• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 05:18
CET 10:18
KST 18:18
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL21] Ro24 Preview Pt1: New Chaos0Team Liquid Map Contest #22 - Presented by Monster Energy7ByuL: The Forgotten Master of ZvT30Behind the Blue - Team Liquid History Book19Clem wins HomeStory Cup 289
Community News
Weekly Cups (March 16-22): herO doubles, Cure surprises3Blizzard Classic Cup @ BlizzCon 2026 - $100k prize pool48Weekly Cups (March 9-15): herO, Clem, ByuN win42026 KungFu Cup Announcement6BGE Stara Zagora 2026 cancelled12
StarCraft 2
General
Potential Updates Coming to the SC2 CN Server What mix of new & old maps do you want in the next ladder pool? (SC2) Blizzard Classic Cup @ BlizzCon 2026 - $100k prize pool Weekly Cups (March 16-22): herO doubles, Cure surprises Weekly Cups (August 25-31): Clem's Last Straw?
Tourneys
WardiTV Mondays Sparkling Tuna Cup - Weekly Open Tournament World University TeamLeague (500$+) | Signups Open RSL Season 4 announced for March-April WardiTV Team League Season 10
Strategy
Custom Maps
[M] (2) Frigid Storage Publishing has been re-enabled! [Feb 24th 2026]
External Content
The PondCast: SC2 News & Results Mutation # 518 Radiation Zone Mutation # 517 Distant Threat Mutation # 516 Specter of Death
Brood War
General
How much money terran looses from gas steal? BGH Auto Balance -> http://bghmmr.eu/ Which mirror match you like most or least? Gypsy to Korea mca64Launcher - New Version with StarCraft: Remast
Tourneys
[Megathread] Daily Proleagues [ASL21] Ro24 Group C [ASL21] Ro24 Group B 2026 Changsha Offline Cup
Strategy
What's the deal with APM & what's its true value Fighting Spirit mining rates Simple Questions, Simple Answers Soma's 9 hatch build from ASL Game 2
Other Games
General Games
Nintendo Switch Thread General RTS Discussion Thread Stormgate/Frost Giant Megathread Path of Exile Dawn of War IV
Dota 2
Official 'what is Dota anymore' discussion The Story of Wings Gaming
League of Legends
G2 just beat GenG in First stand
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread Five o'clock TL Mafia Mafia Game Mode Feedback/Ideas Vanilla Mini Mafia
Community
General
US Politics Mega-thread Canadian Politics Mega-thread Russo-Ukrainian War Thread European Politico-economics QA Mega-thread Things Aren’t Peaceful in Palestine
Fan Clubs
The IdrA Fan Club
Media & Entertainment
[Req][Books] Good Fantasy/SciFi books Movie Discussion! [Manga] One Piece
Sports
Cricket [SPORT] 2024 - 2026 Football Thread Formula 1 Discussion Tokyo Olympics 2021 Thread General nutrition recommendations
World Cup 2022
Tech Support
Laptop capable of using Photoshop Lightroom?
TL Community
The Automated Ban List
Blogs
Funny Nicknames
LUCKY_NOOB
Money Laundering In Video Ga…
TrAiDoS
Iranian anarchists: organize…
XenOsky
FS++
Kraekkling
Shocked by a laser…
Spydermine0240
Unintentional protectionism…
Uldridge
ASL S21 English Commentary…
namkraft
Customize Sidebar...

Website Feedback

Closed Threads



Active: 3350 users

Brand Management in Esports - Page 3

Blogs > Deleted User 135096
Post a Reply
Prev 1 2 3 4 5 Next All
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
January 08 2015 09:45 GMT
#41
On January 08 2015 18:43 HaRuHi wrote:
Can someone explain the mousesports logo to me?
I don't see a mouse, only a magic lantern. :<


the mouse is looking to the right. The big loop is its ear outline
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
Piste
Profile Blog Joined July 2006
6183 Posts
January 08 2015 16:27 GMT
#42
This is really the matter of opinion again. The beauty lies in the eyes of the beholder.
Personally I think the virtus pro-logo you're praising is very uninspirational and drowns to the masses, since it looks like every other ice-hockey team logo.
RouaF
Profile Joined October 2010
France4121 Posts
January 08 2015 18:22 GMT
#43
We are not talking beauty here logos are not paintings. We are talking efficiency. Brand. Your logo needs to be easily recognizable, needs to be able to fit any size etc. the complexity logo is just awful in every regard.

The virtus pro logo is really simple and I agree on the uninspirational part but it is very efficient at what it is supposed to do.
Deleted User 135096
Profile Blog Joined December 2010
3624 Posts
January 08 2015 19:08 GMT
#44
On January 08 2015 15:48 MrBitter wrote:
Cool post.

I think this is really more a discussion about logos and how your logo can help distinguish your brand.

So much more goes into brand management than just the (admittedly very important) logo.

While Virtus Pro has a killer logo, how effective or powerful is their brand? When you think out Virtus Pro, does it inspire anything more than the thought of "that's an eSports team, right?"

Liquid on the other hand is a phenomenal example of a great brand: eSports, yes, but also synonymous with high level StarCraft, with hard core gaming and gamers. Community. Competition. Some might even argue family.

Brand is the strength behind that logo. People don't see the Liquid logo and think "Oh, that's an eSports team, right?". They see the logo and think "That organization really defines what eSports is all about".

Now, tackling the question of how you create that is a different can of worms entirely.

Those are very good points Ben. I kind of skirted the larger scope of things because I don't really have a good answer to that at the moment; what I could discuss was better asset management from organizations at least a little, though I do meander a little...
Administrator
Waxangel
Profile Blog Joined September 2002
United States33581 Posts
January 08 2015 19:31 GMT
#45
On January 08 2015 18:21 Torte de Lini wrote:
How do I upload a document? I can upload the full brand guide of what Clauf was if you guys want an example.

&#91;image loading&#93;

It's in Korean though, so it might be a bit difficult to understand.




I agree with Mr. Bitter that I thought this was actual brand management (Team Liquid is a brand). Though I think I'm a bit more skeptical in just how recognized and synonymous TL is with eSports as a whole. Thankfully, that's improving more and more.


fuck you
AdministratorHey HP can you redo everything youve ever done because i have a small complaint?
HaRuHi
Profile Blog Joined November 2010
1220 Posts
Last Edited: 2015-01-08 23:32:38
January 08 2015 23:30 GMT
#46
On January 08 2015 18:45 Torte de Lini wrote:
Show nested quote +
On January 08 2015 18:43 HaRuHi wrote:
Can someone explain the mousesports logo to me?
I don't see a mouse, only a magic lantern. :<


the mouse is looking to the right. The big loop is its ear outline


Thank you Torte de Lini <3

Found a link where someone colored the logo
+ Show Spoiler +
http://steamcommunity-a.akamaihd.net/economy/image/fWFc82js0fmoRAP-qOIPu5THSWqfSmTELLqcUywGkijVjZYMUrsm1j-9xgEObwgfEgj2sTtIjdr1QveBG-sBj9Ui7JNQi2Y6xU52O_amNSR3fRbWEp9SXec98Ua4DXNjusZhVYWz9e1QfFq9ttSVZrgtMtAfGpHQXaSDYFj07E5pg6MOMdXX9-MSw8OC/360fx360f


I guess they really don't know how to draw a mouse. ^^
Piste
Profile Blog Joined July 2006
6183 Posts
Last Edited: 2015-01-08 23:57:21
January 08 2015 23:36 GMT
#47
On January 09 2015 03:22 RouaF wrote:
We are not talking beauty here logos are not paintings. We are talking efficiency. Brand. Your logo needs to be easily recognizable, needs to be able to fit any size etc. the complexity logo is just awful in every regard.

The virtus pro logo is really simple and I agree on the uninspirational part but it is very efficient at what it is supposed to do.

Well..
Not all logos need to be simple or have as much parallel lines than possible. Not all logos even need to be shrinked into 1x1pixel size nor need to resemble an animal head. Not all of them needs to be simple enough to be easily printed into t-shirt.
Some logos are designed not to draw attention at all. Some of them does not need to be easily re-created or used by other than the author.
I agree, the complexity logo is awful looking. But so is the polar bear one too imo, but it does it's job I guess.
I've never seen complexity team or the polar bear team, but if I'd have to pick one to root just by their logos, I'd go with complexity.
I'd pick it just becouse the looks of it does not bring thoughts about money hungry sponsor owned team like the polar bear one does.

Just remember that not all logos are designed for competetive playing teams, and there are also cultural differences too that might affect on how "effective" the logo is.
I really think that that a logo can be beatiful and complex too, and effective for it's purpose in the same time.
WolfintheSheep
Profile Joined June 2011
Canada14127 Posts
January 09 2015 01:02 GMT
#48
Can I just comment on the irony of the "Team" in Team Liquid's logo being near-invisible on their own site?
Average means I'm better than half of you.
Xeris
Profile Blog Joined July 2005
Iran17695 Posts
January 09 2015 01:45 GMT
#49
On January 09 2015 04:31 Waxangel wrote:
Show nested quote +
On January 08 2015 18:21 Torte de Lini wrote:
How do I upload a document? I can upload the full brand guide of what Clauf was if you guys want an example.

[image loading]

It's in Korean though, so it might be a bit difficult to understand.




I agree with Mr. Bitter that I thought this was actual brand management (Team Liquid is a brand). Though I think I'm a bit more skeptical in just how recognized and synonymous TL is with eSports as a whole. Thankfully, that's improving more and more.


fuck you


cloud + roof . there's nothing right about that. lol
twitter.com/xerislight -- follow me~~
TelecoM
Profile Blog Joined January 2010
United States10700 Posts
January 09 2015 07:39 GMT
#50
On January 09 2015 10:02 WolfintheSheep wrote:
Can I just comment on the irony of the "Team" in Team Liquid's logo being near-invisible on their own site?


What?
AKA: TelecoM[WHITE] Protoss fighting
ZenithM
Profile Joined February 2011
France15952 Posts
January 09 2015 09:21 GMT
#51
On January 09 2015 16:39 GGzerG wrote:
Show nested quote +
On January 09 2015 10:02 WolfintheSheep wrote:
Can I just comment on the irony of the "Team" in Team Liquid's logo being near-invisible on their own site?


What?

Yeah I don't get it :D
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
Last Edited: 2015-01-09 11:15:24
January 09 2015 11:06 GMT
#52
On January 09 2015 04:31 Waxangel wrote:
Show nested quote +
On January 08 2015 18:21 Torte de Lini wrote:
How do I upload a document? I can upload the full brand guide of what Clauf was if you guys want an example.

[image loading]

It's in Korean though, so it might be a bit difficult to understand.




I agree with Mr. Bitter that I thought this was actual brand management (Team Liquid is a brand). Though I think I'm a bit more skeptical in just how recognized and synonymous TL is with eSports as a whole. Thankfully, that's improving more and more.


fuck you


Pretty much the summation of your personality and wit in one.




I think for brand logos, it's important to have some publicly available art assets either in a downloadable press kit or something. It's always an annoyance to look for a team's logo and then have to find it without a background or poor resolution, size, etc.

On January 09 2015 10:45 Xeris wrote:
Show nested quote +
On January 09 2015 04:31 Waxangel wrote:
On January 08 2015 18:21 Torte de Lini wrote:
How do I upload a document? I can upload the full brand guide of what Clauf was if you guys want an example.

[image loading]

It's in Korean though, so it might be a bit difficult to understand.




I agree with Mr. Bitter that I thought this was actual brand management (Team Liquid is a brand). Though I think I'm a bit more skeptical in just how recognized and synonymous TL is with eSports as a whole. Thankfully, that's improving more and more.


fuck you


cloud + roof . there's nothing right about that. lol


I'm more specifying the logo, not the company. As a logo, I think it is simple and plays into a lot of wolfwood is mentioning.

No comment on the name evidently.
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
SKC
Profile Joined October 2010
Brazil18828 Posts
January 09 2015 11:49 GMT
#53
On January 09 2015 18:21 ZenithM wrote:
Show nested quote +
On January 09 2015 16:39 GGzerG wrote:
On January 09 2015 10:02 WolfintheSheep wrote:
Can I just comment on the irony of the "Team" in Team Liquid's logo being near-invisible on their own site?


What?

Yeah I don't get it :D

The TL logo used as an example in the OP. Light blue letters against a light blue background.
Wintex
Profile Blog Joined July 2011
Norway16838 Posts
January 09 2015 12:02 GMT
#54
Yeah, wo1fwood! This was a great article. I agree on all pointers, even on the NSH and Prime logo thing, and thank you for doing this! :D

The Bomber boy
Deleted User 135096
Profile Blog Joined December 2010
3624 Posts
January 09 2015 12:32 GMT
#55
On January 09 2015 20:49 SKC wrote:
Show nested quote +
On January 09 2015 18:21 ZenithM wrote:
On January 09 2015 16:39 GGzerG wrote:
On January 09 2015 10:02 WolfintheSheep wrote:
Can I just comment on the irony of the "Team" in Team Liquid's logo being near-invisible on their own site?


What?

Yeah I don't get it :D

The TL logo used as an example in the OP. Light blue letters against a light blue background.

I've always found this issue to be kind of amusing as part of the problem with that is that the "team" part of the logo below also would nearly unintelligible on white backgrounds, which would be problematic for print.

[image loading]
not official colors
Administrator
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
January 09 2015 13:14 GMT
#56
It needs black bordering.
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
[Phantom]
Profile Blog Joined August 2013
Mexico2170 Posts
January 09 2015 19:01 GMT
#57
Pretty cool. A lot of organizations and teams are really bad at these stuff, although to be honest, i don't think that the TL logo is a big problem. Maybe on the management part its bad, however even if on the team shirts and on this page they use blue on a blue background, is totally readeably because its a totally different kind of blue. But not only the team managment and logos in general are bad, also some of their names are the worst thing ever, trough the past few days i started to analize a lot of people and team nicknames and how they manage their brand and have found that pretty much all are terrible lol, esport teams and personalities have a long way to go.

But, it blows my mind how amazingly good the nickname Day[9] is, that guys a genius.
WriterTeamLiquid Staff writer since 2014 @Mortal_Phantom
Deleted User 135096
Profile Blog Joined December 2010
3624 Posts
January 09 2015 20:21 GMT
#58
For bad nicknames one needs to look no further than "the boys in blue".... Now is that EG, or Liquid... I can track that idiom back to about 2011 for both organizations.
Administrator
peanuts
Profile Blog Joined May 2012
United States1225 Posts
January 12 2015 21:55 GMT
#59
Akin to Torte's comment... I think I have a brand book for Uconn Athletics lying around the house if anyone wants me to scan some pages in. It would be the old logo, not the fraudulent one they have now.
Writer"My greatest skill is my enjoyment of the game" - Grubby | @TL_Peanuts
Makro
Profile Joined March 2011
France16890 Posts
January 13 2015 01:48 GMT
#60
i truly didn't know that making a logo was such a hard task with a lot of problems to deal with

thanks for this blog
Matthew 5:10 "Blessed are those who are persecuted because of shitposting, for theirs is the kingdom of heaven".
TL+ Member
Prev 1 2 3 4 5 Next All
Please log in or register to reply.
Live Events Refresh
KCM Race Survival
09:00
Grand Final
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Nina 140
ProTech132
SortOf 88
OGKoka 85
StarCraft: Brood War
Sea 3262
Bisu 968
hero 261
Hm[arnc] 79
ToSsGirL 53
Light 53
Bale 50
EffOrt 46
sorry 29
sSak 29
[ Show more ]
NotJumperer 26
Shinee 24
Sharp 23
Nal_rA 19
ZergMaN 19
Rush 13
GoRush 9
SilentControl 8
Dota 2
canceldota43
League of Legends
JimRising 434
Reynor36
Counter-Strike
shoxiejesuss723
olofmeister199
Other Games
singsing757
ceh9541
Liquid`RaSZi476
Happy130
Fuzer 96
Mew2King82
Livibee61
Organizations
Dota 2
PGL Dota 2 - Main Stream63
StarCraft: Brood War
UltimateBattle 48
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 13 non-featured ]
StarCraft 2
• Berry_CruncH316
• LUISG 8
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• iopq 4
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Upcoming Events
The PondCast
43m
WardiTV Team League
2h 43m
BASILISK vs Team Liquid
OSC
2h 43m
OSC
8h 43m
Replay Cast
14h 43m
WardiTV Team League
1d 2h
Big Brain Bouts
1d 7h
Fjant vs SortOf
YoungYakov vs Krystianer
Reynor vs HeRoMaRinE
RSL Revival
2 days
Cure vs Zoun
herO vs Rogue
WardiTV Team League
2 days
Platinum Heroes Events
2 days
[ Show More ]
BSL
2 days
RSL Revival
3 days
ByuN vs Maru
MaxPax vs TriGGeR
WardiTV Team League
3 days
BSL
3 days
Replay Cast
3 days
Replay Cast
3 days
Afreeca Starleague
4 days
Light vs Calm
Royal vs Mind
Wardi Open
4 days
Monday Night Weeklies
4 days
OSC
4 days
Sparkling Tuna Cup
5 days
Afreeca Starleague
5 days
Rush vs PianO
Flash vs Speed
Replay Cast
5 days
Afreeca Starleague
6 days
BeSt vs Leta
Queen vs Jaedong
Replay Cast
6 days
Liquipedia Results

Completed

Proleague 2026-03-25
WardiTV Winter 2026
Underdog Cup #3

Ongoing

KCM Race Survival 2026 Season 1
BSL Season 22
CSL Elite League 2026
CSL Season 20: Qualifier 1
ASL Season 21
Acropolis #4 - TS6
RSL Revival: Season 4
Nations Cup 2026
NationLESS Cup
BLAST Open Spring 2026
ESL Pro League S23 Finals
ESL Pro League S23 Stage 1&2
PGL Cluj-Napoca 2026
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual

Upcoming

2026 Changsha Offline CUP
CSL Season 20: Qualifier 2
CSL 2026 SPRING (S20)
Acropolis #4
IPSL Spring 2026
BSL 22 Non-Korean Championship
CSLAN 4
Kung Fu Cup 2026 Grand Finals
HSC XXIX
uThermal 2v2 2026 Main Event
IEM Cologne Major 2026
Stake Ranked Episode 2
CS Asia Championships 2026
IEM Atlanta 2026
Asian Champions League 2026
PGL Astana 2026
BLAST Rivals Spring 2026
CCT Season 3 Global Finals
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.