EPTTwitchTV Knowledge Bomb No. 1: Advertising - Page 8
| Forum Index > SC2 General |
|
Silentness
United States2821 Posts
| ||
|
JerseyDevil
Australia78 Posts
On January 06 2012 10:30 Belisarius wrote: I have to say, the high-frequency ads are a big issue from my perspective as a viewer. I live in Australia, which obviously mustn't have a very well developed market for this stuff, and I have never once seen more than one unique ad per day. That means every time my streamer hits the ad button, I see the same ad. Over. And over. And over. Can you imagine how frustrating that is when it's one of the really obnoxious ones? Yesterday it was some piece of crap dog food thing with a screeching banshee of a cartoon woman. By the 20th rep I'd almost torn my ears off. I say this because I think twitch et al. might underestimate the damage this kind of thing does to their fill rates. I'm intentionally not using ad-blockers because I want to help the person I'm watching, but I'm realising that my goodwill doesn't extend to putting myself through physical pain. Please, give me more variety in the ads I see as a viewer in a low-content region, or for the love of God put a cap on how many times I see the same ad per X minutes. It's infinitely better to have viewers like me see less ads per day but keep watching, than push us to turn on an ad-blocker. OMFG That fucking woman screaming was so loud as well. About double the volume of the stream (which I had at max) It's safe to say, I will never buy that product, because I have seen that ad about 20 times yesterday. The last few weeks a certain "premum beer" has been advertised constantly on twitch. I can comfortably say i've seen the ad 150 times. I think a max view count would be a great addition. | ||
|
Rye.
United Kingdom88 Posts
I struggle to see why anyone would buy a car based on an advert. The things are so expensive that you're gonna do some research before you buy one. The same applies to anything. You don't buy a Razor mouse because of an advert, you go to google and look up "gaming mice review" and read for an hour. Eventually you will find one that matches your requirements. Adverts are an old idea now. User reviews found on the internet will show which products to go for and which to avoid. Without adverts, companies will be forced to make higher quality products so that when compared to the competition they end up standing out. I dont blame people for blocking adverts. They're often annoying and of no relevance. Especially with modern browsers blocking tracking cookies. | ||
|
Nizaris
Belgium2230 Posts
On January 06 2012 20:11 Rye. wrote: I keep getting an advert on twitch for a car. Must have seen it a hundred times, still cant remember what make or model. I struggle to see why anyone would buy a car based on an advert. The things are so expensive that you're gonna do some research before you buy one. The same applies to anything. You don't buy a Razor mouse because of an advert, you go to google and look up "gaming mice review" and read for an hour. Eventually you will find one that matches your requirements. Adverts are an old idea now. User reviews found on the internet will show which products to go for and which to avoid. Without adverts, companies will be forced to make higher quality products so that when compared to the competition they end up standing out. I dont blame people for blocking adverts. They're often annoying and of no relevance. Especially with modern browsers blocking tracking cookies. I think there are other issues if you can't remember the brand of the car after seeing the ad 100x times over. I don't think they expect any1 to buy a car solely on the Ad, all they want is that you at least consider their car when you do your research. There's nothing old about Ads. They still work tremendously well. It's all about brand awareness (mostly at a subconscious level) the content of the Ad is almost irrelevant which is probably why most brands make stupid ads. | ||
|
RaiKageRyu
Canada4773 Posts
On January 06 2012 20:11 Rye. wrote: I keep getting an advert on twitch for a car. Must have seen it a hundred times, still cant remember what make or model. I struggle to see why anyone would buy a car based on an advert. The things are so expensive that you're gonna do some research before you buy one. The same applies to anything. You don't buy a Razor mouse because of an advert, you go to google and look up "gaming mice review" and read for an hour. Eventually you will find one that matches your requirements. Adverts are an old idea now. User reviews found on the internet will show which products to go for and which to avoid. Without adverts, companies will be forced to make higher quality products so that when compared to the competition they end up standing out. I dont blame people for blocking adverts. They're often annoying and of no relevance. Especially with modern browsers blocking tracking cookies. The main goal is not to convince you to buy the product, but making the product's presence known. While ultimately you do some research before settling on purchasing, you're going to research the first items that come into your mind. They don't need you to buy their product now. They just need you to think of "them" whenever you think you do in the future. | ||
|
Rye.
United Kingdom88 Posts
As for not remembering what is in an ad, its because i've been exposed to ads for so long that my brain recognizes that they are not worth remembering. Think about yourself. When you last watched TV what happened when the ads came on? Did you watch them intently? or did you make a cup of tea or quickly check your computer and refresh the TL forum? Even my dad who likes and watches TV quite a lot, even he mutes the adverts and talks to whoever is in the room. People are consciously and unconsciously avoiding adverts because they know not to listen to them. The main goal is not to convince you to buy the product, but making the product's presence known. While ultimately you do some research before settling on purchasing, you're going to research the first items that come into your mind. They don't need you to buy their product now. They just need you to think of "them" whenever you think you do in the future. I would never search for reviews of something i saw in an advert. I would search for the product type, eg "Mouse reviews" "monitor reviews" etc.. when i needed or wanted to buy one. Can you say you do differently? Ultimately the ONLY thing that would make me buy something is the quality of the product, and this is the direction everyone should want things to go. It means better competition and better quality products. You cant just rely on a name that has been built up over years. | ||
|
Danglars
United States12133 Posts
| ||
|
Cryo1
Canada28 Posts
| ||
|
Excludos
Norway8108 Posts
| ||
|
bITt.mAN
Switzerland3693 Posts
| ||
|
Innovation
United States284 Posts
I've been wondering why my old streaming account, with justin.tv , seems so out of style when all the cool kids seem to be with twitch.tv now. Why is twitch.tv looking to be most popular now, because of easy ad revenue? Justin.tv has been a really awesome supporter of eSports and done a lot of good for the community. I don't think you have anything to be ashamed of just because twitch.tv feels like the flavor of the month. I don't know the specific differences in terms of stream partnerships but I can tell you that Justin.tv is an excellent partner either way. | ||
|
unix04
United States89 Posts
On January 06 2012 21:50 Rye. wrote: Well i am actually looking for a car at the moment. I wont be buying new as i'm not that rich, but i do want something nice. Ive already looked at user reviews and statistics of some cars and its looking like im going to get a ford mondeo or an audi A4 if i want to spend a bit more money. Either way, adverts did not play a part in my choice. If Pergeot want me to buy their car, they'd better make their cars better. As for not remembering what is in an ad, its because i've been exposed to ads for so long that my brain recognizes that they are not worth remembering. Think about yourself. When you last watched TV what happened when the ads came on? Did you watch them intently? or did you make a cup of tea or quickly check your computer and refresh the TL forum? Even my dad who likes and watches TV quite a lot, even he mutes the adverts and talks to whoever is in the room. People are consciously and unconsciously avoiding adverts because they know not to listen to them. I would never search for reviews of something i saw in an advert. I would search for the product type, eg "Mouse reviews" "monitor reviews" etc.. when i needed or wanted to buy one. Can you say you do differently? Ultimately the ONLY thing that would make me buy something is the quality of the product, and this is the direction everyone should want things to go. It means better competition and better quality products. You cant just rely on a name that has been built up over years. one of the hottest topics in the advertising world today as well as since inception is the conversion rate. how effectively can you convince an ad viewer to buy into what the ad is trying to sell? conversion rates are usually very low, where some ads might require 10K~100K (or even 1M) impressions before just one person decide to purchase the goods/services advertised. there is a lot of research going on, by gathering spending patterns, demographics, etc in order to figure out how to increase the conversion rate, and even with all that constant research, conversion rates are still low. therefore, it really is no surprise that someone like yourself is 'not affected' by ads when it comes to advertising a particular car online. but it's no surprise if, to some other person, they happen to like the car and buy it. statistically, there will be thousands of people who are like you to just one person who takes the bait. when it comes to ads, it's not just you. it's about the whole, and the stats that back up correlations between advertisement and consumer behavior. if people advertised to cater to you and only you, they'd need a 10,000% conversion rate. of course that percentage is arbitrary, but you get the point. | ||
|
bITt.mAN
Switzerland3693 Posts
| ||
|
Belisarius
Australia6231 Posts
On January 06 2012 18:15 JerseyDevil wrote: OMFG That fucking woman screaming was so loud as well. About double the volume of the stream (which I had at max) It's safe to say, I will never buy that product, because I have seen that ad about 20 times yesterday. The last few weeks a certain "premum beer" has been advertised constantly on twitch. I can comfortably say i've seen the ad 150 times. I think a max view count would be a great addition. OH GOD SHE'S STILL THERE. That's it. I'm turning on an ad blocker. I'm sorry. It's been three or four days and I've seen that ad at least 100 times, without exaggeration. I'm done. Maybe I'll come out from under the bed next week. | ||
|
Euronyme
Sweden3804 Posts
On January 07 2012 10:04 Belisarius wrote: OH GOD SHE'S STILL THERE. That's it. I'm turning on an ad blocker. I'm sorry. It's been three or four days and I've seen that ad at least 100 times, without exaggeration. I'm done. Maybe I'll come out from under the bed next week. Well according to the post, they don't get much if you watch it more than a couple of time a day, so if you can't stand it, just watch it like three times every day you watch a stream, and then turn on adblock to keep your sanity intact. Sounds like a smart thing for countries with less ads. "- How many ads a viewer has seen each day: If you as a viewer have been to other video sites or even other channels and see other video ads before arriving at a partner channel, then whatever ad you see on the current channel you're viewing will be lower in CPM value than the first ad you saw that day. Most big brands frequency cap video ads at 1 per 24 hrs, which means you should only see their ad once per day as a unique viewer. So as you see more video ads through the day, the value of the ad decreases. " | ||
|
JerseyDevil
Australia78 Posts
On January 07 2012 10:04 Belisarius wrote: OH GOD SHE'S STILL THERE. That's it. I'm turning on an ad blocker. I'm sorry. It's been three or four days and I've seen that ad at least 100 times, without exaggeration. I'm done. Maybe I'll come out from under the bed next week. AHA I saw it last night, and just thought to myself oh god he's going to go out and hang himself. Seriously, its a really obnoxious ad though. | ||
|
fuzzy_panda
New Zealand1681 Posts
On January 06 2012 21:50 Rye. wrote: Well i am actually looking for a car at the moment. I wont be buying new as i'm not that rich, but i do want something nice. Ive already looked at user reviews and statistics of some cars and its looking like im going to get a ford mondeo or an audi A4 if i want to spend a bit more money. Either way, adverts did not play a part in my choice. If Pergeot want me to buy their car, they'd better make their cars better. As for not remembering what is in an ad, its because i've been exposed to ads for so long that my brain recognizes that they are not worth remembering. Think about yourself. When you last watched TV what happened when the ads came on? Did you watch them intently? or did you make a cup of tea or quickly check your computer and refresh the TL forum? Even my dad who likes and watches TV quite a lot, even he mutes the adverts and talks to whoever is in the room. People are consciously and unconsciously avoiding adverts because they know not to listen to them. I would never search for reviews of something i saw in an advert. I would search for the product type, eg "Mouse reviews" "monitor reviews" etc.. when i needed or wanted to buy one. Can you say you do differently? Ultimately the ONLY thing that would make me buy something is the quality of the product, and this is the direction everyone should want things to go. It means better competition and better quality products. You cant just rely on a name that has been built up over years. please remember that you are 1 person. if you want to use personal anecdotes to prove a sweeping generalization, then i can provide you with some too. for example, at the company i work for, we generate about 10% of enquiries from adverts placed in newspapers and TV ads. Just because a lot of people turn their minds off adverts when they come on doesn't mean adverts don't work. You're not meant to watch them intently anyway. They are supposed to be a background thing that just makes you AWARE of their existence. Not all advertisement is bad you know. Especially in the case of sc2 since you know that each advertisement is supporting the player. They may be of no relevance to my interests, but I feel satisfied that I'm supporting the player and Esports in general, no matter how small the contribution is. Really how hard is it to open a new browser and surf the net or go on your phone for 30 seconds in between sc2 games when the player is showing a 'Find Match' screen anyway | ||
|
RenSC2
United States1060 Posts
On January 07 2012 07:33 bITt.mAN wrote: I've been wondering why my old streaming account, with justin.tv , seems so out of style when all the cool kids seem to be with twitch.tv now. Why is twitch.tv looking to be most popular now, because of easy ad revenue? I believe Twitch is a subsidiary of JustinTV. At least, I signed up on Justin.TV and now stream through Twitch... if you go to http://www.justin.tv/rensc2/ it auto-redirects to http://www.twitch.tv/rensc2/ so you're still one of the cool kids. I think they made it as their gaming stream site while they make justin.tv more general. To Twitch.TV Reps, do you guys give your advertisers the option to limit advertisements to one per hr (2hrs, 3hrs, 4hrs, 15min, 30 min, etc) instead of just 1/day? It seems like there should be a sweet spot between the people who do once per day and then those who play over and over and over again. People tend to get annoyed at the repeating commercials and offering the 1 per hr option may intice advertisers to pay a little more per ad and be less annoying at the same time. | ||
|
WhuazGoodJaggah
Lesotho777 Posts
On January 06 2012 20:11 Rye. wrote: Adverts are an old idea now. User reviews found on the internet will show which products to go for and which to avoid. Without adverts, companies will be forced to make higher quality products so that when compared to the competition they end up standing out. Haha, thats pretty naive. Theres jobs just to build up online personalities to make biased reviews. I met a girl in Seoul who does exactly this all day every day, she gets payed by the companys to make good reviews for them or bad reviews for the others (she called it bad mouth good mouth review). I'm not to sure about reviews in the western hemisphere, but in east asia this is pretty big, I've read sever such reviews myself, wasn't to hard to detect that they were a set up, but maybe others are better, I don't know. For me reviews often suck anyway, bullshit oppinions from uninformed idiots. | ||
|
Sadistx
Zimbabwe5568 Posts
On January 06 2012 20:11 Rye. wrote: I keep getting an advert on twitch for a car. Must have seen it a hundred times, still cant remember what make or model. I struggle to see why anyone would buy a car based on an advert. The things are so expensive that you're gonna do some research before you buy one. The same applies to anything. You don't buy a Razor mouse because of an advert, you go to google and look up "gaming mice review" and read for an hour. Eventually you will find one that matches your requirements. Adverts are an old idea now. User reviews found on the internet will show which products to go for and which to avoid. Without adverts, companies will be forced to make higher quality products so that when compared to the competition they end up standing out. I dont blame people for blocking adverts. They're often annoying and of no relevance. Especially with modern browsers blocking tracking cookies. This is true for young people. Not so much for the older/wealthier ones. Middle-aged and older people are still a very effective crowd for direct commercials. They also have more money, so they are less likely to research and more likely to do an impulse buy. But even that area is waning. The best advert is and has always been - making a badass product  | ||
| ||
