|
LOL@ the people who think that this is Blizzard reacting to the people crying...
LOL@ the people who think that this is Activision squeezing money out of the game...
LOL@ the people who think that this is anything other than an ad for a video game.
So many deluded conspiracy theorists with the gigantic opinions of themselves...
Blizz has been releasing commercials for their games long before Activision got involved. These commercials have been placed appropriately in order to achieve a strong audience. They have most likely got demographics showing that their target audience enjoys basketball. ALSO, this is very smart of them, because this is advertises it to people who like to watch games (pushing it as an esport). And let's face it... if people will watch basketball, they will watch ANYTHING... DEFINITELY SC2.
I cannot believe the attitudes of some people to actually think that this is Blizz going OSHIT the people at teamliquid are mad at us. This is VITAL! QUICK GET MORE CUSTOMERS OR WE ARE SCREWED.
Seriously, the number of people pissed off are not as high as people think it is, and the current hardcore crowd is not as big and important to the release of the game as you may think it is.
User was temp banned for this post.
|
thats awesome, I can't wait to see what this is like ! =P
|
"star craft: all out war on n64" awwww yeaaaa XD
well i guess i'm watching basketball now...
|
I saw final fantasy XIII sponsoring a basketball game on ESPN awhile ago as well
Still confused; any fan of final fantasy isn't going to be discovering that final fantasy has another game coming out through an espn commercial
I think games would be better advertised on the sci fi channel or spike TV perhaps (spike has a couple nerdy shows, like game reviews)
perhaps adult swim, but obviously I assume these advertisers know what they're doing
|
On June 10 2010 14:00 blyn wrote:
I can completely understand this target market. I'll speak from my experiences, but take it with a grain of salt because most of my friends are engineering students... and as such might not be entirely representative of everyone else.
What my friends classify as is gamers who fall into the "frat-boy gamer" category. That is, the kind that sticks to MW2 and Halo3 and Madden. The kind who play casually, yet passionately (they all think they're pro-level gamers). The key point here is although they stick to those games, almost all of them know what the original Starcraft is. But not all of them know that Starcraft2 is being released in a month.
Now, from the sample I have available I'll say that 60% of them will be watching the Celtics crush the Lakers tomorrow (yeah, I said it). Many of them will find out for the first time that SC2 exists, and start to talk about it in anticipation.
I stand by the fact that this ad isn't intended to bring people who are unfamiliar with the series into stomping noobs on iccup, it's to revitalize the portion of their old market which might not be aware of the upcoming launch.
uber agree...
it's just a marketing strategy that is absolutely common and well planned.
this is not a conspiracy from blizzard.
wake up kids...
|
On June 10 2010 11:45 theqat wrote:
Well, now we know what they're dropping large sums of money on
Yes because it's not like every game company has tried their best to advertise their game in almost every way before, and it's not like they did this with Diablo, Warcraft 3, World of Warcraft or anything.
On June 10 2010 15:28 billyX333 wrote:
I saw final fantasy XIII sponsoring a basketball game on ESPN awhile ago as well
Still confused; any fan of final fantasy isn't going to be discovering that final fantasy has another game coming out through an espn commercial
I think games would be better advertised on the sci fi channel or spike TV perhaps (spike has a couple nerdy shows, like game reviews)
perhaps adult swim, but obviously I assume these advertisers know what they're doing
And this is why you are confused, FANS of final fantasy already KNOW it's coming out, they are advertising it for potential new customers!
On that note, TeamLiquid has a lot of anti-business hippies that post often.
|
Apparently it costs $500,000 for 30 seconds of air time during the NBA finals. 1 million for a minuet. I could buy house (in Australia) for that kind of money. o_o
|
On June 10 2010 13:42 LordFenix wrote:
Not to sound elitist but I hate when game company's try to branch out to a new, and usually completely unrelated market...
The majority of people watching basketball are going to play sports games, or be so into the sport that they Just ignore the commercials... While I understand the need for advertising I think their Money would be better spent fixing some very known issues with their core audience.
This IS elitist and ignorant. Not everyone fits into your mold. I enjoy E-Sports, I also enjoy Basketball and Football since there are many parallels that can be drawn between the two worlds. I also enjoy playing Stratego, Go (baduk), and reading books on evolutionary biology and watching documentaries about nature. Should they rule me out just cuz I watch basketball?
|
On June 10 2010 11:45 theqat wrote:
Well, now we know what they're dropping large sums of money on
Activision's development cost in 2009 was ~$500m and their marketing costs were ~$500m. so yeah.
|
On June 10 2010 13:42 LordFenix wrote:
Not to sound elitist but I hate when game company's try to branch out to a new, and usually completely unrelated market...
The majority of people watching basketball are going to play sports games, or be so into the sport that they Just ignore the commercials... While I understand the need for advertising I think their Money would be better spent fixing some very known issues with their core audience.
Right, it didn't do anything for WoW? Come on, you can NOT be serious? The reason WoW is doing so great is because they managed to tap new resources.
For a true E-sport they have to go for a more mainstream audience.
Unrelated, not even close. The way I see it, everybody who has a PC is in a related market.
|
On June 10 2010 13:42 LordFenix wrote:
Not to sound elitist but I hate when game company's try to branch out to a new, and usually completely unrelated market...
The majority of people watching basketball are going to play sports games, or be so into the sport that they Just ignore the commercials... While I understand the need for advertising I think their Money would be better spent fixing some very known issues with their core audience.
Surely there'll be a huge number of college kids with loads of spare money and time watching the game? Seems like the perfect audience to advertise a video game...
|
hmm, wonder what time it will be NZ time?
|
i demand it being livestreamed
|
Haha if you don't like basketball you don't have to watch just for this, just keep playing video games or whatever the hell you're into. The game + SC2 commercial should be good =)
|
On June 10 2010 16:10 Aberu wrote:
This IS elitist and ignorant. Not everyone fits into your mold. I enjoy E-Sports, I also enjoy Basketball and Football since there are many parallels that can be drawn between the two worlds. I also enjoy playing Stratego, Go (baduk), and reading books on evolutionary biology and watching documentaries about nature. Should they rule me out just cuz I watch basketball?
you dont have what it takes to be a progamer
|
i Wonder if if will be this trailer they are taking about
+ Show Spoiler +
Altough that wouldn't make alot of sense for a puplic trailer, when people unfamiliar with Starcraft(and its story) wouldn't undstand what the hell is going on
looking forward to it regardless  Blizzards cutscenes are THE best
|
Lol some people immediately think about conspiracy... again.
|
|
|
Sweden33719 Posts
On June 10 2010 13:42 LordFenix wrote:
Not to sound elitist but I hate when game company's try to branch out to a new, and usually completely unrelated market...
The majority of people watching basketball are going to play sports games, or be so into the sport that they Just ignore the commercials... While I understand the need for advertising I think their Money would be better spent fixing some very known issues with their core audience.
Please trust me when I say that money has in no way been a limiting factor as far as the development of SC2 is concerned. Seriously.
|
|
|
|
|
|
|
|
EPT
