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Active: 1504 users

Ideas on how to give more exposure to sponsors - Page 9

Forum Index > SC2 General
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Pokebunny
Profile Blog Joined June 2008
United States10654 Posts
Last Edited: 2012-06-25 18:46:29
June 25 2012 18:40 GMT
#161
On June 25 2012 20:47 papaz wrote:
What does a person has to do to get away from ads nowadays?

I already get enough exposure of ads through TV and different sites (although I use adblock). Let me have a relaxing ad free experience with at least Starcraft 2.

No, I don't think sponsors should get anything in the game at all!

Advertising is what the Starcraft esport business is built on, whether you like it or not. The alternative is paying more for everything.

Also: I don't feel it's right for tournaments to have to display sponsors that aren't sponsoring their tournament. It's the player's job and team's job to get their own sponsors out, not the tournament's job to spread awareness of things that aren't even sponsoring them. If they want to be nice and do it, great, but I don't think it's their responsibility.

Oh, and it's certainly not the responsibility of fans to expose themselves to more ads, that's ridiculous. If the companies want more / have a problem with it, they should speak up.
Semipro Terran player | Pokebunny#1710 | twitter.com/Pokebunny | twitch.tv/Pokebunny | facebook.com/PokebunnySC
Grimmyman123
Profile Joined January 2011
Canada939 Posts
June 25 2012 18:44 GMT
#162
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?
Win. That's all that matters. Win. Nobody likes to lose.
Oproer
Profile Joined December 2010
Netherlands108 Posts
June 25 2012 18:46 GMT
#163
On June 26 2012 03:44 Grimmyman123 wrote:
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?


Maybe Huk should do Monster way points instead of hearts..
Mostly Harmless
Fueled
Profile Joined October 2011
United States1610 Posts
June 25 2012 18:46 GMT
#164
On June 26 2012 03:44 Grimmyman123 wrote:
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?

Basically there would be a sponsor logo/name next to the names of the players at the top of the screen. Since teams usually have more than one sponsor, the logo would phase out and be substituted by the logo of the next sponsor every x seconds.

This ^^

User was warned for this post
The Wood League - Where a double gas opening can still mean a Marine/SCV all-in
Irave
Profile Joined October 2010
United States9965 Posts
June 25 2012 18:56 GMT
#165
On June 26 2012 03:44 Grimmyman123 wrote:
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?

People overlook the aspect that many tournaments are offline. They have plenty of opportunities to showcase their sponsors there. You watch an interview, the majority of the time they list their sponsors there. If it ever gets to the point of teams needing to make their sponsors happy they can go the EG way. Commercials, hosting their own events, having the players stream and use their overlay there. It is in no way the responsibility of a tournament to publicize other sponsors.
toiletCAT
Profile Blog Joined June 2012
Qatar284 Posts
Last Edited: 2012-06-25 19:00:08
June 25 2012 18:59 GMT
#166
On June 26 2012 03:56 Irave wrote:
Show nested quote +
On June 26 2012 03:44 Grimmyman123 wrote:
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?

It is in no way the responsibility of a tournament to publicize sponsors.


It is once the two have an agreement, which they will in 9/10 of the tournaments.
Ragoo
Profile Joined March 2010
Germany2773 Posts
June 25 2012 19:00 GMT
#167
On June 25 2012 20:23 Xpace wrote:
Show nested quote +
On June 25 2012 20:22 Hens wrote:
I know Warcraft III had specific maps where the Sponsor names were written on the ground on expo spots or certain creep camps, that could be viable in Sc II too.


Yeah they do that now, don't they? Like how Metropolis has a huge "ESV" on it.


Why does Metropolis have an ESV sign, it's a Crux map ...

The topic is certainly important and I don't mind sponsornames on overlay as TB suggested or sponsorsigns around the map or on buildings, as long as it's at least a little fitting with the aesthetic styles.
Member of TPW mapmaking team/// twitter.com/Ragoo_ /// "goody represents border between explainable reason and supernatural" Cloud
Irave
Profile Joined October 2010
United States9965 Posts
June 25 2012 19:00 GMT
#168
On June 26 2012 03:59 toiletCAT wrote:
Show nested quote +
On June 26 2012 03:56 Irave wrote:
On June 26 2012 03:44 Grimmyman123 wrote:
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?

It is in no way the responsibility of a tournament to publicize other sponsors.


It is once the two have an agreement, which they will in 9/10 of the tournaments.

I must ask where did you get this information?
GizmoPT
Profile Joined May 2010
Portugal3040 Posts
June 25 2012 19:01 GMT
#169
sc2 has huge billboards in game why not put sponsors textures in there ;O lol
Snipers Promod & Micro Arena Creator in SC2 Arcade - Portuguese Community Admin for SC2, HotS and Overwatch - Ex-Portugal SC2 Team Manager, Ex- Copenhagen Wolves and Grow uP Gaming Manager in SC2. Just Playing games now!
FreudianTrip
Profile Joined July 2011
Switzerland1983 Posts
June 25 2012 19:02 GMT
#170
Yeah that's what the scene needs. More versions of the same maps.
toiletCAT
Profile Blog Joined June 2012
Qatar284 Posts
June 25 2012 19:03 GMT
#171
On June 26 2012 04:00 Irave wrote:
Show nested quote +
On June 26 2012 03:59 toiletCAT wrote:
On June 26 2012 03:56 Irave wrote:
On June 26 2012 03:44 Grimmyman123 wrote:
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?

It is in no way the responsibility of a tournament to publicize other sponsors.


It is once the two have an agreement, which they will in 9/10 of the tournaments.

I must ask where did you get this information?


Better yet, ask yourself why DreamHack is called Eizo Open, why AMD, Sapphire and Logitech are featured on their websites, on their Streams and on banners at the LAN.
Irave
Profile Joined October 2010
United States9965 Posts
June 25 2012 19:07 GMT
#172
On June 26 2012 04:03 toiletCAT wrote:
Show nested quote +
On June 26 2012 04:00 Irave wrote:
On June 26 2012 03:59 toiletCAT wrote:
On June 26 2012 03:56 Irave wrote:
On June 26 2012 03:44 Grimmyman123 wrote:
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?

It is in no way the responsibility of a tournament to publicize other sponsors.


It is once the two have an agreement, which they will in 9/10 of the tournaments.

I must ask where did you get this information?


Better yet, ask yourself why DreamHack is called Eizo Open, why AMD, Sapphire and Logitech are featured on their websites, on their Streams and on banners at the LAN.

You missed the point of this entirely. Its because they sponsored the tournament, not the team.
toiletCAT
Profile Blog Joined June 2012
Qatar284 Posts
Last Edited: 2012-06-25 19:09:20
June 25 2012 19:08 GMT
#173
On June 26 2012 04:07 Irave wrote:
Show nested quote +
On June 26 2012 04:03 toiletCAT wrote:
On June 26 2012 04:00 Irave wrote:
On June 26 2012 03:59 toiletCAT wrote:
On June 26 2012 03:56 Irave wrote:
On June 26 2012 03:44 Grimmyman123 wrote:
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?

It is in no way the responsibility of a tournament to publicize other sponsors.


It is once the two have an agreement, which they will in 9/10 of the tournaments.

I must ask where did you get this information?


Better yet, ask yourself why DreamHack is called Eizo Open, why AMD, Sapphire and Logitech are featured on their websites, on their Streams and on banners at the LAN.

You missed the point of this entirely. Its because they sponsored the tournament, not the team.


However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?


Same reason - because they have a t-shirt.

If I am still missing the point, then I have literally no clue what you're trying to write.
StarStruck
Profile Blog Joined April 2010
25339 Posts
June 25 2012 19:10 GMT
#174
This is good and all but you do realize TB made his own blog with regard to this, no?

Come on a lot of this is being rehashed and I find it amusing that when it takes some figure to get things rolling on such matters.

This has happened a number of times within the last two weeks.
BBS
Profile Joined September 2008
Germany204 Posts
June 25 2012 19:14 GMT
#175
On June 25 2012 20:22 Hens wrote:
I know Warcraft III had specific maps where the Sponsor names were written on the ground on expo spots or certain creep camps, that could be viable in Sc II too.


And that sucked like crap because you could not watch the replay, unless the map was in the exact same folder, with the exact same name. Stuff like that has led to so many folders in my maps directory, that I am strongly confinced, that if I'd dig one folder deeper, I might hit oil ..
cost2010
Profile Joined April 2010
Germany46 Posts
Last Edited: 2012-06-25 19:24:32
June 25 2012 19:16 GMT
#176
Most posts in this thread seem to rely on the assumption that sponsors care about how often their logo is shown or how often their name is mentioned.

That's a wrong (and dangerous) assumption.

Sponsors care about the impact impact of their advertisment on the viewer.

The question you should ask yourself (if you want to help sponsors) is "How can I make more viewers buy the sponsor's products, recommend the sponsor's products to their peers, ...?".

And usually "let's show the sponosr's logo five times as often" won't be a good answer to that question.

(what would be a good answer that the streamer can implement? not sure, ideally some way to create more room for showing the players use their sponsors' products in a natural setting [to give the link betwen player and sponsor some more concreteness]; maybe little introduction videos that visit the players at their training place, more player cams during the match, post-match interviews with the player, ... problem is that there is a natural conflict of interest between player and streamer when it comes to the screen time each is given)
Irave
Profile Joined October 2010
United States9965 Posts
June 25 2012 19:31 GMT
#177
On June 26 2012 04:08 toiletCAT wrote:
Show nested quote +
On June 26 2012 04:07 Irave wrote:
On June 26 2012 04:03 toiletCAT wrote:
On June 26 2012 04:00 Irave wrote:
On June 26 2012 03:59 toiletCAT wrote:
On June 26 2012 03:56 Irave wrote:
On June 26 2012 03:44 Grimmyman123 wrote:
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?

It is in no way the responsibility of a tournament to publicize other sponsors.


It is once the two have an agreement, which they will in 9/10 of the tournaments.

I must ask where did you get this information?


Better yet, ask yourself why DreamHack is called Eizo Open, why AMD, Sapphire and Logitech are featured on their websites, on their Streams and on banners at the LAN.

You missed the point of this entirely. Its because they sponsored the tournament, not the team.


Show nested quote +
However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?


Same reason - because they have a t-shirt.

If I am still missing the point, then I have literally no clue what you're trying to write.

Its not the same reason of having a shirt. The companies you listed spent money to make Dreamhack possible. They bought the rights to have their brand published all across the LAN. Why would Logitech want to sponsor an event where Razer/Steelseries would be gaining an over abundance of publicity on their dollar?

People wanting to help sponsors by hurting others.
Jcuervo
Profile Joined September 2010
United States52 Posts
June 25 2012 19:34 GMT
#178
What about making custom decals? each player can have a "MAIN" sponsor as a custom decal that they can use and it will show up on their buildings etc...
toiletCAT
Profile Blog Joined June 2012
Qatar284 Posts
June 25 2012 19:39 GMT
#179
On June 26 2012 04:31 Irave wrote:
Show nested quote +
On June 26 2012 04:08 toiletCAT wrote:
On June 26 2012 04:07 Irave wrote:
On June 26 2012 04:03 toiletCAT wrote:
On June 26 2012 04:00 Irave wrote:
On June 26 2012 03:59 toiletCAT wrote:
On June 26 2012 03:56 Irave wrote:
On June 26 2012 03:44 Grimmyman123 wrote:
Some are confusing the different between a Series sponsor, and with a Team or Player sponsor.

There really is no issue wtih exposure on the Series standpoint. MLG has a massive amount of commercial breaks, has worked their sponsor logos into the webpages and viewer consoles, etc etc.

However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?

It is in no way the responsibility of a tournament to publicize other sponsors.


It is once the two have an agreement, which they will in 9/10 of the tournaments.

I must ask where did you get this information?


Better yet, ask yourself why DreamHack is called Eizo Open, why AMD, Sapphire and Logitech are featured on their websites, on their Streams and on banners at the LAN.

You missed the point of this entirely. Its because they sponsored the tournament, not the team.


However - the question, is how does the player sponsors Off of the player's Team Shirt, and into the game for the player to see?


Same reason - because they have a t-shirt.

If I am still missing the point, then I have literally no clue what you're trying to write.

Its not the same reason of having a shirt. The companies you listed spent money to make Dreamhack possible. They bought the rights to have their brand published all across the LAN. Why would Logitech want to sponsor an event where Razer/Steelseries would be gaining an over abundance of publicity on their dollar?

People wanting to help sponsors by hurting others.


You're stating very obvious facts as opposed to what I'm asking you, although you're never really on topic. I don't understand.
SpeaKEaSY
Profile Blog Joined December 2010
United States1070 Posts
June 25 2012 19:44 GMT
#180
On June 26 2012 01:55 [wh]_ForAlways wrote:
Show nested quote +
On June 26 2012 00:55 lorkac wrote:

Razer sponsoring esports is not as omgwtfhalleluia as Nike or Gucci or pringles sponsoring esports.


[image loading]


http://wiki.teamliquid.net/starcraft/2006_Pringles_MSL_Season_1

I don't see why they couldn't still do something like this, or throw them on those TV screens that exist on maps like Metalopolis


ahahaha, this is exactly what I pictured when I saw the thread title
Aim for perfection, settle for mediocrity - KawaiiRice 2014
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