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Glad there is a new sponsor! :D
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On August 05 2012 13:10 mtn wrote:Show nested quote +On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too.
Err... SC2 is more popular in Korea, compared to the size of it's population, than anywhere else in the world.
It's just not as popular (and thus, self-sustainable compared to the size of the scene) as BW, BW and SC1 sold 5 million copies in Korean, a country that has a population of 50 million people, that's one copy sold per ten people.
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On August 05 2012 18:03 BrosephBrostar wrote:Show nested quote +On August 05 2012 17:26 Bjoernzor wrote:On August 05 2012 16:01 opterown wrote:On August 05 2012 15:58 arb wrote:On August 05 2012 15:57 opterown wrote:On August 05 2012 15:49 BrosephBrostar wrote:On August 05 2012 15:41 MethodSC wrote:On August 05 2012 15:28 BrosephBrostar wrote:On August 05 2012 15:21 Torpedo.Vegas wrote:
As an online company, doesn't that make them a globalized entity by default since anyone can access them? By sponsoring the first season of OSL, they may be trying to gain international exposure while simulatenous capitalizing on the remaining korean OSL interest from the end of the BW era. If OSL SC2 succeeds in Korea, they already have a business relationship developed with KeSPA, if it fails, then sponsoring subsequent seasons would actually be worse for them because now they both lost any residual hype from the BW era and do not have clear growth potential in the SC2 era. Its definitely a gamble, but it could pay off.
As for sponsoring BW OSL. I am not sure but even though BW (and thus the OSL) was more popular then SC2, the increased Korean exposure from BW versus SC2 may not have been enough to trump the international exposure the next season will likely have.
*EDIT* They also may have been able to secure a more favorable deal for themselves due to the experimental nature of the next season and the shift to a different game. Stronger negotiating power. More favorable how? A league costs what it does to run no matter what the situation surrounding it may be. You can even argue that a SC2 league would cost more since you need better computers and stuff to play the game. It's not like kespa can give them a discount. What are you expecting to get out of this posturing? No one will ever know why they sponsored sc2 instead of bw, so this kind of speculation or questioning is useless. It's their business, and it's a damn successful one at that. They know what they're doing. Would you rather be the last dinosaur or the first human? They made their decision. I was expecting that maybe the community would have a little interest in what's going on behind closed doors rather than accepting the "shut up and take what's given to you" school of business. The backroom dealings that ended MBC Game and BW could very well put an end to SC2 one day too. Are you just going to accept it as business then? what happened to MBCGame/BW? MBCGame turned into a music channel iirc I mean, the alleged behind-the-closed-doors dealings o.O People accusing blizzard of blackmailing OGN without any sources or real evidence. Do you really think anyone is going to come out and admit something like that was going on? That's why you have to read between the lines when stuff like this happens. Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings?
Sure you can read between the line but there's a problem. People try to "read" and pick out things that they want to believe and try to ignore others. And in the end, it's all just speculations without any proofs. So in the end, I don't really think it's worthwhile as much as trying to improve the current scene we have right now.
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On August 05 2012 18:03 BrosephBrostar wrote:Show nested quote +On August 05 2012 17:26 Bjoernzor wrote:On August 05 2012 16:01 opterown wrote:On August 05 2012 15:58 arb wrote:On August 05 2012 15:57 opterown wrote:On August 05 2012 15:49 BrosephBrostar wrote:On August 05 2012 15:41 MethodSC wrote:On August 05 2012 15:28 BrosephBrostar wrote:On August 05 2012 15:21 Torpedo.Vegas wrote:
As an online company, doesn't that make them a globalized entity by default since anyone can access them? By sponsoring the first season of OSL, they may be trying to gain international exposure while simulatenous capitalizing on the remaining korean OSL interest from the end of the BW era. If OSL SC2 succeeds in Korea, they already have a business relationship developed with KeSPA, if it fails, then sponsoring subsequent seasons would actually be worse for them because now they both lost any residual hype from the BW era and do not have clear growth potential in the SC2 era. Its definitely a gamble, but it could pay off.
As for sponsoring BW OSL. I am not sure but even though BW (and thus the OSL) was more popular then SC2, the increased Korean exposure from BW versus SC2 may not have been enough to trump the international exposure the next season will likely have.
*EDIT* They also may have been able to secure a more favorable deal for themselves due to the experimental nature of the next season and the shift to a different game. Stronger negotiating power. More favorable how? A league costs what it does to run no matter what the situation surrounding it may be. You can even argue that a SC2 league would cost more since you need better computers and stuff to play the game. It's not like kespa can give them a discount. What are you expecting to get out of this posturing? No one will ever know why they sponsored sc2 instead of bw, so this kind of speculation or questioning is useless. It's their business, and it's a damn successful one at that. They know what they're doing. Would you rather be the last dinosaur or the first human? They made their decision. I was expecting that maybe the community would have a little interest in what's going on behind closed doors rather than accepting the "shut up and take what's given to you" school of business. The backroom dealings that ended MBC Game and BW could very well put an end to SC2 one day too. Are you just going to accept it as business then? what happened to MBCGame/BW? MBCGame turned into a music channel iirc I mean, the alleged behind-the-closed-doors dealings o.O People accusing blizzard of blackmailing OGN without any sources or real evidence. Do you really think anyone is going to come out and admit something like that was going on? That's why you have to read between the lines when stuff like this happens. Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings?
Dude Illuminati totally controls all the governments in the world. Just read between the lines, it's so obvious with all the evidence! Did you not see Rihanna do the illuminati sign at that concert? HOW CAN YOU IGNORE THE EVIDENCE??!
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Why would they insert "All Kill" in an OSL tho? How is that relevant 
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opterown
Australia54784 Posts
On August 05 2012 18:03 BrosephBrostar wrote:Show nested quote +On August 05 2012 17:26 Bjoernzor wrote:On August 05 2012 16:01 opterown wrote:On August 05 2012 15:58 arb wrote:On August 05 2012 15:57 opterown wrote:On August 05 2012 15:49 BrosephBrostar wrote:On August 05 2012 15:41 MethodSC wrote:On August 05 2012 15:28 BrosephBrostar wrote:On August 05 2012 15:21 Torpedo.Vegas wrote:
As an online company, doesn't that make them a globalized entity by default since anyone can access them? By sponsoring the first season of OSL, they may be trying to gain international exposure while simulatenous capitalizing on the remaining korean OSL interest from the end of the BW era. If OSL SC2 succeeds in Korea, they already have a business relationship developed with KeSPA, if it fails, then sponsoring subsequent seasons would actually be worse for them because now they both lost any residual hype from the BW era and do not have clear growth potential in the SC2 era. Its definitely a gamble, but it could pay off.
As for sponsoring BW OSL. I am not sure but even though BW (and thus the OSL) was more popular then SC2, the increased Korean exposure from BW versus SC2 may not have been enough to trump the international exposure the next season will likely have.
*EDIT* They also may have been able to secure a more favorable deal for themselves due to the experimental nature of the next season and the shift to a different game. Stronger negotiating power. More favorable how? A league costs what it does to run no matter what the situation surrounding it may be. You can even argue that a SC2 league would cost more since you need better computers and stuff to play the game. It's not like kespa can give them a discount. What are you expecting to get out of this posturing? No one will ever know why they sponsored sc2 instead of bw, so this kind of speculation or questioning is useless. It's their business, and it's a damn successful one at that. They know what they're doing. Would you rather be the last dinosaur or the first human? They made their decision. I was expecting that maybe the community would have a little interest in what's going on behind closed doors rather than accepting the "shut up and take what's given to you" school of business. The backroom dealings that ended MBC Game and BW could very well put an end to SC2 one day too. Are you just going to accept it as business then? what happened to MBCGame/BW? MBCGame turned into a music channel iirc I mean, the alleged behind-the-closed-doors dealings o.O People accusing blizzard of blackmailing OGN without any sources or real evidence. Do you really think anyone is going to come out and admit something like that was going on? That's why you have to read between the lines when stuff like this happens. Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings?
Well as you paint it, it seems like a bunch of conspiracy theories/bitter BW fans speculating, really.
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On August 05 2012 13:20 BrosephBrostar wrote:Show nested quote +On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders.
Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence:
Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings?
I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it.
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United Kingdom12043 Posts
Really looking forward to this OSL. It won't be as awesome as the one a few times after this one when the Kespa players all start playing near the same level as the GSL players, but god I can't wait.
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bw struggling for sponsors. SC2 takes over, instant spoonsor
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On August 05 2012 19:12 Manimal_pro wrote:
bw struggling for sponsors. SC2 takes over, instant spoonsor
correlation =/= causation
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On August 05 2012 19:12 Manimal_pro wrote:
bw struggling for sponsors. SC2 takes over, instant spoonsor
The Beatles is dead. Justin Bieber is gathering sponsor endorsements.
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Great!
Too bad for GSL though, which is now demoted to MSL-little-brother-status.
<3
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On August 05 2012 19:00 Chargelot wrote:Show nested quote +On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Show nested quote +Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it.
So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW?
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opterown
Australia54784 Posts
On August 05 2012 19:50 BrosephBrostar wrote:Show nested quote +On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW?
declining viewer numbers is a downwards trends, whereas sc2 shows potential. seems simple.
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On August 05 2012 19:50 BrosephBrostar wrote:Show nested quote +On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW?
It's a rather simply concept. Would you rather support a growing market or one that is declining? I'm sure the economists and the lead board has a rather good idea of what will profit their company.
They probably would profit from supporting BW as well, but chose not to because of the declining market.
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Nope. Not going to tune in. Good that there is a new sponsor for the continuation of OSL but it just wont be the same.
Edit - Spelling
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On August 05 2012 19:54 Bjoernzor wrote:Show nested quote +On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? It's a rather simply concept. Would you rather support a growing market or one that is declining? I'm sure the economists and the lead board has a rather good idea of what will profit their company. They probably would profit from supporting BW as well, but chose not to because of the declining market.
You guys don't understand how sponsorship works at all.
Look at it this way: if you were trying to sell a product, would you rather advertise on a tv show that used to have 500,000 viewers but only has 100,000 now, or a show that has 50,000 viewers right now but might have 500,000 viewers later? Obviously the first one since 100,000 is more than 50,000. Trends don't matter because even if viewership increases in the future, those new viewers won't be seeing your commercial.
You're basically saying that Coca-Cola somehow profited from the Daum 2007 OSL just because they sponsored it back in 2001.
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On August 05 2012 19:47 Boundz(DarKo) wrote:
Great!
Too bad for GSL though, which is now demoted to MSL-little-brother-status.
<3
This is actually an upgrade for them in korea.
Worldwide the GSL will still be more popular, at least for code S.
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On August 05 2012 19:50 BrosephBrostar wrote:Show nested quote +On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW?
Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas.
They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth.
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EPT
