• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 22:52
CEST 04:52
KST 11:52
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Serral wins Maestros of the Game 224ByuL, and the Limitations of Standard Play3Team Liquid Map Contest #22: Results and Winners7Code S Season 2 (2026): RO4 and Finals Preview12TL.net Map Contest #22 - Voting & Ladder Map Selection7
Community News
MC vs IdrA, Boxer vs Nal_rA to be Legacy Matches @ BlizzCon315.0.16 Hotfix (June 30) - Balance + Bug Fixes38Weekly Cups (June 22-28): Zergs thrive in new patch5[TLMC] Summer 2026 Ladder Map Rotation05.0.16 patch for SC2 goes live (8 worker start)99
StarCraft 2
General
TL Poll: How do you feel about the 5.0.16 PTR balance changes? Serral wins Maestros of the Game 2 ZOWIE DIVINA preview Server Blocker StarCraft Mass Recall: SC1 campaigns on SC2 thread
Tourneys
HomeStory Cup 29 Vespene Cup #1 — $300+ USD, July 10 Douyu Cup 2026: $20,000 Legends Event (June 26-28) Crank Gathers Season 4: BW vs SC2 Team League RSL Revival: Season 6 - Qualifiers and Main Event
Strategy
[G] Having the right mentality to improve
Custom Maps
New Map Maker - Looking for Advice - Love or Hate Work In Progress Melee Maps [D]RTS in all its shapes and glory <3
External Content
Mutation # 533 Die Together The PondCast: SC2 News & Results Mutation # 532 Nuclear Family Mutation # 531 Experimental Artillery
Brood War
General
ASL 22 Proposed Map Pool Snow On New ASL S22 Map, Zerg Nerf BGH Auto Balance -> http://bghmmr.eu/ Farewell Beloved Starcraft (Youtube Videos) BW General Discussion
Tourneys
CSLAN 4 is Coming! Escore Tournament StarCraft Season 2 The Casual Games of the Week Thread [Megathread] Daily Proleagues
Strategy
Simple Questions, Simple Answers Creating a full chart of Zerg builds Relatively freeroll strategies Why doesn't anyone use restoration?
Other Games
General Games
Dawn of War IV Stormgate/Frost Giant Megathread Summer Games Done Quick 2026! Nintendo Switch Thread ZeroSpace at Steam NextFest - Last free demo
Dota 2
Looking for a Dota Mentor Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
Five o'clock TL Mafia NeO.D_StephenKing vs This Guy From 1 Million Dance TL Mafia Community Thread TL Mafia Power Rank Vanilla Mini Mafia
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread YouTube Thread Canadian Politics Mega-thread The Games Industry And ATVI
Fan Clubs
The HerO Fan Club! The herO Fan Club!
Media & Entertainment
Movie Discussion! Series you have seen recently... [Req][Books] Good Fantasy/SciFi books [TV/BOOK] *SPOILERS* Game of Thrones Discussion
Sports
2024 - 2026 Football Thread Formula 1 Discussion McBoner: A hockey love story TeamLiquid Health and Fitness Initiative For 2023 Cricket [SPORT]
World Cup 2022
Tech Support
How to clean a TTe Thermaltake keyboard? Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List
Blogs
Major Shifts in the Gaming I…
TrAiDoS
An Exploration of th…
waywardstrategy
I'm an arrogant trash talke…
FlaShFTW
Gauntlet SC2: A Retrospectiv…
Ctone23
ramps on octagon
StaticNine
Funny Nicknames
LUCKY_NOOB
Customize Sidebar...

Website Feedback

Closed Threads



Active: 5019 users

CBSi acquires SC2 league advertising rights - Page 7

Forum Index > SC2 General
Post a Reply
Prev 1 5 6 7 8 9 Next All
Dodgin
Profile Blog Joined July 2011
Canada39254 Posts
May 31 2012 21:18 GMT
#121
On June 01 2012 06:12 Plansix wrote:
Show nested quote +
On June 01 2012 06:01 Dodgin wrote:
On June 01 2012 05:59 Blunt_Dr wrote:
How are people about to complain about people coming into esports for the money? would you rather it stay in the underground and never gain any attention at all? come on now people smarten up...this NEEDS to happen. Big thanks to CBSi for giving eSports a chance.


a lot of people like things the way they are now, including me.

edit: not to say that I have any problems with this deal, It's just advertising as far as we know.


The scene cannot stay the way it is. Most of the leagues are losing money and need to get access to more profitable ads deals, like this one. But CBSi doesn't want to change things to much. They only have to sell the ads, not make the content.


like I said there's nothing bad about this, my comment was just towards the bolded part. I don't want starcraft 2 to be " mainstream " and the scene obviously can continue the way it is, if that means some tournaments collapse then so be it. over- saturation of sc2 content is an issue right now so may the best tournaments survive.
soiii
Profile Joined July 2011
Germany266 Posts
May 31 2012 21:21 GMT
#122
This will inject more money into esports for sure which is a good thing. But when you see the false information in the press release i am not sure where such an ad monopoly will take us. This was not the way ESPORTS was grown.
justle
Profile Blog Joined August 2010
United States174 Posts
May 31 2012 21:24 GMT
#123
It's important for players to get their fair share of advertising dollars, since without them eSports can't exist. I hope the bigger names band together and unionize in a sense. Seek legal advice. It may seem trivial now, but in another few years when these tournaments are televised and networks are making millions, players and broadcasters need to be sitting at the same table.

Don't wait until it's too late.
More at http://joninreality.com.
Plansix
Profile Blog Joined April 2011
United States60190 Posts
May 31 2012 21:28 GMT
#124
On June 01 2012 06:18 Dodgin wrote:
Show nested quote +
On June 01 2012 06:12 Plansix wrote:
On June 01 2012 06:01 Dodgin wrote:
On June 01 2012 05:59 Blunt_Dr wrote:
How are people about to complain about people coming into esports for the money? would you rather it stay in the underground and never gain any attention at all? come on now people smarten up...this NEEDS to happen. Big thanks to CBSi for giving eSports a chance.


a lot of people like things the way they are now, including me.

edit: not to say that I have any problems with this deal, It's just advertising as far as we know.


The scene cannot stay the way it is. Most of the leagues are losing money and need to get access to more profitable ads deals, like this one. But CBSi doesn't want to change things to much. They only have to sell the ads, not make the content.


like I said there's nothing bad about this, my comment was just towards the bolded part. I don't want starcraft 2 to be " mainstream " and the scene obviously can continue the way it is, if that means some tournaments collapse then so be it. over- saturation of sc2 content is an issue right now so may the best tournaments survive.


SC2 and Esports will likely remain a niche product for years. Underground and mainstream are really overused words, nearly meaningless words anyways. We want Esports to be successful and reach a lot of people who enjoy it. There is enough out there where their can be something for everyone.
I have the Honor to be your Obedient Servant, P.6
TL+ Member
bOneSeven
Profile Blog Joined January 2012
Romania685 Posts
May 31 2012 21:33 GMT
#125
monopoly ?
Planet earth is blue and there's nothing I can do
VirgilSC2
Profile Blog Joined June 2011
United States6151 Posts
May 31 2012 21:37 GMT
#126
Good news.

I'm really having a nice chuckle at all the conspiracy theorists in here too.

I hope CBSi is able to pitch big live events as the "Super Bowls" of eSports so that those tournaments can get much higher CPM on the ads they run, resulting in league growth.
Clarity Gaming #1 Fan | Avid MTG Grinder | @VirgilSC2
LittleAtari
Profile Joined August 2010
Jordan1090 Posts
May 31 2012 21:40 GMT
#127
how does this effect sponsorships of these individual leagues? Or is it just if they run an advertisement using twitch's system that CBSi takes that?
-Switch-
Profile Joined August 2010
Canada506 Posts
May 31 2012 21:41 GMT
#128
I think this is good in general =D
Antares_
Profile Joined October 2011
Poland269 Posts
May 31 2012 21:41 GMT
#129
Great news, more money for e-sports means faster development of SC2.
If you make no mistake, yet still lose - you don't understand the game. Spiral out, keep going.
Zorgaz
Profile Joined June 2010
Sweden2951 Posts
Last Edited: 2012-05-31 21:43:39
May 31 2012 21:43 GMT
#130
Interesting!

Hopefully it will help grow the scene even bigger
Furthermore, I think the Collosi should be removed! (Zorgaz -Terran/AbrA-Random/Zorg-Dota2) Guineapigs <3
floor exercise
Profile Blog Joined August 2008
Canada5847 Posts
May 31 2012 21:44 GMT
#131
On June 01 2012 06:40 LittleAtari wrote:
how does this effect sponsorships of these individual leagues? Or is it just if they run an advertisement using twitch's system that CBSi takes that?

That's basically all it is. CBSi is paying to have their ads run on twitch etc. in addition to (presumably) the ads you would see at MLG etc

This isn't even necessarily going to make them money I'm pretty sure twitch and own3d et all have a hard time filling ads because we never buy the shit we see
mrRoflpwn
Profile Blog Joined February 2011
United States2618 Posts
May 31 2012 21:45 GMT
#132
So they basically just won the advertising rights for twitch in the U.S? ok...good for them!
Long live the Boss Toss!
bOneSeven
Profile Blog Joined January 2012
Romania685 Posts
May 31 2012 21:56 GMT
#133
On June 01 2012 06:37 VirgilSC2 wrote:
Good news.

I'm really having a nice chuckle at all the conspiracy theorists in here too.

I hope CBSi is able to pitch big live events as the "Super Bowls" of eSports so that those tournaments can get much higher CPM on the ads they run, resulting in league growth.


You are right, it's a conspiracy theory that without competition a product will become worse and more expensive. I don't know how it would apply here, but for sure it would have been better if 2 corporations would have bought "it".

Oh and by the way, KeSPA has a nice history you can read on and see what conspiracy theory monopoly did in bw.
Planet earth is blue and there's nothing I can do
Doodsmack
Profile Blog Joined August 2010
United States7224 Posts
May 31 2012 22:02 GMT
#134
On June 01 2012 06:56 bOneSeven wrote:
Show nested quote +
On June 01 2012 06:37 VirgilSC2 wrote:
Good news.

I'm really having a nice chuckle at all the conspiracy theorists in here too.

I hope CBSi is able to pitch big live events as the "Super Bowls" of eSports so that those tournaments can get much higher CPM on the ads they run, resulting in league growth.


You are right, it's a conspiracy theory that without competition a product will become worse and more expensive. I don't know how it would apply here, but for sure it would have been better if 2 corporations would have bought "it".

Oh and by the way, KeSPA has a nice history you can read on and see what conspiracy theory monopoly did in bw.



You claiming that a "product" will become more "expensive" as a result of this just shows that you lack an understanding of what the deal is about. You probably couldn't even explain the role CBSi is filling here so maybe hold off on the sweeping conclusions.
wichenks
Profile Joined April 2011
Canada153 Posts
May 31 2012 22:04 GMT
#135
As long as it doesn't make everything a lot more expensive, and there are still free mid quality streams for other things. (I pay for GSL, MLG, MASL) then i'm sure it's going to be great!
Sometimes Artosis and I like to have Hot 6ix with each other - Tasteless
Zhou
Profile Joined February 2009
United States832 Posts
May 31 2012 22:05 GMT
#136
I hope this is a step in the right direction. It most certainly seems so!
bOneSeven
Profile Blog Joined January 2012
Romania685 Posts
May 31 2012 22:06 GMT
#137
On June 01 2012 07:02 Doodsmack wrote:
Show nested quote +
On June 01 2012 06:56 bOneSeven wrote:
On June 01 2012 06:37 VirgilSC2 wrote:
Good news.

I'm really having a nice chuckle at all the conspiracy theorists in here too.

I hope CBSi is able to pitch big live events as the "Super Bowls" of eSports so that those tournaments can get much higher CPM on the ads they run, resulting in league growth.


You are right, it's a conspiracy theory that without competition a product will become worse and more expensive. I don't know how it would apply here, but for sure it would have been better if 2 corporations would have bought "it".

Oh and by the way, KeSPA has a nice history you can read on and see what conspiracy theory monopoly did in bw.



You claiming that a "product" will become more "expensive" as a result of this just shows that you lack an understanding of what the deal is about. You probably couldn't even explain the role CBSi is filling here so maybe hold off on the sweeping conclusions.


Dude, I'm almost sure that this helps the scene a lot. I'm just saying that overtime ( presuming the scene would grow by itself even more ) it won't possibly be the best thing for esports. I don't say I'm sure of it, I'm just seeing in my country how lack of good competition brings us below horrible products.
Planet earth is blue and there's nothing I can do
Lasbike
Profile Joined January 2011
France2888 Posts
May 31 2012 22:16 GMT
#138
That's weird..

1st_Panzer_Div.
Profile Joined November 2010
United States621 Posts
May 31 2012 22:23 GMT
#139
Being partnered with a company for a time is not eternal, contracts end and change. They don't have anything near a monopoly, and even if they did, the NFL has a monopoly on football, the NBA has one on basketball, etc. It's part of organized sports. And hell, monopolies exist everywhere and are not exclusively bad. Fire Departments are monopolies. There were parts of the country that in fact at various points had competing fire departments, and the competition led to arson, brawling, and not very much helping people.

More money in the scene is only a good thing. It is very much needed for the scene to grow and thrive.
Manager, Team RIP ZeeZ
Steelo_Rivers
Profile Blog Joined January 2011
United States1968 Posts
May 31 2012 22:24 GMT
#140
this means that pretty soon, there is going to be a serious change on how we watch tournaments and everything. I wouldnt be surprised if they made you pay for EVERYTHING now.
ok
Prev 1 5 6 7 8 9 Next All
Please log in or register to reply.
Live Events Refresh
HomeStory Cup
11:30
XXIX - Playoffs Final Day
TaKeTV216
Rex74
Liquipedia
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
WinterStarcraft585
PiGStarcraft572
Nina 98
Rex 74
FoxeR 44
StarCraft: Brood War
Rain 3045
GuemChi 2712
Artosis 591
Mind 67
Aegong 60
Bale 30
yabsab 27
Dota 2
NeuroSwarm147
League of Legends
Doublelift4842
Counter-Strike
summit1g9659
Fnx 1175
taco 271
Other Games
JimRising 665
Maynarde114
UpATreeSC43
RuFF_SC219
JuggernautJason6
Organizations
Other Games
gamesdonequick31589
BasetradeTV235
Dota 2
PGL Dota 2 - Main Stream125
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
[ Show 15 non-featured ]
StarCraft 2
• Hupsaiya 73
• Mapu6
• OhrlRock 2
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Scarra1136
• Jankos393
Upcoming Events
GSL
8h 8m
Replay Cast
21h 8m
WardiTV Weekly
1d 8h
PiGosaur Cup
1d 21h
The PondCast
2 days
Replay Cast
3 days
CrankTV Team League
3 days
Replay Cast
3 days
Replay Cast
4 days
CrankTV Team League
4 days
[ Show More ]
Replay Cast
4 days
RSL Revival
5 days
CranKy Ducklings
5 days
Afreeca Starleague
5 days
Snow vs Jaedong
YSC vs hero
RSL Revival
6 days
Sparkling Tuna Cup
6 days
Liquipedia Results

Completed

CSL Season 21: Qualifier 2
HSC XXIX
Eternal Conflict S2 E1

Ongoing

IPSL Spring 2026
Acropolis #4
CSL 2026 Summer (S21)
SCTL 2026 Spring
XSE Pro League 2026
IEM Cologne Major 2026
Stake Ranked Episode 2
CS Asia Championships 2026
Asian Champions League 2026
IEM Atlanta 2026
PGL Astana 2026
BLAST Rivals Spring 2026

Upcoming

Escore Tournament S3: W2
ASL Season 22:Wild Card Qualifier
CSLAN 4
Blizzard Classic Cup 2026
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
RSL Revival: Season 6
CranK Gathers Season 4: BW vs SC2 Team League
Light Tournament 2026
Eternal Conflict S2 Finale
Eternal Conflict S2 E3
Eternal Conflict S2 E2
Heroes Pulsing #3
Logitech G Connect 2026
StarSeries Fall 2026
FISSURE Playground #5
BLAST Open Fall 2026
Esports World Cup 2026
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual
Stake Ranked Episode 3
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.