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'Auction' to sponsor SC2 OSL - Page 9

Forum Index > SC2 General
256 CommentsPost a Reply
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dubRa
Profile Joined December 2008
2165 Posts
August 05 2012 13:37 GMT
#161
I think OSL will push sc2 really far in terms of spectator experience.

We need to support the shit out of the first OSL the same way we did when GSL started. Make LR threads the day before. bump them constantly to make people aware. Make threads on reddit. Email OSL about feedback.
iiGreetings
Profile Joined March 2011
Canada563 Posts
August 05 2012 13:40 GMT
#162
Awesome, bringing big money sponsors in from the very start. I see a huge new beginning here gl to ogn's sc2 career!
Adapt and React I MKP, PartinG, EffOrt ♥
thezanursic
Profile Blog Joined July 2011
5500 Posts
August 05 2012 13:40 GMT
#163
SC 2 can't manage this many tournaments. Why did Blizzard have to basically kill BW and why didn't KESPA fight for it more. BW had peak numbers in 2010 it was doing fine and the 2011/2012 SPL was full all the time now people barely show up for SC2... SC 2 is over saturated and it's going to kill the scene the only reason BW survived for 14 years was the fact that it only had 2 tournaments running at a time.
http://i45.tinypic.com/9j2cdc.jpg Let it be so!
opterown *
Profile Blog Joined August 2011
Australia54784 Posts
August 05 2012 13:41 GMT
#164
On August 05 2012 22:37 dubRa wrote:
I think OSL will push sc2 really far in terms of spectator experience.

We need to support the shit out of the first OSL the same way we did when GSL started. Make LR threads the day before. bump them constantly to make people aware. Make threads on reddit. Email OSL about feedback.

I've been already making OSL ODT threads days in advance ;D and probe1 will be LR'ing too!
everyone needs to jump on the bandwagon!!!!! support :D
ModeratorRetired LR Bonjwa
TL+ Member
thezanursic
Profile Blog Joined July 2011
5500 Posts
August 05 2012 13:42 GMT
#165
On August 05 2012 22:37 dubRa wrote:
I think OSL will push sc2 really far in terms of spectator experience.

We need to support the shit out of the first OSL the same way we did when GSL started. Make LR threads the day before. bump them constantly to make people aware. Make threads on reddit. Email OSL about feedback.


That's all well and good, but everybody on TL already knows about the OSL. BW is dead I'm fine with it I also love SC 2 soo if people want to help out go to a foreign forum (as in non-sc2) and make a constructive post about SC 2 and it's competition.
http://i45.tinypic.com/9j2cdc.jpg Let it be so!
Chargelot
Profile Blog Joined December 2010
2275 Posts
August 05 2012 13:50 GMT
#166
On August 05 2012 22:42 thezanursic wrote:
Show nested quote +
On August 05 2012 22:37 dubRa wrote:
I think OSL will push sc2 really far in terms of spectator experience.

We need to support the shit out of the first OSL the same way we did when GSL started. Make LR threads the day before. bump them constantly to make people aware. Make threads on reddit. Email OSL about feedback.


That's all well and good, but everybody on TL already knows about the OSL. BW is dead I'm fine with it I also love SC 2 soo if people want to help out go to a foreign forum (as in non-sc2) and make a constructive post about SC 2 and it's competition.

Knowing about it is about 1% of the battle. We need OGN to know that we know about it, and that we like it. That means so much more than actually watching it.
if (post == "stupid") { document.getElementById('post').style.display = 'none'; }
Ciryandor
Profile Blog Joined May 2010
United States3735 Posts
August 05 2012 14:05 GMT
#167
On August 05 2012 22:50 Chargelot wrote:
Show nested quote +
On August 05 2012 22:42 thezanursic wrote:
On August 05 2012 22:37 dubRa wrote:
I think OSL will push sc2 really far in terms of spectator experience.

We need to support the shit out of the first OSL the same way we did when GSL started. Make LR threads the day before. bump them constantly to make people aware. Make threads on reddit. Email OSL about feedback.


That's all well and good, but everybody on TL already knows about the OSL. BW is dead I'm fine with it I also love SC 2 soo if people want to help out go to a foreign forum (as in non-sc2) and make a constructive post about SC 2 and it's competition.

Knowing about it is about 1% of the battle. We need OGN to know that we know about it, and that we like it. That means so much more than actually watching it.

To OGN and KeSPA's eyes, based on how they've historically acted, they don't give MUCH of a shit to the foreign audience. If you want them to listen and continue with this, convince the Korean people you know to be doing the hype. Just look at who they got to sponsor the OSL, it's still primarily focused to the Korean market, not a brand that could also help the OSL's international image.
에일리 and 아이유 <3 - O Captain 박재혁 ・゚✧*:・*゚+..。✧・゚:*・..。 ✧・゚ :・゚* ゜・*:・ ✧・゚:・゚:.。 ✧・゚ SPARKULING ・゜・:・゚✧*:・゚✧。*゚+..。 ✧・゚: ✧・゚:*・゜・:・゚✧*::
Squeegy
Profile Joined October 2009
Finland1166 Posts
August 05 2012 14:06 GMT
#168
On August 05 2012 20:21 Evangelist wrote:
Show nested quote +
On August 05 2012 19:50 BrosephBrostar wrote:
On August 05 2012 19:00 Chargelot wrote:
On August 05 2012 13:20 BrosephBrostar wrote:
On August 05 2012 13:10 mtn wrote:
On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea.


The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too.


Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders.

Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence:
Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings?


I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it.


So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW?


Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas.

They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth.


SC2 scene really isn't that big. Neither was BW in global terms. But BW, as well know, was big in local terms but same cannot be said of SC2. Sure, if you add in everything, it seems big but look at any part of the whole, and there isn't really much going on. It is basically community driven, with Blizzard pumping money into it. It is a stepping stone for western esports. Nice, but that's all it is. A stepping stone. BW is what esports are when someone uses that stone to step higher. Official and legit, like a real sport. SC2 has a long way to go if it thinks it can fill BWs shoes. I don't think it ever will actually. Some game in the future perhaps, but not this one. It will remain a niche hobby even if a global one.
Stan: Dude, dolphins are intelligent and friendly. Cartman: Intelligent and friendly on rye bread with some mayonnaise.
Riquiz
Profile Joined June 2011
Netherlands402 Posts
August 05 2012 14:14 GMT
#169
M glad they found a new sponsor inside Korea, hope it all goes well ;D
Caster man does casting on yt/RiquizCasts
Squeegy
Profile Joined October 2009
Finland1166 Posts
August 05 2012 14:16 GMT
#170
On August 05 2012 23:05 Ciryandor wrote:
Show nested quote +
On August 05 2012 22:50 Chargelot wrote:
On August 05 2012 22:42 thezanursic wrote:
On August 05 2012 22:37 dubRa wrote:
I think OSL will push sc2 really far in terms of spectator experience.

We need to support the shit out of the first OSL the same way we did when GSL started. Make LR threads the day before. bump them constantly to make people aware. Make threads on reddit. Email OSL about feedback.


That's all well and good, but everybody on TL already knows about the OSL. BW is dead I'm fine with it I also love SC 2 soo if people want to help out go to a foreign forum (as in non-sc2) and make a constructive post about SC 2 and it's competition.

Knowing about it is about 1% of the battle. We need OGN to know that we know about it, and that we like it. That means so much more than actually watching it.

To OGN and KeSPA's eyes, based on how they've historically acted, they don't give MUCH of a shit to the foreign audience. If you want them to listen and continue with this, convince the Korean people you know to be doing the hype. Just look at who they got to sponsor the OSL, it's still primarily focused to the Korean market, not a brand that could also help the OSL's international image.


True but the recent recruiting of English OGN commentators implies that they have done their research. They know about the foreign scene in SC2. But so what? SC2 is a downgrade compared to BW in Korea in terms of size. I see OGN becoming a more common tournament like GSL over time, as it won't be feasible for the proteam sponsors to spend so much money on esports anymore. After all, some of them are entireIy local.

I predict that Koreans will decline and foreigners will improve and the equilibrium is somewhere close to what foreigners are now. No more Korean proteams but these teams that evolved from foreign clans.
Stan: Dude, dolphins are intelligent and friendly. Cartman: Intelligent and friendly on rye bread with some mayonnaise.
Chargelot
Profile Blog Joined December 2010
2275 Posts
Last Edited: 2012-08-05 14:26:49
August 05 2012 14:21 GMT
#171
On August 05 2012 23:06 Squeegy wrote:
Show nested quote +
On August 05 2012 20:21 Evangelist wrote:
On August 05 2012 19:50 BrosephBrostar wrote:
On August 05 2012 19:00 Chargelot wrote:
On August 05 2012 13:20 BrosephBrostar wrote:
On August 05 2012 13:10 mtn wrote:
On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea.


The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too.


Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders.

Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence:
Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings?


I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it.


So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW?


Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas.

They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth.


SC2 scene really isn't that big. Neither was BW in global terms. But BW, as well know, was big in local terms but same cannot be said of SC2. Sure, if you add in everything, it seems big but look at any part of the whole, and there isn't really much going on. It is basically community driven, with Blizzard pumping money into it. It is a stepping stone for western esports. Nice, but that's all it is. A stepping stone. BW is what esports are when someone uses that stone to step higher. Official and legit, like a real sport. SC2 has a long way to go if it thinks it can fill BWs shoes. I don't think it ever will actually. Some game in the future perhaps, but not this one. It will remain a niche hobby even if a global one.

People like you are going to have such a hard time integrating into the post-BW era of TL.

Community driven? Foreigner BW was community driven. We're money driven. Money from big named multi-national corporations that can buy and sell us without breaking a sweat before their morning tea and crumpets.

This was my less-than-comprehensive list of sponsors/corporations involved in SC2 esports OVER A YEAR AGO:

6Pool Gaming, AMD, AOinDesign, ASUS, Acer, Adidas, Amazon, Askew, BenQ, Beyond Gaming, Bigben, Bigfoot Networks, BitFenix, Burn Energy Drink, CFG Server, CKRAS, CZ-ON Communication, Center Point, Cheap Hotels Japan, Coca-Cola, CoolIT, Corsair, Creative, Dailymotion, DeviantART, Divoom, Dropbox, EIZO, ESH E-Starholdings, EVGA, Enermax, EoReality, FULPOT Poker, FXOpen, Facebook, G.Skill, GEIL, Game Servers, Gamed'de, Gamer Grub, Gamers Uniform, Googims Company, Google, GosuGamers, Gunnar Optiks, Hedgren, HoH.de, IGN, In Win Development, Inferno Online, Intel, Intel Extreme Team, Kaspersky, Kingston HyperX, KontrolFreek, LG Cinema, LUNATI, Linemax, Medion, Microsoft, Mom's Touch Chicken and Burger, Monster Energy, NationVoice, Noisezero, Norton, Nvidia GeForce, OCZ Technology, Origin, PNY, Pepsi, Pocari Sweat, Progressive EXR, Puma, PureTrak, Pure Voice, QPAD, ROCCAT, RaidSonic, Raidcall, Razer, Red Bull, Roxio, SLAPPA, Samsung, Sansibar, Sapphire, ScienceWerk, Sennheiser, Seoul Hoseo Technical College, Sharkoon, Skydigital, Sony Ericsson, Sound Blaster, Speedlink, Split Reason, SteelSeries, TaKeTV, The Handsome Nerd, The Little App Factory, Thermal Take, TopSync, Toshiba, Toteplus, TwitchTV, Twitter, WIZHOLIC, Western Digital, Xoopar, Z33k, ZOWIE, Zotac, Zynga, emTek, eset, mySN

I've lost the will to write a novel, so I haven't updated it to current standards.
if (post == "stupid") { document.getElementById('post').style.display = 'none'; }
Milkis
Profile Blog Joined January 2010
5003 Posts
Last Edited: 2012-08-05 14:32:07
August 05 2012 14:27 GMT
#172
On August 05 2012 12:57 blade55555 wrote:
Oh that was fast, glad to see them get a sponsor fast especially when just switching to sc2 ^_^.


they had a sponsor for a while. in fact ogn apparently had sponsors eager to sponsor sc2 osls while they've been having quite a hard time getting bw sponsors. there was some stuff about when they were trying to get bw sponsors the companies not being interested in bw but interested in sc2

On August 05 2012 13:06 Gryffes wrote:
Whats the deal with korean companies typically only sponsoring one season of something like this instead of more typical western long term deals? Cultural I guess, but I don't get it.


it's pretty expensive to sponsor an osl (well, maybe not that expensive anymore given the scale of the events now). but generally the fans who follow this closely will always refer to a specific starleague by the company that sponsored it (ie: jinair osl, clubday msl) no matter how long it has been so it's pretty good publicity. so it's kind of different from "mlg being sponsored by dr pepper" where we still remember it as "mlg columbus 2012" rather than "dr pepper mlg"

On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea.


bw has been declining in popularity/rating for quite a bit for now. basically sc2 is the only way the scene is going to revive in korea, rather than going down the slow decline.


On August 05 2012 13:27 Fionn wrote:
Show nested quote +
On August 05 2012 13:20 BrosephBrostar wrote:
On August 05 2012 13:10 mtn wrote:
On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea.


The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too.


Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders.


SC2 is an insanely popular game outside of Korea and has a gigantic international e-sports scene. Any Korean company can see that, go, 'Wow, if we play our cards right, this can succeed in Korea!' and invest in the future.

It's stupid to think the OSL SC2 can't be popular. Will the first season be the same as the LAST EVER BW OSL season or LoL The Champions in term of attendance? No, probably not. But if the studio is filled for the Ro16 on and the final has 2,000+ fans, then I'll call it a success and a good starting point.


most people who watched bw weren't "hardcore" fans like they are at teamliquid. they're quite casual players who just follows the players/teams over anything else, and the commentators really do create the storylines for them to make it entertaining. so yes osl sc2 def has potential to be popular, but it'll depend on how much of the players with the fan base rises and stays (ie: boxer/nada swapping caused a huge rise of interest in sc2 that died off really really quickly, but most of the biggest boxer/nada fans are fairly old nowadays, so it'll depend more on what happens when players with active fanbases swap over)


On August 05 2012 23:21 Chargelot wrote:
Show nested quote +
On August 05 2012 23:06 Squeegy wrote:
On August 05 2012 20:21 Evangelist wrote:
On August 05 2012 19:50 BrosephBrostar wrote:
On August 05 2012 19:00 Chargelot wrote:
On August 05 2012 13:20 BrosephBrostar wrote:
On August 05 2012 13:10 mtn wrote:
On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea.


The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too.


Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders.

Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence:
Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings?


I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it.


So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW?


Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas.

They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth.


SC2 scene really isn't that big. Neither was BW in global terms. But BW, as well know, was big in local terms but same cannot be said of SC2. Sure, if you add in everything, it seems big but look at any part of the whole, and there isn't really much going on. It is basically community driven, with Blizzard pumping money into it. It is a stepping stone for western esports. Nice, but that's all it is. A stepping stone. BW is what esports are when someone uses that stone to step higher. Official and legit, like a real sport. SC2 has a long way to go if it thinks it can fill BWs shoes. I don't think it ever will actually. Some game in the future perhaps, but not this one. It will remain a niche hobby even if a global one.

People like you are going to have such a hard time integrating into the post-BW era of TL.

Community driven? Foreigner BW was community driven. We're money driven. Money from big named multi-national corporations that can buy and sell us without breaking a sweat before their morning tea and crumpets.

This was my less-than-comprehensive list of sponsors/corporations involved in SC2 esports OVER A YEAR AGO:

6Pool Gaming, AMD, AOinDesign, ASUS, Acer, Adidas, Amazon, Askew, BenQ, Beyond Gaming, Bigben, Bigfoot Networks, BitFenix, Burn Energy Drink, CFG Server, CKRAS, CZ-ON Communication, Center Point, Cheap Hotels Japan, Coca-Cola, CoolIT, Corsair, Creative, Dailymotion, DeviantART, Divoom, Dropbox, EIZO, ESH E-Starholdings, EVGA, Enermax, EoReality, FULPOT Poker, FXOpen, Facebook, G.Skill, GEIL, Game Servers, Gamed'de, Gamer Grub, Gamers Uniform, Googims Company, Google, GosuGamers, Gunnar Optiks, Hedgren, HoH.de, IGN, In Win Development, Inferno Online, Intel, Intel Extreme Team, Kaspersky, Kingston HyperX, KontrolFreek, LG Cinema, LUNATI, Linemax, Medion, Microsoft, Mom's Touch Chicken and Burger, Monster Energy, NationVoice, Noisezero, Norton, Nvidia GeForce, OCZ Technology, Origin, PNY, Pepsi, Pocari Sweat, Progressive EXR, Puma, PureTrak, Pure Voice, QPAD, ROCCAT, RaidSonic, Raidcall, Razer, Red Bull, Roxio, SLAPPA, Samsung, Sansibar, Sapphire, ScienceWerk, Sennheiser, Seoul Hoseo Technical College, Sharkoon, Skydigital, Sony Ericsson, Sound Blaster, Speedlink, Split Reason, SteelSeries, TaKeTV, The Handsome Nerd, The Little App Factory, Thermal Take, TopSync, Toshiba, Toteplus, TwitchTV, Twitter, WIZHOLIC, Western Digital, Xoopar, Z33k, ZOWIE, Zotac, Zynga, emTek, eset, mySN

I've lost the will to write a novel, so I haven't updated it to current standards.


BW sponsors are on a different level than sc2 sponsors, i think everytime sc2 gets a sponsor they're so willing to advertise it. meanwhile bw only really went for the big ones. the amount that were being poured into bw is much more than you think...
Squeegy
Profile Joined October 2009
Finland1166 Posts
August 05 2012 14:32 GMT
#173
On August 05 2012 23:21 Chargelot wrote:
Show nested quote +
On August 05 2012 23:06 Squeegy wrote:
On August 05 2012 20:21 Evangelist wrote:
On August 05 2012 19:50 BrosephBrostar wrote:
On August 05 2012 19:00 Chargelot wrote:
On August 05 2012 13:20 BrosephBrostar wrote:
On August 05 2012 13:10 mtn wrote:
On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea.


The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too.


Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders.

Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence:
Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings?


I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it.


So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW?


Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas.

They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth.


SC2 scene really isn't that big. Neither was BW in global terms. But BW, as well know, was big in local terms but same cannot be said of SC2. Sure, if you add in everything, it seems big but look at any part of the whole, and there isn't really much going on. It is basically community driven, with Blizzard pumping money into it. It is a stepping stone for western esports. Nice, but that's all it is. A stepping stone. BW is what esports are when someone uses that stone to step higher. Official and legit, like a real sport. SC2 has a long way to go if it thinks it can fill BWs shoes. I don't think it ever will actually. Some game in the future perhaps, but not this one. It will remain a niche hobby even if a global one.

People like you are going to have such a hard time integrating into the post-BW era of TL.

Community driven? Foreigner BW was community driven. We're money driven. Money from big named multi-national corporations that can buy and sell us without breaking a sweat before their morning tea and crumpets.

This was my less-than-comprehensive list of sponsors involved in SC2 esports OVER A YEAR AGO:

6Pool Gaming, AMD, AOinDesign, ASUS, Acer, Adidas, Amazon, Askew, BenQ, Beyond Gaming, Bigben, Bigfoot Networks, BitFenix, Burn Energy Drink, CFG Server, CKRAS, CZ-ON Communication, Center Point, Cheap Hotels Japan, Coca-Cola, CoolIT, Corsair, Creative, Dailymotion, DeviantART, Divoom, Dropbox, EIZO, ESH E-Starholdings, EVGA, Enermax, EoReality, FULPOT Poker, FXOpen, Facebook, G.Skill, GEIL, Game Servers, Gamed'de, Gamer Grub, Gamers Uniform, Googims Company, Google, GosuGamers, Gunnar Optiks, Hedgren, HoH.de, IGN, In Win Development, Inferno Online, Intel, Intel Extreme Team, Kaspersky, Kingston HyperX, KontrolFreek, LG Cinema, LUNATI, Linemax, Medion, Microsoft, Mom's Touch Chicken and Burger, Monster Energy, NationVoice, Noisezero, Norton, Nvidia GeForce, OCZ Technology, Origin, PNY, Pepsi, Pocari Sweat, Progressive EXR, Puma, PureTrak, Pure Voice, QPAD, ROCCAT, RaidSonic, Raidcall, Razer, Red Bull, Roxio, SLAPPA, Samsung, Sansibar, Sapphire, ScienceWerk, Sennheiser, Seoul Hoseo Technical College, Sharkoon, Skydigital, Sony Ericsson, Sound Blaster, Speedlink, Split Reason, SteelSeries, TaKeTV, The Handsome Nerd, The Little App Factory, Thermal Take, TopSync, Toshiba, Toteplus, TwitchTV, Twitter, WIZHOLIC, Western Digital, Xoopar, Z33k, ZOWIE, Zotac, Zynga, emTek, eset, mySN

I've lost the will to write a novel, so I haven't updated it to current standards.


What makes you think so? TL hasn't been very good for the past two years. Not much is going to change.

Oh, did you think I was talking about foreign BW? Being sponsored is only half of the story. How big is that sponsorship is a much more interesting story. When I see team Coca Cola Conquerors facing against Samsung Khan, your list becomes interesting.
Stan: Dude, dolphins are intelligent and friendly. Cartman: Intelligent and friendly on rye bread with some mayonnaise.
Chargelot
Profile Blog Joined December 2010
2275 Posts
Last Edited: 2012-08-05 14:36:54
August 05 2012 14:32 GMT
#174
@Milkis
My point was not that OSL/OGN relied upon the community. I don't disagree that the major KR events/organizations had huge sponsorships in BW. It was more about everything else. To call SC2 community driven in comparison to BW which to this day was still community driven outside of Korea (Sayle, anyone?) is pretty silly.

@Squeegy
Title sponsorships are beginning to pop up more frequently. Raidcall (which is apparently a huge market in China) is the title sponsor of both Fnatic and Evil Geniuses. With OSL moving to SC2, we will see events being named after such sponsorships as we did in BW, and this will likely become common in the GSL once OGN sets the standard in Korea. We've had events like the Red Bull Battlegrounds, entirely funded by Red Bull with great players/casters, which actually turned out to be a much larger event than I thought it would be.
if (post == "stupid") { document.getElementById('post').style.display = 'none'; }
iiGreetings
Profile Joined March 2011
Canada563 Posts
August 05 2012 14:34 GMT
#175
On August 05 2012 13:01 theBALLS wrote:
Haha this was rather misleading

Yeah ahah thought the same thing... funny nobody else mentioned it
Adapt and React I MKP, PartinG, EffOrt ♥
Zane
Profile Joined January 2011
Romania3916 Posts
August 05 2012 14:34 GMT
#176
On August 05 2012 23:32 Squeegy wrote:
Show nested quote +
On August 05 2012 23:21 Chargelot wrote:
On August 05 2012 23:06 Squeegy wrote:
On August 05 2012 20:21 Evangelist wrote:
On August 05 2012 19:50 BrosephBrostar wrote:
On August 05 2012 19:00 Chargelot wrote:
On August 05 2012 13:20 BrosephBrostar wrote:
On August 05 2012 13:10 mtn wrote:
On August 05 2012 13:09 BrosephBrostar wrote:
So why would this company sponsor SC2 but not BW? It doesn't seem like they're trying to advertise to international viewers, and as far as I can tell SC2 is still not very popular in Korea.


The thing is that it has potential to be a popular game in Korea. Just like it happened everywhere else. If GSL is happy with subscriptions, OGN will be too.


Yeah and a middleschooler has the potential to become a great NBA player. You don't see the Lakers scouting 7th graders.

Yeah, I'm sure Auction, a subsidiary of eBay, completely abandoned every rule of Capitalism and invested in something that they see zero true profit potential in. Thanks for your wonderfully thought out and constructive criticism. You then followed that up with this golden nugget of human intelligence:
Do people not want to use their brains? Or are they unwilling to entertain the thought that their game might not be good enough to make it without shady dealings?


I think it's time you take off the tin foil hat and return to the BW section of the forums. It's pretty clear you know very little, about anything, and you're just bitter about OGN picking up SC2. Yeah, the entire staff, including the administration and moderation teams of this site will not ban you or warn you for spreading your moronic drivel, because they don't care when BW fans act this stupid in the SC2 sections. But that doesn't mean we have to accept it.


So if this is so straightforward explain how they're supposed to profit from this but couldn't with BW?


Starcraft 2 is a growing market with a massively diversifying fanbase and an expansion about six months away with constant growth in all territories which is currently doing what BW never managed and making esports mainstream in western countries. You don't hear of League of Legends on the news, because that's not how it works. It's Starcraft, Barcraft and Day[9] that fill arenas. It's SC2 that is pulling in sponsors like Red Bull who are the big commercial hitters who go on to fill friggin arenas.

They aren't hedging bets. The scene is colossal even compared to the Brood War Korean scene. It's just more spread out, which is basically a cue for more potential market growth.


SC2 scene really isn't that big. Neither was BW in global terms. But BW, as well know, was big in local terms but same cannot be said of SC2. Sure, if you add in everything, it seems big but look at any part of the whole, and there isn't really much going on. It is basically community driven, with Blizzard pumping money into it. It is a stepping stone for western esports. Nice, but that's all it is. A stepping stone. BW is what esports are when someone uses that stone to step higher. Official and legit, like a real sport. SC2 has a long way to go if it thinks it can fill BWs shoes. I don't think it ever will actually. Some game in the future perhaps, but not this one. It will remain a niche hobby even if a global one.

People like you are going to have such a hard time integrating into the post-BW era of TL.

Community driven? Foreigner BW was community driven. We're money driven. Money from big named multi-national corporations that can buy and sell us without breaking a sweat before their morning tea and crumpets.

This was my less-than-comprehensive list of sponsors involved in SC2 esports OVER A YEAR AGO:

6Pool Gaming, AMD, AOinDesign, ASUS, Acer, Adidas, Amazon, Askew, BenQ, Beyond Gaming, Bigben, Bigfoot Networks, BitFenix, Burn Energy Drink, CFG Server, CKRAS, CZ-ON Communication, Center Point, Cheap Hotels Japan, Coca-Cola, CoolIT, Corsair, Creative, Dailymotion, DeviantART, Divoom, Dropbox, EIZO, ESH E-Starholdings, EVGA, Enermax, EoReality, FULPOT Poker, FXOpen, Facebook, G.Skill, GEIL, Game Servers, Gamed'de, Gamer Grub, Gamers Uniform, Googims Company, Google, GosuGamers, Gunnar Optiks, Hedgren, HoH.de, IGN, In Win Development, Inferno Online, Intel, Intel Extreme Team, Kaspersky, Kingston HyperX, KontrolFreek, LG Cinema, LUNATI, Linemax, Medion, Microsoft, Mom's Touch Chicken and Burger, Monster Energy, NationVoice, Noisezero, Norton, Nvidia GeForce, OCZ Technology, Origin, PNY, Pepsi, Pocari Sweat, Progressive EXR, Puma, PureTrak, Pure Voice, QPAD, ROCCAT, RaidSonic, Raidcall, Razer, Red Bull, Roxio, SLAPPA, Samsung, Sansibar, Sapphire, ScienceWerk, Sennheiser, Seoul Hoseo Technical College, Sharkoon, Skydigital, Sony Ericsson, Sound Blaster, Speedlink, Split Reason, SteelSeries, TaKeTV, The Handsome Nerd, The Little App Factory, Thermal Take, TopSync, Toshiba, Toteplus, TwitchTV, Twitter, WIZHOLIC, Western Digital, Xoopar, Z33k, ZOWIE, Zotac, Zynga, emTek, eset, mySN

I've lost the will to write a novel, so I haven't updated it to current standards.


What makes you think so? TL hasn't been very good for the past two years. Not much is going to change.

Oh, did you think I was talking about foreign BW? Being sponsored is only half of the story. How big is that sponsorship is a much more interesting story. When I see team Coca Cola Conquerors facing against Samsung Khan, your list becomes interesting.

How about the LG Conquerors against Samsung Khan?
Milkis
Profile Blog Joined January 2010
5003 Posts
Last Edited: 2012-08-05 14:35:34
August 05 2012 14:34 GMT
#177
On August 05 2012 23:32 Chargelot wrote:
@Milkis
My point was not that OSL/OGN relied upon the community. I don't disagree that the major KR events/organizations had huge sponsorships in BW. It was more about everything else. To call SC2 community driven in comparison to BW which to this day was still community driven outside of Korea (Sayle, anyone?) is pretty silly.


ehh i just didnt like the fact that you just listed a bunch of corporations without knowing how much they actually sponsored.

i mean listing some of the beverage companies that sponsor teams with free drinks is kind of like "uhhhhh"
Chargelot
Profile Blog Joined December 2010
2275 Posts
Last Edited: 2012-08-05 14:43:17
August 05 2012 14:39 GMT
#178
On August 05 2012 23:34 Milkis wrote:
Show nested quote +
On August 05 2012 23:32 Chargelot wrote:
@Milkis
My point was not that OSL/OGN relied upon the community. I don't disagree that the major KR events/organizations had huge sponsorships in BW. It was more about everything else. To call SC2 community driven in comparison to BW which to this day was still community driven outside of Korea (Sayle, anyone?) is pretty silly.


ehh i just didnt like the fact that you just listed a bunch of corporations without knowing how much they actually sponsored.

i mean listing some of the beverage companies that sponsor teams with free drinks is kind of like "uhhhhh"

Pepsi sponsored a whole season of GSL, and I think Coke did the same? If they did, that was really early on. Hot 6ix sponsored this past GSL. But yeah, some of those company's haven't provided much. But what they have provided can't be boiled down to community driving.

If anything, the SC2 community has/is done/doing far less for its game than the BW community did, and can take a lesson from the BW community and do more for it. If we had the community at our backs like BW did, there wouldn't even be questions about our validity because we'd be in such a stronger position. For now it feels like we only survive on the corporate dollars, not because we have community.
if (post == "stupid") { document.getElementById('post').style.display = 'none'; }
Milkis
Profile Blog Joined January 2010
5003 Posts
Last Edited: 2012-08-05 14:52:32
August 05 2012 14:51 GMT
#179
On August 05 2012 23:39 Chargelot wrote:
Show nested quote +
On August 05 2012 23:34 Milkis wrote:
On August 05 2012 23:32 Chargelot wrote:
@Milkis
My point was not that OSL/OGN relied upon the community. I don't disagree that the major KR events/organizations had huge sponsorships in BW. It was more about everything else. To call SC2 community driven in comparison to BW which to this day was still community driven outside of Korea (Sayle, anyone?) is pretty silly.


ehh i just didnt like the fact that you just listed a bunch of corporations without knowing how much they actually sponsored.

i mean listing some of the beverage companies that sponsor teams with free drinks is kind of like "uhhhhh"

Pepsi sponsored a whole season of GSL, and I think Coke did the same? If they did, that was really early on. Hot 6ix sponsored this past GSL. But yeah, some of those company's haven't provided much. But what they have provided can't be boiled down to community driving.

If anything, the SC2 community has/is done/doing far less for its game than the BW community did, and can take a lesson from the BW community and do more for it. If we had the community at our backs like BW did, there wouldn't even be questions about our validity because we'd be in such a stronger position. For now it feels like we only survive on the corporate dollars, not because we have community.


the stuff about beverages was just a passing comment~ i'm just noting that the sponsors are fairly small, even the ones that sponsored gsl (gsl is dirt cheap to sponsor compared to osl/msl and it shows)

the thing is bw died exactly because the community did not want to support it. it's because the big leagues were so dependent on sponsors that the sponsors had full control of the scene like in bw (hi kespa). there was never a community that supported bw in korea and if there's some now it's a bit "too little too late" because it's hard to get new people hooked. it's what's forcing the switch and the sponsors aren't really listening to the fans cause the fans think everything should be free

i dunno, sc2 is still more community based than bw ever was. i mean, community is willing to pay to support leagues which i think is great, because it just means as long as the money is there the scene will survive, although maybe it'll downsize a bit. i dunno how the leagues are doing exactly in financial situations but i figure people are paying for it and then trying to get sponsors to help mount the costs. it needs to be a community sponsored endeavor if it wants to survive past the current phases where most of the biggest leagues (probably) aren't profitable yet
Zer atai
Profile Joined September 2011
United States691 Posts
Last Edited: 2012-08-05 14:57:43
August 05 2012 14:57 GMT
#180
Awesome. Love to see South Korean sponsors
Want to sport eSports? Disable adblock. P.S. En Taro Adun!!
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