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TwitchTV Knowledge Bomb No. 1: Advertising - Page 6

Forum Index > SC2 General
Post a Reply
Prev 1 4 5 6 7 8 11 Next All
mechavoc
Profile Joined December 2010
United States664 Posts
January 05 2012 13:04 GMT
#101
Great to get this kind of info, the business side of e-sports, very cool stuff.
cYaN
Profile Joined May 2004
Norway3322 Posts
January 05 2012 13:05 GMT
#102
knowledge bomb? thats a djwheat term innit? hah
metho
Profile Joined November 2011
Germany28 Posts
January 05 2012 13:16 GMT
#103
Huge bonus points for making your ad revenue system public. Hopefully this stops the rumours. TwitchTV proving that they are a huge factor for the growth of esports <3
Goibon
Profile Joined May 2010
New Zealand8185 Posts
January 05 2012 13:19 GMT
#104
I find the country thing most interesting. Like i disable the adblocks and stuff when i'm watching a stream i care about. Usually it's a player streaming, so i want them to get whatever money i can help them get because they're the reason ESPORTS exists, and they should get everythin, period. When i do though, the adds are really weird, and clearly not targetted to me. At least they're local though. But most if not all of them are cleaning products or bug sprays. Yes i do have a dishwasher, and yes i do occasionally clean things, and it is summer here so it's fly and flea season, but that's all a bit odd.

It feels like we still have a way to go before the adds become truly beneficial. I can tell you right now i've yet to buy any Raid or Finish. I liked watching the earlier MLGs because i'd get bombarded with American fast food commercials. At least when i was eating more unhealthily those products were somewhat relevant, even though the only one available here was the Dr Pepper (and even then it's not stocked as commonly as coke or pepsi is).

I hope this is just a country thing, what with NZ being very small and irrelevant. It just feels kinda sucky that i'm not actually able to contribute at all. Like at least with sponsors of a team/player i like, i can buy their product and tell them that i did so because of player/team X. The add thing feels like it could be doing a lot more.
Leenock =^_^= Ryung =^_^= Parting =^_^= herO =^_^= Guilty
mechavoc
Profile Joined December 2010
United States664 Posts
Last Edited: 2012-01-05 13:29:19
January 05 2012 13:27 GMT
#105
On January 05 2012 10:30 Frozne wrote:
Show nested quote +
[B]

- Ad blockers : Of course this is an issue and we are working on helping partners learn how many people are using ad blocker and educating people that using ad blocker is detrimental to folks who are trying to create great content and entertain people.



Derp. I vow that my existence will serve the purpose of denying ads as much as possible. If I want to watch starcraft, I want to watch starcraft - not garbage from company's that want me to buy their products.

Get off the internet with your ad revenue bull. It's just obnoxious is what it is.


I'm not sure if you are serious, a troll or 12.

Maybe a serious 12 year old troll?

You do realize all those SC2 casters you enjoy watching cast for the money right?
zul
Profile Blog Joined February 2010
Germany5427 Posts
January 05 2012 13:42 GMT
#106
very interesting. thanks a lot.
keep it deep! @zulison
Sumahi
Profile Blog Joined January 2012
Guam5609 Posts
January 05 2012 13:46 GMT
#107
Appreciate the post (and the discussion). They answered alot of questions I've had recently.
Startale <3, ST_July <3, HongUn <3, Savior <3, Gretorp <3, Nada <3, Rainbow <3, Ret <3, Squirtle <3, Bomber <3
CuLane
Profile Joined October 2010
United States160 Posts
January 05 2012 13:59 GMT
#108
Thanks for the work to keep information flowing and transparency "in." If more companies were more transparent our world would be more utopian.
whatthefat
Profile Blog Joined August 2010
United States918 Posts
January 05 2012 14:14 GMT
#109
On January 05 2012 09:36 vinlin wrote:
- Ad Impression: This is counted when a viewer *actually* sees an ad. Impressions are always less or equal to opportunities.
Fill-rate: This is Ad Impressions divided by Ad Opportunities. In an ideal world, everyone sells every single Ad Opportunity to someone. This would mean 100% fill-rate. In the real world, because there are other variables like country of viewer, time of day, number of ads seen by a unique viewer, etc. the Fill-rate is always less than 100%.

Just a noob question: How is it determined whether a viewer actually sees an ad? For example, if an ad is muted, alt-tabbed, or in a different browser tab/window, is that still counted as a view?
SlayerS_BoxeR: "I always feel sorry towards Greg (Grack?) T_T"
lorcasTV
Profile Joined June 2010
Canada100 Posts
Last Edited: 2012-01-05 15:14:08
January 05 2012 15:11 GMT
#110
Really interesting read. As was said in OP, it's stuff we somewhat knew but at the same time didn't know as it was never clearly stated.

I really like the idea of giving the broadcaster the power to choose when the ads kick in. It wasn't always like that and that was why I used adblock. Ads starting in the middle of a game is really frustrating and does influence my opinion negatively towards the brand that is advertised. Now that the broadcaster chooses when the ads kick in (usually in a lull in the stream), I am more inclined to disable adblock and my opinion on the brand showcased is usually neutral or positive instead plain negative.

Now I would love to see non-partners have the power to choose when ads kick in with no revenue. I stumbled on this reddit thread and it is a very interesting idea. I don't know if the advertising companies would be favorable to this or if it's something the streaming sites have to examine to see if it's viable.

Keep up the good work at twitch, I'm very please at how you've turned justin.tv from a shitty ad infested site into something that looks professional, has ads but are not intrusive.
lorcasTV
Profile Joined June 2010
Canada100 Posts
Last Edited: 2012-01-05 15:18:17
January 05 2012 15:17 GMT
#111
On January 05 2012 23:14 whatthefat wrote:
Show nested quote +
On January 05 2012 09:36 vinlin wrote:
- Ad Impression: This is counted when a viewer *actually* sees an ad. Impressions are always less or equal to opportunities.
Fill-rate: This is Ad Impressions divided by Ad Opportunities. In an ideal world, everyone sells every single Ad Opportunity to someone. This would mean 100% fill-rate. In the real world, because there are other variables like country of viewer, time of day, number of ads seen by a unique viewer, etc. the Fill-rate is always less than 100%.

Just a noob question: How is it determined whether a viewer actually sees an ad? For example, if an ad is muted, alt-tabbed, or in a different browser tab/window, is that still counted as a view?


I would think that if the ad data is sent to the remote PC, it counts as an ad impression. They can't really know if you have it alt-tabbed, hidden behind a notepad or whatever. As for sound muted (computer option, off speakers or stream sound off), I don't think it affects it as you still get the ad. The only way they could know the sound is off is if your stream sound is off. But then again I am not a twitch employee so I don't know for sure.

edit: If you don't know how adblock works, it blocks the ad before it is sent to the remote PC. That's why they know how much people are using adblock.
mordek
Profile Blog Joined December 2010
United States12704 Posts
January 05 2012 15:41 GMT
#112
Very appreciative of the knowledge bomb. This cleared up a lot of things in my mind that I didn't feel like delving into ^^
It is vanity to love what passes quickly and not to look ahead where eternal joy abides. Tiberius77 | Mordek #1881 "I took a mint!"
ThatBronyGuy
Profile Blog Joined April 2011
United States169 Posts
January 05 2012 15:47 GMT
#113
It's nice to see some definitive from someone involved in this process instead of all the hear-say that goes on in chat rooms when someone even brings up the mention of ads or revenue. Now, if only I was good enough to actually be on the level where this applied to me, haha.
Psyqo
Profile Joined November 2007
United States401 Posts
January 05 2012 15:53 GMT
#114
What a freakin awesome post. Love this kind of information about how the ad side of things works. Thanks Twitch!
obesechicken13
Profile Blog Joined July 2008
United States10467 Posts
Last Edited: 2012-01-05 16:13:36
January 05 2012 16:06 GMT
#115
This is the first spotlight I've clicked on in at least a month.

edit: I still hate ads and I'm never buying glade scented air freshener things even though my parents already have.
I think in our modern age technology has evolved to become more addictive. The things that don't give us pleasure aren't used as much. Work was never meant to be fun, but doing it makes us happier in the long run.
GohgamX
Profile Joined April 2011
Canada1096 Posts
January 05 2012 16:10 GMT
#116
Good to know, thanks for clearing it up. Now I can enjoy watching the stream without pondering endlessly about the monetary end of things!
Time is a great teacher, unfortunate that it kills all its pupils ...
JawHun
Profile Blog Joined July 2010
United States151 Posts
January 05 2012 17:37 GMT
#117
This might be a little off topic, but I can't stand it when the stream is muted and the ad is not. Is there any way to fix this? There are plenty of ads that simply cannot be muted, and this irks me
purecarnagge
Profile Joined August 2010
719 Posts
January 05 2012 17:40 GMT
#118
On January 05 2012 10:01 CeriseCherries wrote:
Hehe very informative except for the formalities at the beginning and the end XD

nice to know how it works... IdrA must make hella money...


I'm guessing EG gets a portion of that money as he's contracted to stream. Meaning he has to do it.
Bonkarooni
Profile Joined October 2010
United States383 Posts
January 05 2012 17:57 GMT
#119
I find it odd that...As a US Streamer, you have to stream in prime time to make the maximum amount of money possible, because if foreign people are watching, they will be blocked from your adds....why can't you just run adds that are more suitable for them?
yourteam
Profile Blog Joined December 2010
United States40 Posts
January 05 2012 19:12 GMT
#120
+ Show Spoiler +
On January 05 2012 18:26 OsoVega wrote:
Show nested quote +
On January 05 2012 17:35 Nizzy wrote:
Just skimmed the OP and I'm not even sure this relates to the topic. I just wanted to say this to Twitch:

I hate it. It drives me INSANE, I get pissed off to the point where I just close streams now. The advertisements that don't have a mute option. Notables: -Fiat commercial with Jennifer Lopez, The chevy car dropping out of place commercial, some new one that I can't remember the name.

I pay around 125-150 for the full package of Television/movie channels and when a commercial is on, I can press mute. It's my right to have an option to turn the sound off. The fact that you don't include a mute option just disgusts me and makes me so mad. 90% of the times I watch streams besides things like MLG, GSL, I usually just have them on Mute. Meaning I don't even want to hear the viewers gameplay/talking. So why do you think I would want to hear an advertisement.

Twitch if you have a response that is something like 'we don't determine that' 'the ad companies do' then its your responsibility to take all this feedback and tell the ad companies, hey our viewers would like a mute option on every ad. 'ok so you don't agree, okay then we're not using you as an ad company.'



It is not your right to have an option to turn the sound off on the site. Muting your TV is not analogous to muting a specific site because you still have the option to mute your entire computer. Twitch has no obligation to make it easier for you to ignore their ads. Viewers might want a mute option but that could very well be self-sacrificial for Twitch to provide. If viewers leave because of the lack of a mute button, that is their right to do that, but I think overall, it would probably be more profitable for Twitch not to offer a mute button and lose a couple viewers than to offer one and lose ad revenue.

Your entitled attitude is what is disgusting here.



your reasoning is slightly flawed, the correct analogy is logically impossible because its apples and oranges, the computer is a multi purpose machine, whereas the TV has one role. The ability to mute your TV does not mute or disrupt other activities, quite to the contrary muting the TV likely helps one perform other activities if they are in wont to mute it.

Conversely, turning the sound off your computer may have either deleterious or directly negative effects on the myriad of other activities a person could be doing,

you might be a in a situation where its okay to listen music because your studying, but its inappropriate to watch a stream and the inability to mute causes the ad to play and therefore blows your cover, in that situation the multi purpose nature of the computer is at play, whereas the muting of the single purpose device such as the TV is not.
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