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Naver Article
맨체스터 유나이티드가 한국의 신발 브랜드 스베누와 파트너십을 체결한다고 발표했다. 스베누는 이번 파트너십 계약에 따라 한국 내 공식 캐주얼 풋웨어 파트너(Official Casual Footwear Partner)로써 맨체스터 유나이티드 상표가 부착된 캐주얼 풋웨어의 독점 판매권을 갖게 된다. 스베누는 2013년 설립된 이래 전 세대의 폭 넓은 사랑을 바탕으로 성장세를 거듭하고 있는 브랜드다.
맨체스터 유나이티드의 리처드 아놀드 대표이사는 “한국의 인기 브랜드인 스베누 제품에 맨체스터 유나이티드의 문양이 새겨지게 되어 기대가 크다. 최근 100호점을 돌파한 스베누의 제품은 1500만 명에 달하는 한국 팬들에게 충분히 어필할 수 있을 것으로 본다”고 밝혔다.
스베누의 황효진 대표는 “스베누는 제품과 마케팅에 대한 지속적인 혁신에 매진한 덕분에 시장에서 좋은 평판을 얻은 유명 브랜드가 될 수 있었다”고 설명했다. 이어 “세계 최고의 축구 클럽 가운데 하나인 맨체스터 유나이티드와의 파트너십을 통해 혁신적인 공통 마케팅 이니셔티브를 구축, 스베누를 한국의대표적인 신발 브랜드로 팬들 마음속에 각인시키게 되길 기대한다”고 덧붙였다.
Translation:
Manchester United announced a partnership agreement with Korean footwear brand Sbenu. The agreement stipulates that Sbenu, as the club's Official Casual Footwear Partner in Korea, will have exclusive rights to the sales of shoes bearing Manchester United trademarks. Created in 2013, Sbenu has been experiencing growth across all demographics.
Managing Director Richard Arnold said, "We have high hopes for the United-themed footwear being produced by Sbenu, which is a popular brand in Korea. Sbenu has over 100 storefronts and can appeal to more than 15 million Korean fans."
Sbenu CEO Sonic said, "Sbenu was able to become a well-known brand thanks to continuous innovation in both product development and marketing. I hope that the joint marketing initiative with Manchester United, one of the best football clubs in the world, will help Sbenu become the footwear brand that represents Korea."
Sonic's Post
I get the feeling the new Proleague will be accompanied by an advertising campaign related to the new partnership. It feels like Sonic is expanding his business for the sole purpose of funding BW...
EDIT: I see that this was already mentioned in the Afreeca thread. Nevertheless, I suppose that it's useful to have the full article here. I'm really excited to find out what this means for Proleague.
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sonic is a good egxample how to make money from sc;bw 
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Wow.. when you see from where he started.... it's amazing
Next news : SBENU buy Google.
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On September 07 2015 05:55 FFW_Rude wrote:
Wow.. when you see from where he started.... it's amazing
Next news : SBENU buy Google.
And change the Google logo back to the old one for goodness sake
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I spat out my beer seeing the thread name in the left bar.
Holy shit Sonic
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I just saw this while browsing through the side bar. Holy mother cows. Jeez.
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So uhh... what does this mean for Foreign BW?
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United States996 Posts
wow thats huge. good news for bw
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Holy molly, what is going on?!
New BW Proleague?!
Sonic's shoe company marketing with a soccer team in Europe?!
Sonic is a Coach?!
Oh why oh why did I decide to be MIA and out of the loop all this time!
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Sonic is going to buy and own Blizzard soon and tell 'em like a boss:
"Fire DK, DB, let Chris Metzen to design and TheMarine with Kim Carrier to balance stuff, halt all WoW, Diablo, forget about SC2 expansions and updates and cancel other minor projects like Hearthstone, Heroes of the Storm, Overwatch for next 10 years and work your asses on main thing - start ASAP developing HD ver. of BW !".
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Dang, Sonic is absurdly successful. I actually do wonder how much his Broodwar sponsorship has to do with it.
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Baa?21248 Posts
Good to see Sbenu doing well, good for Sonic.
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On September 07 2015 10:51 outscar wrote:
Sonic is going to buy and own Blizzard soon and tell 'em like a boss:
"Fire DK, DB, let Chris Metzen to design and TheMarine with Kim Carrier to balance stuff, halt all WoW, Diablo, forget about SC2 expansions and updates and cancel other minor projects like Hearthstone, Heroes of the Storm, Overwatch for next 10 years and work your asses on main thing - start ASAP developing HD ver. of BW !".
Nice to dream every now and again but damn :-p
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On September 07 2015 10:51 outscar wrote:
Sonic is going to buy and own Blizzard soon and tell 'em like a boss:
"Fire DK, DB, let Chris Metzen to design and TheMarine with Kim Carrier to balance stuff, halt all WoW, Diablo, forget about SC2 expansions and updates and cancel other minor projects like Hearthstone, Heroes of the Storm, Overwatch for next 10 years and work your asses on main thing - start ASAP developing HD ver. of BW !".
That'll be super sweet. Or Sonic can just develop a HD version himself.
![[image loading]](http://i.imgur.com/3HGVG4U.png)
Imagine the lols if SC1 in the form of HDBW takes away DB's job the second time, in a few years after he announced victory and his love for SC2 for defeating SC1
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On September 07 2015 11:20 nbaker wrote:
Dang, Sonic is absurdly successful. I actually do wonder how much his Broodwar sponsorship has to do with it.
From my limited perception, it was probably one of the main starting points. He really got a lot of the viewers to buy the shoes, post pictures of them on facebook etc. when he started his business. Buying the shoes was like a way of stating you're a fan willing to donate to the scene, to save the game.. (which was much more emotional at that point). Whether or not he could do the same thing without the BW community is up for speculations but obviously he's a clever businessman (he had plenty of mutual partnerships and clever marketing strategies in place) so it would probably just take him a bit more time.
When he went on a loan to pay for the SSL and it eventually payed off, that turned it into a success story that got him even more popular (there's a drama based on his story) but ever since then he just started putting heavy investments into marketing and expanding his business. These included other esports but also dramas and show events and now this.
At this point, the Brood War audience probably isn't that important and he could easily move on from it and 'save himself the trouble'. But I think the ~1 year break when he focused on business recharged him and he had a fun project in mind (the coaching show) and we all know there's no stopping Sonic.
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On September 07 2015 11:20 nbaker wrote:
Dang, Sonic is absurdly successful. I actually do wonder how much his Broodwar sponsorship has to do with it.
Not at all, Sbenu was a multimillion dollar company before Sbenu sponsored Sonic's own tournaments.
But yea, maybe this means that Sbenu is planning on expanding internationally soon?
I wanted to buy shoes to support Sonic for all he's done. But I'm size 13 US. And i'm pretty sure that's clown shoe status in Korea so I don't know if they'd ever make em that size.
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what the actual fuck
Sonic is beyond amazing :o
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Would buy SBENU for casual shoes if it ever gets to my country. Just as a thank you to Sonic's work, and one of the few times I honestly have been swayed by sponsorship work.
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EPT
