EPTTwitchTV Knowledge Bomb No. 1: Advertising - Page 9
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Geo.Rion
7377 Posts
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birchman
Sweden393 Posts
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Titorelli
2492 Posts
One question: I use Google Chrome. Its ad blocker does not block videos ads. Should I still turn off the ad blocker or can it remain turned on since it does not affect video ads? | ||
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dpurple
Turkmenistan592 Posts
Ive seen the same ad maybe 100 times on a single day during some MLG. Because Twitch only had one single ad for my country. | ||
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Crippen
United States91 Posts
On January 05 2012 10:30 Frozne wrote: If everyone thought like you no streamer would make money and hence nobody would stream. By not watching ads you're actually harming your opportunities to watch Starcraft all at the gain of getting to see someone queuing for another ladder game. To everyone who's making this false statement: Sure, there would be LESS streamers, but there would still be streamers. People were streaming high-level play even before these partnerships sprung into existence. It's a good way to pump your own ego ("2000 people are watching ME play a video game!"), a good way to improve your brand, and a good way to contribute to the community. Unless, of course, you think that those who stream have no interest in the community whatsoever. I like to have a little faith in people. | ||
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Desti
Germany138 Posts
On January 08 2012 02:16 Crippen wrote: To everyone who's making this false statement: Sure, there would be LESS streamers, but there would still be streamers. People were streaming high-level play even before these partnerships sprung into existence. It's a good way to pump your own ego ("2000 people are watching ME play a video game!"), a good way to improve your brand, and a good way to contribute to the community. Unless, of course, you think that those who stream have no interest in the community whatsoever. I like to have a little faith in people. Since the minimum requirements for revenue sharing are extreme high, 99% of the streamer will never be able to participate, but they are still streaming for fun, entertainment or even getting help from the viewers. | ||
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GraFx
United States429 Posts
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TheTurk
United States732 Posts
Thanks so much. ^^ | ||
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lolcanoe
United States57 Posts
On January 05 2012 09:36 vinlin wrote: **Revenue Share** works like this: For every ad, the platform and the broadcaster share in the revenue. For example, if the platform sells a $20 CPM (cost per thousand impressions) ad, the broadcaster receives $10 for every thousand viewers who see that ad. **Flat-Rate** works like this: The broadcaster is compensated at a specific CPM per ad, $5 being a popular rate. So, in this case, if the platform sells a $20 CPM ad, the broadcaster receives exactly $5 per thousand viewers who see that ad, and the company keeps the remaining $15. Am I the only one confused by this? I think the explanation could be more clear - I'm assuming the real difference is tied to how much the CPM is in each situation? Otherwise the 2nd option seems uniformly worse. | ||
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Tassix
Canada26 Posts
If the ad put out is $7 CPM, then the streamer on flat rate gets $5 as usual, and the company only gets $2, while under the sharing revenue sharing, they'd both get $3.50. Basically the streamer doesn't care about the individual CPMs on the ads because they always get their flat rate regardless under the flat rate model. They don't get any of the risk of the company improving or not. The flat rate is like putting money into a savings account at a bank, you can't lose your money, and you get an interest rate. If you put it into the stock market, you can lose everything, but you can also get a lot bigger return on your money if the company does well. | ||
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ArtemisKnives
United States210 Posts
I'll pass on ads, and I'll help E-sports flourish in the process. Things evolve with love and care, not money. You are endorsing a money farming machine. Not Esports. Wake up children. Block ads. They will continue to operate regardless. | ||
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GeorgeForeman
United States1746 Posts
Only thing I'd request is that when I mute the stream (perhaps I'm not listening to it right then, I'm talking on the phone, etc.), please keep the ads muted too! It's super annoying to have a stream on in the background only to have it broken in by somebody's mom singing about how many times she needs to wash her laundry to get rid of a stain. And super LOUD, too. I don't mind ads and I don't run a block, but FFS, allow me as the consumer to control the volume of the stream and the commercial simultaneously! | ||
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GeorgeForeman
United States1746 Posts
On January 09 2012 11:19 Frozne wrote: I don't know about most of you pissing into the wind saying I'm killing Esports but the internet has been around for quite some time now... and guess what, it didn't have ads in the start. You know why? People didn't have the bandwidth to spare. I'll pass on ads, and I'll help E-sports flourish in the process. Things evolve with love and care, not money. You are endorsing a money farming machine. Not Esports. Wake up children. Block ads. They will continue to operate regardless. Free Rider | ||
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ArtemisKnives
United States210 Posts
You are the one getting bent over and hosed george and you link me something as pathetic as the concept of free riderism. Way to highlight exactly why I use adblock. I'll keep them in the cage and the key in my pocket rather than put myself in the cage and give them the key. Thanks for debating though. | ||
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Rabbet
Canada404 Posts
On January 09 2012 11:19 Frozne wrote: I don't know about most of you pissing into the wind saying I'm killing Esports but the internet has been around for quite some time now... and guess what, it didn't have ads in the start. You know why? People didn't have the bandwidth to spare. I'll pass on ads, and I'll help E-sports flourish in the process. Things evolve with love and care, not money. You are endorsing a money farming machine. Not Esports. Wake up children. Block ads. They will continue to operate regardless. Amen, the only ones getting rich and "growing" are Gillette and JTV. They are basically throwing the scraps onto the floor and making Destiny and idra work out who takes home what. Like all broadcasting, the people creating the content have to do all the work to earn the least money. | ||
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ArtemisKnives
United States210 Posts
YEAAAAAAAAAAAAAAAA. You are getting the broader picture of the world now, yes? Sorry back on topic. Either farm for yourself or get farmed on. You are leveling these companies income under the guise of "don't kill esports". More viewers = more big contracts with companies like pepsi. Companies with endless funds for advertising derp derp derp. That's called yacht money friends. Not house money. Not car money. Not mansion money. Yacht money. Propaganda at its finest. Keep getting farmed people. | ||
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wunsun
Canada622 Posts
Regarding bandwidth, they are pausing the stream in a sense to run the add; if you are not watching the add, you are still watching the stream and are still consuming bandwidth. So, bandwidth 'costs' are moot. A streamer is receiving 50% of all the revenue that is being generated, so to me, it seems fair. While the streamer has to produce the content, TwitchTV and their like have to have the bandwidth to supply all of us with that wonderful entertainment. | ||
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Bigtony
United States1606 Posts
On January 09 2012 13:10 Rabbet wrote: Amen, the only ones getting rich and "growing" are Gillette and JTV. They are basically throwing the scraps onto the floor and making Destiny and idra work out who takes home what. Like all broadcasting, the people creating the content have to do all the work to earn the least money. Yes, because Destiny and Idra are capable of maintaining the equipment necessary to stream to 20,000 people simultaneously? And they have the skills to negotiate with pepsi, fiat, and chevrolet to make money on ads? And they're doing so much work doing something that they would do anyways? 50% revenue sharing is incredibly good if you qualify. | ||
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Pandorac
United States32 Posts
Here is my question: I bought the Justin.TV app on my iPod touch, and there are never any ads at all, how is this factored in? Are streamers seeing any money from my one-time fee? | ||
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althaz
Australia1001 Posts
On January 09 2012 13:18 Frozne wrote: Sorry back on topic. Either farm for yourself or get farmed on. You are leveling these companies income under the guise of "don't kill esports". More viewers = more big contracts with companies like pepsi. Companies with endless funds for advertising derp derp derp. That's called yacht money friends. Not house money. Not car money. Not mansion money. Yacht money. Propaganda at its finest. Keep getting farmed people. You don't seem to understand anything that is going on at all. When you block ads it doesn't effect Pepsi, Fiat, or whoever is advertising AT ALL. It only effects Twitch.tv (who are providing you a service free of charge) and even more whoever is providing the content you are watching (eg: Day[9]). No matter what happens the advertiser RECEIVES NOTHING for advertising, if you watch their ad it COSTS THEM MONEY. If you don't like ludicrously profitable companies then watch all the ads you can and don't buy any of their products. If you are doing your level best to stop people streaming for free, then continue on your present path, because they are the only people effected by your current actions. | ||
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