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Today it was anounced that the Swedish government owned television channel SVT will broadcast Dreamhack Eizo Tournament both on television and on their website SVT Play.
SVT has been part of Dreamhack for a couple of tournaments now, latest was at Dreamhack Winter when they were broadcasting from the Kinnarps Arena where HerO won the Dreamhack Winter Tournament.
Since SVT is expanding from only broadcasting Starcraft II on their website SVT Play, to also make it available in every household in Sweden, I guess SVT do see some possibilities within Starcraft 2.
SVT is not a commercial channel so it does not make money. They don't broadcast Starcraft 2 because they want to earn money. They do it because they see a huge interest of it and it's their job as a state owned channel, to broadcast what the swedish people wish to see.
Since SVT is a government owned channel, SVT is available to all households in Sweden. You do not need a special cable-tv package or anything like that to view SVT.
Update: From new sources it seems as if only Dreamhack Summer event is confirmed for television broadcast. Dreamhack Open Eizo will probably only be send online on SVT Play.
Source:
http://www.mynewsdesk.com/se/view/pressrelease/svt-saender-esport-fraan-dreamhack-i-marknaetet-och-paa-svt-play-2012-752328
http://svt.se/2.155436/svt_e-sport
EDIT:
Please change topic to "broadcasts" and not "sends".
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That's pretty sweet! Any way the people here in the states could see it?
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OMG NICE!!!
I would prefer to see this in other countries first since i already know sweden is pretty big on esports (relatively) but it's good to know at least 1 foreign country (except maybe china) are speeding up the growth of esports :D
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Wow. E-sports is getting pretty mainstream in Sweden. 
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That's not something you hear every day. Gogo esports!
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This channel is also available (if you pay) in Denmark (and I would assume in Norway as well) so thats pretty cool !
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Oh shit, that's awesome. If only all Scandinavian countries promoted e-Sports T_T
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Wow, stuff just keeps getting better, with Stephano going to to korea, and then this!
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:D This is absolutely amazing news. I love hearing how eSports is growing as a medium.
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awesome news!
SVT fighting !
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Wow, Sweden the new Korea?
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nice, thats really cool going to actually be on TV and not just streams. grats to DH.
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wow, I really like reading this
news like this make me want to visit sweden even more.
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this is so insanely awesome im getting nerdchills. I actually get this channel on my TV here in norway, never thought I would get to see sc2 on my telly:D:D:D
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n1 so will the whole tour or just something like 30 minutes be broadcasted ?
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Amazing, Esports on TV. And its the Governments channel.
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I am fucking proud of my country today. WOW
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EPT
