EPT
.Starcraft is big enough for TV to ignore. - Page 3
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Holcan
Canada2593 Posts
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udgnim
United States8024 Posts
only place where SC2 has a legitimate opportunity on television is Korea and that is due to Korea's cultural acceptance. NA and EU are not anywhere close to Korea's acceptance for watching people play games. | ||
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ronpaul012
United States769 Posts
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imyzhang
Canada809 Posts
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Zlasher
United States9129 Posts
I read on twitter that you were going to write up a post but this is really incredible, great work. Everyone should follow this man on twitter if they don't already, I know he just made it like 2 weeks ago, but www.twitter.com/Kennigit should have thousands, no jokes. | ||
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Al Bundy
7257 Posts
Kind of off-topic but I've been watching TV for a large number of years, and I can tell you, in my opinion everything that's on TV is pure unadulterated SHIT. So in that regard I look forward to the day this archaic medium dies painfully & miserably. | ||
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Diamond
United States10796 Posts
On April 12 2011 11:56 ronpaul012 wrote: I'd agree with some of both articles. The main point I have to contribute is that you make the claim that a tv channel could not go 45 minutes without showing a commercial. I'd have to disagree with this, soccer. A half is 45 minutes, and the world cup showed that the sport has a spot in this countries tv. I'd also make a point that they could incorporate sponsorships more. Possibly by putting advertisements on the maps they play on? Sounds weird I know, but most sports put some advertisements around the edge of the playing field. Also mentioning advertisements, or have a statistics pop up at the beginning of the game with some advertisements on them like most sports do. Not trying to whore out esports, but I do believe that lack of advertising time should really be an excuse. Overall though, I definitely believe it would be tough to be on tv. Blizz won't allow ads on maps. | ||
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relyt
United States1073 Posts
On April 12 2011 11:25 LoLAdriankat wrote: Pretty sure the 14-25 age group doesn't even care about TV anymore anyway. That age group watches their stuff on Hulu, Youtube, etc. I think this is very true. I don't even have cable TV anymore and most of my friends don't even watch TV. | ||
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devolore
United States70 Posts
One other thought I think is good to consider as well is that the target demographic for an SC2 broadcast tends to just not be that big on watching television. When we do watch an actual TV series, we tend to download the episodes or watch them on something like hulu or netflix, instead of tuning into them live. It's not like this is a terribly small demographic either, it's just a demographic that doesn't care about television. Why should we? We grew up on the internet. | ||
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Kennigit
Canada19447 Posts
On April 12 2011 11:55 imareaver3 wrote: I'm curious, now, how do MBC and OGN do it? I don't know anything about the logistics of the BW scene, so maybe I'm missing something stupid, but why don't the reasons (Like the impossibility of commercial breaks and general inaccessibility of the game) that seem to logically preclude SC2 on Western TV apply to the Korean TV stations? Is there something fundamentally different about them? Because gaming is much more socially acceptable in South Korea than in the US. You may be surprised to know that an overwhelming majority of fans at live OSL/MSL matches are girls...who don't even have a true appreciation for what is going on. The Korean BW scene masterfully constructed narrative and emotion around the players, and teams. There are so many other shows on MBC/OGN not even related to the matches themselves but rather the casters, players, teams etc. That is what keeps viewers watching MSL/OSL. It is fundamentally different because in Korea you can market gamers with sex appeal/mystique. When IGN released their new promos for IPL i almost had a heart attack that they are trying something similar - it doesn't work in the west. | ||
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Brad
2754 Posts
This isn't the same situation as that, but it still comes with the terrority. Corporate TV interference will only harm the purity of SC2. SC2 would only work on a dedicated channel, like a MBC/OGN for example. I doubt we are ready for that either. Some of the drivel G4 has to put out to sustain viewers is yeah.... | ||
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ronpaul012
United States769 Posts
maybe not the ads on maps then, but when they do pre-game, or even early game stats showing they could throw an ad on or something. | ||
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Zlasher
United States9129 Posts
On April 12 2011 11:39 Kennigit wrote: I think North American culture is too different to draw any kind predicition about an MBC/OGN type station. Video Gaming still has far too much stigma around it, and even within gaming culture E-Sports is quite niche. Look at G4 which targets a very broad group of gamers and still has to include casual content like Cops to help ratings. Hell, just yesterday wasn't it that Colbert jokes about his skilless writers playing starcraft? I don't know how the stereotype will ever go away. It's pretty unfortunate. | ||
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MLGrben
United States129 Posts
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Diamond
United States10796 Posts
On April 12 2011 12:02 ronpaul012 wrote: maybe not the ads on maps then, but when they do pre-game, or even early game stats showing they could throw an ad on or something. Because those don't pay anywhere near what commercials do, and most TV productions need ample commercials+extras. | ||
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MLGrben
United States129 Posts
On April 12 2011 12:02 Kennigit wrote: Because gaming is much more socially acceptable in South Korea than in the US. You may be surprised to know that an overwhelming majority of fans at live OSL/MSL matches are girls...who don't even have a true appreciation for what is going on. The Korean BW scene masterfully constructed narrative and emotion around the players, and teams. There are so many other shows on MBC/OGN not even related to the matches themselves but rather the casters, players, teams etc. That is what keeps viewers watching MSL/OSL. It is fundamentally different because in Korea you can market gamers with sex appeal/mystique. When IGN released their new promos for IPL i almost had a heart attack that they are trying something similar - it doesn't work in the west. Remember that what is "socially acceptable" will change relatively quickly. There is an entire generation of kids that are growing up and they consider being good at SC2 or any other game as impressive as being good at basketball. | ||
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Zlasher
United States9129 Posts
On April 12 2011 12:05 iCCup.Diamond wrote: Because those don't pay anywhere near what commercials do, and most TV productions need ample commercials+extras. Yeah its almost silly that ads can cost hundreds of thousands if not millions for 30 seconds, whereas a banner on certain websites will get as much viewership and cost <2% that | ||
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Yoshi Kirishima
United States10362 Posts
2. Able to target core demographic and casuals simultaneously. The very strategic nature of Starcraft alienates a lot of viewers. I think we have made huge strides opening the door over the past few years via the work of Day[9], Husky, the SC2GG guys – but it's really not enough. As a viewer, I need to be able to be flicking by a station and within 2-3 minutes understand exactly whats going on even if i've never played. Again though, i believe there is an overwhelming amount of evidence to suggest that "hardcore" games are not able to target hardcore games and casual TV audiences simultaneously. You are able to tune into a sport like football and know the strategy and how to play it? I sure don't know all the basic rules to pretty much every major sport. Also, when he said "IPTV" i thought it stood for IGN Proleague TV for a second, aww ;( lol | ||
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ronpaul012
United States769 Posts
On April 12 2011 12:08 Zlasher wrote: Yeah its almost silly that ads can cost hundreds of thousands if not millions for 30 seconds, whereas a banner on certain websites will get as much viewership and cost <2% that yeah, but at the same time we cant forget that the cost to produce a starcraft game would not be nearly as high as most sports. So you wouldn't have the need to make as much revenue. | ||
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Char711
United States862 Posts
I'm excited for the possibility of IPTV and not constantly hooking my computer up to my TV through tedious cable switching, but I also know that the economics behind it won't be too great for awhile (in other words, I'm too young to have the money to blow on the early implementations, lol). | ||
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