• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 06:08
CET 12:08
KST 20:08
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
SC2 All-Star Invitational: Tournament Preview5RSL Revival - 2025 Season Finals Preview8RSL Season 3 - Playoffs Preview0RSL Season 3 - RO16 Groups C & D Preview0RSL Season 3 - RO16 Groups A & B Preview2
Community News
Weekly Cups (Jan 12-18): herO, MaxPax, Solar win0BSL Season 2025 - Full Overview and Conclusion6Weekly Cups (Jan 5-11): Clem wins big offline, Trigger upsets4$21,000 Rongyi Cup Season 3 announced (Jan 22-Feb 7)16Weekly Cups (Dec 29-Jan 4): Protoss rolls, 2v2 returns7
StarCraft 2
General
PhD study /w SC2 - help with a survey! When will we find out if there are more tournament Weekly Cups (Jan 12-18): herO, MaxPax, Solar win I am looking for StarCraft 2 Beta Patch files Stellar Fest "01" Jersey Charity Auction
Tourneys
$70 Prize Pool Ladder Legends Academy Weekly Open! SC2 All-Star Invitational: Jan 17-18 Sparkling Tuna Cup - Weekly Open Tournament SC2 AI Tournament 2026 $21,000 Rongyi Cup Season 3 announced (Jan 22-Feb 7)
Strategy
Simple Questions Simple Answers
Custom Maps
Map Editor closed ?
External Content
Mutation # 509 Doomsday Report Mutation # 508 Violent Night Mutation # 507 Well Trained Mutation # 506 Warp Zone
Brood War
General
[ASL21] Potential Map Candidates Gypsy to Korea Video Footage from 2005: The Birth of G2 in Spain BW General Discussion BGH Auto Balance -> http://bghmmr.eu/
Tourneys
[Megathread] Daily Proleagues [BSL21] Non-Korean Championship - Starts Jan 10 Small VOD Thread 2.0 Azhi's Colosseum - Season 2
Strategy
Simple Questions, Simple Answers Soma's 9 hatch build from ASL Game 2 Game Theory for Starcraft Current Meta
Other Games
General Games
Battle Aces/David Kim RTS Megathread Nintendo Switch Thread Stormgate/Frost Giant Megathread Beyond All Reason Awesome Games Done Quick 2026!
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia Mafia Game Mode Feedback/Ideas
Community
General
Things Aren’t Peaceful in Palestine US Politics Mega-thread Russo-Ukrainian War Thread NASA and the Private Sector Canadian Politics Mega-thread
Fan Clubs
The herO Fan Club! The IdrA Fan Club
Media & Entertainment
Anime Discussion Thread [Manga] One Piece
Sports
2024 - 2026 Football Thread
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List
Blogs
Navigating the Risks and Rew…
TrAiDoS
My 2025 Magic: The Gathering…
DARKING
Life Update and thoughts.
FuDDx
How do archons sleep?
8882
James Bond movies ranking - pa…
Topin
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1231 users

SSL12 in doubt - Page 4

Forum Index > BW General
124 CommentsPost a Reply
Prev 1 2 3 4 5 6 7 Next All
[PkF] Wire
Profile Joined March 2013
France24238 Posts
September 22 2015 21:13 GMT
#61
Quite a setback in BW's revival.
lemmata
Profile Blog Joined October 2013
468 Posts
September 22 2015 22:31 GMT
#62
On September 23 2015 03:59 Lonyo wrote:
Is there support that Sbenu isn't profitable?
Not that I doubt it couldn't be, considering it's growing and probably requiring significant up front investment especially if they are sorting out designs and production, plus lots of marketing, just wondering where the information comes from and whether there are any available figures to show the position.

Most licensing agreements also will have a combination of up front costs and per item costs, or one or the other, depending on how it's worked out.
For Man U I would assume they would set an up front licensing fee to guarantee them some money, and then also a per item fee, so that would probably make them take a reasonable hit as well like you say, and on an up front basis as well.

Here's a figure that made the rounds on the web some time ago. It says that Sbenu had operating losses around $170,000 USD in 2014. The losses are before paying taxes or interest on loans. Since Sbenu was made into a separate entity in Fall 2014, you can extrapolate (if naively, then 4x for annual figures) a bit given that it continued to expand even more aggressively this year. So SSL likely has had a nontrivial effect on the bottom line.
+ Show Spoiler +
[image loading]
Chef
Profile Blog Joined August 2005
10810 Posts
September 23 2015 00:11 GMT
#63
On September 22 2015 17:22 Waxangel wrote:
I wonder if this means that SBENU is in financial trouble?

Could just be pressure from his business partners to be more responsible. I can't imagine financial trouble when he's expanding globally and striking big deals. I guess it's not unthinkable he could have spread himself too thin.

To me it sounds like he's spending every dime trying to make his company as big as possible. He could return to BW at a later date when he gets returns on all his expansion. Real properly produced Starleague isn't cheap to run, very different from the old Sonic days when he barely had to pay anyone. So it's easy to see how working it into the budget is difficult, especially if it affects the trust of his business partners who want him to care about their bottom lines.

I wasn't expecting it, but I'm not really shocked either. The level of production quality vs the quality of the games was way out of sync. Kongdoo is a good middle step if BW is going to keep fighting.
LEGEND!! LEGEND!!
Cele
Profile Blog Joined December 2008
Germany4016 Posts
September 23 2015 00:50 GMT
#64
On September 23 2015 09:11 Chef wrote:
Show nested quote +
On September 22 2015 17:22 Waxangel wrote:
I wonder if this means that SBENU is in financial trouble?

Could just be pressure from his business partners to be more responsible. I can't imagine financial trouble when he's expanding globally and striking big deals. I guess it's not unthinkable he could have spread himself too thin.

To me it sounds like he's spending every dime trying to make his company as big as possible. He could return to BW at a later date when he gets returns on all his expansion. Real properly produced Starleague isn't cheap to run, very different from the old Sonic days when he barely had to pay anyone. So it's easy to see how working it into the budget is difficult, especially if it affects the trust of his business partners who want him to care about their bottom lines.

I wasn't expecting it, but I'm not really shocked either. The level of production quality vs the quality of the games was way out of sync. Kongdoo is a good middle step if BW is going to keep fighting.



i think the quality of play was good. Granted this time Bisu/hero wasn't picture perfect, but overall i was pretty satisfied. Perhaps you're a bit nostalgic and don't recall all the mediocre games the OSL and MSL even gave us way back then? xD
Coz i recall some.
Broodwar for life!
BeStFAN
Profile Blog Joined April 2015
483 Posts
September 23 2015 01:48 GMT
#65
success comes with own burdens
❤ BeSt... ༼ つ ◕_◕༽つ #YEAROFKOMA #YEAROFKOMA #YEAROFKOMA ༼ つ ◕_◕༽つ
c3rberUs
Profile Blog Joined December 2010
Japan11286 Posts
September 23 2015 02:29 GMT
#66
Well, nobody said it was going to be easy right?

It seems to me all this investing into esports + Manchester U beginning to bite. It's natural because he's spending and it's not like return will be instant.

On September 23 2015 03:43 lemmata wrote:
For what it's worth... here are some stream-of-consciousness-level thoughts.

5) I remember after FIX SSL9 and Gabangpop Proleague (when the Afreeca BW scene was arguably at its peak), Zeus once said something (many months ago) on stream about how pro gamers had missed a huge opportunity to revive the scene in a more sustainable way because of their shortsightedness about the importance of big leagues. More can be said about this in a systematic way, but I will leave it at that. I agree with his argument that some of this falls on the pro gamers...although I don't think that I can truly blame them because most of them don't have the level of education and life experience to see these things.

Can you elaborate? I was away during this time so I can't understand well. ^_^
WriterMovie, 진영화 : "StarCraft will never die".
SlayerS_BunkiE
Profile Blog Joined May 2009
Canada1713 Posts
September 23 2015 02:49 GMT
#67
awww... sad news indeed. if only i have extra money, i would be willing to chip in.
iloveby.SlayerS_BunkiE[Shield]
KatjaKean
Profile Joined August 2015
Hungary59 Posts
September 23 2015 03:18 GMT
#68
I was a bit blindsided by this piece of bad news. Maybe the hero who gave us so much BW to watch will fall in the end?

Expanding and the new deals must have been huge investments for his company, and that usually requires loans. I really hope his investments pay off in the mid/long term, and they can survive this rough patch without going under.
Quidquid Latine dictum sit altum videtur - Whatever is said in Latin sounds profound
Shinta)
Profile Joined July 2010
United States1716 Posts
September 23 2015 09:14 GMT
#69
Hopefully this means SBENU will start releasing my size shoe.
Suteki Da Ne 素敵だね Isn't it Wonderful
Wrath
Profile Blog Joined July 2014
3174 Posts
September 23 2015 09:43 GMT
#70
I wonder if OGN would help with it... They seemed interested enough to talk about future english casters for the next seasons...
Chef
Profile Blog Joined August 2005
10810 Posts
September 23 2015 11:53 GMT
#71
On September 23 2015 09:50 Cele wrote:
Show nested quote +
On September 23 2015 09:11 Chef wrote:
On September 22 2015 17:22 Waxangel wrote:
I wonder if this means that SBENU is in financial trouble?

Could just be pressure from his business partners to be more responsible. I can't imagine financial trouble when he's expanding globally and striking big deals. I guess it's not unthinkable he could have spread himself too thin.

To me it sounds like he's spending every dime trying to make his company as big as possible. He could return to BW at a later date when he gets returns on all his expansion. Real properly produced Starleague isn't cheap to run, very different from the old Sonic days when he barely had to pay anyone. So it's easy to see how working it into the budget is difficult, especially if it affects the trust of his business partners who want him to care about their bottom lines.

I wasn't expecting it, but I'm not really shocked either. The level of production quality vs the quality of the games was way out of sync. Kongdoo is a good middle step if BW is going to keep fighting.



i think the quality of play was good. Granted this time Bisu/hero wasn't picture perfect, but overall i was pretty satisfied. Perhaps you're a bit nostalgic and don't recall all the mediocre games the OSL and MSL even gave us way back then? xD
Coz i recall some.

I don't think so, it's not even close. Might depend on what you're watching for though.
LEGEND!! LEGEND!!
2Pacalypse-
Profile Joined October 2006
Croatia9529 Posts
September 23 2015 12:20 GMT
#72
On September 23 2015 20:53 Chef wrote:
Show nested quote +
On September 23 2015 09:50 Cele wrote:
On September 23 2015 09:11 Chef wrote:
On September 22 2015 17:22 Waxangel wrote:
I wonder if this means that SBENU is in financial trouble?

Could just be pressure from his business partners to be more responsible. I can't imagine financial trouble when he's expanding globally and striking big deals. I guess it's not unthinkable he could have spread himself too thin.

To me it sounds like he's spending every dime trying to make his company as big as possible. He could return to BW at a later date when he gets returns on all his expansion. Real properly produced Starleague isn't cheap to run, very different from the old Sonic days when he barely had to pay anyone. So it's easy to see how working it into the budget is difficult, especially if it affects the trust of his business partners who want him to care about their bottom lines.

I wasn't expecting it, but I'm not really shocked either. The level of production quality vs the quality of the games was way out of sync. Kongdoo is a good middle step if BW is going to keep fighting.



i think the quality of play was good. Granted this time Bisu/hero wasn't picture perfect, but overall i was pretty satisfied. Perhaps you're a bit nostalgic and don't recall all the mediocre games the OSL and MSL even gave us way back then? xD
Coz i recall some.

I don't think so, it's not even close. Might depend on what you're watching for though.

Not even close? Are you basing this argument on the actual games you've watched or on a feeling you have that games can't possibly be on the same level due to a different way of practice nowadays?

While it's very hard to compare, in any meaningful way, the quality of games nowadays to the KeSPA days, I think Cele is right and there's definitely certain amount of nostalgia involved in your opinion.
Moderator"We're a community of geniuses because we've found how to extract 95% of the feeling of doing something amazing without actually doing anything." - Chill
supernovamaniac
Profile Blog Joined December 2009
United States3047 Posts
September 23 2015 17:38 GMT
#73
On September 23 2015 18:43 WrathSCII wrote:
I wonder if OGN would help with it... They seemed interested enough to talk about future english casters for the next seasons...

No.

In other news, people have to realize that SBENU was not only trying to sponsor BW but other leagues in Korea (Spotv Starleague, LoL Champions) as well as trying to expand his company with clothing line instead of just shoes. And if some people are yelling at him to drop BW, then it makes sense.
ppp
Lonyo
Profile Blog Joined December 2009
United Kingdom3884 Posts
September 23 2015 20:22 GMT
#74
On September 23 2015 07:31 lemmata wrote:
Show nested quote +
On September 23 2015 03:59 Lonyo wrote:
Is there support that Sbenu isn't profitable?
Not that I doubt it couldn't be, considering it's growing and probably requiring significant up front investment especially if they are sorting out designs and production, plus lots of marketing, just wondering where the information comes from and whether there are any available figures to show the position.

Most licensing agreements also will have a combination of up front costs and per item costs, or one or the other, depending on how it's worked out.
For Man U I would assume they would set an up front licensing fee to guarantee them some money, and then also a per item fee, so that would probably make them take a reasonable hit as well like you say, and on an up front basis as well.

Here's a figure that made the rounds on the web some time ago. It says that Sbenu had operating losses around $170,000 USD in 2014. The losses are before paying taxes or interest on loans. Since Sbenu was made into a separate entity in Fall 2014, you can extrapolate (if naively, then 4x for annual figures) a bit given that it continued to expand even more aggressively this year. So SSL likely has had a nontrivial effect on the bottom line.
+ Show Spoiler +
[image loading]

Thanks. I wasn't sure if there would be any actual financial data available (or how I would go about finding it).
The credit rating doesn't look too great either, which could mean getting loans/etc would be more difficult which squeezes cashflows as well.

If it was their first period they might have had some one off setup expenses like legal costs/etc, so that figure might be a bit high to annualise, potentially as well. But the main thing would be cashflows, since any business can easily run at a loss for a while, as long as they have some cash.
HOLY CHECK!
LegalLord
Profile Blog Joined April 2013
United States13779 Posts
September 23 2015 20:39 GMT
#75
If they had to spend several hundred million KRW within a period of one year, it's safe to say that these sponsorships put them in the red and that without them they would be substantially better off financially.

It takes a large, stable business to be able to keep up a sponsorship like this. It's sort of sad, but money was always an issue with BW.
History will sooner or later sweep the European Union away without mercy.
jinyung2
Profile Joined November 2014
Luxembourg1455 Posts
September 23 2015 21:46 GMT
#76
yo guys have you seen sonic's car blog? http://blog.naver.com/doubleah

he could totally sell one of these and sponsor BW
Argentina
DarkNetHunter
Profile Joined October 2012
1224 Posts
September 23 2015 23:56 GMT
#77
Nothing terribly surprising, also nothing to worry about a lot.
His business is bound to require a huge amount of cash at the moment before their expansion can provide profits. This means they can't be throwing spare cash out to sponsor things for 'passion' when there is no benefit to their bottom line besides a vague marketing bonus to a non-target audience. There is no way Sonic could justify these costs to investors or business partners.


Anyone doubting Sonics passion just needs to remember what he's done for BW the last years, investing more than the entire foreign community in its complete existence has.



Learn from the mistakes of others. You can't live long enough to make them all yourself.
BisuDagger
Profile Blog Joined October 2009
Bisutopia19300 Posts
September 24 2015 00:03 GMT
#78
On September 24 2015 08:56 DarkNetHunter wrote:
Nothing terribly surprising, also nothing to worry about a lot.
His business is bound to require a huge amount of cash at the moment before their expansion can provide profits. This means they can't be throwing spare cash out to sponsor things for 'passion' when there is no benefit to their bottom line besides a vague marketing bonus to a non-target audience. There is no way Sonic could justify these costs to investors or business partners.


Anyone doubting Sonics passion just needs to remember what he's done for BW the last years, investing more than the entire foreign community in its complete existence has.




Let's not forget what TL.net's creators have done for foreign BW or 2pac's contributions!
ModeratorFormer Afreeca Starleague Caster: http://afreeca.tv/ASL2ENG2
Cele
Profile Blog Joined December 2008
Germany4016 Posts
Last Edited: 2015-09-24 01:02:29
September 24 2015 00:58 GMT
#79
On September 24 2015 09:03 BisuDagger wrote:
Show nested quote +
On September 24 2015 08:56 DarkNetHunter wrote:
Nothing terribly surprising, also nothing to worry about a lot.
His business is bound to require a huge amount of cash at the moment before their expansion can provide profits. This means they can't be throwing spare cash out to sponsor things for 'passion' when there is no benefit to their bottom line besides a vague marketing bonus to a non-target audience. There is no way Sonic could justify these costs to investors or business partners.


Anyone doubting Sonics passion just needs to remember what he's done for BW the last years, investing more than the entire foreign community in its complete existence has.




Let's not forget what TL.net's creators have done for foreign BW or 2pac's contributions!


or everybody else's. Since foreign BW =/= only TL. But i think weighing contributions is pretty vain and naturally we all lack the oversight to make such statements. For instance, i know a guy who ran of the biggest and prestigious foreign Clan league - the BWCL for three years alone. Is he a big time contributor? Yes. Does anybody remember m4nu for what he did for us?i doubt many do. So let's stop making comparisons about contributions. Truth is, Sonic is a hero and in my mind, so are:
2pac
Nazgul
General_Mengsk
Zerush
Moon
Yoda
Largo
Gecko
Dingdang

and a couple dozen others. i could add a hundred more names without even thinking too hard. What's even the point of comparing them?
Broodwar for life!
DarkNetHunter
Profile Joined October 2012
1224 Posts
September 24 2015 08:41 GMT
#80
On September 24 2015 09:58 Cele wrote:
Show nested quote +
On September 24 2015 09:03 BisuDagger wrote:
On September 24 2015 08:56 DarkNetHunter wrote:
Nothing terribly surprising, also nothing to worry about a lot.
His business is bound to require a huge amount of cash at the moment before their expansion can provide profits. This means they can't be throwing spare cash out to sponsor things for 'passion' when there is no benefit to their bottom line besides a vague marketing bonus to a non-target audience. There is no way Sonic could justify these costs to investors or business partners.


Anyone doubting Sonics passion just needs to remember what he's done for BW the last years, investing more than the entire foreign community in its complete existence has.




Let's not forget what TL.net's creators have done for foreign BW or 2pac's contributions!


or everybody else's. Since foreign BW =/= only TL. But i think weighing contributions is pretty vain and naturally we all lack the oversight to make such statements. For instance, i know a guy who ran of the biggest and prestigious foreign Clan league - the BWCL for three years alone. Is he a big time contributor? Yes. Does anybody remember m4nu for what he did for us?i doubt many do. So let's stop making comparisons about contributions. Truth is, Sonic is a hero and in my mind, so are:
2pac
Nazgul
General_Mengsk
Zerush
Moon
Yoda
Largo
Gecko
Dingdang

and a couple dozen others. i could add a hundred more names without even thinking too hard. What's even the point of comparing them?


Sorry I did not mean time invested in our scene, for that we definitely have a huge number of fantastic contributors. However financially Sonic has provided more than all the above mentioned to the BW scene.
In any case it was not meant to start a comparison of contributions, just to give some perspective to those people complaining that he's not investing every penny he owns in BW or why he shouldn't have a nice car.



Learn from the mistakes of others. You can't live long enough to make them all yourself.
Prev 1 2 3 4 5 6 7 Next All
Please log in or register to reply.
Live Events Refresh
OSC
11:00
Season 13 World Championship
Shameless vs MaNaLIVE!
Nicoract vs Percival
Solar vs TBD
Krystianer vs TBD
WardiTV181
TKL 20
IndyStarCraft 4
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
OGKoka 196
TKL 20
IndyStarCraft 0
StarCraft: Brood War
Sea 4577
Calm 2442
Rain 2232
Soma 1004
Horang2 607
Larva 358
firebathero 354
Aegong 304
Hyuk 247
BeSt 201
[ Show more ]
Zeus 199
Mini 184
Stork 182
ZerO 106
Pusan 97
Hyun 89
Mong 88
Snow 79
Hm[arnc] 78
hero 72
ToSsGirL 70
soO 70
Sharp 59
Killer 46
Noble 45
Shuttle 43
Mind 38
Barracks 29
zelot 24
Terrorterran 21
ajuk12(nOOB) 16
NaDa 16
GoRush 14
Movie 14
HiyA 13
Icarus 7
ivOry 6
Dota 2
singsing666
NeuroSwarm112
XcaliburYe90
Gorgc1
Counter-Strike
olofmeister1687
shoxiejesuss975
Other Games
ceh9544
B2W.Neo243
Pyrionflax216
Sick205
KnowMe40
ZerO(Twitch)6
Organizations
StarCraft 2
CranKy Ducklings102
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 18 non-featured ]
StarCraft 2
• LUISG 26
• iHatsuTV 4
• IndyKCrew
• Laughngamez YouTube
• sooper7s
• AfreecaTV YouTube
• Migwel
• intothetv
• Kozan
• LaughNgamezSOOP
StarCraft: Brood War
• iopq 4
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• WagamamaTV422
League of Legends
• Nemesis2681
• Lourlo1069
• Stunt530
Upcoming Events
PiGosaur Monday
13h 52m
The PondCast
22h 52m
OSC
23h 52m
Big Brain Bouts
3 days
Serral vs TBD
BSL 21
4 days
BSL 21
5 days
Wardi Open
6 days
Monday Night Weeklies
6 days
Liquipedia Results

Completed

Proleague 2026-01-19
SC2 All-Star Inv. 2025
NA Kuram Kup

Ongoing

C-Race Season 1
BSL 21 Non-Korean Championship
CSL 2025 WINTER (S19)
KCM Race Survival 2026 Season 1
OSC Championship Season 13
Underdog Cup #3
BLAST Bounty Winter Qual
eXTREMESLAND 2025
SL Budapest Major 2025
ESL Impact League Season 8
BLAST Rivals Fall 2025
IEM Chengdu 2025

Upcoming

Escore Tournament S1: W5
Acropolis #4
IPSL Spring 2026
Bellum Gens Elite Stara Zagora 2026
HSC XXVIII
Rongyi Cup S3
Nations Cup 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League Season 23
ESL Pro League Season 23
PGL Cluj-Napoca 2026
IEM Kraków 2026
BLAST Bounty Winter 2026
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.