On June 25 2012 20:50 unbaal wrote: You are familiar with concept of capitalism right? I dont know in what world you think esports could stay afloat without sponsors...
Yeah but my concept of capitalism involves me getting paid to do something for someone. Not sit around spit balling idea's for a PR department somewhere.
Those people in the PR department were paid to do that for someone....
I seriously presumed you didn't speak English when you replied to my post because I couldn't understand how someone could not comprehend that sentence. Then I saw you have Canada as a location and my face locked into my palm so hard I've spent the last 10 minutes prying it from there. I'll try spell this out for you.
I don't work for the PR for this imaginary company, you don't work for the PR of this company, the guy starting this thread, just guessing but unless he's super shitty at his job and his only idea was to start a thread on TL. I'm guessing he doesn't work PR for the company either.
So why are you, I or the guy that started this thread trying to help these companies get a larger ROI? "So they'll put more money into eSporthz!" Please...
On June 25 2012 20:20 Daimai wrote: I just saw an excerpt of the real talk with TotalBiscuit where he mentioned that sponsors aren't happy with the amount of exposure they get in-game, and have had players incorporate their sponsors name in their ingame nicks because of this.
You can see the clip here:
I agree with his point and think that we should think of something that gives more exposure to sponsors, since they would want to sponsor sc2 players more then. I was thinking something in style of custom decals with the sponsors name, which would appear on every building the player built.
Have no more ideas at the moment but thats why I started this thread.
What can we do to help ESPORTS?
Saying 'sponsors aren't happy with the amount of exposure they get' is a blanket statement that sounds like all sponsors are unhappy. Not knowing how many/how unhappy/which sponsors are pretty significant gaps in information that severely hampers productive conversation.
You guys even watch starcraft? The sponsors are everywhere and mentioned after every game, and are constantly on screen already and also are constantly on what the players wear,also constantly mentioned by them. WHAT THE FUCK IS MORE LOGOS GONNA DO!? You guys worry about the most useless shit. Im surprised TL hasnt set up its own donation thread for every sponsor.
Its funny though, as having logos on the map would cost sponsors more money than they would ever make from it, while the point of the thread is for THEM(the sponsors) to make MORE money.
Judging by the majority of posts, a sponsor is someone who should just give loads of money for cool events for us and then GTFO quickly or else they start to annoy us. Also it's up to sponsor to figure the ways to profit from their sponsoring, but better not to at all. Profiting from the Holy Esports is somewhat bad manners. And God forbid anyone of Us, The Community, trying to find a way to make sponsoring more appealing to sponsors like the silly OP just did. Pfff what a newb, it's sponsors job, not ours. They should thank us for taking their money in the first place. Sponsors must learn their place.
On June 25 2012 20:20 Daimai wrote: I just saw an excerpt of the real talk with TotalBiscuit where he mentioned that sponsors aren't happy with the amount of exposure they get in-game, and have had players incorporate their sponsors name in their ingame nicks because of this.
I agree with his point and think that we should think of something that gives more exposure to sponsors, since they would want to sponsor sc2 players more then. I was thinking something in style of custom decals with the sponsors name, which would appear on every building the player built.
Have no more ideas at the moment but thats why I started this thread.
What can we do to help ESPORTS?
Saying 'sponsors aren't happy with the amount of exposure they get' is a blanket statement that sounds like all sponsors are unhappy. Not knowing how many/how unhappy/which sponsors are pretty significant gaps in information that severely hampers productive conversation.
Presumably the goal is that all sponsors should be happy--not just some. And not just brands that already sponsor esports.
Razer sponsoring esports is not as omgwtfhalleluia as Nike or Gucci or pringles sponsoring esports.
On June 26 2012 00:55 Sejanus wrote: Judging by the majority of posts, a sponsor is someone who should just give loads of money for cool events for us and then GTFO quickly or else they start to annoy us. Also it's up to sponsor to figure the ways to profit from their sponsoring, but better not to at all. Profiting from the Holy Esports is somewhat bad manners. And God forbid anyone of Us, The Community, trying to find a way to make sponsoring more appealing to sponsors like the silly OP just did. Pfff what a newb, it's sponsors job, not ours. They should thank us for taking their money in the first place. Sponsors must learn their place.
Wow it's like people actually don't read the threads and just throw their opinion down like a fucking gauntlet these days. The internet sucks so hard now.
edit: Oh hey look an Idra post above me doing the exact same thing. Maybe the internet always sucked and I was too young to notice.
On June 25 2012 21:34 kafkaesque wrote: Marketing these days sure seems to do a splendid job when consumers ask themselves how they can help companies.
I can relate to liking a product. My guitar is the most awesome piece of wood I ever held, my cell is super convenient. However, I don't kid myself into believing Fender or Samsung are altruistic philantrophists who just care about me being happy. They make sound business decisions, financially valid and prudent measures to sell their products.
Why would I care about making them more money, giving them more exposure, even at the expense of my viewing pleasure?
Bro don't you get it? If we don't send them a tweet every time we send a text saying "Just told @MollyIsACunt that she is awesome with my @Samsung Galaxy Nexus #txtin" then Samsung will stop making phones. It's that simple.
The idea that you're on the same side as a multi-million multi-national company because they threw some pocket change at you in the street is retarded.
edit: By the way if you really want to artificially inflate ROI (which is what Logos on maps is as it doesn't create extra awareness, just creates more of the same awareness) then just set up a bunch of fake Twitter and Facebook accounts with some Indian dudes face as a pic and just tag the sponsors in it saying how awesome they are.
There are dozens of relevant metrics that are involved in marketing, and believe me, a corporation with 43 Billion+ USD in assets (In the case of LG), isn't just writing down a number in some "ROI" column in an excel spreadsheet.
Do you want to whore out e-sports even more for exposure for the sponsors? They are already everywhere. I only need one mouse. I don't need a Steelseries one, a Razer one and a Thermaltake mouse. Just one will do fine. I think there's too much exposure for sponsors for now. I don't need to hear/see this marketing everywhere.
The problem is that the E-Sports demographic is such a niche and small market. It's no use to diversify the sponsors since we only buy computer related stuff anyway. And it's the same brands that sponsor everything...
On June 25 2012 21:34 kafkaesque wrote: Marketing these days sure seems to do a splendid job when consumers ask themselves how they can help companies.
I can relate to liking a product. My guitar is the most awesome piece of wood I ever held, my cell is super convenient. However, I don't kid myself into believing Fender or Samsung are altruistic philantrophists who just care about me being happy. They make sound business decisions, financially valid and prudent measures to sell their products.
Why would I care about making them more money, giving them more exposure, even at the expense of my viewing pleasure?
Bro don't you get it? If we don't send them a tweet every time we send a text saying "Just told @MollyIsACunt that she is awesome with my @Samsung Galaxy Nexus #txtin" then Samsung will stop making phones. It's that simple.
The idea that you're on the same side as a multi-million multi-national company because they threw some pocket change at you in the street is retarded.
edit: By the way if you really want to artificially inflate ROI (which is what Logos on maps is as it doesn't create extra awareness, just creates more of the same awareness) then just set up a bunch of fake Twitter and Facebook accounts with some Indian dudes face as a pic and just tag the sponsors in it saying how awesome they are.
There are dozens of relevant metrics that are involved in marketing, and believe me, a corporation with 43 Billion+ USD in assets (In the case of LG), isn't just writing down a number in some "ROI" column in an excel spreadsheet.
My suggestion that we start creating fake Indian people that only talk about drinking Monster and shaving with Bic Razors was 110% serious.
edit: People really need to start thinking about posts before replying to them.
On June 26 2012 00:57 IdrA wrote: hey you companies who support esports how dare you want something in return you fuckers.
You get all your sponsored stuff for free. Good for you.
What do you think these companies want in return? They want for us to buy their stuff. Do I need an Eizo monitor, a Epson projector, a Razer mouse, Kingston HyperX memory and all the other stuff they're advertising? Not really.. So I can't offer those companies anything other than my money.. I like my money. I'd rather not spend it on something I already have "for ESPORTS".
The sponsoring market is too saturated.. It's like 6 drones on 1 geyser.. The ROI is too low for these companies..
On June 26 2012 01:03 Oproer wrote: Do you want to whore out e-sports even more for exposure for the sponsors? They are already everywhere. I only need one mouse. I don't need a Steelseries one, a Razer one and a Thermaltake mouse. Just one will do fine. I think there's too much exposure for sponsors for now. I don't need to hear/see this marketing everywhere.
The problem is that the E-Sports demographic is such a niche and small market. It's no use to diversify the sponsors since we only buy computer related stuff anyway. And it's the same brands that sponsor everything...
If only we could attract other sponsors other than the ones who make mice and ram sticks...
On June 26 2012 00:57 IdrA wrote: hey you companies who support esports how dare you want something in return you fuckers.
You get all your sponsored stuff for free. Good for you.
What do you think these companies want in return? They want for us to buy their stuff. Do I need an Eizo monitor, a Epson projector, a Razer mouse, Kingston HyperX memory and all the other stuff they're advertising? Not really.. So I can't offer those companies anything other than my money.. I like my money. I'd rather not spend it on something I already have "for ESPORTS".
The sponsoring market is too saturated.. It's like 6 drones on 1 geyser.. The ROI is too low for these companies..
No, they want ads.
Ads = exposure.
Exposure = good.
The "sponsor market" is not saturated. It's full of money, lots and lots of dosh ready to be spent. The commercial industry is probably the largest one there is. It doesn't matter if you don't "need" one product more over another. You're just PotentialCustomer69. While you may not want a "Razer mouse", others might.
On June 25 2012 23:54 Fyrewolf wrote: So............. having the decal be over the ui of the game, thus being displayed 100% of in game time, and then logos on casting desks and the like cover the rest, and people think they need more exposure time? How much more exposure can you get? Putting sponsor tags in players nicknames? Seriously? Is there any better definition of a sellout than someone who puts sponsor tags (of which they may have many) in their (1 change only) name?
You've never played any other games than SC2, right? In the FPS scene this is very common.
Yes I know that. The point was that a sponsor will always try to get his maximum exposure, turning the entire spectacle into a commercial if they could, and a line has to be drawn somewhere, and I personally draw the line at putting a tag in your nickname. I'm not against seeking out other ways to get more exposure though,. The major bases have been covered already though, maybe they could do things like the Dr.Pepper Play of the Day or something like they do in many sports. I just think player names are not the place for sponsor advertising, they're the place for advertising the player themselves.
On June 25 2012 20:50 unbaal wrote: You are familiar with concept of capitalism right? I dont know in what world you think esports could stay afloat without sponsors...
Yeah but my concept of capitalism involves me getting paid to do something for someone. Not sit around spit balling idea's for a PR department somewhere.
Those people in the PR department were paid to do that for someone....
I seriously presumed you didn't speak English when you replied to my post because I couldn't understand how someone could not comprehend that sentence. Then I saw you have Canada as a location and my face locked into my palm so hard I've spent the last 10 minutes prying it from there. I'll try spell this out for you.
I don't work for the PR for this imaginary company, you don't work for the PR of this company, the guy starting this thread, just guessing but unless he's super shitty at his job and his only idea was to start a thread on TL. I'm guessing he doesn't work PR for the company either.
So why are you, I or the guy that started this thread trying to help these companies get a larger ROI? "So they'll put more money into eSporthz!" Please...
So FTrip since most of us are not professional casters or player why would we dare give our view on how a pro match went, or the strengths and weakness of a particular build in the strategy forum, or the good and bad parts of a cast.
Reason is you don't need to be a pro to have a good idea. Some people want to provide something positive and perhaps someone who is a professional and in a position to act on the suggestions in this an other threads will find some good ideas to use. Those good ideas turn into more money for players/teams/events which turns into more great SC2 for all of us to watch and enjoy.
Other people prefer to play the role of a rain cloud. If you are passionate about being a rain cloud you and the others go start a DIFFERENT thread where you talk about how the evil corporations are ruining esports, and silly TL users are trying to do the work of professional marketing people, casters, players and commentators.
On June 26 2012 01:03 Oproer wrote: Do you want to whore out e-sports even more for exposure for the sponsors? They are already everywhere. I only need one mouse. I don't need a Steelseries one, a Razer one and a Thermaltake mouse. Just one will do fine. I think there's too much exposure for sponsors for now. I don't need to hear/see this marketing everywhere.
The problem is that the E-Sports demographic is such a niche and small market. It's no use to diversify the sponsors since we only buy computer related stuff anyway. And it's the same brands that sponsor everything...
Its more towards the players sponsors. In a tournament enviroment once the players go into the game you can't tell who their sponsors are. Sure there might be a giant Pepsi sign on the tournament stream, but you can't see the players sponsors.
Like I said earlier, Totalbiscuit got it right with the player banners. Have the banner have all the players sponsors logos on it and what not. Its a win win for everyone.
They want ads so they can sell their stuff. Their ultimate goal is to make money. They want your money.
The sponsors won't diversify until our demographic expands. Once housewives will start watching SC2 tournaments en mass we can expect to see tampon and laundry detergent commercials. But do we really want to speed up that process? Do we really want other companies to "discover" a target demographic for them? IdrA would want that, because he's making money off esports, just like a lot of other people (no offense intended at all). It's their job to protect their income, and it's my job to protect my wallet and not buy useless shit.
In which way would esports benefit from having more sponsors with better exposure? Would it benefit the audience, or would it benefit the sponsors and the players/organizers/etc? And then we get back to the age old question of a mutually beneficial relationship between the audience and the sponsors.
On June 26 2012 01:03 Oproer wrote: Do you want to whore out e-sports even more for exposure for the sponsors? They are already everywhere. I only need one mouse. I don't need a Steelseries one, a Razer one and a Thermaltake mouse. Just one will do fine. I think there's too much exposure for sponsors for now. I don't need to hear/see this marketing everywhere.
The problem is that the E-Sports demographic is such a niche and small market. It's no use to diversify the sponsors since we only buy computer related stuff anyway. And it's the same brands that sponsor everything...
Its more towards the players sponsors. In a tournament enviroment once the players go into the game you can't tell who their sponsors are. Sure there might be a giant Pepsi sign on the tournament stream, but you can't see the players sponsors.
Like I said earlier, Totalbiscuit got it right with the player banners. Have the banner have all the players sponsors logos on it and what not. Its a win win for everyone.
This would be conflict of interest between sponsors.. Intel Extreme Masters would not like to have AMD sponsors in their stream I imagine..There are dozens more examples..
How does protecting your wallet have anything to do with sponsorship logos? People who think this way I don't think have any clue how endemic advertising is to the entire western culture.
Do you get so angry when you watch 2 minutes of commercials? No, you get up and make a sandwich and come back. You ignore the coca-cola billboard behind home plate, because you've seen 10 others like it. If you're trying to remove yourself from advertising then you need a time machine.
Let these guys get their logos on the screen, and you can choose whether to look at them or not.
On June 25 2012 20:37 FreudianTrip wrote: Dude you don't work for them. Don't do their advertising for them. This 'lets help advertisers' shit boggles my mind. Of course TB has an opinion on it, he makes a very good amount of money from them. Of course EG cares about how to get sponsorship out there, they're being paid millions of dollars to do so.
You, you are not.
So here's my idea. The Protoss are replaced by Coca-Cola, Zealots are Sinalco bottles, Stalkers are Coke-Zero cans and Carriers are Chupa-Chups (because they suck, geddit?).
Zergling Speed is renamed 'Just Do It' and the lings gain little Nike shoes, you can choose what brand of Nikes in the custom decal section like this is NBA2K12.
For Terran, Marines are removed and replaced by 'Marlboro Men' who have a constant stim (due to being super cool because they smoke cigarettes) but lose health over time. Not only is this great advertising but it's a gameplay mechanic as well! We can sell that spot for HUNDREDS OF CENTS!
Oh god the mental image of lings with fancy nike shoes just cracks me up, and yeah this is kind of pointless, the companies in question hire people to think of shit like this for them. Really don't get why you're afraid there's gonna be a sponsor problem, only one I recall that ever said that was Sundance, and well, he's a special little flower.
EPT
