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TwitchTV Knowledge Bomb No. 1: Advertising - Page 10

Forum Index > SC2 General
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ArtemisKnives
Profile Joined March 2010
United States210 Posts
January 09 2012 11:08 GMT
#181
Why would I waste time validating these companies existence if I dislike them?

I'd rather ignore all their ads and purchase the products I like based on my own personal experiences.

The only people currently effected by the ad situation is the defenseless public having to deal with absurd volume on ads that they cant mute. Derp.

User was warned for this post
Masters/GM S1/2/3/4/5/6/7/8 Macro Toss // twitch.tv/artemisknives [1080p stream]
Rannasha
Profile Blog Joined August 2010
Netherlands2398 Posts
January 09 2012 11:36 GMT
#182
On January 09 2012 20:08 Frozne wrote:
Why would I waste time validating these companies existence if I dislike them?

I'd rather ignore all their ads and purchase the products I like based on my own personal experiences.

The only people currently effected by the ad situation is the defenseless public having to deal with absurd volume on ads that they cant mute. Derp.


Keeping ads running is validating a company? Not watching said ads is wasting time? (note that ads always play during downtime when I wouldn't be watching the stream anyway, ads or no ads).

I dont have the problem that ads pop up at weird volumes. So I keep the ads running and just like with regular TV, I use commercial breaks to do other things. So the ads run, I don't watch them so I'm not bothered by them, the big companies lose money, Twitch and the broadcasters earn money. I don't see the problem. And I especially don't see how I am being "farmed" as you like to put it.
Such flammable little insects!
althaz
Profile Joined May 2010
Australia1001 Posts
Last Edited: 2012-01-09 11:47:18
January 09 2012 11:46 GMT
#183
On January 09 2012 20:08 Frozne wrote:
Why would I waste time validating these companies existence if I dislike them?

I'd rather ignore all their ads and purchase the products I like based on my own personal experiences.

The only people currently effected by the ad situation is the defenseless public having to deal with absurd volume on ads that they cant mute. Derp.

If you dislike companies like Twitch and people like Day[9] who produce content then why are you using their service/watching their show?

They are the only people you are validating if you watch ads. If you dislike the companies doing the advertising, then why wouldn't you watch the ads so that some of their money goes into the wallet of people you DO like. It costs you nothing.

You are welcome to ignore ads and purchase whatever you want, why can't you do that whilst also allowing companies you dislike to pay money to people you do at no benefit to themselves? You can alt-tab/ctrl-tab when the ads are running and hit "Mute" - you are smart enough to figure that out, right?

The only people currently effected by you blocking ads are the content creators and the broadcasters. By extension it also hurts the entire world of esports which exists SOLEY because of the money corporate sponsors and advertising brings in.

No advertising, no esports. Game. Frickin. Over. Do you even remember what life was like before SC2 took off? I followed Broodwar and their basically was no foreign scene because you couldn't make any money off it. Want to know why? Because no companies would advertise during a Broodwar show (outside of Korea) because NOBODY WOULD WATCH THE ADS. I, for one, don't want to return to that state of affairs because I actually like esports, though you clearly either hate esports or you really don't understand what you are doing - either that or you're a selfish prick, which is the only other reason to block ads. I'm sure that's not the case though, right?
The first rule we don't talk about race conditions. of race conditions is
ShotgunMike
Profile Joined May 2011
Sweden241 Posts
January 09 2012 12:09 GMT
#184
Nice post! Good to spread some information to the community.

I, as a viewer, do prefer Twitch over Own3d just based on the interface and general impression of the stream quality. I have a quite good internet connection and ISP and I very seldom have any lag or other issues on Twitch, however, on Own3d I often have issues with lag or sound and I feel like the quality of the picture is often times not as crisp as a good quality stream on Twitch. Twitch seems like the better product right now (from a viewers perspective).

Question to topic starter: what is your opinion on ads that pop up at the bottom of the screen instead of taking up the whole screen? Those smaller ones that can be closed? I feel like those can pop up now and then during games as well and they don't really bother me too much. I guess that they are cheaper and bring less income?
Hot_Bid: "B10" - ThorZain: "BINGO" - Naniwa: "Apologize! ¤%#¤#&¤% Terran IMBA"
Zzoram
Profile Joined February 2008
Canada7115 Posts
January 09 2012 12:15 GMT
#185
Great post with a great explanation of how things work.
IdrA
Profile Blog Joined July 2004
United States11541 Posts
January 09 2012 12:30 GMT
#186
On January 09 2012 11:19 Frozne wrote:
I don't know about most of you pissing into the wind saying I'm killing Esports but the internet has been around for quite some time now... and guess what, it didn't have ads in the start. You know why? People didn't have the bandwidth to spare.

I'll pass on ads, and I'll help E-sports flourish in the process. Things evolve with love and care, not money.

You are endorsing a money farming machine. Not Esports.

Wake up children. Block ads. They will continue to operate regardless.

fuck you you obnoxious little imbecile. you're entitled to watch everything for free? and you have the nerve to act superior because of it? you cant afford to allow an ad to run at absolutely no cost to you in order to give the people providing entertainment for you, the people who esports does not exist without, money? you're a leach on the community. get the fuck out.
http://www.splitreason.com/product/1152 release the gracken tshirt now available
FeiLing
Profile Joined March 2011
Germany428 Posts
January 09 2012 12:37 GMT
#187
Please let us know how many viewers on average are using ad-blockers. I'd expect it to be less than 25%, but I think most people believe that number is much higher. Drop your knowledge of this please too; we/I so need to know that.
Rye.
Profile Blog Joined July 2011
United Kingdom88 Posts
January 09 2012 12:52 GMT
#188
I dont think this is covered in the original post.
Frequency Cap - High paying advertisers usually only allow companies to show their ad 1-3 times per day to a unique viewer. This is to prevent over-exposure of their brand and ensure higher performance. Frequency caps can be as low as none (as in they will allow a company to show their ad as many times as possible) or 1 per day. The ones you see over and over are usually the lower paying CPM ads


If I watch Day9's stream for an hour, during which there are several occurrences of an advert, day9 gets the money for me watching those adverts. I then go to MrUnknowns stream, and its really good so i stick around, I see that same advert several times, will MrUnknown get money?

From the above quote i'd say he wouldnt as i have already seen the advert 1-3 times on day9's stream.
Pretty when naked
Mihairad
Profile Joined January 2012
Romania10 Posts
January 09 2012 15:16 GMT
#189
On January 09 2012 21:52 Rye. wrote:
I dont think this is covered in the original post.
Show nested quote +
Frequency Cap - High paying advertisers usually only allow companies to show their ad 1-3 times per day to a unique viewer. This is to prevent over-exposure of their brand and ensure higher performance. Frequency caps can be as low as none (as in they will allow a company to show their ad as many times as possible) or 1 per day. The ones you see over and over are usually the lower paying CPM ads


If I watch Day9's stream for an hour, during which there are several occurrences of an advert, day9 gets the money for me watching those adverts. I then go to MrUnknowns stream, and its really good so i stick around, I see that same advert several times, will MrUnknown get money?

From the above quote i'd say he wouldnt as i have already seen the advert 1-3 times on day9's stream.

I would say you are correct since the ad server tracks your IP address. So if that advertiser has a frequency cap of 1/24 hours you will only make Day9 some money - he deserves it

Rye.
Profile Blog Joined July 2011
United Kingdom88 Posts
January 09 2012 15:29 GMT
#190
On January 10 2012 00:16 Mihairad wrote:
Show nested quote +
On January 09 2012 21:52 Rye. wrote:
I dont think this is covered in the original post.
Frequency Cap - High paying advertisers usually only allow companies to show their ad 1-3 times per day to a unique viewer. This is to prevent over-exposure of their brand and ensure higher performance. Frequency caps can be as low as none (as in they will allow a company to show their ad as many times as possible) or 1 per day. The ones you see over and over are usually the lower paying CPM ads


If I watch Day9's stream for an hour, during which there are several occurrences of an advert, day9 gets the money for me watching those adverts. I then go to MrUnknowns stream, and its really good so i stick around, I see that same advert several times, will MrUnknown get money?

From the above quote i'd say he wouldnt as i have already seen the advert 1-3 times on day9's stream.

I would say you are correct since the ad server tracks your IP address. So if that advertiser has a frequency cap of 1/24 hours you will only make Day9 some money - he deserves it



That sucks, what if i accidentally click on a protoss stream?
j/k

Yeah, probably is tracking by ip address. It would be nice if it could track which streams my ip watches over a 24 hr period and then divide up the views based on how many i saw on each stream, or by how long i watched each stream. something like that.
I can imagine time zones playing a part too. if i watch a US stream late at night, are they likely to get nothing because of the EU streams i watch during the day? (im in UK)
Pretty when naked
HyTex
Profile Joined August 2011
United States67 Posts
Last Edited: 2012-01-09 16:49:10
January 09 2012 16:47 GMT
#191
On January 09 2012 20:08 Frozne wrote:
Why would I waste time validating these companies existence if I dislike them?

I'd rather ignore all their ads and purchase the products I like based on my own personal experiences.

The only people currently effected by the ad situation is the defenseless public having to deal with absurd volume on ads that they cant mute. Derp.


So you know how people spam those "x is killing eSports" comments in chats and stuff?

It legitimately applies to you. Your actions, if replicated by all, would kill eSports. Your stingy, selfish arrogance denies TwitchTV the revenue they get by showing the ads that "those farmers" pay Twitch to show. Even EG.IdrA knows you're wrong and called you out on it; his reply is a few above mine. He streams as part of his income, so his knowledge on the subject is far superior to yours provided he directly deals with Twitch on a regular basis.

I really hope you're just a very good troll, but it doesn't seem that way. Uninstall Starcraft, disconnect your modem, and smash your computer. You deserve none of them.
Sphen5117
Profile Joined September 2011
United States413 Posts
January 09 2012 17:09 GMT
#192
On January 09 2012 11:19 Frozne wrote:
I don't know about most of you pissing into the wind saying I'm killing Esports but the internet has been around for quite some time now... and guess what, it didn't have ads in the start. You know why? People didn't have the bandwidth to spare.

I'll pass on ads, and I'll help E-sports flourish in the process. Things evolve with love and care, not money.

You are endorsing a money farming machine. Not Esports.

Wake up children. Block ads. They will continue to operate regardless.


You honestly couldn't be more wrong. Things evolve with love and care, AND money. What pays for a huge portion of all the tourneys, player income, and online content that you claim to love? The money that YOU aren't giving them through ads, but that others are. You're impatient, selfish, and beyond that, completely wrong in your assumptions. If everyone blocked ads, no, they would not continue to operate.

Sure, it's sort of a running joke now, but it started in truth:

You are killing ESPORTS.
shammythefox
Profile Joined May 2010
United Kingdom286 Posts
January 09 2012 17:11 GMT
#193
Could you possibly clarify what requirements a broadcaster on twitch tv has to meet to start sharing ad revenue?
Tsuki.eu
Profile Joined May 2011
Portugal1049 Posts
January 09 2012 17:13 GMT
#194
about time this is properly explained, thanks a lot.
hastyscorpion
Profile Joined December 2011
United States3 Posts
January 09 2012 19:13 GMT
#195
I don't understand why you wouldn't see an ad if the streamer is running it. When he was talking about Ad opportunities and Ad impressions that didn't make sense.
If you am watching someone and they run an Ad why wouldn't you see it unless you have ad block. And my Ad block doesn't even block Twitch TV ads most of the time.
Rye.
Profile Blog Joined July 2011
United Kingdom88 Posts
January 09 2012 20:09 GMT
#196
The streamer doesnt send the ad, he only tells twitch to send the ad.

Twitch make all the deals with companies that want ad's shown, so the streamer doesnt have to worry about it.
It wouldnt make sense to show an ad to everyone for a product that is only available in the US. So the ads are region specific, they can also be time specific.
Also, if you have seen an ad several times, you may not get it again that day.
Pretty when naked
moge
Profile Blog Joined January 2011
United States124 Posts
January 09 2012 20:20 GMT
#197
Awesome write-up! Hell, I've been buying and selling ads for a while now and I still get boggled by some of this stuff. Love the viewer education effort here. keep it up!
gentle lover of esports - Product Manager for http://iHearteSports.com
FallDownMarigold
Profile Blog Joined December 2010
United States3710 Posts
Last Edited: 2012-01-09 20:24:24
January 09 2012 20:23 GMT
#198
You live in a fantasy world if you think ads aren't useful nor necessary for "growth of esports". It's a revenue source and it encourages people to provide content... If no ads, then what's your solution? Free lunch for everyone? You aren't even paying anything to watch ads, just a little bit of your time.
Innovation
Profile Joined February 2010
United States284 Posts
Last Edited: 2012-01-09 20:40:23
January 09 2012 20:33 GMT
#199
fuck you you obnoxious little imbecile. you're entitled to watch everything for free? and you have the nerve to act superior because of it? you cant afford to allow an ad to run at absolutely no cost to you in order to give the people providing entertainment for you, the people who esports does not exist without, money? you're a leach on the community. get the fuck out.


This! Thank you IdrA for saying what needed to be said. Advertising is a necessary part intellectual property and the digital world. Unless you just want to start paying a monthly fee for everything you ever watch/listen too? There is no such thing as free content. How about you @Frozne spend 8 hours a day or more working for free to make us content that is actually valuable and entertaining...if you can afford to do this then you can have a valid argument for yourself. As for me...I'll watch the ads to support the entertainment I love.

P.S your entitled attitude is what's wrong with our world today.
About ChoyafOu "if he wants games decided by random chance he could just play the way he always does" Idra
Grovbolle
Profile Blog Joined July 2011
Denmark3813 Posts
Last Edited: 2012-01-09 22:24:15
January 09 2012 22:14 GMT
#200
So guys, other than the fact that I think IdrA was right in hating on people who block ads and then say: "look at me I am superior". I need help, I was using IE before and have switched to firefox (because I woke up from my IE coma), and some times I see a streamer type /commercial but I get no commercial. Obviously I don't care whether or not I watch commercials or the streamer just waiting for the commercial to finish.
To my knowledge I have no ad-block installed (I haven't installed one myself). Is this just because I live in Denmark and nobody pays to show commercials to me?
I think the least I can do for eSports is to watch some stupid commercials, so please PM me if you know why I am not getting commercials.
Lies, damned lies and statistics: http://aligulac.com
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