If I read this right, all this means is CBSi will be controlling the advertising for events, which is great imo. Who cares what ads get shown on stream, as long as the ad revenue money comes rolling in. CBSi has more experience selling ads and have their own network to get advertisers on board compared to every league doing it internally themselves.

The proof will be in the pudding though. If CBSi can get more mainstream companies to advertise in esports rather then just your computer, energy drink companies, etc, then it will be a success.

Xeris

Iran17695 Posts

May 31 2012 19:56 GMT

#25

woot

Josh_rakoons

United Kingdom1158 Posts

May 31 2012 19:56 GMT

#26

Is this a bad thing or a good thing?

mewbert

United States291 Posts

May 31 2012 19:57 GMT

#27

this is a step ahead, stop being stupid

DreamChaser

1649 Posts

May 31 2012 19:58 GMT

#28

On June 01 2012 04:56 Josh_rakoons wrote:
Is this a bad thing or a good thing?

Yes i too am hoping someone with a little law/business background can give us some pro and cons of this whole thing.

sam!zdat

United States5559 Posts

May 31 2012 19:58 GMT

#29

This seems like a good thing. How long are the contracts for?

zezamer

Finland5701 Posts

May 31 2012 19:58 GMT

#30

edit: ok thanks

Nihilnovi

Sweden696 Posts

May 31 2012 19:59 GMT

#31

For people that don't know that much about marketing,
this basically means CBSi will form and "project lead" all ads so they conform to the best interest of their investment.

Basically, they will control ads on a supplier level, before twitch, owned, or any of the tournaments under them have anything to say about it.

Generally, it's a good thing but can(and most likely will) lead to esports being under a global media company since they will control most of the income to the scene except for team and player sponsorships.

Firlefanz

Germany245 Posts

May 31 2012 20:01 GMT

#32

Isn't there an organization in the US, that prevents these kinds of monopoly situations? In germany the "Bundeskartellamt" is responsible for this.

Edit: Why should that be a positive situation for esports? This company has basically no competition and has almost full control over a market. Nothing to be cheerful about in my opinion...

Bagration

United States18282 Posts

May 31 2012 20:01 GMT

#33

Hopefully this means more ad revenue for the organizations. I remain cautiously hopeful.

R0YAL

United States1768 Posts

May 31 2012 20:01 GMT

#34

On June 01 2012 04:56 Josh_rakoons wrote:
Is this a bad thing or a good thing?

Xeris said, and I quote, "woot." That's good enough for me!

raf3776

United States1904 Posts

May 31 2012 20:02 GMT

#35

I dont understand why people are saying this is bad or there will be a lack of competition?? Its just advertising

Diamond

United States10796 Posts

May 31 2012 20:03 GMT

#36

These deal could be one of the best things to happen to E-Sports, CBS rolls with a pretty elite mainstream crowd, and could introduce a lot of new very large ~~checkbooks~~ companies to E-Sports. This is all on the surface however, who knows what the language of the contracts are, still cool stuff.

Diizzy

United States828 Posts

May 31 2012 20:03 GMT

#37

atleast it wont be the same commercials right?

KiF1rE

United States964 Posts

May 31 2012 20:04 GMT

#38

On June 01 2012 04:52 SomeONEx wrote:
I have a bad feeling about this

my thoughts exactly... seems like to many eggs in one basket to soon... its like going all in really early in a poker tournament... if it doesn't go well the entire industry could suffer, but success means a long life =/ its just the risk is to high.

Champloo

Germany1850 Posts

May 31 2012 20:05 GMT

#39

I hope teams can still have their own sponsors and let their players wear sponsored shirts and do sponsor shoutouts? If not this is really bad for the teams.

sour_eraser

Canada932 Posts

May 31 2012 20:05 GMT

#40

Hmm
More things to speculate :D
Hopefully, it turns out to be a good thing ( IMO it already is ) but who knows what will happen in future