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In which way would esports benefit from having more sponsors with better exposure? Would it benefit the audience, or would it benefit the sponsors and the players/organizers/etc? And then we get back to the age old question of a mutually beneficial relationship between the audience and the sponsors.
It all works together.
More sponsor money = more money to teams > teams can start signing more players to salary > players can now focus just on Starcraft and not have to worry about a job to pay the bills. As a result from a viewers standpoint, we are now watching better games between players of a bigger pool of talent.
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When I get a cut I put a band aid on it, not because I need it to be made by band aid, but because band aid marketing worked so well no one asks for a bandage they ask for a band aid.
Marketing is in everything we do in the west. Don't pretend to be above it.
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if you look at Kas's stream right now, that kind of overlay isnt intrusive for me yet has several sponsers
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On June 25 2012 22:50 Fueled wrote:Show nested quote +Ideas:
In watching other sports there is typically a sponsor for the "best" of the day.
For example there could be a sponsor for best play of the day in a baseball game, or MVP player.
This is actually a really good idea. The local MLB team for my area is the NY Yankees. They have stuff like, "Land Rover Drive of the Game, Chevys Player of the Game, Cadillac Scoreboard", etc... Show nested quote +So at a big event we could have the Kingston Hyper X high speed micro of the day winner.
Best match of the day
Or the best comeback sponsored by .... Yep. All good ideas.
MLG already does this with their NOS instant replays for example.
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On June 26 2012 01:14 mechavoc wrote:Show nested quote +On June 26 2012 00:48 FreudianTrip wrote:On June 26 2012 00:01 Equity213 wrote:On June 25 2012 21:00 FreudianTrip wrote:On June 25 2012 20:50 unbaal wrote:
You are familiar with concept of capitalism right? I dont know in what world you think esports could stay afloat without sponsors... Yeah but my concept of capitalism involves me getting paid to do something for someone. Not sit around spit balling idea's for a PR department somewhere. Those people in the PR department were paid to do that for someone.... I seriously presumed you didn't speak English when you replied to my post because I couldn't understand how someone could not comprehend that sentence. Then I saw you have Canada as a location and my face locked into my palm so hard I've spent the last 10 minutes prying it from there. I'll try spell this out for you. I don't work for the PR for this imaginary company, you don't work for the PR of this company, the guy starting this thread, just guessing but unless he's super shitty at his job and his only idea was to start a thread on TL. I'm guessing he doesn't work PR for the company either. So why are you, I or the guy that started this thread trying to help these companies get a larger ROI? "So they'll put more money into eSporthz!" Please... So FTrip since most of us are not professional casters or player why would we dare give our view on how a pro match went, or the strengths and weakness of a particular build in the strategy forum, or the good and bad parts of a cast.Reason is you don't need to be a pro to have a good idea. Some people want to provide something positive and perhaps someone who is a professional and in a position to act on the suggestions in this an other threads will find some good ideas to use. Those good ideas turn into more money for players/teams/events which turns into more great SC2 for all of us to watch and enjoy. Other people prefer to play the role of a rain cloud. If you are passionate about being a rain cloud you and the others go start a DIFFERENT thread where you talk about how the evil corporations are ruining esports, and silly TL users are trying to do the work of professional marketing people, casters, players and commentators.
Never said anything in bold.
Never implied any of the stuff outside of it either but I guess you could have taken a couple of my arguments that way so I'll extrapolate. I never meant to imply that you cannot or should not discuss these things. I simply asked myself rhetorically (at least I thought) WHY you would want to. I've done PR (well less PR and more Sales), I spent a year trying to find new ways we could spin our shit so that people would switch to nPower instead of our competitors. It's boring, it's hard work and 99.99999999999999% of the time your ideas suck ass and work in the real world about as well as a QWOP runner.
(Prime example being the decals thing that everyone keeps going on about which I shut down on Page 3 or 4 I think)
Where you got all the stuff about not being a caster or a player so not being able to talk about the game from I've got no idea. I would talk to you for at least an hour on the positives and negatives of England's tactical play vs Italy last night and this is not a smurf account of Leo Messi or Johan Cruyff. But do you know why I would talk about it? Because it's interesting and has a broader conversation around it.
Although I must admit I would prefer people below High Masters weren't allowed to post in the Strategy Forum.
Could I talk about why VISA are having ATM machines removed around London and replaced with machines that only accept VISA which they can do because they're the official credit card of the Olympics? Yes. Would I want to and spend my free time doing it? Fuck no.
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On June 26 2012 01:24 SimDawg wrote:
How does protecting your wallet have anything to do with sponsorship logos? People who think this way I don't think have any clue how endemic advertising is to the entire western culture.
Do you get so angry when you watch 2 minutes of commercials? No, you get up and make a sandwich and come back. You ignore the coca-cola billboard behind home plate, because you've seen 10 others like it. If you're trying to remove yourself from advertising then you need a time machine.
Let these guys get their logos on the screen, and you can choose whether to look at them or not.
I wish I had a time machine.. There's a threshold for the amount of advertisement I am willing to endure before I tune out of a tournament/tv-show/etcetera.. I think that threshold is different for everyone of course but mine is quite low.
I watch SC2 for entertainment, right? Sponsors don't always entertain me (except the ones from EG since they're awesome and Machine is awesome as well) and they bring the enjoyment factor down. Can you actually argue against this?
Advertisement is something you usually have to endure, and not something that entertains you?
I am not the party "directly" benefiting from sponsors and advertisement and I have no wish to give them a bigger exposure.
However, I do benefit from these sponsors indirectly, since they're making these tournaments possible, like the IEM tournaments from Intel or the Zotac cups.
Why not sponsor an event and call it after your company? That's plenty of advertisement in my opinion.
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Germany511 Posts
The way I see it this is MUCH less of a tournament/caster sponsor factor than a player/team sponsor thing. While you can puth a billion overlays on any stream with constant exposure to tournament sponsors, a player sponsor gets about ZERO exposure in an online tournament or a LAN without player jerseys being shown. At best they have a short company name or abbreviation to include in the clan tag but that's about it. You might get one or two oral mentionings over a game, that's really not what sponsors are looking for. I think we desperately need a way to make sponsoring mid level competition way more interesting. I believe the pool players in MLG, GSL players etc. don't really need to think about it too much but having something like in DotA 2 where you can simply add an image for a player portrait or have one on the team banner would make sponsoring people who are not in the top 50 of the world much more viable.
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I actually despise when gamers have their clan tag in front of their name, moreso the sponsor's tag. If HuK left EG, he's still HuK. I simply don't like hearing "In the top right, we have EG_HuK! in the bottom left, we have Liquid`Sheth!" "In the top right, a member of Evil Geniuses, we have HuK! In the bottom left, a member of Team Liquid, we have Sheth!" sounds better and simply more respectful of the player themself in my eyes. Adding sponsors to that gamer tag seems silly.
I do feel like we need more sponsor support however, and think that this could be done pretty easily in the game itself. Simply adding banners posted around CCs/Hatcheries/Nexi, maybe having a banner attached to the geometry of those buildings would not be difficult. They could be 50 polygon (or 2 polygon if it's just a simple rectangle) shapes added to the buildings using 3DS Max. By physically adding even high resolution textures created by teams to unique "races" you would only need to have those "races" saved as "EG_Protoss" and choose the correct "race" when playing the game for that information to show up, and it would not hurt gameplay in the least.
I don't use the galaxy editor because I hate Max and haven't been able to force it to work with Maya, but really it's a simple task, and would make things much better regarding branding.
Every team provides an image at ___ resolution, which is the same for each team, each race. That image is added as a texture to this addition to the main structures, and BAM, we're all gravy.
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There are countless options to get more exposure for sponsors.
-Teams can apear in esports magazines, intervieuws etc, where they can talk a bit about their sponsor besides the manny other gaming related stuff ( a task for players here an for the magazines to allow that)
-Local tournaments in combination with barcraft could attrackt local sponsors, a piece in the local newspaper to give them the exposure and some billboards advertising the tournament.
-More special prices at tournaments, a price for the shortest game, or a price for the longest game, a price for the most workers made in 1 game, anny silly idea could be worth a price.
Every sponsor could create their own (small) price, wich would give exposure at the price ceremony when giving out that price.
-More intervieuws and side show things around tournaments, the games itself give little option for exposure but most tournament watchers also love wathing everything around it (like with homestory cup and intervieuw of the cook for example just to name one thing), thoose side intervieuws and pieces could give sponsors exposure by having sponsor names in the background, or intervieuwing sponsors where they talk a bit about sc and a bit about their company.
To maximise exposure, thoose moments should be between games and not 1-2 hours before the games start (when most people not watching yet)
(i personally prefer watching the casters just chat btw, but maybe that part could be cut tuned down a bit, to give more room for sponsors)
DifuntO Greece. June 25 2012 20:47. Posts 428
This is a verry good idea to give exposure during the games, and easy to implement it seems.
Seems like a must tbh, all sports have sponsors visable during play time, only sc does not.
This would easily solve that.
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On June 26 2012 01:38 Oproer wrote:Show nested quote +On June 26 2012 01:24 SimDawg wrote:
How does protecting your wallet have anything to do with sponsorship logos? People who think this way I don't think have any clue how endemic advertising is to the entire western culture.
Do you get so angry when you watch 2 minutes of commercials? No, you get up and make a sandwich and come back. You ignore the coca-cola billboard behind home plate, because you've seen 10 others like it. If you're trying to remove yourself from advertising then you need a time machine.
Let these guys get their logos on the screen, and you can choose whether to look at them or not. I wish I had a time machine.. There's a threshold for the amount of advertisement I am willing to endure before I tune out of a tournament/tv-show/etcetera.. I think that threshold is different for everyone of course but mine is quite low. I watch SC2 for entertainment, right? Sponsors don't always entertain me (except the ones from EG since they're awesome and Machine is awesome as well) and they bring the enjoyment factor down. Can you actually argue against this? Advertisement is something you usually have to endure, and not something that entertains you? I am not the party "directly" benefiting from sponsors and advertisement and I have no wish to give them a bigger exposure. However, I do benefit from these sponsors indirectly, since they're making these tournaments possible, like the IEM tournaments from Intel or the Zotac cups. Why not sponsor an event and call it after your company? That's plenty of advertisement in my opinion.
But you do want sponsors to entertain you. That's exactly what they do, they fund your entertainment, from sports to TV shows to SC2.
I understand commercials are boring but to me it's like railing against how the television is too impersonal and the radio was the golden age of mass media. You're screaming in a tornado my friend. This is how the world works, you need to put up with ads to get entertainment. I'm not going to fight for more ads on TV. Television is doing just fine. But we want to talk about how we can increase ROI for sponsors in esports?
Yeah, that seems like a pretty smart conversation to me.
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if by sponsort you mean every websites of fucking bet on the net they should be banned if esport want to grow up.
these websites are responsible of so many scandals (korean player Savior and many others were involved in one of them)
it is sad to see that esport is more and more dependant of the money coming from these sponsort.
but if we are speaking of any other sponsort i know the main sponsort of a few team but totalbiscuit is right the do not have a good visibilities, and and some stream they should use the players sponsort a few time instead of the tournament one
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You know you've got consumers by the throat when THEY are the ones thinking about how to advertise for you.
Companies have their own advertising departments...they don't need consumers to be doing the work for them.
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On June 26 2012 01:46 Absentia wrote:
You know you've got consumers by the throat when THEY are the ones thinking about how to advertise for you.
Companies have their own advertising departments...they don't need consumers to be doing the work for them.
It seems to be mostly Americans. Maybe they just have a different cultural attaché to commercials/sponsors. Before anyone calls me a racist or something. I'm just thinking out loud.
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I watch SC2 for entertainment, right? Sponsors don't always entertain me (except the ones from EG since they're awesome and Machine is awesome as well) and they bring the enjoyment factor down. Can you actually argue against this?
Advertisement is something you usually have to endure, and not something that entertains you?
Almost every single form of entertainment has some sort of Sponsor related ad. Whether it be watching TV, going to the movies, going to a pro sporting event, you'll always see some sort ad/commercial promoting the sponsors.
Unless of course you watch Public-access television, then none of the above applies to you.
+ Show Spoiler +In the words of the Public News Team from Anchorman - "No commercials, no MERCY!"
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I think the best place for ad placement is both on the overlay and also in splash screens during the opening minutes during the game. GSL kinda of does this by show the sponsor logos where the units bars are at the bottom of the screen but i personally would have no problem with having the say the MLG casters thanking Dr. Pepper and having a Dr. Pepper logo flash and rotate on the screen as long as there is nothing going on gamewise.
The biggest thing that you can do to show sponsors that they are spending there money wisely is to buy there product. I am currently building a PC and when i had to chose ram the first thing i looked at was price and it came down to Corsair and Kingston and i went with Kingston largely because they sponsor EG. An important thing to remember is that 100 thousand people seeing a Steelseries logo flash across the screen does nothing for Steelseries unless people buy steelseries equipment
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On June 26 2012 01:49 Fueled wrote:Show nested quote +I watch SC2 for entertainment, right? Sponsors don't always entertain me (except the ones from EG since they're awesome and Machine is awesome as well) and they bring the enjoyment factor down. Can you actually argue against this?
Advertisement is something you usually have to endure, and not something that entertains you? Almost every single form of entertainment has some sort of Sponsor related ad. Whether it be watching TV, going to the movies, going to a pro sporting event, you'll always see some sort ad/commercial promoting the sponsors.
Isn't it tragic? 
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On June 26 2012 00:55 lorkac wrote:
Razer sponsoring esports is not as omgwtfhalleluia as Nike or Gucci or pringles sponsoring esports.
http://wiki.teamliquid.net/starcraft/2006_Pringles_MSL_Season_1
I don't see why they couldn't still do something like this, or throw them on those TV screens that exist on maps like Metalopolis
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On June 26 2012 01:53 Oproer wrote:Show nested quote +On June 26 2012 01:49 Fueled wrote:I watch SC2 for entertainment, right? Sponsors don't always entertain me (except the ones from EG since they're awesome and Machine is awesome as well) and they bring the enjoyment factor down. Can you actually argue against this?
Advertisement is something you usually have to endure, and not something that entertains you? Almost every single form of entertainment has some sort of Sponsor related ad. Whether it be watching TV, going to the movies, going to a pro sporting event, you'll always see some sort ad/commercial promoting the sponsors. Isn't it tragic?
Tragic? No. Boring? Yes. But the sponsors are whats keeping these forms of entertainment going. If I have to watch a few ads/commercials so my favorite form of entertainment is still going then so be it.
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It's not tragic, it's business.
As a business, I'm not going to give you money for nothing. I want people to see that you are giving out my money as prizes, using my money to build your sets, using my money to pay your personalities.
Could we do more? Sure, but we could do it in a way that is tasteful. There's no reason metalopolis needs fake ads on it when we could add Dr. Pepper's for MLG events. Do you honestly think you'd have less enjoyment seeing an ad for an iPod rather than the "iShoot" or whatever parody blizzard has running on those fake billboards?
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On June 26 2012 01:56 Fueled wrote:Show nested quote +On June 26 2012 01:53 Oproer wrote:On June 26 2012 01:49 Fueled wrote:I watch SC2 for entertainment, right? Sponsors don't always entertain me (except the ones from EG since they're awesome and Machine is awesome as well) and they bring the enjoyment factor down. Can you actually argue against this?
Advertisement is something you usually have to endure, and not something that entertains you? Almost every single form of entertainment has some sort of Sponsor related ad. Whether it be watching TV, going to the movies, going to a pro sporting event, you'll always see some sort ad/commercial promoting the sponsors. Isn't it tragic? Tragic? No. Boring? Yes. But the sponsors are whats keeping these forms of entertainment going. If I have to watch a few ads/commercials so my favorite form of entertainment is still going then so be it.
Sometimes it is.
http://www.euronews.com/2010/06/07/south-african-street-vendors-protest-as-official-sponsors-move-in/
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