EPTTwitchTV Knowledge Bomb No. 1: Advertising - Page 6
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mechavoc
United States664 Posts
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cYaN
Norway3322 Posts
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metho
Germany28 Posts
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Goibon
New Zealand8185 Posts
It feels like we still have a way to go before the adds become truly beneficial. I can tell you right now i've yet to buy any Raid or Finish. I liked watching the earlier MLGs because i'd get bombarded with American fast food commercials. At least when i was eating more unhealthily those products were somewhat relevant, even though the only one available here was the Dr Pepper (and even then it's not stocked as commonly as coke or pepsi is). I hope this is just a country thing, what with NZ being very small and irrelevant. It just feels kinda sucky that i'm not actually able to contribute at all. Like at least with sponsors of a team/player i like, i can buy their product and tell them that i did so because of player/team X. The add thing feels like it could be doing a lot more. | ||
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mechavoc
United States664 Posts
On January 05 2012 10:30 Frozne wrote: Derp. I vow that my existence will serve the purpose of denying ads as much as possible. If I want to watch starcraft, I want to watch starcraft - not garbage from company's that want me to buy their products. Get off the internet with your ad revenue bull. It's just obnoxious is what it is. I'm not sure if you are serious, a troll or 12. Maybe a serious 12 year old troll? You do realize all those SC2 casters you enjoy watching cast for the money right? | ||
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zul
Germany5427 Posts
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Sumahi
Guam5609 Posts
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CuLane
United States160 Posts
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whatthefat
United States918 Posts
On January 05 2012 09:36 vinlin wrote: - Ad Impression: This is counted when a viewer *actually* sees an ad. Impressions are always less or equal to opportunities. Fill-rate: This is Ad Impressions divided by Ad Opportunities. In an ideal world, everyone sells every single Ad Opportunity to someone. This would mean 100% fill-rate. In the real world, because there are other variables like country of viewer, time of day, number of ads seen by a unique viewer, etc. the Fill-rate is always less than 100%. Just a noob question: How is it determined whether a viewer actually sees an ad? For example, if an ad is muted, alt-tabbed, or in a different browser tab/window, is that still counted as a view? | ||
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lorcasTV
Canada100 Posts
I really like the idea of giving the broadcaster the power to choose when the ads kick in. It wasn't always like that and that was why I used adblock. Ads starting in the middle of a game is really frustrating and does influence my opinion negatively towards the brand that is advertised. Now that the broadcaster chooses when the ads kick in (usually in a lull in the stream), I am more inclined to disable adblock and my opinion on the brand showcased is usually neutral or positive instead plain negative. Now I would love to see non-partners have the power to choose when ads kick in with no revenue. I stumbled on this reddit thread and it is a very interesting idea. I don't know if the advertising companies would be favorable to this or if it's something the streaming sites have to examine to see if it's viable. Keep up the good work at twitch, I'm very please at how you've turned justin.tv from a shitty ad infested site into something that looks professional, has ads but are not intrusive. | ||
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lorcasTV
Canada100 Posts
On January 05 2012 23:14 whatthefat wrote: Just a noob question: How is it determined whether a viewer actually sees an ad? For example, if an ad is muted, alt-tabbed, or in a different browser tab/window, is that still counted as a view? I would think that if the ad data is sent to the remote PC, it counts as an ad impression. They can't really know if you have it alt-tabbed, hidden behind a notepad or whatever. As for sound muted (computer option, off speakers or stream sound off), I don't think it affects it as you still get the ad. The only way they could know the sound is off is if your stream sound is off. But then again I am not a twitch employee so I don't know for sure. edit: If you don't know how adblock works, it blocks the ad before it is sent to the remote PC. That's why they know how much people are using adblock. | ||
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mordek
United States12704 Posts
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ThatBronyGuy
United States169 Posts
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Psyqo
United States401 Posts
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obesechicken13
United States10467 Posts
edit: I still hate ads and I'm never buying glade scented air freshener things even though my parents already have. | ||
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GohgamX
Canada1096 Posts
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JawHun
United States151 Posts
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purecarnagge
719 Posts
On January 05 2012 10:01 CeriseCherries wrote: Hehe very informative except for the formalities at the beginning and the end XD nice to know how it works... IdrA must make hella money... I'm guessing EG gets a portion of that money as he's contracted to stream. Meaning he has to do it. | ||
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Bonkarooni
United States383 Posts
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yourteam
United States40 Posts
On January 05 2012 18:26 OsoVega wrote: It is not your right to have an option to turn the sound off on the site. Muting your TV is not analogous to muting a specific site because you still have the option to mute your entire computer. Twitch has no obligation to make it easier for you to ignore their ads. Viewers might want a mute option but that could very well be self-sacrificial for Twitch to provide. If viewers leave because of the lack of a mute button, that is their right to do that, but I think overall, it would probably be more profitable for Twitch not to offer a mute button and lose a couple viewers than to offer one and lose ad revenue. Your entitled attitude is what is disgusting here. your reasoning is slightly flawed, the correct analogy is logically impossible because its apples and oranges, the computer is a multi purpose machine, whereas the TV has one role. The ability to mute your TV does not mute or disrupt other activities, quite to the contrary muting the TV likely helps one perform other activities if they are in wont to mute it. Conversely, turning the sound off your computer may have either deleterious or directly negative effects on the myriad of other activities a person could be doing, you might be a in a situation where its okay to listen music because your studying, but its inappropriate to watch a stream and the inability to mute causes the ad to play and therefore blows your cover, in that situation the multi purpose nature of the computer is at play, whereas the muting of the single purpose device such as the TV is not. | ||
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