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Brand Management in Esports - Page 4

Blogs > Deleted User 135096
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salle
Profile Blog Joined August 2010
Sweden5554 Posts
January 13 2015 04:00 GMT
#61
On January 08 2015 02:28 wo1fwood wrote:
Show nested quote +
On January 07 2015 11:44 jubil wrote:
For me nothing beats the geometric simplicity of the Prime logo. It's elegant enough that you can easily recognize it when it's small, and when it's larger there's still some detail (you can trace the letters out).

I also liked New Star HoSeo's logo for similar reasons: elegant, clean, but still distinctive.

+ Show Spoiler +
[image loading]
[image loading]


I do feel that eSports in general has been getting less cringy-worthy bad logos as it gets more professional over time.

I wasn't so much a fan of NSHoseo because it's not super versatile, but their general idea of embedding the NSH into the icon is kind of interesting. I think where they go wrong is in the typeface, and maybe the visual weight of the monogram, but it's stil linteresting.

Prime however I think has a great logo. Their monogram is really well done. Their typeface is a bit bland though.

Look at the delicious kerning of the wordmark part of the Prime logo.... mmmm deliciously horribad.
Administrator"Ambitious but rubbish!" - Jeremy Clarkson
Uvantak
Profile Blog Joined June 2011
Uruguay1381 Posts
January 13 2015 05:56 GMT
#62
Oh man i have had a blast reading across the OP, when i was starting on mapmaking i saw instantly the utility of having a tag/team/brand so your maps could be searched for easily, and that way i started with KTV thanks to a friend that pushed me on that direction since I didn't knew what to use as a tag, i was on my own i didn't had a real mapmaking team, it was just me, and i was horribly afraid of being looked down upon.

I looked up to ESV the biggest and shinier team for inspiration and i stole a thing or two, at the end of like a week or so i found the first logo that didn't made me puke instantly and from it built something i was comfortable with, I'm to this day not fully happy with it, but i had little to no experience on photoshop and even less with logos when i made it, but i settled up for it because it wasn't bad, it was acceptable.



[image loading]



Now that i'm much more experienced with the editor i can do things like making custom decals or custom billboards where i can add my little logo on, and i have found a huge array of the issues it has by experience, shrinking it, expanding it, how it behaves when using different colors and a bunch of other things, but what i'm happy with is that it is quite recognizable, the KTV can be seen across the strongest fog on the editor, which is amazing.

Lately i have been messing around with different logos, just learning about logos and experimenting a bit and seeing how can i improve it, some of my experiments are completely from scratch, others heavy modifications, if i settle for something it must be something that works anywhere and in any size, because there is not much space where i can add branding to the maps, and where i can it must be discrete.

+ Show Spoiler [Example 1] +

KTV Miami 2100

[image loading]

[image loading]

[image loading]


+ Show Spoiler [Example 2] +

KTV Mujō Gardens

[image loading]

[image loading]


+ Show Spoiler [Example 3] +

KTV Tamerlane's Sangar

[image loading]

[image loading]


So if anyone has some things i could read (Documents, tutorials, books, wherever) to learn more about logo designs, it would make me every happy so i can make a more professional and sleek looking logo, and why not learn just for the sake of learning.
@Kantuva | Mapmaker | KTVMaps.wordpress.com | Check my profile to see my TL map threads, and you can search for KTV in the Custom Games section to play them.
salle
Profile Blog Joined August 2010
Sweden5554 Posts
Last Edited: 2015-01-13 08:02:45
January 13 2015 06:54 GMT
#63
What does KTV stand for?
one thing is the more generic your name is (KTV is very generic since it's an acronym) you want to make the logo more unique. since it's a three letter acronym I'd suggest making a unique Monogram.

To make a monogram try lots of different fonts and styles of writing the letters to see if you can make some kind of cool symbol of it.

Looking at the letters in general in upper-case KTV have a lot of space around the glyphs also a lot of 45 and 90 degree angles so you could possibly make something interesting with lines like that and they can all tie together.

In lower case ktv is a bit tighter and the cross on the t could be a continuous line from the K to the V.

EDIT: I'm terrible at logo design, but this is a quick draft of kind of what I meant with tying the glyphs together and using their angular shapes.

[image loading]


EDIT 2: googling is a great resource for finding articles about how to design a logo. You can also try to image search on google for like like Map icon or something similar to get ideas for what sort of shapes goes well with ideas for the logo you have if you want to include an icon in any way, the pin is getting pretty big to represent map/location, but maybe going with something again that is fairly angular like the letters of your logo might work well. Like this sort of shape:

[image loading]
Administrator"Ambitious but rubbish!" - Jeremy Clarkson
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
January 13 2015 08:08 GMT
#64
On January 13 2015 06:55 peanuts wrote:
Akin to Torte's comment... I think I have a brand book for Uconn Athletics lying around the house if anyone wants me to scan some pages in. It would be the old logo, not the fraudulent one they have now.


Please scan it! I would like to see (:
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
Deleted User 135096
Profile Blog Joined December 2010
3624 Posts
Last Edited: 2015-01-13 15:57:05
January 13 2015 15:24 GMT
#65
On January 13 2015 10:48 Makro wrote:
i truly didn't know that making a logo was such a hard task with a lot of problems to deal with

thanks for this blog

logo design is deceptively difficult. At first you think "oh yea I can do that" and embark on a task that you eventually realize is far more difficult than you initially realized.

Torte, a quick google search, and you can land here: http://brand.uconn.edu/ A pdf of their style guide is also there.

Edit: oh, and from a cursory look, their style guide is pretty darned good.
Administrator
tree.hugger
Profile Blog Joined May 2009
Philadelphia, PA10406 Posts
Last Edited: 2015-01-13 18:40:26
January 13 2015 18:36 GMT
#66
On January 08 2015 15:25 Zess wrote:
+ Show Spoiler +
[image loading]


The new EG brand is a pretty straightfoward logo and pretty versatile:

[image loading]


However, the Elements brand for Alliance is a disaster:

[image loading]

1. It's really boring

      Exhibit A: + Show Spoiler +
[image loading]


      Exhibit B: + Show Spoiler +
[image loading]


2. There's some terrible copywriting

      Exhibit C: "Elemental origins"
ModeratorEffOrt, Snow, GuMiho, and Team Liquid
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
January 13 2015 20:54 GMT
#67
http://imgur.com/a/DaOd8

VP's new team logo, thoughts?
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
peanuts
Profile Blog Joined May 2012
United States1225 Posts
January 13 2015 21:42 GMT
#68
On January 14 2015 05:54 Torte de Lini wrote:
http://imgur.com/a/DaOd8

VP's new team logo, thoughts?

On the surface: Yo, dope as fuck.

Nitpicking: Not a huge fan of the font, the boundaries are a bit odd, the slight slant is gonna make it a bit weird on stationary. The colors are a bit bright, but hey, this is the same group that made that garish orange (jk, I actually love the VP Prime color scheme).

Pros: Looks like it'll be pretty versatile. Can definitely be used on apparel very easily. Looks like it will scale well.
Writer"My greatest skill is my enjoyment of the game" - Grubby | @TL_Peanuts
salle
Profile Blog Joined August 2010
Sweden5554 Posts
January 13 2015 23:01 GMT
#69
Not a fan of the font either, uppercase LA gives a lot of kerning headaches.
Administrator"Ambitious but rubbish!" - Jeremy Clarkson
Uvantak
Profile Blog Joined June 2011
Uruguay1381 Posts
January 13 2015 23:36 GMT
#70
On January 13 2015 15:54 salle wrote:
+ Show Spoiler [things] +
What does KTV stand for?
one thing is the more generic your name is (KTV is very generic since it's an acronym) you want to make the logo more unique. since it's a three letter acronym I'd suggest making a unique Monogram.

To make a monogram try lots of different fonts and styles of writing the letters to see if you can make some kind of cool symbol of it.

Looking at the letters in general in upper-case KTV have a lot of space around the glyphs also a lot of 45 and 90 degree angles so you could possibly make something interesting with lines like that and they can all tie together.

In lower case ktv is a bit tighter and the cross on the t could be a continuous line from the K to the V.

EDIT: I'm terrible at logo design, but this is a quick draft of kind of what I meant with tying the glyphs together and using their angular shapes.

[image loading]


EDIT 2: googling is a great resource for finding articles about how to design a logo. You can also try to image search on google for like like Map icon or something similar to get ideas for what sort of shapes goes well with ideas for the logo you have if you want to include an icon in any way, the pin is getting pretty big to represent map/location, but maybe going with something again that is fairly angular like the letters of your logo might work well. Like this sort of shape:

[image loading]


KTV stands for Kantuva which is my real nick, as i said at the time it was just me and i wasn't sure about what the hell would i do with the tag/team until a friend came up with the suggestion of KTV, which sounded good enough to me so i rolled with it.

A monogram would be quite interesting, to do i haven't messed around with them as much, so i'll need to see what i can do, me asking about tutorials and such is more to see if anyone has some interesting webpages or articles they like that i haven't found about already. But yeah thanks for the help, I'll see what interesting shapes i come up with trying to make the monograms work, what worries me is that they may hard to use/read as decals, but other than that it sounds pretty interesting.
@Kantuva | Mapmaker | KTVMaps.wordpress.com | Check my profile to see my TL map threads, and you can search for KTV in the Custom Games section to play them.
Deleted User 135096
Profile Blog Joined December 2010
3624 Posts
January 14 2015 03:39 GMT
#71
using a narwhal is kind of interesting, but its tusk seems to present some balance issues (or moreso just the narwhal's placement). I would also agree with salle that the kerning of the font creates a pretty uneven 'greyness' that's somewhat distracting.

for those interested, this is cute: http://type.method.ac/

As for the rest? There's definitely some re-use of some of the materials from the original VP logo which helps to identify the brand. One other thing that seems somewhat odd in the logo is the use of the backplate-like shape which kind of looks like the Chrysler wings a little. It seems to be in an odd position overall (relativity to other objects) as its similar colors blur it into the nameplate, but it also partially masquerades as a portion of the icon, so i'm a little confused about its purpose and it seems to confuse some of the other elements a bit.
Administrator
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
January 14 2015 12:25 GMT
#72
I felt the Polaris was pretty sweet, good colour choices.

Is it me or the letter spacing is a bit off.
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
salle
Profile Blog Joined August 2010
Sweden5554 Posts
January 14 2015 17:19 GMT
#73
Kerning = letter spacing.
Administrator"Ambitious but rubbish!" - Jeremy Clarkson
Deleted User 135096
Profile Blog Joined December 2010
3624 Posts
January 14 2015 20:29 GMT
#74
On January 15 2015 02:19 salle wrote:
Kerning = letter spacing.

I'll disagree with this as those two terms are often confused with one another. Kerning specifically relates to the spacing between letterforms where very specific letterforms are targeted to ensure a uniform greyness in the text (the font feels proportional, or has an even rhythm to it). Tracking, also known as letterspacing, adjusts the spacing of groups of letterforms uniformly.

You can think of it this way, tracking sets the general spacing of letterforms within a word, while kerning offsets those defaults to create a more even looking font (often referred to as its greyness).

http://www.thinkingwithtype.com/contents/text/
Administrator
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
January 14 2015 20:44 GMT
#75
Still learning something regardless (:
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
Sn0_Man
Profile Blog Joined October 2012
Tebellong44238 Posts
January 14 2015 22:47 GMT
#76
All this talk of kerning and not one single keming joke
LiquidDota StaffSCIENTISTS BAFFLED | 3275929302
salle
Profile Blog Joined August 2010
Sweden5554 Posts
January 14 2015 23:11 GMT
#77
I agree, wolf! I was lazy and in three words + 1 symbol there were some inaccuracies if interpreted as letter spacing = keening, which I would agree is wrong which some might interpret my message as. Since only in logic is the use of equal signs directional, if I had been less lazy with my reply I could have avoided this pitfall. ("Kerning is one kind of letter spacing" would've required nominally more effort.)
Administrator"Ambitious but rubbish!" - Jeremy Clarkson
tree.hugger
Profile Blog Joined May 2009
Philadelphia, PA10406 Posts
Last Edited: 2015-01-19 19:55:05
January 15 2015 02:25 GMT
#78
Word. Polaris logo isn't perfect, but it's very very good. Same style as the VirtusPro bear, but unique enough to actually be quite distinct. They have a good designer, much better than whoever EG's off-brands keep using.
ModeratorEffOrt, Snow, GuMiho, and Team Liquid
salle
Profile Blog Joined August 2010
Sweden5554 Posts
January 20 2015 09:09 GMT
#79
Just saw team ascension's most recent logo and I must say it's really pretty but I suspect it'll be pretty bad at lower resolutions. [image loading]

But I still think it's really pretty. Feels more like a luxery car logo or maybe fancy ice cream than an esport team though but still... it is really pretty.
(We're using their old logo still on liquipedia for the small resolution)
Administrator"Ambitious but rubbish!" - Jeremy Clarkson
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
January 20 2015 13:42 GMT
#80
Isn't it dangerous to make your original logo based on a black background or am I just overthinking things?
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
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