EPTmlg has a deal with twitch
cbsi has a deal with own3d
???
CBSi acquires SC2 league advertising rights - Page 6
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turdburgler
England6749 Posts
mlg has a deal with twitch cbsi has a deal with own3d ??? | ||
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NexUmbra
Scotland3776 Posts
On June 01 2012 05:44 gCgCrypto wrote: I have a REALLY bad feeling about this one, not even KeSpa was able to provoke such a deep worry in me. I hope it turns out good and all but i frear this monopoly might ruin a lot of what others have build in over 10 Years, very quickly. I know, I mean its crazy, they will be playing ADS THAT ARE LOCALIZED TO OUR COUNTRIES OH MY GOD ITS THE END OF ESPORTS | ||
motbob
United States12546 Posts
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Bedrock
United States395 Posts
1. This means CBSi is in charge of selling 96% of the ad inventory space available. The rest of the 4% could be inventory already sold by the leagues (Dr. Pepper, Monster, Red Bull, etc) that the leagues are already in charge of. My guess. 2. CBSi will be in charge of generating new clients/advertisers and they can go out in the marketplace as a shiny new thing to sell. The "NEVER BEEN DONE BEFORE" is this, eSports. 3. The leagues themselves can, and probably will, receive more revenue due to the nature of receiving more advertisers. More revenue means more money into eSports. YES. 4. This relieves some duty of the leagues to find sponsors/advertisers/clients themselves, which CAN lead to a more efficient production team, which CAN lead to better quality production. 5. This generates buzz in the media industry, which will wake up their competition (ABC/NBC) and hopefully there will be more companies fighting for the inventory space to sell. This is all good, question is.. how long is the exclusive partnership? | ||
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jmbthirteen
United States10734 Posts
On June 01 2012 05:46 turdburgler wrote: cbsi has a deal with mlg mlg has a deal with twitch cbsi has a deal with own3d ??? cbsi has a deal with twitch and with own3d. | ||
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Woizit
801 Posts
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1ManArmy
Netherlands895 Posts
So for a huge tournement like MLG we will see 5 ads before and after a match, while a smaller tournement with less viewers like some ESL qualifiers, there will be only 1 ad per hour? Or is this still regulated by the leagues themselves? | ||
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Zvenn3n
Sweden1196 Posts
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Plansix
United States60190 Posts
CBSi: Hey, Esports you have a ton of viewers and we think that is great. They seem to watch your stuff for HOURS. Esports: Thanks CBSi, we have worked really hard to get all our streaming content up and going. Its rough though , getting ads is hard when we are all running tournaments and attempting to make a living. CBSi: Well that’s why we called. You see, your views are males between the ages of 18-34. We cannot get ads to these bastards. They are to smart and tech savy to fall for any traditional ads and mostly watch Netflix. But they love you guys and we think they would love the ads we sell. Esports: That’s awesome, we would love to show your ads on our streams. It will be a huge help if you guys are getting the sponsors and providing us with the ads. CBSi: Not a problem. We also have these news sites, like Giant Bomb and GameSpot that report on this sort of stuff. Could you get us some access to players and teams for interviews and such. Esports: No problem, we can do that. Glad to have you join the scene. | ||
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PardonYou
United States1360 Posts
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FlukyS
Ireland485 Posts
On June 01 2012 05:08 Slasher wrote: I have spoken to CBSi Games General Manager Simon Whitcombe and would like to clarify a few things. - CBS Interactive has direct partnerships only with MLG, TwitchTV, and now NASL and Own3d. CBSi will sell advertising for those leagues worldwide. EVO, DreamHack, ESL, and IPL were named because of those leagues' broadcast deals with TwitchTV. CBSi does NOT have a direct partnership with any of those leagues at this time, but are included as all broadcasts are done via TwitchTV. Advertising will be sold for these leagues in the US. - GSL was listed as per their previous streaming via Twitch and Own3d, but there is again no direct partnership with GomTV - "96% of all the advertising inventory" refers to only to LIVE VIDEO, and does not count VOD's such as YouTube and Blip.tv. So what you are saying is this press report actually says nothing really because they haven't signed anything with GOM or any of the other leagues that weren't mentioned previously. Side note I would presume that news corp would have something to say about CBSi signing a deal with IPL. | ||
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Assirra
Belgium4169 Posts
On June 01 2012 05:28 Imperium11 wrote: This is another quote from the article which just blew my mind. Exponential growth. (like, literally exponential), not just a figure of speech. For the next decade. While we knew eSports was growing rapidly, this just drives the nail home, so to speak. This kind of growth is enormous, and really illustrates the kind of potential which investors are starting to see in this industry. eeeuh, this is the same michael Patcher that said that RTS are kinda turn based single player games... | ||
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Reapafied
65 Posts
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Blunt_Dr
United States2 Posts
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Fragile51
Netherlands15767 Posts
On June 01 2012 05:58 Reapafied wrote: So let me get this strait. Everyone talks about e-sports going mainstream and how amazing it would be for it to be a legit sport... and now that wheels are beginning to turn to make that a reality people begin to freak out? You can take off the tinfoil hat guys. Dude, stuff like this has gone wrong before. I think it's only right to be a little bit skeptical. Some people are overdoing it though ;o | ||
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Dodgin
Canada39254 Posts
On June 01 2012 05:59 Blunt_Dr wrote: How are people about to complain about people coming into esports for the money? would you rather it stay in the underground and never gain any attention at all? come on now people smarten up...this NEEDS to happen. Big thanks to CBSi for giving eSports a chance. a lot of people like things the way they are now, including me. edit: not to say that I have any problems with this deal, It's just advertising as far as we know. | ||
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Ruscour
5233 Posts
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Alabasern
United States4005 Posts
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GreyKnight
United States4720 Posts
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Plansix
United States60190 Posts
On June 01 2012 06:01 Dodgin wrote: a lot of people like things the way they are now, including me. edit: not to say that I have any problems with this deal, It's just advertising as far as we know. The scene cannot stay the way it is. Most of the leagues are losing money and need to get access to more profitable ads deals, like this one. But CBSi doesn't want to change things to much. They only have to sell the ads, not make the content. | ||
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