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LOL @ the guy who said "twitch going to die in a few months"
Twitch is supposed to have a low fill rate. Okay, thats great from Twitchs perspective, bad from streamer perspective. It simply means Twitch maxes out all capped advertisers extremely fast. It also means that Twitch has quite a few capping advertisers (and those usually mean big bucks) and not that many uncapped ones.
Now if big streamers leave, its STILL no problem for Twitch. Their filler rate goes up, so what. They still blow out all caps every day, the advertisers are happy and stay. Streamers are happy too because their filler rate goes up. Sure, Twitch wont be that happy because their reach is getting reduced, but as long as they dont reach dangerously high filler rates, no problem for them.
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Excellent Knowledge bomb! Hope to see more in the future by TwitchTV! I personally like it more compared to other streaming services, Own3d for example.
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Just skimmed the OP and I'm not even sure this relates to the topic. I just wanted to say this to Twitch:
I hate it. It drives me INSANE, I get pissed off to the point where I just close streams now. The advertisements that don't have a mute option. Notables: -Fiat commercial with Jennifer Lopez, The chevy car dropping out of place commercial, some new one that I can't remember the name.
I pay around 125-150 for the full package of Television/movie channels and when a commercial is on, I can press mute. It's my right to have an option to turn the sound off. The fact that you don't include a mute option just disgusts me and makes me so mad. 90% of the times I watch streams besides things like MLG, GSL, I usually just have them on Mute. Meaning I don't even want to hear the viewers gameplay/talking. So why do you think I would want to hear an advertisement.
Twitch if you have a response that is something like 'we don't determine that' 'the ad companies do' then its your responsibility to take all this feedback and tell the ad companies, hey our viewers would like a mute option on every ad. 'ok so you don't agree, okay then we're not using you as an ad company.'
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On January 05 2012 17:35 Nizzy wrote:
Just skimmed the OP and I'm not even sure this relates to the topic. I just wanted to say this to Twitch:
I hate it. It drives me INSANE, I get pissed off to the point where I just close streams now. The advertisements that don't have a mute option. Notables: -Fiat commercial with Jennifer Lopez, The chevy car dropping out of place commercial, some new one that I can't remember the name.
I pay around 125-150 for the full package of Television/movie channels and when a commercial is on, I can press mute. It's my right to have an option to turn the sound off. The fact that you don't include a mute option just disgusts me and makes me so mad. 90% of the times I watch streams besides things like MLG, GSL, I usually just have them on Mute. Meaning I don't even want to hear the viewers gameplay/talking. So why do you think I would want to hear an advertisement.
Twitch if you have a response that is something like 'we don't determine that' 'the ad companies do' then its your responsibility to take all this feedback and tell the ad companies, hey our viewers would like a mute option on every ad. 'ok so you don't agree, okay then we're not using you as an ad company.'
Yes no mute can be quite annoying on some commercials but I just wnated to point out that you paying for your TV/movie channels does not give you the option to mute the commercials. You paying for your TV does, just like how you paying for you computer gives you the option to turn off the volume.
If you feel this strongly about it keep your streams in seperate browsers, when an ad comes on feel free to mute that browser in the volume mixer so you can listen to another stream or music, or nothing at all. I feel grateful I only have to sit through a 15/30 second commercial every 15 mins, unlike watching TV(that like you said you're paying an assload for) where you sit through 3 minutes of commercials every 8 minutes.
Edit: Also I doubt that the advertising agencies would listen to something like that. The fact that you remember a Jennifer Lopez Fiat commercial shows that they're doing their jobs.
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So to throw a few concrete numbers in here:
Taking into account all the factors like ad blockers, distributed location of the audience, etc. - If a stream has 1000 viewers and a commercial is played, how much money is to be expected for the streamer in practice? 2-5$? Rough estimates suffice.
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On January 05 2012 17:44 PHILtheTANK wrote:Show nested quote +On January 05 2012 17:35 Nizzy wrote:
Just skimmed the OP and I'm not even sure this relates to the topic. I just wanted to say this to Twitch:
I hate it. It drives me INSANE, I get pissed off to the point where I just close streams now. The advertisements that don't have a mute option. Notables: -Fiat commercial with Jennifer Lopez, The chevy car dropping out of place commercial, some new one that I can't remember the name.
I pay around 125-150 for the full package of Television/movie channels and when a commercial is on, I can press mute. It's my right to have an option to turn the sound off. The fact that you don't include a mute option just disgusts me and makes me so mad. 90% of the times I watch streams besides things like MLG, GSL, I usually just have them on Mute. Meaning I don't even want to hear the viewers gameplay/talking. So why do you think I would want to hear an advertisement.
Twitch if you have a response that is something like 'we don't determine that' 'the ad companies do' then its your responsibility to take all this feedback and tell the ad companies, hey our viewers would like a mute option on every ad. 'ok so you don't agree, okay then we're not using you as an ad company.'
Yes no mute can be quite annoying on some commercials but I just wnated to point out that you paying for your TV/movie channels does not give you the option to mute the commercials. You paying for your TV does, just like how you paying for you computer gives you the option to turn off the volume. If you feel this strongly about it keep your streams in seperate browsers, when an ad comes on feel free to mute that browser in the volume mixer so you can listen to another stream or music, or nothing at all. I feel grateful I only have to sit through a 15/30 second commercial every 15 mins, unlike watching TV(that like you said you're paying an assload for) where you sit through 3 minutes of commercials every 8 minutes. Edit: Also I doubt that the advertising agencies would listen to something like that. The fact that you remember a Jennifer Lopez Fiat commercial shows that they're doing their jobs.
I've never knew how you can fully mute all sounds/volumes to a specific program in the volume mixer? Have any instructions on how to do this?
EDIT: of course I would remember. Twitch only has 2-3 ads tops going at once. Yeah they did their jobs, ran their ads down my mind so many times ill never consider buying a fiat or chevy.
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thanks kevin and twitch tv crew
explanation was very informative
and was something i didnt overtly think about, but it definitely lingered from time to time in the back of my head
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WOW I always wanted to know this stuff thank you so much for such a detailed explanation /sarcasm
Seriously whats the point of all this jibber jabber, can't people read this in the code of conduct or some sort on Twitch.tv, where it belongs or maybe they should describe it in the contracts they enclose with all their broadcasters. So why is this bullshit on TL under SC2? At least post this in the general thread, or better don't post it at all on TL but post it on TwitchTV where it belongs if it is such a big deal.
P.S. <3 my AdBlocker
User was temp banned for this post.
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Wow! That was really informative! Thank man!
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On January 05 2012 17:46 Nizzy wrote:Show nested quote +On January 05 2012 17:44 PHILtheTANK wrote:On January 05 2012 17:35 Nizzy wrote:
Just skimmed the OP and I'm not even sure this relates to the topic. I just wanted to say this to Twitch:
I hate it. It drives me INSANE, I get pissed off to the point where I just close streams now. The advertisements that don't have a mute option. Notables: -Fiat commercial with Jennifer Lopez, The chevy car dropping out of place commercial, some new one that I can't remember the name.
I pay around 125-150 for the full package of Television/movie channels and when a commercial is on, I can press mute. It's my right to have an option to turn the sound off. The fact that you don't include a mute option just disgusts me and makes me so mad. 90% of the times I watch streams besides things like MLG, GSL, I usually just have them on Mute. Meaning I don't even want to hear the viewers gameplay/talking. So why do you think I would want to hear an advertisement.
Twitch if you have a response that is something like 'we don't determine that' 'the ad companies do' then its your responsibility to take all this feedback and tell the ad companies, hey our viewers would like a mute option on every ad. 'ok so you don't agree, okay then we're not using you as an ad company.'
Yes no mute can be quite annoying on some commercials but I just wnated to point out that you paying for your TV/movie channels does not give you the option to mute the commercials. You paying for your TV does, just like how you paying for you computer gives you the option to turn off the volume. If you feel this strongly about it keep your streams in seperate browsers, when an ad comes on feel free to mute that browser in the volume mixer so you can listen to another stream or music, or nothing at all. I feel grateful I only have to sit through a 15/30 second commercial every 15 mins, unlike watching TV(that like you said you're paying an assload for) where you sit through 3 minutes of commercials every 8 minutes. Edit: Also I doubt that the advertising agencies would listen to something like that. The fact that you remember a Jennifer Lopez Fiat commercial shows that they're doing their jobs. I've never knew how you can fully mute all sounds/volumes to a specific program in the volume mixer? Have any instructions on how to do this? EDIT: of course I would remember. Twitch only has 2-3 ads tops going at once. Yeah they did their jobs, ran their ads down my mind so many times ill never consider buying a fiat or chevy.
Haha I'm no computer whiz but on my computer if you just right click the little speaker symbol on the bar in the bottom right, theres an option called volume mixer. From there you can adjust the volume on the programs on on your computer, but like if you have multiple tabs open of Firefox it will mute them all, so instead you could use like 2 different browsers, like internet explorer, mozilla, chrome.
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On January 05 2012 17:55 Humposaurus wrote:
WOW I always wanted to know this stuff thank you so much for such a detailed explanation /sarcasm
Seriously whats the point of all this jibber jabber, can't people read this in the code of conduct or some sort on Twitch.tv, where it belongs or maybe they should describe it in the contracts they enclose with all their broadcasters. So why is this bullshit on TL under SC2? At least post this in the general thread, or better don't post it at all on TL but post it on TwitchTV where it belongs if it is such a big deal.
P.S. <3 my AdBlocker
Maybe you don't care but alot of people here are curious about it... Why is it in SC2? Do you know how many SC2 streamers stream on twitch... Also don't forget Twitch.tv is a sponsor who supports a ton of progamers through their revenue system, so if you like to watch SC2 maybe you should be grateful we have companies like them?
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On January 05 2012 17:35 Nizzy wrote:
Just skimmed the OP and I'm not even sure this relates to the topic. I just wanted to say this to Twitch:
I hate it. It drives me INSANE, I get pissed off to the point where I just close streams now. The advertisements that don't have a mute option. Notables: -Fiat commercial with Jennifer Lopez, The chevy car dropping out of place commercial, some new one that I can't remember the name.
I pay around 125-150 for the full package of Television/movie channels and when a commercial is on, I can press mute. It's my right to have an option to turn the sound off. The fact that you don't include a mute option just disgusts me and makes me so mad. 90% of the times I watch streams besides things like MLG, GSL, I usually just have them on Mute. Meaning I don't even want to hear the viewers gameplay/talking. So why do you think I would want to hear an advertisement.
Twitch if you have a response that is something like 'we don't determine that' 'the ad companies do' then its your responsibility to take all this feedback and tell the ad companies, hey our viewers would like a mute option on every ad. 'ok so you don't agree, okay then we're not using you as an ad company.'
It is not your right to have an option to turn the sound off on the site. Muting your TV is not analogous to muting a specific site because you still have the option to mute your entire computer. Twitch has no obligation to make it easier for you to ignore their ads. Viewers might want a mute option but that could very well be self-sacrificial for Twitch to provide. If viewers leave because of the lack of a mute button, that is their right to do that, but I think overall, it would probably be more profitable for Twitch not to offer a mute button and lose a couple viewers than to offer one and lose ad revenue.
Your entitled attitude is what is disgusting here.
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On January 05 2012 18:26 OsoVega wrote:Show nested quote +On January 05 2012 17:35 Nizzy wrote:
Just skimmed the OP and I'm not even sure this relates to the topic. I just wanted to say this to Twitch:
I hate it. It drives me INSANE, I get pissed off to the point where I just close streams now. The advertisements that don't have a mute option. Notables: -Fiat commercial with Jennifer Lopez, The chevy car dropping out of place commercial, some new one that I can't remember the name.
I pay around 125-150 for the full package of Television/movie channels and when a commercial is on, I can press mute. It's my right to have an option to turn the sound off. The fact that you don't include a mute option just disgusts me and makes me so mad. 90% of the times I watch streams besides things like MLG, GSL, I usually just have them on Mute. Meaning I don't even want to hear the viewers gameplay/talking. So why do you think I would want to hear an advertisement.
Twitch if you have a response that is something like 'we don't determine that' 'the ad companies do' then its your responsibility to take all this feedback and tell the ad companies, hey our viewers would like a mute option on every ad. 'ok so you don't agree, okay then we're not using you as an ad company.'
It is not your right to have an option to turn the sound off on the site. Muting your TV is not analogous to muting a specific site because you still have the option to mute your entire computer. Twitch has no obligation to make it easier for you to ignore their ads. Viewers might want a mute option but that could very well be self-sacrificial for Twitch to provide. If viewers leave because of the lack of a mute button, that is their right to do that, but I think overall, it would probably be more profitable for Twitch not to offer a mute button and lose a couple viewers than to offer one and lose ad revenue. Your entitled attitude is what is disgusting here.
It's not their obligation but it could be in their own self interest if enough people finds it annoying. If you have two competitors with fairly equal value and one offers the function to mute the sound at any point, who do you think people will choose? I know multiple tv stations that have address this with their free content on-line. At first they didn't have any option to mute the commercials and now they do. Maybe there is a reason for this. If not anything else it gives people less incentive for people to have their adblock on. Also your logic is not valid, twitch would not lose ad-revenue because someone mutes the commercial...
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On January 05 2012 17:44 PHILtheTANK wrote:Show nested quote +On January 05 2012 17:35 Nizzy wrote:
Just skimmed the OP and I'm not even sure this relates to the topic. I just wanted to say this to Twitch:
I hate it. It drives me INSANE, I get pissed off to the point where I just close streams now. The advertisements that don't have a mute option. Notables: -Fiat commercial with Jennifer Lopez, The chevy car dropping out of place commercial, some new one that I can't remember the name.
I pay around 125-150 for the full package of Television/movie channels and when a commercial is on, I can press mute. It's my right to have an option to turn the sound off. The fact that you don't include a mute option just disgusts me and makes me so mad. 90% of the times I watch streams besides things like MLG, GSL, I usually just have them on Mute. Meaning I don't even want to hear the viewers gameplay/talking. So why do you think I would want to hear an advertisement.
Twitch if you have a response that is something like 'we don't determine that' 'the ad companies do' then its your responsibility to take all this feedback and tell the ad companies, hey our viewers would like a mute option on every ad. 'ok so you don't agree, okay then we're not using you as an ad company.'
Yes no mute can be quite annoying on some commercials but I just wnated to point out that you paying for your TV/movie channels does not give you the option to mute the commercials. You paying for your TV does, just like how you paying for you computer gives you the option to turn off the volume. If you feel this strongly about it keep your streams in seperate browsers, when an ad comes on feel free to mute that browser in the volume mixer so you can listen to another stream or music, or nothing at all. I feel grateful I only have to sit through a 15/30 second commercial every 15 mins, unlike watching TV(that like you said you're paying an assload for) where you sit through 3 minutes of commercials every 8 minutes. Edit: Also I doubt that the advertising agencies would listen to something like that. The fact that you remember a Jennifer Lopez Fiat commercial shows that they're doing their jobs.
On Windows (Vista upwards), there should be a sndvol.exe in your Windows\System32\ folder. This exe is the volume mixer itself, without having to go through the systray volume controls. Now make a shortcut of it and assign a desired hotkey/-combination. This way you can save 50% of needed clicks 
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I'm a bit confused because I always understood the general idea that the effectiveness on ads varies depending on things like adblock, country etc. What I like about this post is the intention to include the information on add impressions in the broadcaster tools. The next step for me would be to get the broadcaster tools to the level (style?) of tournament broadcasting - when you play an add it plays "inside" the stream, it's recorded on the VOD (most of the time I watch twitch VODs, they are great), it can be muted with the stream but it can't be blocked. I feel like combining the "on top of a stream" and "inside the stream" would be great, also the VODs could use more advertising, bearing in mind all of this depends on the actual numbers you've gathered (it might be less effective).
Concerning the FXOBoSs controversy I really liked the idea of scaling back on the number of partnerships. I've heard rumours of twitch being a bit late on payments for the add revenue (progamers are used to that due to the way tournaments work, though) which I assumed might be caused by twitch being "overloaded" by partners. You could give streamers a deadline (a few months) to meet certain requirements to consolidate the number of partners, build up the stability of the service and maybe control the revenue via some "tiers" (IMHO some progamers are so popular they could use less stream revenue so that they have to actually compete at tournaments, But I guess that’s controlled by a nonlinear CPM already). I'd dare to say it's time to decide if you want to offer a high quality service for less people or probably less profitable service for almost anyone because it's not very reasonable to expect both increase in eCPM and accessibility.
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I love how the possibly least shown ads are the most expensive. It`s allways been annoyance to look at overshown ads, but I would never have imagined that some companies actually have recognized that.
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Didn't know that all this was some kind of debated issuie, I tought the add fill for partners at twitch and own3d was the thing people was talking about.
But a interesting and educatin post for people wanting to get a grips on web marketing.
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I love your website a lot more than other streaming sites but there is one problem, when I go to justin.tv I can see all the people I follow that are online but I cant do that on twitch which is pretty disappointing because you have to switch site instead of just pressing the top left corner.
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So good that it didn't need a tl;dr.
Happy to know there's so much transparency at twitch.tv 
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On January 05 2012 18:26 OsoVega wrote:Show nested quote +On January 05 2012 17:35 Nizzy wrote:
Just skimmed the OP and I'm not even sure this relates to the topic. I just wanted to say this to Twitch:
I hate it. It drives me INSANE, I get pissed off to the point where I just close streams now. The advertisements that don't have a mute option. Notables: -Fiat commercial with Jennifer Lopez, The chevy car dropping out of place commercial, some new one that I can't remember the name.
I pay around 125-150 for the full package of Television/movie channels and when a commercial is on, I can press mute. It's my right to have an option to turn the sound off. The fact that you don't include a mute option just disgusts me and makes me so mad. 90% of the times I watch streams besides things like MLG, GSL, I usually just have them on Mute. Meaning I don't even want to hear the viewers gameplay/talking. So why do you think I would want to hear an advertisement.
Twitch if you have a response that is something like 'we don't determine that' 'the ad companies do' then its your responsibility to take all this feedback and tell the ad companies, hey our viewers would like a mute option on every ad. 'ok so you don't agree, okay then we're not using you as an ad company.'
It is not your right to have an option to turn the sound off on the site. Muting your TV is not analogous to muting a specific site because you still have the option to mute your entire computer. Twitch has no obligation to make it easier for you to ignore their ads. Viewers might want a mute option but that could very well be self-sacrificial for Twitch to provide. If viewers leave because of the lack of a mute button, that is their right to do that, but I think overall, it would probably be more profitable for Twitch not to offer a mute button and lose a couple viewers than to offer one and lose ad revenue. Your entitled attitude is what is disgusting here.
no mute = adblock on. very good indeed, use your brain please, ok?
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EPT
