EPTTwitchTV Knowledge Bomb No. 1: Advertising - Page 4
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Malgrif
Canada1095 Posts
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tWR
Canada138 Posts
I swear Destiny said that he makes enough by streaming, it must really be an effective means for those that give it a generous go. The big thing is marketing yourself and being able to get out into the community. | ||
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Scrandom
Canada2819 Posts
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MVega
763 Posts
On January 05 2012 12:09 sAsImre wrote: So FXOBoSs or you is lying. Great thing that you can do your own advertisment on this website and that people takes it for truth while it's nothing more than propaganda. No, neither one of them has to be lying. More than likely one of them just has limited/bad data that doesn't allow them to reach an accurate conclusion. | ||
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Verator
United States283 Posts
On January 05 2012 13:02 MVega wrote: No, neither one of them has to be lying. More than likely one of them just has limited/bad data that doesn't allow them to reach an accurate conclusion. Or, since the fxo streams are at bad times for the west typically, and own3d is more popular in the east, own3d will be more likely to hit with people that are in the same timezones as the streams. | ||
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EntropyFails
81 Posts
As far as FXOBoss, he hasn't streamed on our site in many months so he has absolutely no information to compare own3d's fill rate with our current fill rate for his content. We would welcome him back to try streaming with us as a partner if he is dissatisfied with his current fill situation and is able to stream with us. I personally believe that he would get more viewers and more revenue by streaming with us. | ||
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FishStix
United States425 Posts
On January 05 2012 09:53 ch33psh33p wrote: Finally transparency. It always seemed a little ridiculous that this was so covered up. It was never intentionally 'covered up' -- this is not some big secret, or unique to TwitchTV and Own3D. Kevin is just imparting some knowledge about the world of video advertising as a whole  On January 05 2012 10:06 vileIllusion wrote: <3 kevin and ben @ twitch :D <3 :D On January 05 2012 10:12 sAsImre wrote: I think that FXOBoSs would beg to disagree that you want to provide the best for streamers.. and he shouldn't be the only one. Amazing too that you use a 50% fill rate as exemple while it was apparently at 15% for FXO. Ad-fill fluctuates greatly... the supposed 15% fill rate was truly an anomaly and didn't last. Unfortunately for FXO, since they peaced out we've had pretty exceptional fill in most regions | ||
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Urielnam
Israel54 Posts
<3 Twitch.TV! | ||
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Popcorn1
United States92 Posts
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Innovation
United States284 Posts
Calculation for eCPM is easily obtained by calculating the revenue vs the viewership. This is somewhat misleading and technically false. Viewership has no relation to ad impressions and it would be impossible to calculate a true eCPM from total viewership numbers. This type of calculation brings other factors into the calculation that has nothing to do with fill rate, and leaves out factors that are very important to obtaining a true eCPM. When I stated my facts it was based on calculations made by our own monitoring system we use for our own advertising purposes (FXOpen spends over 5 million a year in online advertising). Our fill rate at twitch was much lower than own3d. But as I have previously stated I am not really satisfied with either parties at the moment. I won't question your experience, however, fill rate has little to do with what either twitch.tv or Own3d is doing assuming they both have inventory on networks or exchanges. Nearly all inventory on the web (potention ad impressions) are available via an exchange/dsp system where ads are bid upon in real time depending on the context of the site and the specific attributes of the user that is loading the page. inventory levels and fill rates are fluid in that they shift all the time depending on seasonality and demand etc...if you are currently experiencing better revenue in the recent months it's probably due to the fact that inventory is seasonally low which means fill rates will be higher compared to say April through August which generally suffers from high inventory and lower fill rates. This may be the simple answer for what you were experiencing. In addition, you can positively influence your revenue much more by simply following best practices for online streaming than you ever will be able to by switching back and forth based upon a simplistic look at Viewership VS Revenue. Twitch has done good by clarifying all this to people. The only problem now is that people are going to start constantly calculating what their fill rate is, what their ecpm is. And its a pretty simple calculation. Twitch has done a good job by clarifying this to people but I disagree with your next statement. It is in fact extremely beneficial for people to understand, calculate, and trend this information because it will allow them to figure out how they can improve their performance and revenue by the actions they take running/promoting their stream. Understanding and trending how revenue/eCPM/fill rate is affected by your actions is the best way to improve revenue. My recommendations to choosing a streaming partner are simply this. Find the partner that is seeking to create the best product and is most open/responsive to it's partners/audience needs and has the best rev share deal. I honestly don't have a clue who that is from a streaming perspective. But if you aren't getting the amount of revenue you were hoping for look inwardly first to improve the stream because that's going to be a better investment then service hoping. good luck and keep up the awesome work promoting eSports, I'm a huge fan! | ||
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SadSatyr
United States77 Posts
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SgtPepper
United States568 Posts
Always be a twitch.tv supporter | ||
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PHILtheTANK
United States1834 Posts
When it comes to the Twitch vs Own3d thing, for me I support twitch. I constantly see Twitch sponsoring SC2 teams/events/people and you gotta support your sponsors. Plus Own3d works like shit when I watch from my cell, but Twitch works nicely most of the time. | ||
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Tomazi
United Kingdom158 Posts
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Mohdoo
United States15723 Posts
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Agnosthar
631 Posts
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MetalFace
United States75 Posts
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Tumor
Austria192 Posts
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Azzur
Australia6260 Posts
This should help some ppl estimate how much do streamers make! | ||
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RaKooNs
United Kingdom397 Posts
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