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On August 05 2012 15:00 snafoo wrote:
Pretty sure they're actually owned by eBay arn't they?
Wikipedia wrote:
Internet Auction Co. is an online auction company based in South Korea. It was acquired by eBay on January 8, 2001.
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On August 05 2012 14:29 oxxo wrote:Show nested quote +On August 05 2012 14:23 BrosephBrostar wrote:On August 05 2012 13:58 TommyP wrote:On August 05 2012 13:36 BrosephBrostar wrote:On August 05 2012 13:27 Fionn wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. SC2 is an insanely popular game outside of Korea and has a gigantic international e-sports scene. Any Korean company can see that, go, 'Wow, if we play our cards right, this can succeed in Korea!' and invest in the future. It's stupid to think the OSL SC2 can't be popular. Will the first season be the same as the LAST EVER BW OSL season or LoL The Champions in term of attendance? No, probably not. But if the studio is filled for the Ro16 on and the final has 2,000+ fans, then I'll call it a success and a good starting point. But that doesn't make sense. If you're a company why would you invest in something that might have viewers in 6 months instead of something you know has viewers right now? Even if SC2 does become more popular next year this sponsor won't benefit from it. It's not like they're getting some kind of discount because it's SC2 either. If you bought a lot of stock in Starbucks 10-15 years ago, you made a lot of money and it probably wasnt the most expensive to buy, but its was still a risk. Theyre taking a risk and it could make them a lot of money. How are they supposed to make the money? This isn't speculation. Any money they get will be from the viewers right now. Even if SC2 has 100 million fans in 10 years it won't help them at all because they're only the sponsor for this season. It is speculation. They are taking a risk based on the possibility that SC2 will be more popular in Korea now that BW is done.
Sponsorship doesn't gain interest or pay dividends. All that matters is how many people notice them because of their involvement right now. How are they supposed to gain anything from people who start watching 4 years from now?
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On August 05 2012 14:23 BrosephBrostar wrote:Show nested quote +On August 05 2012 13:58 TommyP wrote:On August 05 2012 13:36 BrosephBrostar wrote:On August 05 2012 13:27 Fionn wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. SC2 is an insanely popular game outside of Korea and has a gigantic international e-sports scene. Any Korean company can see that, go, 'Wow, if we play our cards right, this can succeed in Korea!' and invest in the future. It's stupid to think the OSL SC2 can't be popular. Will the first season be the same as the LAST EVER BW OSL season or LoL The Champions in term of attendance? No, probably not. But if the studio is filled for the Ro16 on and the final has 2,000+ fans, then I'll call it a success and a good starting point. But that doesn't make sense. If you're a company why would you invest in something that might have viewers in 6 months instead of something you know has viewers right now? Even if SC2 does become more popular next year this sponsor won't benefit from it. It's not like they're getting some kind of discount because it's SC2 either. If you bought a lot of stock in Starbucks 10-15 years ago, you made a lot of money and it probably wasnt the most expensive to buy, but its was still a risk. Theyre taking a risk and it could make them a lot of money. How are they supposed to make the money? This isn't speculation. Any money they get will be from the viewers right now. Even if SC2 has 100 million fans in 10 years it won't help them at all because they're only the sponsor for this season.
You do realize that OGN has less trouble finding a sponsor for OS2L right? That alone proves the prospect of a new content. At the same time, except for the later stages (semis onward), BW has been flopped big time.It's time to utilize its legacy and venture into a new, promising prospect.
Learn some econs and stop being a jerk toward sc2 plz
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On August 05 2012 15:04 Arceus wrote:
You do realize that OGN has less trouble finding a sponsor for OS2L right? That alone proves the prospect of a new content. At the same time, except for the later stages (semis onward), BW has been flopped big time.It's time to utilize its legacy and venture into a new, promising prospect.
Learn some econs and stop being a jerk toward sc2 plz
That's a weird thing to say when this is the first SC2 OSL, and when we don't know how long ago this was negotiated, or the extent of the negotiations.
He's not ridiculing SC2, or saying that companies won't bother with sponsoring OGN SC2 content in the future, he's merely saying that Auction is only going to benefit from this immediate OSL, whether or not interest from Korean fans and companies in SC2 picks up afterwards.
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On August 05 2012 15:04 BrosephBrostar wrote:Show nested quote +On August 05 2012 14:29 oxxo wrote:On August 05 2012 14:23 BrosephBrostar wrote:On August 05 2012 13:58 TommyP wrote:On August 05 2012 13:36 BrosephBrostar wrote:On August 05 2012 13:27 Fionn wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. SC2 is an insanely popular game outside of Korea and has a gigantic international e-sports scene. Any Korean company can see that, go, 'Wow, if we play our cards right, this can succeed in Korea!' and invest in the future. It's stupid to think the OSL SC2 can't be popular. Will the first season be the same as the LAST EVER BW OSL season or LoL The Champions in term of attendance? No, probably not. But if the studio is filled for the Ro16 on and the final has 2,000+ fans, then I'll call it a success and a good starting point. But that doesn't make sense. If you're a company why would you invest in something that might have viewers in 6 months instead of something you know has viewers right now? Even if SC2 does become more popular next year this sponsor won't benefit from it. It's not like they're getting some kind of discount because it's SC2 either. If you bought a lot of stock in Starbucks 10-15 years ago, you made a lot of money and it probably wasnt the most expensive to buy, but its was still a risk. Theyre taking a risk and it could make them a lot of money. How are they supposed to make the money? This isn't speculation. Any money they get will be from the viewers right now. Even if SC2 has 100 million fans in 10 years it won't help them at all because they're only the sponsor for this season. It is speculation. They are taking a risk based on the possibility that SC2 will be more popular in Korea now that BW is done. Sponsorship doesn't gain interest or pay dividends. All that matters is how many people notice them because of their involvement right now. How are they supposed to gain anything from people who start watching 4 years from now?
if it gets them known more or something do you really think they wouldn't invest more? If they don't like it they dont' invest more. Not a hard concept, if this season does well for them in terms of being more web hits or w/e it is they are looking for I bet they would invest some more, if they did worse and lost a lot of money or something then they wouldn't invest anymore.
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So this sponsorship stuff works. I've probably seem this ad a dozen times a day in the subway but I never noticed or remembered until after hearing the announcement at OSL.
![[image loading]](http://i.imgur.com/mHrcFt.jpg)
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On August 05 2012 15:10 blade55555 wrote:Show nested quote +On August 05 2012 15:04 BrosephBrostar wrote:On August 05 2012 14:29 oxxo wrote:On August 05 2012 14:23 BrosephBrostar wrote:On August 05 2012 13:58 TommyP wrote:On August 05 2012 13:36 BrosephBrostar wrote:On August 05 2012 13:27 Fionn wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. SC2 is an insanely popular game outside of Korea and has a gigantic international e-sports scene. Any Korean company can see that, go, 'Wow, if we play our cards right, this can succeed in Korea!' and invest in the future. It's stupid to think the OSL SC2 can't be popular. Will the first season be the same as the LAST EVER BW OSL season or LoL The Champions in term of attendance? No, probably not. But if the studio is filled for the Ro16 on and the final has 2,000+ fans, then I'll call it a success and a good starting point. But that doesn't make sense. If you're a company why would you invest in something that might have viewers in 6 months instead of something you know has viewers right now? Even if SC2 does become more popular next year this sponsor won't benefit from it. It's not like they're getting some kind of discount because it's SC2 either. If you bought a lot of stock in Starbucks 10-15 years ago, you made a lot of money and it probably wasnt the most expensive to buy, but its was still a risk. Theyre taking a risk and it could make them a lot of money. How are they supposed to make the money? This isn't speculation. Any money they get will be from the viewers right now. Even if SC2 has 100 million fans in 10 years it won't help them at all because they're only the sponsor for this season. It is speculation. They are taking a risk based on the possibility that SC2 will be more popular in Korea now that BW is done. Sponsorship doesn't gain interest or pay dividends. All that matters is how many people notice them because of their involvement right now. How are they supposed to gain anything from people who start watching 4 years from now? if it gets them known more or something do you really think they wouldn't invest more? If they don't like it they dont' invest more. Not a hard concept, if this season does well for them in terms of being more web hits or w/e it is they are looking for I bet they would invest some more, if they did worse and lost a lot of money or something then they wouldn't invest anymore.
You're missing the point. The question I'm asking is why they were willing to sponsor SC2 but not BW. In other words what do they gain from SC2 that they don't from BW? Going by the numbers it isn't Korean viewers, and I'm not sure what good international viewers will do them.
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opterown
Australia54785 Posts
On August 05 2012 15:18 BrosephBrostar wrote:Show nested quote +On August 05 2012 15:10 blade55555 wrote:On August 05 2012 15:04 BrosephBrostar wrote:On August 05 2012 14:29 oxxo wrote:On August 05 2012 14:23 BrosephBrostar wrote:On August 05 2012 13:58 TommyP wrote:On August 05 2012 13:36 BrosephBrostar wrote:On August 05 2012 13:27 Fionn wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:
[quote]
The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. SC2 is an insanely popular game outside of Korea and has a gigantic international e-sports scene. Any Korean company can see that, go, 'Wow, if we play our cards right, this can succeed in Korea!' and invest in the future. It's stupid to think the OSL SC2 can't be popular. Will the first season be the same as the LAST EVER BW OSL season or LoL The Champions in term of attendance? No, probably not. But if the studio is filled for the Ro16 on and the final has 2,000+ fans, then I'll call it a success and a good starting point. But that doesn't make sense. If you're a company why would you invest in something that might have viewers in 6 months instead of something you know has viewers right now? Even if SC2 does become more popular next year this sponsor won't benefit from it. It's not like they're getting some kind of discount because it's SC2 either. If you bought a lot of stock in Starbucks 10-15 years ago, you made a lot of money and it probably wasnt the most expensive to buy, but its was still a risk. Theyre taking a risk and it could make them a lot of money. How are they supposed to make the money? This isn't speculation. Any money they get will be from the viewers right now. Even if SC2 has 100 million fans in 10 years it won't help them at all because they're only the sponsor for this season. It is speculation. They are taking a risk based on the possibility that SC2 will be more popular in Korea now that BW is done. Sponsorship doesn't gain interest or pay dividends. All that matters is how many people notice them because of their involvement right now. How are they supposed to gain anything from people who start watching 4 years from now? if it gets them known more or something do you really think they wouldn't invest more? If they don't like it they dont' invest more. Not a hard concept, if this season does well for them in terms of being more web hits or w/e it is they are looking for I bet they would invest some more, if they did worse and lost a lot of money or something then they wouldn't invest anymore. You're missing the point. The question I'm asking is why they were willing to sponsor SC2 but not BW. In other words what do they gain from SC2 that they don't from BW? Going by the numbers it isn't Korean viewers, and I'm not sure what good international viewers will do them.
Maybe their CEO or whoever is interested in the company plays or enjoys watching SC2 over BW, or is a family friend of an SC2 player? Sometimes decision-making is not the most obvious process haha.
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As an online company, doesn't that make them a globalized entity by default since anyone can access them? By sponsoring the first season of OSL, they may be trying to gain international exposure while simulatenous capitalizing on the remaining korean OSL interest from the end of the BW era. If OSL SC2 succeeds in Korea, they already have a business relationship developed with KeSPA, if it fails, then sponsoring subsequent seasons would actually be worse for them because now they both lost any residual hype from the BW era and do not have clear growth potential in the SC2 era. Its definitely a gamble, but it could pay off.
As for sponsoring BW OSL. I am not sure but even though BW (and thus the OSL) was more popular then SC2, the increased Korean exposure from BW versus SC2 may not have been enough to trump the international exposure the next season will likely have.
*EDIT* They also may have been able to secure a more favorable deal for themselves due to the experimental nature of the next season and the shift to a different game. Stronger negotiating power.
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i'm going to parrot what the guy said above: what good is international supporters when they can't navigate your website.
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I wish the very best for OGN and their pursuit to adapt to the Starcraft scene.
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On August 05 2012 15:21 Torpedo.Vegas wrote:
As an online company, doesn't that make them a globalized entity by default since anyone can access them? By sponsoring the first season of OSL, they may be trying to gain international exposure while simulatenous capitalizing on the remaining korean OSL interest from the end of the BW era. If OSL SC2 succeeds in Korea, they already have a business relationship developed with KeSPA, if it fails, then sponsoring subsequent seasons would actually be worse for them because now they both lost any residual hype from the BW era and do not have clear growth potential in the SC2 era. Its definitely a gamble, but it could pay off.
As for sponsoring BW OSL. I am not sure but even though BW (and thus the OSL) was more popular then SC2, the increased Korean exposure from BW versus SC2 may not have been enough to trump the international exposure the next season will likely have.
*EDIT* They also may have been able to secure a more favorable deal for themselves due to the experimental nature of the next season and the shift to a different game. Stronger negotiating power.
More favorable how? A league costs what it does to run no matter what the situation surrounding it may be. You can even argue that a SC2 league would cost more since you need better computers and stuff to play the game. It's not like kespa can give them a discount.
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opterown
Australia54785 Posts
On August 05 2012 15:28 BrosephBrostar wrote:Show nested quote +On August 05 2012 15:21 Torpedo.Vegas wrote:
As an online company, doesn't that make them a globalized entity by default since anyone can access them? By sponsoring the first season of OSL, they may be trying to gain international exposure while simulatenous capitalizing on the remaining korean OSL interest from the end of the BW era. If OSL SC2 succeeds in Korea, they already have a business relationship developed with KeSPA, if it fails, then sponsoring subsequent seasons would actually be worse for them because now they both lost any residual hype from the BW era and do not have clear growth potential in the SC2 era. Its definitely a gamble, but it could pay off.
As for sponsoring BW OSL. I am not sure but even though BW (and thus the OSL) was more popular then SC2, the increased Korean exposure from BW versus SC2 may not have been enough to trump the international exposure the next season will likely have.
*EDIT* They also may have been able to secure a more favorable deal for themselves due to the experimental nature of the next season and the shift to a different game. Stronger negotiating power. More favorable how? A league costs what it does to run no matter what the situation surrounding it may be. You can even argue that a SC2 league would cost more since you need better computers and stuff to play the game. It's not like kespa can give them a discount.
Blizzard might have helped them reduce the costs, maybe, by inputting a bit of their own cash flow?
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do you guys realize that the OSL is a prestigious tournament in Korea and it's broadcasted on TV?
the western Esports market is nothing compared to the Korean market... I don't think they give a f*** about the western countries.
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On August 05 2012 15:28 BrosephBrostar wrote:Show nested quote +On August 05 2012 15:21 Torpedo.Vegas wrote:
As an online company, doesn't that make them a globalized entity by default since anyone can access them? By sponsoring the first season of OSL, they may be trying to gain international exposure while simulatenous capitalizing on the remaining korean OSL interest from the end of the BW era. If OSL SC2 succeeds in Korea, they already have a business relationship developed with KeSPA, if it fails, then sponsoring subsequent seasons would actually be worse for them because now they both lost any residual hype from the BW era and do not have clear growth potential in the SC2 era. Its definitely a gamble, but it could pay off.
As for sponsoring BW OSL. I am not sure but even though BW (and thus the OSL) was more popular then SC2, the increased Korean exposure from BW versus SC2 may not have been enough to trump the international exposure the next season will likely have.
*EDIT* They also may have been able to secure a more favorable deal for themselves due to the experimental nature of the next season and the shift to a different game. Stronger negotiating power. More favorable how? A league costs what it does to run no matter what the situation surrounding it may be. You can even argue that a SC2 league would cost more since you need better computers and stuff to play the game. It's not like kespa can give them a discount.
Well, OGN already upgraded their computers for the hybrid Proleague. Heck, I think they already upgraded their computers after they had tons of technical difficulties at last year's WCG qualifiers, so computer upgrades won't be a problem for them. They're infrastructure is already in place to broadcast SC2 due to their other leagues.
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On August 05 2012 15:28 BrosephBrostar wrote:Show nested quote +On August 05 2012 15:21 Torpedo.Vegas wrote:
As an online company, doesn't that make them a globalized entity by default since anyone can access them? By sponsoring the first season of OSL, they may be trying to gain international exposure while simulatenous capitalizing on the remaining korean OSL interest from the end of the BW era. If OSL SC2 succeeds in Korea, they already have a business relationship developed with KeSPA, if it fails, then sponsoring subsequent seasons would actually be worse for them because now they both lost any residual hype from the BW era and do not have clear growth potential in the SC2 era. Its definitely a gamble, but it could pay off.
As for sponsoring BW OSL. I am not sure but even though BW (and thus the OSL) was more popular then SC2, the increased Korean exposure from BW versus SC2 may not have been enough to trump the international exposure the next season will likely have.
*EDIT* They also may have been able to secure a more favorable deal for themselves due to the experimental nature of the next season and the shift to a different game. Stronger negotiating power. More favorable how? A league costs what it does to run no matter what the situation surrounding it may be. You can even argue that a SC2 league would cost more since you need better computers and stuff to play the game. It's not like kespa can give them a discount.
Maybe they (like everyone) could tell that people weren't exactly coming out in droves to sponsor BW... hence, the long wait for a sponsor for the final BW OSL, and still a lack of a sponsor for Team 8. On the other hand, huge companies like Intel/LG/Red Bull are sponsoring GSL teams... wonder what that says about BW in the past year or so...
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I honestly dont feel too excited for broodwar guys getting in sc2. sure they might increase the hype for a time, but ultimately i feel sc2 is a different game and their skill wont cross over easily.
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On August 05 2012 15:28 BrosephBrostar wrote:Show nested quote +On August 05 2012 15:21 Torpedo.Vegas wrote:
As an online company, doesn't that make them a globalized entity by default since anyone can access them? By sponsoring the first season of OSL, they may be trying to gain international exposure while simulatenous capitalizing on the remaining korean OSL interest from the end of the BW era. If OSL SC2 succeeds in Korea, they already have a business relationship developed with KeSPA, if it fails, then sponsoring subsequent seasons would actually be worse for them because now they both lost any residual hype from the BW era and do not have clear growth potential in the SC2 era. Its definitely a gamble, but it could pay off.
As for sponsoring BW OSL. I am not sure but even though BW (and thus the OSL) was more popular then SC2, the increased Korean exposure from BW versus SC2 may not have been enough to trump the international exposure the next season will likely have.
*EDIT* They also may have been able to secure a more favorable deal for themselves due to the experimental nature of the next season and the shift to a different game. Stronger negotiating power. More favorable how? A league costs what it does to run no matter what the situation surrounding it may be. You can even argue that a SC2 league would cost more since you need better computers and stuff to play the game. It's not like kespa can give them a discount.
What are you expecting to get out of this posturing? No one will ever know why they sponsored sc2 instead of bw, so this kind of speculation or questioning is useless. It's their business, and it's a damn successful one at that. They know what they're doing.
Would you rather be the last dinosaur or the first human? They made their decision.
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Nice to see some new sponsors getting interested in the scene 
Now for Team 8 to get their own sponsor plz!
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EPT
