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On January 05 2012 10:30 Frozne wrote:Show nested quote +[B]
- Ad blockers : Of course this is an issue and we are working on helping partners learn how many people are using ad blocker and educating people that using ad blocker is detrimental to folks who are trying to create great content and entertain people.
Derp. I vow that my existence will serve the purpose of denying ads as much as possible. If I want to watch starcraft, I want to watch starcraft - not garbage from company's that want me to buy their products. Get off the internet with your ad revenue bull. It's just obnoxious is what it is.
There would be no starcraft to watch if not for some garbage from compan"ies" that want you to buy their products.
Get off the internet with your stupid logic.
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On January 05 2012 17:22 Celial wrote:
LOL @ the guy who said "twitch going to die in a few months"
Twitch is supposed to have a low fill rate. Okay, thats great from Twitchs perspective, bad from streamer perspective. It simply means Twitch maxes out all capped advertisers extremely fast. It also means that Twitch has quite a few capping advertisers (and those usually mean big bucks) and not that many uncapped ones.
Now if big streamers leave, its STILL no problem for Twitch. Their filler rate goes up, so what. They still blow out all caps every day, the advertisers are happy and stay. Streamers are happy too because their filler rate goes up. Sure, Twitch wont be that happy because their reach is getting reduced, but as long as they dont reach dangerously high filler rates, no problem for them.
I dont think you understand how it works
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Great post and very insightful, thanks TwitchTV. =)
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How can you not love TwitchTV. Great post!
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Thank you for the clear up! Much appreciated.
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i like how all the pepople talking about twitches low fill rate etc have absolutely no way of knowing if this is true or not.
as was pointed out a few pages back, a US streamer who streams at EU times might find they get less money than they thought etc etc. some guy saying on stream "i get less money than i thought i would" doesnt mean shit.
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Cool post, it is one thing to try and imagine what revenue models are being used, and another to know for sure when a staff member tells you. I enjoyed the ad primer too!
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i use adblocker because is annoying getting spammed with ads every pause they have. Not to mention the 3 ad button own3d has.
Also when deciding if i want to watch a stream i dont want to wait 30sec for a commercial to pass. I rather click between streams much faster to find the one i want to watch.
It would be nice if you gave the viewer some controls also and not just the streamer. For example if we could select how many ads we want to view per 30min or 1 hour. I wouldnt mind commercials if viewers had control of how much they were willing to watch.
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On January 05 2012 17:22 Celial wrote:
LOL @ the guy who said "twitch going to die in a few months"
Twitch is supposed to have a low fill rate. Okay, thats great from Twitchs perspective, bad from streamer perspective. It simply means Twitch maxes out all capped advertisers extremely fast. It also means that Twitch has quite a few capping advertisers (and those usually mean big bucks) and not that many uncapped ones.
Now if big streamers leave, its STILL no problem for Twitch. Their filler rate goes up, so what. They still blow out all caps every day, the advertisers are happy and stay. Streamers are happy too because their filler rate goes up. Sure, Twitch wont be that happy because their reach is getting reduced, but as long as they dont reach dangerously high filler rates, no problem for them.
i dont think you understand what fill rates are. low fill rates are bad because you are not showing ads where you could. for instance, any given page/stream could be set up to display 10 ads, but only 3 end up showing. the fill rate, then, is 30%, and you only get paid for the 3 ads that show, and not the 7 that could've potentially made more revenue.
put into an sc2 analogy, fill rate = mineral saturation. you ideally want 2+ drones mining each mineral patch to maximize income. if you had 5 drones mining 8 patches of minerals, you'd say you have a low fill rate, and poor income. and in the advertising world, you get paid for what ads you show, not how many you can support.
KEVIN... what's your policy on CPC? Do you support clickable ads and offer revenue share on these?
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One thing that has always bothered me about ads, and which I'm certain leads to more people adblocking content is that adverts are run when the streamer starts one, instead of when the individual user reaches the point of the video that the streamer was at when they started the ad.
When we're specifically talking about SC2 streams, this will quite often mean that the end of games gets cut off unles the streamer has a seperate window where they can watch their own stream to advert at the right time, and even then if someone is a little behind (which isn't exactly uncommon) they still have the same problem.
I'm sure fixing this would help the ad impressions for any company who could do it. Also, thanks for the OP, was a very interesting read and lead to a fairly interesting thread.
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On January 05 2012 11:36 Innovation wrote:
I am a senior analyst for a major advertising agency which has used twitch.tv among others in the past to place our in-stream video ads. I just want to confirm that what he is saying is true and to give some additional information from our perspective on how you can improve your fill rate or eCPM.
1.) Keep it PG and non controvercial...many brands won't run on UGC (User Generated Content) for the reason that it is difficult to guarantee brand safety. Those brands that will utilize UGC often will implement verification technology that moniters page content, and even has begun to moniter video content and will automatically block the ad from running.
2.) As mentioned previously ads are often regional or national so you will often only get ads fullfilled if your watchers are within that region. For those who live and stream in the United States you will get the highest fullfill rate if you stream at high volume time periods for your region. AKA clost to primetime hours. 5 - 10 PM pacific. If you are streaming late at night or early morning and have a tone of viewers but are getting very low eCPM it's because they are probably international and blocked from recieving ads
3.) Ask your users regularly to turn off ad-blockers, if you're making the effort to create a good product for them then they should be willing to help you out by turning off ad-blocking.
4.) Most cookies are perfectly safe and are what advertisers utilize to behavioral and demo target users with relevant content. A lot of the gaming community is tech saavy and probably clear their cookies regularly. This is no longer a safety issue and most consumers would receive a better web surfing experience if they did not clear their cookies. behavioraly targeted ads should have an icon in the top left or right corner of the ad that you can click and opt out of if you're concerned with tracking. It looks like a small triangle with a lower case i in it.
5.) A 50% rev share is an amazing deal. Google won't share their rates and it works out to something closer to 1% if you're lucky.
just wanted to quote this, cuz its awesome
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This cleared up a lot and very informative :D
thanks!
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Very clearly explained. Thanks!
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I have to say, the high-frequency ads are a big issue from my perspective as a viewer. I live in Australia, which obviously mustn't have a very well developed market for this stuff, and I have never once seen more than one unique ad per day.
That means every time my streamer hits the ad button, I see the same ad. Over. And over. And over. Can you imagine how frustrating that is when it's one of the really obnoxious ones? Yesterday it was some piece of crap dog food thing with a screeching banshee of a cartoon woman. By the 20th rep I'd almost torn my ears off.
I say this because I think twitch et al. might underestimate the damage this kind of thing does to their fill rates. I'm intentionally not using ad-blockers because I want to help the person I'm watching, but I'm realising that my goodwill doesn't extend to putting myself through physical pain.
Please, give me more variety in the ads I see as a viewer in a low-content region, or for the love of God put a cap on how many times I see the same ad per X minutes. It's infinitely better to have viewers like me see less ads per day but keep watching, than push us to turn on an ad-blocker.
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This actually explains the issue very well. I would like to thank OP for clearing up the issue for me/us.
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When can you get partnered? Do you start off partnered? Or once you stream regularly and have viewers, they will contact you or something?
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On January 06 2012 07:44 snowhell wrote:
i use adblocker because is annoying getting spammed with ads every pause they have. Not to mention the 3 ad button own3d has.
Also when deciding if i want to watch a stream i dont want to wait 30sec for a commercial to pass. I rather click between streams much faster to find the one i want to watch.
It would be nice if you gave the viewer some controls also and not just the streamer. For example if we could select how many ads we want to view per 30min or 1 hour. I wouldnt mind commercials if viewers had control of how much they were willing to watch.
Thats an absolute terrible attitude to have regarding the growth of esports. How can you complain about seeing 2-3 ads when the streamer is in between games. Do you really want to sit there and stare at the find match button and wait for the countdown? When you could instead be helping the streamer, and in essence help build a bigger more prosperous industry?
You want the luxury to be able to quickly click between streams, yet you do not even realise that without ads, there would be NO decent streams to even click through. It's a sad mentality to have.
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On January 06 2012 11:04 Kilos wrote:
When can you get partnered? Do you start off partnered? Or once you stream regularly and have viewers, they will contact you or something?
For partner reqs and faqs, go here and here. So basically, if you fill the requirements (or if you're somekind of big personality), send your application and they will review it and see if they can grant you or not the partnership.
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On January 06 2012 04:12 DueSs wrote:Show nested quote +On January 05 2012 10:30 Frozne wrote:[B]
- Ad blockers : Of course this is an issue and we are working on helping partners learn how many people are using ad blocker and educating people that using ad blocker is detrimental to folks who are trying to create great content and entertain people.
Derp. I vow that my existence will serve the purpose of denying ads as much as possible. If I want to watch starcraft, I want to watch starcraft - not garbage from company's that want me to buy their products. Get off the internet with your ad revenue bull. It's just obnoxious is what it is. There would be no starcraft to watch if not for some garbage from compan"ies" that want you to buy their products. Get off the internet with your stupid logic.
How about you get off of it? There were streams before the ads money and there are still streams without ad money.
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EPT
