance doesn't. Or his investors at least.


And how do you get more cows? $$$$


This is where the analogy gets weird. So I will ask you... does MLG buy viewers with money? Nope. So of course I can't answer your question. But I can elaborate on the current situation. MLG is doing jack shit to attract new viewers. And in the end, the viewership decides how much money is in the pool of the industry. That is why in football players, teams etc. earn millions and in eSports we are asking if we are profitable.

You can of course take the 250k viewers that big events have on average and try to invent new ways to exploit their pockets, but at some point you are reaching a limit. And I think if you want to have long term success, it's smarter to increase the viewership instead of increasing the load the current viewership has to carry to keep eSports going.

Know what I mean?




You don't think 11.3 million will help MLG to secure growth? What if this new funding is a result of the success of the PPV? Doesn't that kind of prove his argument? And do you realize only the Arenas will be PPV, the main MLG events will still be free? Do you think all 11.3 million will be put into the Arenas?


You Don't get it. I Don'z give a shit about mlg's financial growth. Sundance said he wanted to help esport. The post i replied to talked about esport. You also equate the success of mlg to esport. That is bullshit. Mlg does not equal esport. That is what gets me into this debate. None of this has furthered esport in any way. Not even the poor excuse that travel expenses for Teams have been taken care of. Who gives a fuck. This has Not promoted esport to a new audience at all, so no growth was achieved. Period.
MaV_gGSC
Profile Blog Joined November 2010
Canada1345 Posts
March 14 2012 17:19 GMT
#247
On March 15 2012 00:37 DeaDoXFighting wrote:
esports FOR LIFE!


exactly this :D
Life's good :D
Crownlol
Profile Blog Joined October 2011
United States3726 Posts
March 14 2012 17:19 GMT
#248
On March 15 2012 01:32 TotalBiscuit wrote:
Show nested quote +
On March 14 2012 23:05 Jiddra wrote:
The real test will be when the LoL audience need to pay for something. The LoL viewers are hard to value for a sponsor.


They've proven more than willing to spend $5-$10 for a skin for their hero, getting them to pay for something seems far easier than getting SC2 players to pay for anything.



This. SC2 players are, thus far, stingy with their money and expect everything to be free.

If they made tournament gold subscriptions purchasable with RP, the revenue would be gargantuan. It's even easier to rationalize than buy a new skin, since you can buy the next RP bundle up, and get some new champs and skins WITH your tourney access.
shaGuar :: elemeNt :: XeqtR :: naikon :: method
Redox
Profile Joined October 2010
Germany24794 Posts
March 14 2012 17:23 GMT
#249
MLG is taking in so much money, yet so few of it is going to the players.
I dont like their business model.
Off-season = best season
skeldark
Profile Joined April 2010
Germany2223 Posts
Last Edited: 2012-03-14 17:34:30
March 14 2012 17:31 GMT
#250
On March 15 2012 01:32 TotalBiscuit wrote:
Show nested quote +
On March 14 2012 23:05 Jiddra wrote:
The real test will be when the LoL audience need to pay for something. The LoL viewers are hard to value for a sponsor.


They've proven more than willing to spend $5-$10 for a skin for their hero, getting them to pay for something seems far easier than getting SC2 players to pay for anything.

And i am very happy about that...

For you it is an industry and your job. For most people here it is not. It is something we do in our free time to have fun.
Its not about making esport big or about having great business success. Its about having fun, watching and playing a game.
And there is no need to spend money for this.
Save gaming: kill esport
andsaca
Profile Joined September 2010
United States48 Posts
March 14 2012 17:32 GMT
#251
mlg is doing good things. paying for travel and other general player support is just as important as prize money right now, it shows legitimacy to the outside world and any future potential investors. also, if they are still planning on purchasing a static studio on top of all this, they need to be making quite a bit. its a growth pain everyone. we need to help see them thru it, not complain about where all of this money is going
Elean
Profile Joined October 2010
689 Posts
Last Edited: 2012-03-14 17:34:41
March 14 2012 17:33 GMT
#252
I don't think this is good for esport. At least not the way I would like esport to go.

These 11.3m are an investment, not a sponsorship. This means they want us to eventually pay it back.

MLG is investing way too much, and after that they explain to us that they need PPV to survive.

There is currently more content than people can watch. There is a competition among events,
If a compagny keep investing and loosing money, it's just bad for the scene because it prevents other events to grow.

Sundance says he wants more and more. But the scene is already saturated.
I personnaly don't want more. I prefer a modest event like homestory cup for free, than a big event like winter arena for 20$.

MLG is just creating a bubble.
RvB
Profile Blog Joined December 2010
Netherlands6324 Posts
March 14 2012 17:34 GMT
#253
On March 15 2012 02:19 Crownlol wrote:
Show nested quote +
On March 15 2012 01:32 TotalBiscuit wrote:
On March 14 2012 23:05 Jiddra wrote:
The real test will be when the LoL audience need to pay for something. The LoL viewers are hard to value for a sponsor.


They've proven more than willing to spend $5-$10 for a skin for their hero, getting them to pay for something seems far easier than getting SC2 players to pay for anything.



This. SC2 players are, thus far, stingy with their money and expect everything to be free.

If they made tournament gold subscriptions purchasable with RP, the revenue would be gargantuan. It's even easier to rationalize than buy a new skin, since you can buy the next RP bundle up, and get some new champs and skins WITH your tourney access.


Plenty of the sc2 community pay for HD streams so no they do not expect everything to be free. They just expect a free LQ stream and in the case of MLG a lot of people didn't find 20$ worth it which is a totally valid opinion considering the competition is cheaper.
Sphen5117
Profile Joined September 2011
United States413 Posts
March 14 2012 17:42 GMT
#254
On March 15 2012 02:31 skeldark wrote:
Show nested quote +
On March 15 2012 01:32 TotalBiscuit wrote:
On March 14 2012 23:05 Jiddra wrote:
The real test will be when the LoL audience need to pay for something. The LoL viewers are hard to value for a sponsor.


They've proven more than willing to spend $5-$10 for a skin for their hero, getting them to pay for something seems far easier than getting SC2 players to pay for anything.

And i am very happy about that...

For you it is an industry and your job. For most people here it is not. It is something we do in our free time to have fun.
Its not about making esport big or about having great business success. Its about having fun, watching and playing a game.
And there is no need to spend money for this.


No offense, but that's and EXTREMELY ignorant post. There's no need to spend money on it? Then there's no need for exist. It won't exist if you don't spend money. You want a product for free? Well it costs money to produce. To get such solid, unique, and wonderful entertainment, it costs money. If you don't want to pay for it, then sad to say you should have a very very limited voice in what "IT" actually is.

Sure it's a hobby to you. That's fine. If you don't care if it succeeds or fails then you probably shouldn't have a say in the direction it takes, how tourneys are run, what formats are used, etc.
skeldark
Profile Joined April 2010
Germany2223 Posts
Last Edited: 2012-03-14 17:54:12
March 14 2012 17:45 GMT
#255
On March 15 2012 02:42 Sphen5117 wrote:
Show nested quote +
On March 15 2012 02:31 skeldark wrote:
On March 15 2012 01:32 TotalBiscuit wrote:
On March 14 2012 23:05 Jiddra wrote:
The real test will be when the LoL audience need to pay for something. The LoL viewers are hard to value for a sponsor.


They've proven more than willing to spend $5-$10 for a skin for their hero, getting them to pay for something seems far easier than getting SC2 players to pay for anything.

And i am very happy about that...

For you it is an industry and your job. For most people here it is not. It is something we do in our free time to have fun.
Its not about making esport big or about having great business success. Its about having fun, watching and playing a game.
And there is no need to spend money for this.


No offense, but that's and EXTREMELY ignorant post. There's no need to spend money on it? Then there's no need for exist. It won't exist if you don't spend money. You want a product for free? Well it costs money to produce. To get such solid, unique, and wonderful entertainment, it costs money. If you don't want to pay for it, then sad to say you should have a very very limited voice in what "IT" actually is.

Sure it's a hobby to you. That's fine. If you don't care if it succeeds or fails then you probably shouldn't have a say in the direction it takes, how tourneys are run, what formats are used, etc.

who said i want this product?
i want to see some games and play the game. No need for big pricepool, flying players around the world, or professional casters and players, to have this.
And i am happy that in the sc2 community there are still people left, who care for sc2 and not for esport first.
You guys think: if there is more money in it and if its bigger, its better.
When i see all the drama threads and all this not sc2 related discussion in the community i think it makes it worse.
But i agree with total biscuit on one point: this will move over to LOL soon.

Save gaming: kill esport
KimJongIlJr
Profile Joined August 2011
Korea (North)61 Posts
March 14 2012 18:00 GMT
#256
This many years going and still taking venture capital. Not good.
This space for rent
turdburgler
Profile Blog Joined January 2011
England6749 Posts
March 14 2012 18:03 GMT
#257
On March 15 2012 01:32 TotalBiscuit wrote:
Show nested quote +
On March 14 2012 23:05 Jiddra wrote:
The real test will be when the LoL audience need to pay for something. The LoL viewers are hard to value for a sponsor.


They've proven more than willing to spend $5-$10 for a skin for their hero, getting them to pay for something seems far easier than getting SC2 players to pay for anything.



riot can just throw in a free teemo skin for people who pay for a ppv thing each mlg, or even more simply give a few hundred riot points as an incentive and people will be throwing money at it.
fraktoasters
Profile Joined January 2011
United States617 Posts
March 14 2012 18:07 GMT
#258
On March 15 2012 01:42 ShinobiX wrote:
Show nested quote +
On March 14 2012 20:45 Doodsmack wrote:
On March 14 2012 18:36 ShinobiX wrote:
On March 14 2012 18:31 Chained wrote:
On March 14 2012 18:25 ShinobiX wrote:
On March 14 2012 04:02 Mohdoo wrote:
On March 14 2012 03:59 JOJOsc2news wrote:
On March 14 2012 03:56 Mohdoo wrote:
On March 14 2012 03:54 JOJOsc2news wrote:
How exactly did they accumulate this money?

Not sure about the link everyone sees to PPV.




PPV being a huge success showed that MLG as an organization has what it takes to become a successful business. Sundance is the first one to be able to bring this much growth to e-sports, and people are noticing.

But of course people on Reddit will say he's just filling his pockets lolol


The PPV model doesn't bring growth to eSports. People who weren't into the eSports scene/SC2 scene are not going to join the community over paying $20 for something they don't necessarily appreciate yet. They get involved through events that they can access for free. Events that raise their interest and passion about eSports. That's how you get growth.



PPV was profitable. A profiting industry that doesn't rely solely on sponsors is good for said industry. Everyone involved with e-sports at a high level, such as EG management have all said that having financial independence will do tremendous things for the scene in general. Being so reliant on sponsorship makes the scene really fickle financially. A company like MLG showing that they can keep themselves afloat shows investors that someone competent is running the gig and that they can make money for investors. How can you say that financial independence isn't empowering to the scene?


He said it doesn't bring growth to eSport. Which is what I've said in the original discussion about PPV as well. What you are describing is "How efficient can MLG and EG etc. milk the three cows that they have until they are bonedry."

That is not growth. Don't let anyone tell you that. Growth is getting more cows to milk. Get it? I know Sundance doesn't. Or his investors at least.


And how do you get more cows? $$$$


This is where the analogy gets weird. So I will ask you... does MLG buy viewers with money? Nope. So of course I can't answer your question. But I can elaborate on the current situation. MLG is doing jack shit to attract new viewers. And in the end, the viewership decides how much money is in the pool of the industry. That is why in football players, teams etc. earn millions and in eSports we are asking if we are profitable.

You can of course take the 250k viewers that big events have on average and try to invent new ways to exploit their pockets, but at some point you are reaching a limit. And I think if you want to have long term success, it's smarter to increase the viewership instead of increasing the load the current viewership has to carry to keep eSports going.

Know what I mean?




You don't think 11.3 million will help MLG to secure growth? What if this new funding is a result of the success of the PPV? Doesn't that kind of prove his argument? And do you realize only the Arenas will be PPV, the main MLG events will still be free? Do you think all 11.3 million will be put into the Arenas?


You Don't get it. I Don'z give a shit about mlg's financial growth. Sundance said he wanted to help esport. The post i replied to talked about esport. You also equate the success of mlg to esport. That is bullshit. Mlg does not equal esport. That is what gets me into this debate. None of this has furthered esport in any way. Not even the poor excuse that travel expenses for Teams have been taken care of. Who gives a fuck. This has Not promoted esport to a new audience at all, so no growth was achieved. Period.


I'm pretty sure the players/teams give a fuck about their travel expenses. MLG is effectively giving them money by paying for their tickets (apparently it's difficult to understand that plane tickets cost money).

Yes PPV is not directly growing the viewer base but most of MLG events are and you have to be really narrow minded to think that this PPV arena is a totally isolated event.
BlazeTSR
Profile Joined November 2011
United States218 Posts
March 14 2012 18:14 GMT
#259
Nice to see that the PPV and all the talk that followed it wasn't all for nothing.
Fan of ........... Protoss: Hero, iNcontroL, Nony Zerg: CatZ and Sheth Terran: Demuslim
Synche
Profile Joined May 2010
United States1345 Posts
March 14 2012 18:16 GMT
#260
On March 15 2012 01:32 TotalBiscuit wrote:
Show nested quote +
On March 14 2012 23:05 Jiddra wrote:
The real test will be when the LoL audience need to pay for something. The LoL viewers are hard to value for a sponsor.


They've proven more than willing to spend $5-$10 for a skin for their hero, getting them to pay for something seems far easier than getting SC2 players to pay for anything.


After getting a game for free, and we're not talking about quantifiable in game items, we're talking about esports events.

It's just not comparable. I'd imagine the average LoL player spends far less than $60, not to mention 2 expansion's worth of money on the game.
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