EPTIdeas on how to give more exposure to sponsors - Page 2
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howLiN
Portugal1676 Posts
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Jockmcplop
United Kingdom9713 Posts
On June 25 2012 20:47 skeldark wrote: i dont understand it. I saw this more and more on tl in last years. Can you explain it to me because i just dont get it. Why do so many young people ask themself how companys can take their money? They think they own them the money or they do something "good" by helping other people get their money? Its like up site down world here on tl. Costumers dont try to get the best product for lowest price they think about how company can sell them worst product for highest price. Im not kidding right now, i really don't understand it and i want to understand what going on in this peoples mind. For me it just look insane but there are so many of them... How does a company's name being everywhere mean that they are taking our money? I have confidence that most people in the SC" community would not just go and blindly buy every product they see advertised, Instead, this is a thread about how to grow esports by attracting sponsors and keeping them happy. That's how the real world works. Its fine being anti-capitalist, in fact i am in a way, but esports is trying to grow in a capitalist world, so it has to play by the rules. | ||
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AmericanUmlaut
Germany2581 Posts
On June 25 2012 20:47 skeldark wrote: i dont understand it. I saw this more and more on tl in last years. Can you explain it to me because i just dont get it. Why do so many young people ask themself how companys can take their money? They think they own them the money or they do something "good" by helping other people get their money? Its like up site down world here on tl. Costumers dont try to get the best product for lowest price they think about how company can sell them worst product for highest price. Im not kidding right now, i really don't understand it and i want to understand what going on in this peoples mind. For me it just look insane but there are so many of them... Calm down, man. No one's goal is to expose themselves to more advertising. The issue here is that sponsorship dollars are the resource that makes it possible for players, casters and tournament organizers to work full time providing us with the content that we consume. To sponsors, the only incentive to invest that money is in exchange for exposure, and the question is how we can satisfy that need so that the professional SC2 scene can continue to receive that support. If you think you have an alternative model that allows players, casters and tournament organizers to work as full-time E-Sports professionals, then you should absolutely do it, but the only options that have been discovered so far are sponsorship and PPV, and PPV hasn't demonstrated itself to be sustainable as of yet. | ||
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ShatterZer0
United States1843 Posts
On June 25 2012 20:25 skeldark wrote: You are kidding me? You ask yourself how sponsers can annoy us with more advertise? You also ask yourself how company's could get more money from you and how you are able to buy a product for more money than they want? You know what i have a solution. Because you are so worry about them making money, you just give them all your money and we dont see shit advertise ingame! I guess futbol players should just strip off all of the sponsorship on their jerseys and go for broke because they don't want to annoy their fans by giving their money to the advertisers? It's not arguing on how to make big companies steal our money... it's about trying to make SC2 more lucrative to sponsors at all? Other than EG and TL, do any of you even know the sponsors of any big SC2 teams? Why is that? I mean, the people are already GIVING us their money to get exposure... not exposing them even then is just bad business. I'm guessing this thread was to be like a think tank. How can we make SC2 more attractive to sponsors at all? | ||
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iky43210
United States2099 Posts
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FreudianTrip
Switzerland1983 Posts
On June 25 2012 20:50 unbaal wrote: You are familiar with concept of capitalism right? I dont know in what world you think esports could stay afloat without sponsors... Yeah but my concept of capitalism involves me getting paid to do something for someone. Not sit around spit balling idea's for a PR department somewhere. | ||
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lefix
Germany1082 Posts
And we also know players are horrible at picking the correct version of a map when creating lobbys  Imho, optimize the limited options to advertise within the game (animated overlays in the gui, etc). Improve your loading screens etc. And most important, work on additional pre-/post-game content. That's something esports currently still fails at. | ||
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chocopan
Japan986 Posts
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VicTimEyes
Netherlands99 Posts
The point is that the sponsors of teams would benefit a lot by getting some exposure during (online) tournaments. And when the sponsors benefit, so will the teams. The problem is that, unlike "real" sports, the players usually are not visible. Therefore it doesn't matter whether the player wears an EG/dignitas/TL/mouz/whatever shirt. Therefore you see more and more teams incorporate sponsor names in their tags. In the beginning of GSL Team Liquid had TLAF as tag for example and you now also see it with mouz (mouzCC), Fnatic (FnticRC) and probably more teams. This not only shows the sponsor directly to the public, but also forces the casters to say the sponsor name (especially true for FnaticRaidCall). I think it's fair to say that these sponsors deserve some more attention. TB's solution of incorporating sponsors in the scoreboard seems nice. The problem I see though is that you might get conflicting sponsors on screen, which can be especially troublesome and company's might to skip sponsoring a tournament when players are invited for teams with rivaling sponsors. Furthermore I think the amount of logo's should be limited, which could be troublesome since teams usually got at least 5 or more sponsors (especially EG ). | ||
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Greenei
Germany1754 Posts
On June 25 2012 20:47 papaz wrote: What does a person has to do to get away from ads nowadays? I already get enough exposure of ads through TV and different sites (although I use adblock). Let me have a relaxing ad free experience with at least Starcraft 2. No, I don't think sponsors should get anything in the game at all! hf enjoying your ppv-only events in the future then. id much rather have more ads and sponsors then having to pay for that shit. | ||
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skeldark
Germany2223 Posts
On June 25 2012 20:58 Jockmcplop wrote: How does a company's name being everywhere mean that they are taking our money? I have confidence that most people in the SC" community would not just go and blindly buy every product they see advertised, Instead, this is a thread about how to grow esports by attracting sponsors and keeping them happy. That's how the real world works. Its fine being anti-capitalist, in fact i am in a way, but esports is trying to grow in a capitalist world, so it has to play by the rules. capitalism works both ways. You and most people here use the term capitalist as something strange. I have the feeling you dont even understand this word. On June 25 2012 20:59 AmericanUmlaut wrote: Calm down, man. No one's goal is to expose themselves to more advertising. The issue here is that sponsorship dollars are the resource that makes it possible for players, casters and tournament organizers to work full time providing us with the content that we consume. To sponsors, the only incentive to invest that money is in exchange for exposure, and the question is how we can satisfy that need so that the professional SC2 scene can continue to receive that support. If you think you have an alternative model that allows players, casters and tournament organizers to work as full-time E-Sports professionals, then you should absolutely do it, but the only options that have been discovered so far are sponsorship and PPV, and PPV hasn't demonstrated itself to be sustainable as of yet. The point is: thats not my job thats theirs. I dont give a shit how they make their money. Thats their problem not my. I care to get sc2 without tons of ads. We stand on opposite site here not on the same! On June 25 2012 20:57 FreudianTrip wrote: I think it's basically a mixture of conditioning and naiveté. They like Starcraft, they've been told Starcraft and eSports doesn't exist without Sponsors, so they support the sponsors and go out of their way to do so. You've got to remember that the majority of the audience is very young which will lead to this sort of 'Doing something for nothing so they'll be my friend' thought path. I think your right. They think they have to be on the site of a company if they like sc2 and the events. They are to young to understand that looking at the same point dont have to mean being on the same site. | ||
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kafkaesque
Germany2006 Posts
I can relate to liking a product. My guitar is the most awesome piece of wood I ever held, my cell is super convenient. However, I don't kid myself into believing Fender or Samsung are altruistic philantrophists who just care about me being happy. They make sound business decisions, financially valid and prudent measures to sell their products. Why would I care about making them more money, giving them more exposure, even at the expense of my viewing pleasure? | ||
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Grumbels
Netherlands7031 Posts
On June 25 2012 21:34 kafkaesque wrote: Marketing these days sure seems to do a splendid job when consumers ask themselves how they can help companies. I can relate to liking a product. My guitar is the most awesome piece of wood I ever held, my cell is super convenient. However, I don't kid myself into believing Fender or Samsung are altruistic philantrophists who just care about me being happy. They make sound business decisions, financially valid and prudent measures to sell their products. Why would I care about making them more money, giving them more exposure, even at the expense of my viewing pleasure? It's not difficult at all, I don't understand why people in this thread are confused. Better return on investment for sponsors means that sponsors have more reason to get involved, which means that PPV events are less likely and also that there will be more money in the scene. More money is more professional players, more tournaments, more content. But I guess a person that cares about having not only completely free but also ad-free starcraft content can't relate to such concepts. | ||
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chocopan
Japan986 Posts
On June 25 2012 21:34 kafkaesque wrote: Why would I care about making them more money, giving them more exposure, even at the expense of my viewing pleasure? ? So the sport has the money to continue to grow, and so the content can remain free or almost free. Is why. | ||
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Terrafros
Netherlands194 Posts
SC2 needs to hurry up and do this too or miss out on a lot of sponsorship money. | ||
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halfies
United Kingdom327 Posts
On June 25 2012 20:57 FreudianTrip wrote: I think it's basically a mixture of conditioning and naiveté. They like Starcraft, they've been told Starcraft and eSports doesn't exist without Sponsors, so they support the sponsors and go out of their way to do so. You've got to remember that the majority of the audience is very young which will lead to this sort of 'Doing something for nothing so they'll be my friend' thought path. ummmm, competitive starcraft wouldn't exist in its current state without sponsors. sure, there would be tournaments, but they would be very small scale buy ins. im not saying that we should be okay with mass logos in every game, but giving sponsors more opportunity's to support sc2 will only lead to more tournaments, which we will all enjoy | ||
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Hollow27
United States111 Posts
capitalism works both ways. You and most people here use the term capitalist as something strange. I have the feeling you dont even understand this word. Well, that was a meaningless, vague insult. Love the way you didn't reply to his point. Thanks for establishing yourself as condescending though. The point is: thats not my job thats theirs. I dont give a shit how they make their money. Thats their problem not my. I care to get sc2 without tons of ads. We stand on opposite site here not on the same! Ok, the sponsors job is to get their name(s) out there. You want it without tons of ads; don't we all. You don't give a shit about how they make their money; but they do. E-Sports is literally completely dependent on sponsors and sponsorship money. PPV hasn't been a resounding success. Maybe that will pan out; but since you seem to be so against a logo on a map (THE HORROR) I don't think you'll pay for PPV. I think your right. They think they have to be on the site of a company if they like sc2 and the events. They are to young to understand that looking at the same point dont have to mean being on the same site. Yeah, we are little capitalist sheeple for putting a logo on a map. A logo on a map. If we try this and it just completely ruins your enjoyment of the game, I'll stand by you for eliminating it. But for some strange reason, I doubt that will happen. ? So the sport has the money to continue to grow, and so the content can remain free or almost free. Is why. Amen. | ||
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lorkac
United States2297 Posts
Something like a small logo in the UI or in the corners of the screen. Then, during lulls in the action when nothing is happening, expanding it to the middle of a screen a big logo while the casters say something like "don't forget that this is sponsored by __________" while _________ takes up the screen. You'd also have it covering unimportant things like the minimap and the units/production tab so that 75% of the time you don't get that information *until* the caster goes "OMG WTF it's 50 ____________lings" in which case the logo moves from the minimap/production tab and you see what is going on. After which it gets covered up again. Also, include more cut-away shots of players. Their shoulders and backs especially. And make it a habit that the cut away shots are of their face, and of their shoulders/backs to create a precedent of "player ______ is sponsored by ______." It's really all easy enough to do with overlays. | ||
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Zorkmid
4410 Posts
Sponsored Decals My pose as I consider this question: + Show Spoiler + ![[image loading]](http://i.imgur.com/yrSfT.png) | ||
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Jobbies
Scotland72 Posts
On June 25 2012 22:03 Zorkmid wrote: Two words: Sponsored Decals Glad I read the thread before posting as I'd have repeated just what you said. This seems like the best Idea, logos on every building, or in the case of Zerg, around it. | ||
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