• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 16:39
CET 22:39
KST 06:39
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
RSL Season 3 - Playoffs Preview0RSL Season 3 - RO16 Groups C & D Preview0RSL Season 3 - RO16 Groups A & B Preview2TL.net Map Contest #21: Winners12Intel X Team Liquid Seoul event: Showmatches and Meet the Pros10
Community News
RSL Season 3: RO16 results & RO8 bracket13Weekly Cups (Nov 10-16): Reynor, Solar lead Zerg surge2[TLMC] Fall/Winter 2025 Ladder Map Rotation14Weekly Cups (Nov 3-9): Clem Conquers in Canada4SC: Evo Complete - Ranked Ladder OPEN ALPHA15
StarCraft 2
General
Weekly Cups (Nov 10-16): Reynor, Solar lead Zerg surge SC: Evo Complete - Ranked Ladder OPEN ALPHA RSL Season 3: RO16 results & RO8 bracket RSL Season 3 - Playoffs Preview Mech is the composition that needs teleportation t
Tourneys
RSL Revival: Season 3 $5,000+ WardiTV 2025 Championship StarCraft Evolution League (SC Evo Biweekly) Constellation Cup - Main Event - Stellar Fest 2025 RSL Offline Finals Dates + Ticket Sales!
Strategy
Custom Maps
Map Editor closed ?
External Content
Mutation # 501 Price of Progress Mutation # 500 Fright night Mutation # 499 Chilling Adaptation Mutation # 498 Wheel of Misfortune|Cradle of Death
Brood War
General
2v2 maps which are SC2 style with teams together? Data analysis on 70 million replays BGH Auto Balance -> http://bghmmr.eu/ soO on: FanTaSy's Potential Return to StarCraft A cwal.gg Extension - Easily keep track of anyone
Tourneys
[BSL21] RO16 Tie Breaker - Group B - Sun 21:00 CET [BSL21] RO16 Tie Breaker - Group A - Sat 21:00 CET [Megathread] Daily Proleagues Small VOD Thread 2.0
Strategy
Current Meta Game Theory for Starcraft How to stay on top of macro? PvZ map balance
Other Games
General Games
Path of Exile Nintendo Switch Thread Should offensive tower rushing be viable in RTS games? Clair Obscur - Expedition 33 Stormgate/Frost Giant Megathread
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Mafia Game Mode Feedback/Ideas
Community
General
Russo-Ukrainian War Thread US Politics Mega-thread The Games Industry And ATVI Things Aren’t Peaceful in Palestine About SC2SEA.COM
Fan Clubs
White-Ra Fan Club The herO Fan Club!
Media & Entertainment
[Manga] One Piece Movie Discussion! Anime Discussion Thread Korean Music Discussion
Sports
Formula 1 Discussion 2024 - 2026 Football Thread NBA General Discussion MLB/Baseball 2023 TeamLiquid Health and Fitness Initiative For 2023
World Cup 2022
Tech Support
TL Community
The Automated Ban List
Blogs
The Health Impact of Joining…
TrAiDoS
Dyadica Evangelium — Chapt…
Hildegard
Saturation point
Uldridge
DnB/metal remix FFO Mick Go…
ImbaTosS
Customize Sidebar...

Website Feedback

Closed Threads



Active: 2067 users

SSL12 in doubt

Forum Index > BW General
124 CommentsPost a Reply
1 2 3 4 5 6 7 Next All
lemmata
Profile Blog Joined October 2013
468 Posts
September 22 2015 06:35 GMT
#1
Friends, there is some sad news.

Sonic's Announcement in Korean

Here's a *very* quick and dirty translation.

Hello, this is BJ Sonic.

I regret to bring you some bad news.

My current business venture and related work has left me not much time to sleep.

New issues related to the recent sponsorship deal with Manchester United, the expansion of the business, product improvements, product diversification, and entry into foreign markets are increasing requiring that the full efforts and capital of myself, the company, and my employees, who are like members of my family, be focused on the business.

Running the StarLeague requires the expenditure of several 100 million KRW and this has become too much of a burden at a time when I must focus everything on my business. This means that it is unclear whether the next season of StarLeague will take place.

Personally, I have tried to continue the StarLeague in any form by contacting people I know in various businesses to propose sponsorship deals but all companies I contacted have expressed reluctance.

More specifically, the core personnel at my company, the CEOs and professionals at the companies I contacted about sponsorship have all could not understand why I wanted to run the StarLeague in the first place let alone express any interest in sponsorship.

The gap in our understanding was too far to be overcome with any amount of convincing.

I will continue to seek out other channels...but I cannot promise you anything about the next season.

Nevertheless, I see that Kongdoo and many great BJs on Afreeca are continuing to host great StarLeagues, so perhaps we can hope that another great sponsor will pop up to save the day and host an even better league in the future.

I will try to return as soon as there is some time/money (T/N it's unclear which) to spare.

Please enjoy the upcoming holidays. Best wishes.


Original:
+ Show Spoiler +
안녕하세요 BJ소닉입니다.

오늘은 다소 아쉬운 소식을 전해드려야 하겠습니다.

제가 현재 진행하고 있는 사업과 그와 관련된 일로 인해 최근에 정말
눈코뜰 새 없이 바쁜 하루하루를 보내고 있습니다.

최근에 맨유와의 스폰서쉽 체결을 포함하여 제가 진행하고 있는 사업의 확장과
제품의 품질개선이나 상품의 다양화 및 해외시장 등 새로운 사업적인 이슈가
늘어가면서 저와 회사 그리고 가족같은 직원들의 역량과 자본이 더더욱
사업 연관된 일에 집중되어 가야할 필요성이 점차 대두되고 있는 상황입니다.


실제 스타리그 진행을 위해서는 수억원에 해당되는 금액이 지출되어야 하고
회사의 역량과 자본을 현재 확장되어가고 있는 사업에 집중해야 할 시기에
스타리그를 지속적으로 진행하기에는 부담이 되고 차기 스타리그의 진행여부에
대해 불투명하다는 말씀을 드릴 수 밖에 없는 상황이 되었습니다.

개인적으로는 어떤 형태로든 스타리그를 진행하고자 지인, 지인의 지인을 통해
여러 업체 관계자 분들에게 스타리그 스폰서 쉽을 제안해 왔습니다.
그러나 현재 컨텍해본 모든 업체가 난색을 표하고 있는 상황입니다.

더 구체적으로 말씀드리면 현재 제 회사의 핵심인력도 그리고 스폰서쉽을
제안했던 업체의 대표, 핵심 실무자들도 제가 스타리그에 스폰서쉽을
제안하는데 대해 아니 스타리그 진행하는 것 조차 이해하기 힘들다는
반응이 대부분이었습니다.

그런 상황에서 제가 그들을 설득하기에는 너무 버거운 일이더군요

앞으로도 꾸준히 이런저런 채널을 통해 알아보겠지만.. 안타깝게도
차기 스타리그에 대한 약속을 드릴수가 없겠습니다.

한편으로는 제가 리그를 하지 않아도 콩두컴퍼니나 기타 아프리카에 훌륭한
BJ분들의 스타리그가 꾸준히 진행되고 있으니 조만간 또 다시 다른 훌륭한
스폰서가 나타나 보다 더 화려하고 알찬 리그가 탄생하지 않을까
기대해 봅니다.

언젠가 여유가 되는 상황이 오면 다시 돌아오겠습니다.

곧 다가오는 추석연휴 알차게 보내시고, 항상 건강한 하루 되시길 바랍니다.
Facebook Twitter Reddit
prech
Profile Joined March 2014
United States2948 Posts
Last Edited: 2015-09-22 06:55:58
September 22 2015 06:50 GMT
#2
Thanks for translating.

Very disappointing indeed, particularly when we see SBENU expending even greater resources for LoL and SC2 events. I wonder if they are also at risk, or if any of these league sponsorships have added to SBENU's bottom line?

Maybe the compromise is to step back a bit and hold such major leagues online rather than offline/televised on OGN, as glorious as it has been. Since Sonic/SBENU and Kongdoo have aligned themselves, the Afreeca option may make more sense...Even if it is offline, just use the Sonic TV studio rather than something extravagant?

Knowing how brutal K-netizens can be, I'd surmise some unkind remarks about Sonic buying one less Lamborghini to enable a few more SSLs...
Liquipedia
BigFan
Profile Blog Joined December 2010
TLADT24920 Posts
September 22 2015 07:01 GMT
#3
oh wow, this is pretty big sad news! Hopefully, we hear some good news in the near future. Whatever the end outcome is, Sonic has kept the scene alive and given a lot to BW and for that, he is commended. I only hope that Korean netizens take it easy on him.

prech, I also wonder just how much his other sponsors have affected his finances. I mean, sponsoring LoL and SCII on top of BW must be difficult and financially-draining. There's also no guarantee that it'll help his bottom line which I feel is what Sonic is counting on (different age groups for the games).
Former BW EiC"Watch Bakemonogatari or I will kill you." -Toad, April 18th, 2017
BLinD-RawR
Profile Blog Joined April 2010
ALLEYCAT BLUES50586 Posts
Last Edited: 2015-09-22 07:36:07
September 22 2015 07:19 GMT
#4
its ok, we waited for a long time between SSL seasons before, I don't doubt that Sonic will come strong when he is able to, in the mean time kongdoo will do their best to keep up with our demands, I wish him success in his business because it translates to better rewards for us too.
Brood War EICWoo Jung Ho, never forget.| Twitter: @BLinDRawR
Waxangel
Profile Blog Joined September 2002
United States33492 Posts
September 22 2015 08:22 GMT
#5
I wonder if this means that SBENU is in financial trouble?
AdministratorHey HP can you redo everything youve ever done because i have a small complaint?
Heyoka
Profile Blog Joined March 2008
Katowice25012 Posts
September 22 2015 08:25 GMT
#6
It sort of reads that way from this translation. SSL is the only of those leagues I follow so this is pretty sad.
@RealHeyoka | ESL / DreamHack StarCraft Lead
ChriS-X
Profile Joined June 2011
Malaysia1374 Posts
September 22 2015 08:26 GMT
#7
wait what, since when did sbenu have a sponsorship deal with manchester united?
Shana
Profile Blog Joined July 2009
Indonesia1814 Posts
September 22 2015 08:35 GMT
#8
Believing in what lies ahead. | That which we call a rose, by any other name would smell as sweet.
Harem
Profile Joined November 2007
United States11393 Posts
September 22 2015 08:40 GMT
#9
On September 22 2015 17:26 ChriS-X wrote:
wait what, since when did sbenu have a sponsorship deal with manchester united?

http://www.teamliquid.net/forum/brood-war/494278-sbenu-partners-with-manchester-united
Moderator。◕‿◕。
FO-nTTaX
Profile Blog Joined January 2013
Johto4954 Posts
September 22 2015 08:43 GMT
#10
On September 22 2015 17:26 ChriS-X wrote:
wait what, since when did sbenu have a sponsorship deal with manchester united?

http://www.teamliquid.net/forum/brood-war/494278-sbenu-partners-with-manchester-united
Administrator@FO_nTTaX | FO-nTTaX.de | 0xff0000.dev | Senior Lead Liquipedia Developer
"Nimm es. Es ist nicht viel, aber es kommt von Herzen. Vergiss mich nicht!"
nbaker
Profile Joined July 2009
United States1341 Posts
September 22 2015 08:50 GMT
#11
Aww, very sad news. I've always had the impression that Broodwar isn't very profitable to sponsor even going back to the Kespa days, and companies mostly did it without a profit return in mind. I'd guess that if Broodwar continues to be competitive the money will have to come in from the fans.
Bohemond
Profile Joined May 2012
United States163 Posts
September 22 2015 09:12 GMT
#12
On September 22 2015 17:22 Waxangel wrote:
I wonder if this means that SBENU is in financial trouble?


I doubt it. Just that they have been using funds elsewhere. They sponsor 1 SC2 league, 1 SC2 Team, have a deal with Manchester United (a huge football team). And that has all come about recently. I'm sure they have plenty of other ventures as well.

Doesn't sound like a company with financial trouble.
TaShadan
Profile Joined February 2010
Germany1978 Posts
September 22 2015 09:26 GMT
#13
Too bad I was hoping for BW growing strong in korea again. It looked so promising until now
Total Annihilation Zero
GeLaar
Profile Joined January 2003
2421 Posts
September 22 2015 09:31 GMT
#14
Right, so: When it was first announced that Sonic was going to sponsor SC2, I wrote how disappointing I thought it was, and was bashed by other users for being needlessly alarmist. Is it okay to talk about "Sonic moving on" now?

Actually, I'm not that disappointed by this news. The BW scene can not be one man's burden, and Sonic has already done more for us than most people would've thought possible. Given that Sonic himself can't find any other sponsor, him leaving only means that he won't be able to keep up the illusion, for our sake, that things are better than they actually are.
Brood War is alive and well.
Starecat
Profile Joined August 2014
940 Posts
September 22 2015 09:47 GMT
#15
It's sad :/ the guy looked so passionate, hopefully even without sponsoring we can have him doing his crazy stuff.
:3
BLinD-RawR
Profile Blog Joined April 2010
ALLEYCAT BLUES50586 Posts
September 22 2015 09:55 GMT
#16
On September 22 2015 18:31 GeLaar wrote:
Right, so: When it was first announced that Sonic was going to sponsor SC2, I wrote how disappointing I thought it was, and was bashed by other users for being needlessly alarmist. Is it okay to talk about "Sonic moving on" now?

Actually, I'm not that disappointed by this news. The BW scene can not be one man's burden, and Sonic has already done more for us than most people would've thought possible. Given that Sonic himself can't find any other sponsor, him leaving only means that he won't be able to keep up the illusion, for our sake, that things are better than they actually are.


its easy to interpret it as him moving on as it is of him focusing on his business for now, he did this before between SSL9 and SSL10, he barely held any events between them and boom we got SSL10 on OGN, please read it as what it is, A CEO of a company who needs to focus more on his company during this period of rapid expansion and isn't capable of supporting the BW scene at the moment.

A more successful/stable SBENU = more BW. I don't think that this has changed.
Brood War EICWoo Jung Ho, never forget.| Twitter: @BLinDRawR
mca64Launcher_
Profile Joined June 2015
Poland629 Posts
September 22 2015 10:17 GMT
#17
Sonic cares about money, not about sc :D who thought about it.

User was warned for this post
Aeromi
Profile Blog Joined August 2012
France14461 Posts
September 22 2015 10:36 GMT
#18
On September 22 2015 19:17 mca64Launcher_ wrote:
Sonic cares about money, not about sc :D who thought about it.

He's running a business, of course he cares about money.
https://twitter.com/DrAeromi | Updates on live tournaments: @StarCrafteSport
Stratos
Profile Blog Joined July 2010
Czech Republic6104 Posts
September 22 2015 11:01 GMT
#19
It's possible that the last two seasons were the peak of post-kespa BW. We'll have to see but if noone else steps up after KSL2 and if Sonic isn't back then we'll probably see a lot of the top tier players leaving for military and the scene shrinking beyond repair.

On the amateur and semi-pro levels, I think there's still going to be content for at least a few years to come regardless. And I'm sure we'd see some ex-pros taking part in those leagues and streaming, so it's not the end of the world. (It's still much better than foreign BW, in terms of sustainability.)

Imagine going to Korea in five years to watch the finals of a super underground league played in a PC bang where you know most of the other players. Fishiking vs Olympus Bo5 for 10 pizzas. I'm already excited
En Taro Violet
lichter
Profile Blog Joined September 2010
1001 YEARS KESPAJAIL22272 Posts
September 22 2015 11:07 GMT
#20
It doesn't sound like financial trouble at all, it sounds like he's worked and stressed the fuck out and someone has to share the burden. Expecting him to do everything (financially, logistically, etc) is crazy.
AdministratorYOU MUST HEED MY INSTRUCTIONS TAKE OFF YOUR THIIIINGS
1 2 3 4 5 6 7 Next All
Please log in or register to reply.
Live Events Refresh
BSL 21
20:00
RO16 TieBreaker - Group B
StRyKeR vs Artosis
OyAji vs KameZerg
ZZZero.O406
LiquipediaDiscussion
IPSL
20:00
Ro16 Group C
StRyKeR vs OldBoy
Sziky vs Tarson
Liquipedia
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
White-Ra 296
JuggernautJason121
StarCraft: Brood War
Calm 2717
ZZZero.O 406
Dota 2
LuMiX1
League of Legends
rGuardiaN32
Heroes of the Storm
Khaldor349
Other Games
Grubby6195
FrodaN2084
Mlord591
B2W.Neo438
Pyrionflax227
ArmadaUGS150
Maynarde8
Organizations
Other Games
EGCTV1865
gamesdonequick910
StarCraft 2
angryscii 55
Other Games
BasetradeTV47
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 17 non-featured ]
StarCraft 2
• davetesta107
• Hupsaiya 56
• Adnapsc2 10
• Migwel
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• sooper7s
StarCraft: Brood War
• Airneanach42
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• Ler112
Other Games
• imaqtpie1470
• tFFMrPink 13
Upcoming Events
OSC
1h 21m
OSC
11h 21m
Wardi Open
14h 21m
Monday Night Weeklies
19h 21m
OSC
1d 1h
Wardi Open
1d 14h
Replay Cast
2 days
Wardi Open
2 days
Tenacious Turtle Tussle
3 days
The PondCast
3 days
[ Show More ]
Replay Cast
4 days
LAN Event
4 days
Replay Cast
5 days
Replay Cast
5 days
Sparkling Tuna Cup
6 days
Liquipedia Results

Completed

Proleague 2025-11-21
Stellar Fest: Constellation Cup
Eternal Conflict S1

Ongoing

C-Race Season 1
IPSL Winter 2025-26
KCM Race Survival 2025 Season 4
SOOP Univ League 2025
YSL S2
BSL Season 21
CSCL: Masked Kings S3
SLON Tour Season 2
META Madness #9
BLAST Rivals Fall 2025
IEM Chengdu 2025
PGL Masters Bucharest 2025
Thunderpick World Champ.
CS Asia Championships 2025
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2

Upcoming

BSL 21 Non-Korean Championship
Acropolis #4
IPSL Spring 2026
HSC XXVIII
RSL Offline Finals
WardiTV 2025
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter 2026: Closed Qualifier
eXTREMESLAND 2025
ESL Impact League Season 8
SL Budapest Major 2025
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.