EPTTwitchTV Knowledge Bomb No. 1: Advertising - Page 2
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aderum
Sweden1459 Posts
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itsjustatank
Hong Kong9162 Posts
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imre
France9263 Posts
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KingOfAmerica
United States246 Posts
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zoLo
United States5896 Posts
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Canucklehead
Canada5074 Posts
On January 05 2012 09:36 vinlin wrote: - CPM - this is cost per 1000 Ad Impressions. So $3 CPM means you earn $3 per 1000 Ad Impressions viewed. It is important to note that it is not $3 per 1000 Ad Opportunities. - eCPM (Effective CPM) - this is cost per 1000 Ad Opportunities, thus takes Fill-Rate into account. This is a much better measure of how a company is performing in terms of sales. Thus if someone tells you they offer $3 CPM, but has a Fill-rate of 50%, then your eCPM is $1.50. The way you calculate this is revenue divided by every 1000 Ad Opportunities. For example, if you have a $3CPM, 50% Fill-Rate and 1000 Ad Opportunities, this is 500 Ad Impressions. $3CPM x 500 Ad Impressions / 1000 = $1.50 eCPM. Ok I'm confused about this CPM part. You say this rate is cost per ad impression and by definition an impression is a viewed ad, so is essentially a 100% fill rate. (Yes, I know it's incorrect to use the term fill rate here, but you know what I mean) Using your math example, for eCPM, you get $1.50 because there were only 500 ad impressions. However, CPM says it's cost per 1000 ad impressions. Therefore, if you double the 500 ad impressions to 1000 ad impressions, you get $3 for 1000 ad impressions, which is the $3 cpm quoted. What part am I missing because the CPM number seems to be right? Or do you mean that people are being mislead because companies quote $3 CPM to someone and tell them it's $3 per 1000 ad opportunities, instead of telling them CPM really means $3 per 1000 ad impression? | ||
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tuho12345
4482 Posts
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ArtemisKnives
United States210 Posts
[B] - Ad blockers : Of course this is an issue and we are working on helping partners learn how many people are using ad blocker and educating people that using ad blocker is detrimental to folks who are trying to create great content and entertain people. Derp. I vow that my existence will serve the purpose of denying ads as much as possible. If I want to watch starcraft, I want to watch starcraft - not garbage from company's that want me to buy their products. Get off the internet with your ad revenue bull. It's just obnoxious is what it is. | ||
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Rannasha
Netherlands2398 Posts
On January 05 2012 10:21 Canucklehead wrote: What part am I missing because the CPM number seems to be right? Or do you mean that people are being mislead because companies quote $3 CPM to someone and tell them it's $3 per 1000 ad opportunities, instead of telling them CPM really means $3 per 1000 ad impression? Basically that. When someone quotes a CPM value, they often do not take into account what percentage of the viewers actually sees the ad. This can be significantly less due to various factors outlined in the OP. The eCPM value is more interesting, as it basically says how much money is earned every time you run /commercial per 1000 viewers (on average, of course). | ||
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Michaels
419 Posts
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Tektos
Australia1321 Posts
On January 05 2012 10:30 Frozne wrote: Derp. I vow that my existence will serve the purpose of denying ads as much as possible. If I want to watch starcraft, I want to watch starcraft - not garbage from company's that want me to buy their products. Get off the internet with your ad revenue bull. It's just obnoxious is what it is. If everyone thought like you no streamer would make money and hence nobody would stream. By not watching ads you're actually harming your opportunities to watch Starcraft all at the gain of getting to see someone queuing for another ladder game. | ||
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TotalBiscuit
United Kingdom5437 Posts
On January 05 2012 10:32 Michaels wrote: I love Own3d, their video quality is truly much better than twitch. I've seen no evidence of this being the case, they are extremely similar and streams vary on a case by case basis depending on how the streamer is setup I wonder how youtube do things? I got offered partnership with only 15 subs, 13 videos and 116k video views over 5 years. I declined because I never plan on uploading more videos but they must have an INSANE advertising stream to be able to offer partnership to such low view count/subscribed/video uploader while not completely diluting eCPM. They do dilute the CPM. That basic partnership you just got offered sucks (lots of people get offered this via an automated system). The people making reasonable money are doing it through companies that have ad teams who are able to negotiate for the premium CPM. Most other partners just get bottom of the barrel crap. Derp. I vow that my existence will serve the purpose of denying ads as much as possible. If I want to watch starcraft, I want to watch starcraft - not garbage from company's that want me to buy their products. Get off the internet with your ad revenue bull. It's just obnoxious is what it is. I too remember being 11 years old and thinking I was clever. | ||
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Dalguno
United States2446 Posts
On January 05 2012 10:30 Frozne wrote: Derp. I vow that my existence will serve the purpose of denying ads as much as possible. If I want to watch starcraft, I want to watch starcraft - not garbage from company's that want me to buy their products. Get off the internet with your ad revenue bull. It's just obnoxious is what it is. So you're saying that because you don't want to watch ads, you don't want twitch.tv or any other streaming service to be able to function? It's a business. It has to make money. Ads is how it goes about doing that. | ||
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Chronald
United States619 Posts
The real question, is where are my winnings from the MIT Tournament?? | ||
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EntropyFails
81 Posts
What part am I missing because the CPM number seems to be right? Or do you mean that people are being mislead because companies quote $3 CPM to someone and tell them it's $3 per 1000 ad opportunities, instead of telling them CPM really means $3 per 1000 ad impression? Yes, many people use CPM instead of eCPM during the sales process because it is a nicer sounding number. This gets out and then you see crazy forum posts talking about how much this or that streamer should be making not taking into account fill rate at all. So since educating the market is important if we want to really grow esports (or starcraft content... either way) I think this post will go a long way of giving people something to link to if they start spouting off lies or misinformation. | ||
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CPTBadAss
United States594 Posts
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Spekulatius
Germany2413 Posts
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anonymitylol
Canada4477 Posts
On January 05 2012 10:30 Frozne wrote: Derp. I vow that my existence will serve the purpose of denying ads as much as possible. If I want to watch starcraft, I want to watch starcraft - not garbage from company's that want me to buy their products. Get off the internet with your ad revenue bull. It's just obnoxious is what it is. So 15-30 seconds every 10 minutes is too much to support the streamers/players that you love to watch? You realize that without ad revenue that NOBODY would be streaming, as it wouldn't be worth the time invested, right? Good job not supporting the eSports community. You're a real class act. | ||
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Canucklehead
Canada5074 Posts
On January 05 2012 10:38 EntropyFails wrote: Yes, many people use CPM instead of eCPM during the sales process because it is a nicer sounding number. Well see that's the part I'm confused about. CPM = cost per 1000 ad impressions. That means 1000 people saw this ad. Therefore, the CPM number is not wrong or a lie and is basically the same thing as eCPM. The eCPM is just a ratio of the full CPM amount. $3 CPM = 1000 ad impressions $1.50 eCPM = 500 ad impressions The $3 CPM number is not wrong because $1.50 eCPM means they only got 50% of the 1000 ad impressions needed to get the full amount. If you turn that 500 ad impressions from eCPM into 1000, then you get $3, which is the rate CPM is stated at. | ||
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Torte de Lini
Germany38463 Posts
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