EPTBasically this isn't something the viewers should put any thought into. Sponsors want more publicity, ok they round up the players and make youtube videos, ala EG.
Ideas on how to give more exposure to sponsors - Page 8
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Irave
United States9965 Posts
Basically this isn't something the viewers should put any thought into. Sponsors want more publicity, ok they round up the players and make youtube videos, ala EG. | ||
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Oproer
Netherlands108 Posts
I am not even joking. But there's a limit. I already bought everything I can buy! I don't need another headset. The advertisement needs to be non-invasive so it doesn't limit our enjoyment of what we're watching, but it should allow the sponsor to promote their products. I love the EG infomercials since they're funny and informative (even though they don't know anything about the Kingston SSD's, it was still fun to watch). The MLG Dr. Pepper house thing was also pretty funny to watch and I bought some bottles of Dr Pepper during MLG. I think these are the best kind of advertisements that benefit the viewer AND the advertiser. If they just want to show logos on tournament streams I have to be more hesitant about it. | ||
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Weebem-Na
United States221 Posts
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Oproer
Netherlands108 Posts
On June 26 2012 03:04 Weebem-Na wrote: Players should be forced to type in all the sponsors at the beginning, then again for each 5 minute interval. Dude, don't give them ideas.. They would do it. Weren't most of the replays in WC3 altered to display chat text sponsoring? | ||
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Grumbels
Netherlands7032 Posts
On June 26 2012 02:46 FreudianTrip wrote: Yeah? Well you smell weird. Thanks for the critique though bro. Very informative. I'm sorry, I quit watching tv and now without any deodorant commercials to guide me I was at a loss which one to buy. It's just a friendly warning though, looking through your post history shows that you attacked the creator of this thread for coming up with ideas for increasing sponsor exposure, made a bunch of strawman attacks using obviously ludicrous examples and generally attacked people for replying to you. If you say making fake twitter accounts and showing additional logos on the map are equivalently useless ways of increasing RoI for sponsors then I'm not sure what you're thinking. | ||
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Fueled
United States1610 Posts
Sponsors could do the Red Bull and sponsor their own events. You aren't going to get Blizzard to agree to put any type of logo in game. Pausing the game to run an ad isn't going to work either. The only real option would be the overlay which is usually already used for sponsor spots. This is all true, but then again it comes down to the players that are in that tournament/s sponsors. Lets say you have a tournament sponsored by Pepsi and the finals is between someone from EG and someone from TL. The Pepsi logo is all over, yes, but where are EG and TLs sponsors being shown? Exactly. Totalbiscuit is addressing this issue by adding the players sponsors to the overlay banner so not only are the tournaments sponsors being shown, but also the players sponsors. And the overlay doesn't have to be cluttered with ads either. It can be as simple as having small logos of all the players sponsors at the top next to their names. | ||
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Trilobita
Italy1 Post
http://i.imgur.com/0Urhn.jpg Basically there would be a sponsor logo/name next to the names of the players at the top of the screen. Since teams usually have more than one sponsor, the logo would phase out and be substituted by the logo of the next sponsor every x seconds. I don't think this would be too intrusive as that part of the screen is already mainly occupied by the names of the players and the relative scoreboard, which is usually quite big. This way sponsors would get the greater exposure they want by being directly associated with the teams while the ad itself isn't "IN YO FACE". To those who don't want sponsors meddling with streams and whatnot, if I knew of a way to do without them I would be all for it, however donations don't seem very reliable and PPV not sustainable enough right now (the majority of viewers are college students?). This unfortunately leaves sponsors as the main source of income for teams, tournaments, etc which we have to endure if we want the tournament scene to exist. I read about TB proposing sponsor banners, I'm not sure what he meant, maybe it's something like this? | ||
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MrTortoise
1388 Posts
You get more viewers you get more exposure. So if you want sc2 sponsors high you shuold be MAXIMISING viewership which means NOT CHARGING FOR VIEWING. As fior extra advertising ... i dont think anything needs to be added in game ... sure maybe a few props about the map but nothing that is under any players or viewers nose. I think Gom has the right idea on how to do this. They are fucking awesome imo ... unlike MLG who tbh are digging their own graves imo. I am not sure whats different but it fees like gom want to BE awesome wheras MLG wants to LOOK as awesome as possible. They are too worried with creating a market and making money and forcing things to grow instead of nurturing things. The forcing will just cause a collapse which will just put off investors and will harm 'esports' whatever the fuck that is. Personally I watch teams and people compete at computer games. Much like I watch professional go players compete at the highest levels. Sponsors wont appear if you increase the number of ways peopel see their logo in game because they will ask what your viewership is ... and it wont of increased - that and who wants to be the first to do anything? (clue: nobody, but everyone wants the credit for it) I am AMAZED by the amount of logos and stuff that i get exposed to already in sc2. I think the sponsors get great coverage already. Keyvoards, mice, monitors. shirts, headphones ... the drinks they have. the logo behind the commentators the transition logos, the amount commentators just casually drop in, the planned advertising, the twitch tv advertising, the twitter accounts. How much more advertising do you really think is possible (or even desirable)? | ||
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Oproer
Netherlands108 Posts
Getting little logo's of TLAF in the corner next to Hero's name would not be as effective as 20 second commercial probably, but what do I know? I'm not in marketing or sales.. If a sponsor really wants that, why not, as long as it doesn't ruin the viewer's experience? I am just hoping they're not gonna push it too far so I can keep enjoying this. Edit: I like MLG more. They have so many streams, and if you pay them a bit, you don't get ads! YAY, no ads! | ||
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Irave
United States9965 Posts
On June 26 2012 03:12 Fueled wrote: This is all true, but then again it comes down to the players that are in that tournament/s sponsors. Lets say you have a tournament sponsored by Pepsi and the finals is between someone from EG and someone from TL. The Pepsi logo is all over, yes, but where are EG and TLs sponsors being shown? Exactly. Totalbiscuit is addressing this issue by adding the players sponsors to the overlay banner so not only are the tournaments sponsors being shown, but also the players sponsors. And the overlay doesn't have to be cluttered with ads either. It can be as simple as having small logos of all the players sponsors at the top next to their names. They get shown in player cams, interviews etc. A team isn't going to refuse to send a player to a big tournament because its sponsored by a different company than one of their own. Fans even were trying to make a big deal about EG members participating. Omg they are sponsored by Monster will they be able to participate?! EG still participated as well as every other team not sponsored by Red Bull. | ||
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Shunjal
United States482 Posts
Take a look at any stadium, arena, coliseum, and you'll notice it is plastered with hundreds of sponsors names and logos. Utilize that in a map, and during down time, beginning of the map, pan over and shout it out, seems simple. | ||
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zaxx
United States66 Posts
Idra is right. Corporations will be what allow this industry and entertainment to sustain for a long period of time. Angel investors who would like to throw away their money on a niche industry such as this is few and far between. Currently most teams and organizations run in the red, only kept up by the dedicated owners and private investments from eSports enthusiasts. There are only a few organizations that I can count on one hand that sustain completely from sponsorship support. For tournaments and teams to sustain and keep afloat, there must be an addition of capital infused throughout all of eSports. | ||
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Incognoto
France10239 Posts
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HeeroFX
United States2704 Posts
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Fueled
United States1610 Posts
They get shown in player cams, interviews etc This is true, but can you really see and name every single sponsor just from looking at the player cam? Plus the huge spike in views will be coming from the actual game, not interviews. | ||
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Fueled
United States1610 Posts
On June 26 2012 03:27 HeeroFX wrote: Blizzard has to approve it regardless of the ideas being thrown around. While it would be cool to give teams there own special logos for there players. There is no incentive for blizzard to do this. Which is exactly what Totalbiscuit said and is why he is stepping up and telling other event organizers to step up and start adding this sort of stuff in the overlay. | ||
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MrTortoise
1388 Posts
On June 26 2012 00:02 Josh_rakoons wrote: Don't blurt out statistics when you have no clue what you're talking about, the majority is not "young" I think his point is that they are naive if they consistently argue for ways to spend more - naivete is what you call young people. Stupid is what you call more experienced people as you are giving the young ones the benefit of the doubt. | ||
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Oproer
Netherlands108 Posts
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Tantaburs
Canada1825 Posts
for x amount a company could buy a decal and send blizz a logo. the decal would be availble to.anyone who wanted to use it so you could have say a razer logo as your decal if you liked the logo and razer would get advertising from any game that you played. in large tournaments it would allow team sponsors to get added ROI as the player would be using a sponsors logo as there decal | ||
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Irave
United States9965 Posts
On June 26 2012 03:27 Fueled wrote: This is true, but can you really see and name every single sponsor just from looking at the player cam? Plus the huge spike in views will be coming from the actual game, not interviews. Attend a live event you see plenty of it. You want to support sponsors, buy their product. Email them letting them know you are appreciative of it. However don't sit here and try and suggest that a tournament ran by Red Bull or any other company should have to publicly advertise competitors more than they are required. If you aren't noticing the trend of commercial videos by EG, I suggest you watch them. Help the sponsors! MLG is having no issue keeping sponsors or gaining more. Bic fight nights, Nos replays and more. Every large tournament is doing well with sponsors. Heck the GESL one of recently had a plethora of sponsors. | ||
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