Seems like some "fuzzy numbers" to me...that 96% seems really inflated. ^_^

oh well hopefully they do something with it.

Next thing people will be crying that they got into eSports for the money.

BAAAHAHAHAHAH....

GenesisX

Canada4267 Posts

May 31 2012 20:15 GMT

#63

they will be streaming this on their main website then? that would be pretty awesome :o

Leeoku

1617 Posts

May 31 2012 20:16 GMT

#64

talk about monopoly

Laneir

United States1160 Posts

May 31 2012 20:17 GMT

#65

great to see this and that everybody doing great

bmml

United Kingdom962 Posts

May 31 2012 20:17 GMT

#66

In before bubble popping... again.

Cinim

Denmark866 Posts

May 31 2012 20:17 GMT

#67

This is actually really bad.

There is nothing worse for business, than when 1 company has monopol in the area...

Innovation

United States284 Posts

May 31 2012 20:17 GMT

#68

As the global analytics manager of an international advertising agency I feel like I can shed some light.

1.) This is a good thing. individual leagues don't have the sales staff and advertising knowledge to sell their own advertising inventory optimally. CBSi has a vast network of existing partnerships with agencies and major brands that it can leverage to get the most advertising revenue out of the inventory. (inventory = potential ad impressions) (Impressions = each time an ad is served to an individual computer)

2.) Most leagues focused on individual sponsorship's which are difficult to secure and often don't generate optimal revenue. Another challenge is that many sponsors prefer to have non-compete rights or the sole ability to display ads. Every sponsor has a target market so having one single advertiser limits revenue because inventory (impressions) will go unused.

For example. MLG is sponsored by Dr. Pepper/Snapple Group U.S. They are only targeting a US audience with their ads. In this scenario MLG does not get paid for any impression seen by a non-US person. The result is wasted inventory. CBSi can ensure that all available inventory is sold which means more revenue for everyone.

There are many more reasons but these two should suffice.

MasterKang

United States1373 Posts

May 31 2012 20:17 GMT

#69

i have a bad feeling about this

Bojas

Netherlands2397 Posts

May 31 2012 20:17 GMT

#70

Wow this is going to be very interesting. 96% of the live broadcast ads means they have quite the monopoly now right?

ELA

Denmark4608 Posts

May 31 2012 20:18 GMT

#71

On June 01 2012 05:08 Slasher wrote:
I have spoken to CBSi Games General Manager Simon Whitcombe and would like to clarify a few things.

- CBS Interactive has direct partnerships only with MLG, TwitchTV, and now NASL and Own3d. CBSi will sell advertising for those leagues worldwide. EVO, DreamHack, ESL, and IPL were named because of those leagues' broadcast deals with TwitchTV. CBSi does NOT have a direct partnership with any of those leagues at this time, but are included as all broadcasts are done via TwitchTV. Advertising will be sold for these leagues in the US.

- GSL was listed as per their previous streaming via Twitch and Own3d, but there is again no direct partnership with GomTV

- "96% of all the advertising inventory" refers to only to LIVE VIDEO, and does not count VOD's such as YouTube and Blip.tv.

LOL at bolded part

GOM has used Twitch what, 2 times in total? Out of their hundreds of broadcasts.. That can't even be considdered as an "unclear fact", it is straight up false

TheAngelofDeath

United States2033 Posts

May 31 2012 20:19 GMT

#72

This is crazy, hope it turns out well.

Deleted User 124618

1142 Posts

May 31 2012 20:20 GMT

#73

I think this means more money for the leagues, which is good for them. I hope CBSi understands the eSports enough to not mess it up.

DARKING

Mexico675 Posts

May 31 2012 20:21 GMT

#74

I thought april's fools was in April. This sounds so much crazy to be real.

Moosy

Canada396 Posts

May 31 2012 20:22 GMT

#75

cbsi offered alot of $$$ so we sold out!

Remaker12

United States105 Posts

May 31 2012 20:23 GMT

#76

Thanks Slasher for clearing that up!

Gator

United States3432 Posts

May 31 2012 20:24 GMT

#77

not sure how i feel about this...

Heyoka

Katowice25012 Posts

May 31 2012 20:25 GMT

#78

I newsed this briefly but it sounds like CBSi is misleading with their title and what actually happened here so it's de-newsed for now.

sVnteen

Germany2238 Posts

May 31 2012 20:25 GMT

#79

no kespa?
how is it 96% then?

jmbthirteen

United States10734 Posts

May 31 2012 20:26 GMT

#80

On June 01 2012 05:11 Ichabod wrote:
Pros: Advertising agency representation makes starcraft a more attractive (larger) advertising market (Instead of just MLG and a few million viewers, 96% of starcraft league viewers, more often than MLG events alone.)

Cons: Potentially limited advertisement competition (e.g., Coke and Pepsi probably won't both sponsor MLG, twitch, etc.), if they're advertised all together. This might be averted if CBSi represents the advertising for each entity individually (e.g., Coke can sponsor MLG, Pepsi can sponsor Twitch), we'll have to wait and see.

It seems good in the short run, while eSports is still growing, hopefully CBSi can keep up. The people running these leagues aren't idiots, they recognize the advertising benefit they can gain from this deal, so I hope they are getting good rates compared to having to shop around independently.

Side note: This may help with league cooperation regarding event scheduling, since that potentially wastes ad revenue for both parties, and CBSi can be a middle-man.

CBSi isn't selling sponsorships, they are selling advertising. So the conflicting thing wont matter. When I watch NFL games, I see Coke/Pepsi, Bud/Coors, McDonalds/BurgerKing ads all the time. Same will happen here.