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On August 05 2012 20:07 BrosephBrostar wrote:Show nested quote +On August 05 2012 19:54 Bjoernzor wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? It's a rather simply concept. Would you rather support a growing market or one that is declining? I'm sure the economists and the lead board has a rather good idea of what will profit their company. They probably would profit from supporting BW as well, but chose not to because of the declining market. You guys don't understand how sponsorship works at all. Look at it this way: if you were trying to sell a product, would you rather advertise on a tv show that used to have 500,000 viewers but only has 100,000 now, or a show that has 50,000 viewers right now but might have 500,000 viewers later? Obviously the first one since 100,000 is more than 50,000. Trends don't matter because even if viewership increases in the future, those new viewers won't be seeing your commercial. You're basically saying that Coca-Cola somehow profited from the Daum 2007 OSL just because they sponsored it back in 2001.
Yet funnily enough, you just brought up that they sponsored it in 2001 on a public forum, in a discussion specifically about sponsors. They're still benefiting. Most people who refer to an OSL use its sponsor in its name.
Plus this is the first ever SC2 OSL. That carries weight too.
Their marketing guys are smarter than you, even though with your name I'm relatively certain I just fed a troll
edit: that is to say, they didn't specifically profit from any one OSL after they sponsored it, but they continued to get their name associated with a positive thing for progaming fans even now.
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On August 05 2012 20:21 SgtCoDFish wrote:Show nested quote +On August 05 2012 20:07 BrosephBrostar wrote:On August 05 2012 19:54 Bjoernzor wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? It's a rather simply concept. Would you rather support a growing market or one that is declining? I'm sure the economists and the lead board has a rather good idea of what will profit their company. They probably would profit from supporting BW as well, but chose not to because of the declining market. You guys don't understand how sponsorship works at all. Look at it this way: if you were trying to sell a product, would you rather advertise on a tv show that used to have 500,000 viewers but only has 100,000 now, or a show that has 50,000 viewers right now but might have 500,000 viewers later? Obviously the first one since 100,000 is more than 50,000. Trends don't matter because even if viewership increases in the future, those new viewers won't be seeing your commercial. You're basically saying that Coca-Cola somehow profited from the Daum 2007 OSL just because they sponsored it back in 2001. Yet funnily enough, you just brought up that they sponsored it in 2001 on a public forum, in a discussion specifically about sponsors. They're still benefiting. Most people who refer to an OSL use its sponsor in its name. Plus this is the first ever SC2 OSL. That carries weight too. Their marketing guys are smarter than you, even though with your name I'm relatively certain I just fed a troll edit: that is to say, they didn't specifically profit from any one OSL after they sponsored it, but they continued to get their name associated with a positive thing for progaming fans even now.
I don't think that logic works at all broster...not in this case anyway. For an increasing audience its better to advertise now
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On August 05 2012 20:07 BrosephBrostar wrote:Show nested quote +On August 05 2012 19:54 Bjoernzor wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? It's a rather simply concept. Would you rather support a growing market or one that is declining? I'm sure the economists and the lead board has a rather good idea of what will profit their company. They probably would profit from supporting BW as well, but chose not to because of the declining market. You guys don't understand how sponsorship works at all. Look at it this way: if you were trying to sell a product, would you rather advertise on a tv show that used to have 500,000 viewers but only has 100,000 now, or a show that has 50,000 viewers right now but might have 500,000 viewers later? Obviously the first one since 100,000 is more than 50,000. Trends don't matter because even if viewership increases in the future, those new viewers won't be seeing your commercial. You're basically saying that Coca-Cola somehow profited from the Daum 2007 OSL just because they sponsored it back in 2001.
Nearly every company in the world with any common sense will sponsor the second one. Besides, SC2's scene is comfortably larger than BW's scene, holding much more interest in Western countries than BW ever did. That's where the real money is, after all.
Stop with the conspiracy theory crap. It's just making you look like a moron.
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Go Go Go OSL i hope for the same experience as the BW OSL's ( meaning Flash dominating everybody ).
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On August 05 2012 20:21 Evangelist wrote:Show nested quote +On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas. They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth.
You just don't understand. This isn't like shares of stock you can buy now for $20 and sell later for $40. They only benefit from the people watching right now.
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opterown
Australia54784 Posts
On August 05 2012 20:27 BrosephBrostar wrote:Show nested quote +On August 05 2012 20:21 Evangelist wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas. They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth. You just don't understand. This isn't like shares of stock you can buy now for $20 and sell later for $40. They only benefit from the people watching right now.
Well, okay. You think they made a dumb decision. Cool.
It's not going to change the fact that this is going ahead, not like they can back out of the deal and suddenly sponsor BW now.
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On August 05 2012 20:28 opterown wrote:Show nested quote +On August 05 2012 20:27 BrosephBrostar wrote:On August 05 2012 20:21 Evangelist wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas. They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth. You just don't understand. This isn't like shares of stock you can buy now for $20 and sell later for $40. They only benefit from the people watching right now. Well, okay. You think they made a dumb decision. Cool. It's not going to change the fact that this is going ahead, not like they can back out of the deal and suddenly sponsor BW now.
I'm not saying they made a dumb decision. I'm saying that from the information available to us it seems like a bad decision, so we can assume that there must be information hidden from us affecting the situation.
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opterown
Australia54784 Posts
On August 05 2012 20:30 BrosephBrostar wrote:Show nested quote +On August 05 2012 20:28 opterown wrote:On August 05 2012 20:27 BrosephBrostar wrote:On August 05 2012 20:21 Evangelist wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas. They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth. You just don't understand. This isn't like shares of stock you can buy now for $20 and sell later for $40. They only benefit from the people watching right now. Well, okay. You think they made a dumb decision. Cool. It's not going to change the fact that this is going ahead, not like they can back out of the deal and suddenly sponsor BW now. I'm not saying they made a dumb decision. I'm saying that from the information available to us it seems like a bad decision, so we can assume that there must be information hidden from us affecting the situation.
i'm sure their marketing managers have done much more comprehensive research than you or we can =)
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On August 05 2012 20:27 BrosephBrostar wrote:Show nested quote +On August 05 2012 20:21 Evangelist wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas. They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth. You just don't understand. This isn't like shares of stock you can buy now for $20 and sell later for $40. They only benefit from the people watching right now.
No man. I'm saying that the shares in a company that were worth $50 and are now worth $10 and were worth shit all elsewhere are crap compared to the shares in a company that in their domestic market are worth $5 but are worth $15 in other markets and that is growing continually.
BW was dying for years. SC2 just hastened its demise on the virtue of being a more accessible game. Companies are smart to invest in SC2 rather than BW because anything with constant iteration and updates and supported by the developer and software/hardware houses directly is going to eventually be shoved into the limelight.
SC2 is already bigger than BW. Accept it, and move on. The only vague blip in that is League of Legends, but then Starcraft lived sided by side with the vastly more popular World of Warcraft arena and BW outlived that by three years or more.
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On August 05 2012 20:30 BrosephBrostar wrote:Show nested quote +On August 05 2012 20:28 opterown wrote:On August 05 2012 20:27 BrosephBrostar wrote:On August 05 2012 20:21 Evangelist wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas. They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth. You just don't understand. This isn't like shares of stock you can buy now for $20 and sell later for $40. They only benefit from the people watching right now. Well, okay. You think they made a dumb decision. Cool. It's not going to change the fact that this is going ahead, not like they can back out of the deal and suddenly sponsor BW now. I'm not saying they made a dumb decision. I'm saying that from the information available to us it seems like a bad decision, so we can assume that there must be information hidden from us affecting the situation.
can say that about anything when you aren't involved as a party to situations
when you don't have perfect information all you can do is speculate, but in this case seems better to wait it out and see how it goes
they obviously have an expectation and now it's time to see if that expectation will pay off
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the world's most prestigious e-Sports league
with BW gone, is this really the case anymore?
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On August 05 2012 20:07 BrosephBrostar wrote:Show nested quote +On August 05 2012 19:54 Bjoernzor wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? It's a rather simply concept. Would you rather support a growing market or one that is declining? I'm sure the economists and the lead board has a rather good idea of what will profit their company. They probably would profit from supporting BW as well, but chose not to because of the declining market. You guys don't understand how sponsorship works at all. Look at it this way: if you were trying to sell a product, would you rather advertise on a tv show that used to have 500,000 viewers but only has 100,000 now, or a show that has 50,000 viewers right now but might have 500,000 viewers later? Obviously the first one since 100,000 is more than 50,000. Trends don't matter because even if viewership increases in the future, those new viewers won't be seeing your commercial. You're basically saying that Coca-Cola somehow profited from the Daum 2007 OSL just because they sponsored it back in 2001.
Where did you learn about marketing? Most people would take the second case where the numbers are 50,000 but may eventually climb to 100,000. What you don't seem to understand is nobody pays sponsorship dollars worth 100,000 viewers when they can only expect 50,000. In those cases they pay 50,000 worth. If they are satisfied for the return, they will buy 100,000 worth the next time. Then 150,000 worth the time after that. People who work in companies might not know much about sc2 or BW or esports. But they looked at the numbers and made the judgement that it was worthwhile to pursue the sponsorship.
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On August 05 2012 20:36 phanto wrote:with BW gone, is this really the case anymore?
Prestige has nothing to do with quality. It has to do with brand recognition.
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On August 05 2012 20:32 Evangelist wrote:Show nested quote +On August 05 2012 20:27 BrosephBrostar wrote:On August 05 2012 20:21 Evangelist wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas. They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth. You just don't understand. This isn't like shares of stock you can buy now for $20 and sell later for $40. They only benefit from the people watching right now. No man. I'm saying that the shares in a company that were worth $50 and are now worth $10 and were worth shit all elsewhere are crap compared to the shares in a company that in their domestic market are worth $5 but are worth $15 in other markets and that is growing continually. BW was dying for years. SC2 just hastened its demise on the virtue of being a more accessible game. Companies are smart to invest in SC2 rather than BW because anything with constant iteration and updates and supported by the developer and software/hardware houses directly is going to eventually be shoved into the limelight. SC2 is already bigger than BW. Accept it, and move on. The only vague blip in that is League of Legends, but then Starcraft lived sided by side with the vastly more popular World of Warcraft arena and BW outlived that by three years or more.
Let's say it out loud together. Advertisement is not the stock market. A company spending money now gains nothing from people who might start watching years from now.
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opterown
Australia54784 Posts
On August 05 2012 20:41 BrosephBrostar wrote:Show nested quote +On August 05 2012 20:32 Evangelist wrote:On August 05 2012 20:27 BrosephBrostar wrote:On August 05 2012 20:21 Evangelist wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas. They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth. You just don't understand. This isn't like shares of stock you can buy now for $20 and sell later for $40. They only benefit from the people watching right now. No man. I'm saying that the shares in a company that were worth $50 and are now worth $10 and were worth shit all elsewhere are crap compared to the shares in a company that in their domestic market are worth $5 but are worth $15 in other markets and that is growing continually. BW was dying for years. SC2 just hastened its demise on the virtue of being a more accessible game. Companies are smart to invest in SC2 rather than BW because anything with constant iteration and updates and supported by the developer and software/hardware houses directly is going to eventually be shoved into the limelight. SC2 is already bigger than BW. Accept it, and move on. The only vague blip in that is League of Legends, but then Starcraft lived sided by side with the vastly more popular World of Warcraft arena and BW outlived that by three years or more. Let's say it out loud together. Advertisement is not the stock market. A company spending money now gains nothing from people who might start watching years from now.
Disagree there. They still have plenty to gain, e.g. from VODs. GSL, for one, has a much greater VOD viewership than live viewership.
Plus you're the one who brought up stocks in the first place.
On August 05 2012 20:36 phanto wrote:with BW gone, is this really the case anymore?
yes :D
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On August 05 2012 20:42 opterown wrote:Show nested quote +On August 05 2012 20:41 BrosephBrostar wrote:On August 05 2012 20:32 Evangelist wrote:On August 05 2012 20:27 BrosephBrostar wrote:On August 05 2012 20:21 Evangelist wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas. They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth. You just don't understand. This isn't like shares of stock you can buy now for $20 and sell later for $40. They only benefit from the people watching right now. No man. I'm saying that the shares in a company that were worth $50 and are now worth $10 and were worth shit all elsewhere are crap compared to the shares in a company that in their domestic market are worth $5 but are worth $15 in other markets and that is growing continually. BW was dying for years. SC2 just hastened its demise on the virtue of being a more accessible game. Companies are smart to invest in SC2 rather than BW because anything with constant iteration and updates and supported by the developer and software/hardware houses directly is going to eventually be shoved into the limelight. SC2 is already bigger than BW. Accept it, and move on. The only vague blip in that is League of Legends, but then Starcraft lived sided by side with the vastly more popular World of Warcraft arena and BW outlived that by three years or more. Let's say it out loud together. Advertisement is not the stock market. A company spending money now gains nothing from people who might start watching years from now. Disagree there. They still have plenty to gain, e.g. from VODs. GSL, for one, has a much greater VOD viewership than live viewership. Plus you're the one who brought up stocks in the first place. Show nested quote +On August 05 2012 20:36 phanto wrote:the world's most prestigious e-Sports league with BW gone, is this really the case anymore? yes :D
I said it's not like stocks because people kept referring it to as an investment like buying bonds or something.
The only reason GSL has more VOD views is because international viewers can't wake up at 5am to watch it live. Since this isn't an international company (at least it it's being presented specifically as Auction rather than ebay) international views don't really mean anything.
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On August 05 2012 14:38 Wegandi wrote:
Let's just hope KeSPA doesn't drop the ball and actually reaches out to international fans.
Technically they already have. deeerrrrrrr.
._.
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I agree with BrosephBrostar here to be completely honest. Also, Glenn Beck 2012 for president, and Obama is not American.
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On August 05 2012 20:41 BrosephBrostar wrote:Show nested quote +On August 05 2012 20:32 Evangelist wrote:On August 05 2012 20:27 BrosephBrostar wrote:On August 05 2012 20:21 Evangelist wrote:On August 05 2012 19:50 BrosephBrostar wrote:On August 05 2012 19:00 Chargelot wrote:On August 05 2012 13:20 BrosephBrostar wrote:On August 05 2012 13:10 mtn wrote:On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea. The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too. Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders. Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence: Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings? I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it. So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW? Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas. They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth. You just don't understand. This isn't like shares of stock you can buy now for $20 and sell later for $40. They only benefit from the people watching right now. No man. I'm saying that the shares in a company that were worth $50 and are now worth $10 and were worth shit all elsewhere are crap compared to the shares in a company that in their domestic market are worth $5 but are worth $15 in other markets and that is growing continually. BW was dying for years. SC2 just hastened its demise on the virtue of being a more accessible game. Companies are smart to invest in SC2 rather than BW because anything with constant iteration and updates and supported by the developer and software/hardware houses directly is going to eventually be shoved into the limelight. SC2 is already bigger than BW. Accept it, and move on. The only vague blip in that is League of Legends, but then Starcraft lived sided by side with the vastly more popular World of Warcraft arena and BW outlived that by three years or more. Let's say it out loud together. Advertisement is not the stock market. A company spending money now gains nothing from people who might start watching years from now.
Sponsorship is about brand exposure, it's not about the value of the company. However, being associated with a growing, new brand is much more effective than being associated with a dying, old brand. Companies that want to be portrayed as "in the moment" sometimes sponsor obscure sports to get their name in arenas they might not normally be seen. It's all about what companies want to be portrayed as.
However, in a growth market, brand loyalty often extends beyond the current generation. You mentioned it yourself - Coca Cola sponsoring the OSL. Do they sponsor it now? No. Do they STILL get mentioned? Of course they do.
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On August 05 2012 20:36 phanto wrote:with BW gone, is this really the case anymore?
I would definitely say so. It has far more history than the GSL, and is also less often than the GSL which makes each win worth a lot more. You can also be much more confident than the GSL that the players in the OSL are deserving to be there. Many SC2 fans don't know much about the OSL (I didn't either when I first started following SC2) and therefore don't know of its history, and so the winners of the OSL may not get the recognition that they deserve, which would be a shame...
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EPT
