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On June 25 2012 22:56 toiletCAT wrote:
How about we quit theorycrafting and let the professionals do their job?
I'm sure there's more to it than "just adding a bunch of decals"
Sure we can argue day and night about whether or not ads is a good or bad idea, but money speaks for itself, and you don't. It won't matter how much of a StarCraft fan you are, money over your dead body, my friend, and money will find its way, one way or another.
Well that would be a pretty boring TL if we left all the discussion, analysis and idea generation to the professionals. There is a diverse and talented group of members on this site and I bet there a few brilliant ideas sitting in some non-professional's head at this very moment just waiting for them to see the right thread of idea to expand upon.
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On June 25 2012 23:02 mechavoc wrote:Show nested quote +On June 25 2012 22:56 toiletCAT wrote:
How about we quit theorycrafting and let the professionals do their job?
I'm sure there's more to it than "just adding a bunch of decals"
Sure we can argue day and night about whether or not ads is a good or bad idea, but money speaks for itself, and you don't. It won't matter how much of a StarCraft fan you are, money over your dead body, my friend, and money will find its way, one way or another. Well that would be a pretty boring TL if we left all the discussion, analysis and idea generation to the professionals. There is a diverse and talented group of members on this site and I bet there a few brilliant ideas sitting in some non-professional's head at this very moment just waiting for them to see the right thread of idea to expand upon.
..I'm sure there's more to it than "just adding a bunch of decals"
Just an educated guess.
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More exposure? Are you kidding me?
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So............. having the decal be over the ui of the game, thus being displayed 100% of in game time, and then logos on casting desks and the like cover the rest, and people think they need more exposure time? How much more exposure can you get? Putting sponsor tags in players nicknames? Seriously? Is there any better definition of a sellout than someone who puts sponsor tags (of which they may have many) in their (1 change only) name?
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On June 25 2012 21:00 FreudianTrip wrote:Show nested quote +On June 25 2012 20:50 unbaal wrote:
You are familiar with concept of capitalism right? I dont know in what world you think esports could stay afloat without sponsors... Yeah but my concept of capitalism involves me getting paid to do something for someone. Not sit around spit balling idea's for a PR department somewhere.
Those people in the PR department were paid to do that for someone....
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On June 25 2012 20:57 FreudianTrip wrote:Show nested quote +On June 25 2012 20:47 skeldark wrote:On June 25 2012 20:37 FreudianTrip wrote:
Dude you don't work for them. Don't do their advertising for them. This 'lets help advertisers' shit boggles my mind. Of course TB has an opinion on it, he makes a very good amount of money from them. Of course EG cares about how to get sponsorship out there, they're being paid millions of dollars to do so.
You, you are not.
So here's my idea. The Protoss are replaced by Coca-Cola, Zealots are Sinalco bottles, Stalkers are Coke-Zero cans and Carriers are Chupa-Chups (because they suck, geddit?).
Zergling Speed is renamed 'Just Do It' and the lings gain little Nike shoes, you can choose what brand of Nikes in the custom decal section like this is NBA2K12.
For Terran, Marines are removed and replaced by 'Marlboro Men' who have a constant stim (due to being super cool because they smoke cigarettes) but lose health over time. Not only is this great advertising but it's a gameplay mechanic as well! We can sell that spot for HUNDREDS OF CENTS! i dont understand it. I saw this more and more on tl in last years. Can you explain it to me because i just dont get it. Why do so many young people ask themself how companys can take their money? They think they own them the money or they do something "good" by helping other people get their money? Its like up site down world here on tl. Costumers dont try to get the best product for lowest price they think about how company can sell them worst product for highest price. Im not kidding right now, i really don't understand it and i want to understand what going on in this peoples mind. For me it just look insane but there are so many of them... I think it's basically a mixture of conditioning and naiveté. They like Starcraft, they've been told Starcraft and eSports doesn't exist without Sponsors, so they support the sponsors and go out of their way to do so. You've got to remember that the majority of the audience is very young which will lead to this sort of 'Doing something for nothing so they'll be my friend' thought path.
Don't blurt out statistics when you have no clue what you're talking about, the majority is not "young"
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On June 25 2012 23:54 Fyrewolf wrote:
So............. having the decal be over the ui of the game, thus being displayed 100% of in game time, and then logos on casting desks and the like cover the rest, and people think they need more exposure time? How much more exposure can you get? Putting sponsor tags in players nicknames? Seriously? Is there any better definition of a sellout than someone who puts sponsor tags (of which they may have many) in their (1 change only) name?
You've never played any other games than SC2, right? In the FPS scene this is very common.
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Some right clueless mini Lenin's in this thread who couldn't buy a clue (no pun intended) as to how to real world works.
You want to see MC, MKP, Stephano, Naniwa, Idra, Huk, Nestea, DRG and the rest travel the world to play at all your favourite events? Then either you embrace advertising at every turn or you pay subscription fees ala MLG arenas.
The same muppets seem to be against both ideas and presumably think money grows on trees and in their parents pockets. Perhaps when they surpass the age of 16 and/or get a real job they might step into reality.
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I'm amazed at the number of people dumb enough to go on "rabble rabble I hate seeing advertisement" rants in this thread. If you like this game, and you like the big tournaments, then you should be GLAD to view various advertisements. Money talks, kids. Until you're willing to pay the thousands and thousands of dollars advertisement revenue generates for the various companies, be grateful they're willing to sponsor esports.
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Yeah Flash is the biggest sellout ever. He gets paid 6 figures to change his id to KT Flash. I say bring on the ads, the banners, the logos. I want more free content, the sponsors want more exposure. Sounds win-win to me.
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On June 25 2012 20:25 skeldark wrote:
You are kidding me?
You ask yourself how sponsers can annoy us with more advertise?
You also ask yourself how company's could get more money from you and how you are able to buy a product for more money than they want?
You know what i have a solution.
Because you are so worry about them making money, you just give them all your money and we dont see shit advertise ingame!
I'm sorry but I don't think you quite understand. Sponsors wants exposure, that's why they sponsor things, the more exposure they get, the more money they will be willing to give. So for example, if MLG changed their map pool to have Dr. Pepper written on the ground on all their maps, they'll probably get a nice chunk of extra money for that, which could increase the prizepool or give place for additional tournaments.
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On June 25 2012 22:56 toiletCAT wrote:
How about we quit theorycrafting and let the professionals do their job?
I'm sure there's more to it than "just adding a bunch of decals"
Sure we can argue day and night about whether or not ads is a good or bad idea, but money speaks for itself, and you don't. It won't matter how much of a StarCraft fan you are, money over your dead body, my friend, and money will find its way, one way or another.
Discussion on TL might show acceptance or non acceptance of the idea which might in turn make teams/tournaments okay or not okay to sell inside game sponsor exposure to sponsors.
If everyone here went "FUCK NO, I'D NEVER SUPPORT A TEAM WHO DID THAT, NOR EVER BUY FROM A COMPANY THAT SPONSORED IN THAT WAY" then it's quite possible that teams and/or sponsors wont be so enticed to do it, meanwhile if people are like "That sounds great, more cash for e-sports, more exposure for sponors, that's win/win!" the opposite might happen.
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On June 26 2012 00:24 Theovide wrote:Show nested quote +On June 25 2012 22:56 toiletCAT wrote:
How about we quit theorycrafting and let the professionals do their job?
I'm sure there's more to it than "just adding a bunch of decals"
Sure we can argue day and night about whether or not ads is a good or bad idea, but money speaks for itself, and you don't. It won't matter how much of a StarCraft fan you are, money over your dead body, my friend, and money will find its way, one way or another. Discussion on TL might show acceptance or non acceptance of the idea which might in turn make teams/tournaments okay or not okay to sell inside game sponsor exposure to sponsors. If everyone here went "FUCK NO, I'D NEVER SUPPORT A TEAM WHO DID THAT, NOR EVER BUY FROM A COMPANY THAT SPONSORED IN THAT WAY" then it's quite possible that teams and/or sponsors wont be so enticed to do it, meanwhile if people are like "That sounds great, more cash for e-sports, more exposure for sponors, that's win/win!" the opposite might happen.
But there's no discussion and you need to understand this. This is how the industry works.
By the way, you JUST said it yourself, so I'm not sure why you're missing your own point right now;
Sponsors wants exposure, that's why they sponsor things, the more exposure they get, the more money they will be willing to give. So for example, if MLG changed their map pool to have Dr. Pepper written on the ground on all their maps, they'll probably get a nice chunk of extra money for that, which could increase the prizepool or give place for additional tournaments.
You just forgot to incl. the part where we don't always have a choice, but more importantly, it is not up to us. Whether people realizes this or not, it's a win-win for everyone, regardless of what happens in the future. Ads => money => more tournaments, better tournament conditions, larger prize-pools => more sponsors, more teams, more tournaments again => larger industry => giant industry => repeat.
Or better yet; more ads => more money => more publicity => more people = eSports
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I don't know that it would be possible to have sponsors show up as decals as that is entirely controlled by Blizzard. I feel that they should just repeat the names or logos of sponsors more often if they want to get more exposure. Adding stuff in game seems a little severe.
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What about sponsored maps?
So instead of "now playing on MLG metalopolis" it's becomes "now playing on LG Metalopolis" "Samsung Beach" "Apple Temple" etc...
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On June 26 2012 00:27 TheLOLas wrote:
I don't know that it would be possible to have sponsors show up as decals as that is entirely controlled by Blizzard. I feel that they should just repeat the names or logos of sponsors more often if they want to get more exposure. Adding stuff in game seems a little severe.
The reasons decals wont work is because its a blizz product. Blizz would have to be okay with their game engine selling ads for free. (Unless they also get a bit off the top--which is totally possible)
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It is sad that many people dont know why sponsor sponsor things...
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On June 25 2012 22:25 FreudianTrip wrote:Show nested quote +On June 25 2012 22:16 SupLilSon wrote:On June 25 2012 22:07 AmericanUmlaut wrote:On June 25 2012 22:03 Zorkmid wrote:
Two words:
Sponsored Decals Nothing gets a sponsor's message out there like five 10 pixel wide pictures that are visible for five seconds at the beginning of the game. Do you have any idea how much money companies pay to have their logo or brand name flashed for a split second in a movie? Subtle doesn't mean ineffective, especially in marketing. Ugh, my head hurts. Using sponsors that are already there and visible (which they should be if they're doing it right) and having their logo brandished for an extra half a second every 30 minutes is worth absolute peanuts.
This part of the negative argument is actually true. Generally if you're a BIG sponsor that is already advertising in a big way, you aren't going to be interested in a little decal on a map or whatever because your logo is already being shown much more prominently.
That's not to say that decals on a map don't have value, but you're much more likely to get a few bucks from small time sponsors in and around position 10 on your sponsors list than you are to increase the value for the big up front primary sponsors.
The OP in this thread seems to be talking about increasing the value for the big sponsors, and if that is the goal, then I do not think decals will really help at all. The best idea I've seen is after each game or whatever you can show the "Firestone Tire Turning Point of the Game" or whatever.
Although, it also bears pointing out that the very best way to increase exposure is to increase viewership. So maybe thinking about ways to spread the game to the masses would be a better way to help the sponsors and the game as a whole, no?
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I think having in game decals is too much, while having logos/tags at an event or on a loading screen UI (like GSL) would be a good solution for the viewer.
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I remember when I was following dota that most chinese players ended up using handles of usually 5 or less letters because they fit their sponsors into their team names (nv.cherry.dgc EH.Gigabyte.357 LGD.taobao.yao)
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EPT
