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Torte de Lini
Germany38463 Posts
On January 08 2015 18:43 HaRuHi wrote: Can someone explain the mousesports logo to me? I don't see a mouse, only a magic lantern. :< the mouse is looking to the right. The big loop is its ear outline | ||
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Piste
6180 Posts
Personally I think the virtus pro-logo you're praising is very uninspirational and drowns to the masses, since it looks like every other ice-hockey team logo. | ||
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RouaF
France4120 Posts
 logos are not paintings. We are talking efficiency. Brand. Your logo needs to be easily recognizable, needs to be able to fit any size etc. the complexity logo is just awful in every regard. The virtus pro logo is really simple and I agree on the uninspirational part but it is very efficient at what it is supposed to do. | ||
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Deleted User 135096
3624 Posts
On January 08 2015 15:48 MrBitter wrote: Cool post. I think this is really more a discussion about logos and how your logo can help distinguish your brand. So much more goes into brand management than just the (admittedly very important) logo. While Virtus Pro has a killer logo, how effective or powerful is their brand? When you think out Virtus Pro, does it inspire anything more than the thought of "that's an eSports team, right?" Liquid on the other hand is a phenomenal example of a great brand: eSports, yes, but also synonymous with high level StarCraft, with hard core gaming and gamers. Community. Competition. Some might even argue family. Brand is the strength behind that logo. People don't see the Liquid logo and think "Oh, that's an eSports team, right?". They see the logo and think "That organization really defines what eSports is all about". Now, tackling the question of how you create that is a different can of worms entirely. Those are very good points Ben. I kind of skirted the larger scope of things because I don't really have a good answer to that at the moment; what I could discuss was better asset management from organizations at least a little, though I do meander a little...  | ||
Waxangel
United States33505 Posts
On January 08 2015 18:21 Torte de Lini wrote: How do I upload a document? I can upload the full brand guide of what Clauf was if you guys want an example. ![[image loading]](http://i.imgur.com/DNy4wHH.png) It's in Korean though, so it might be a bit difficult to understand. I agree with Mr. Bitter that I thought this was actual brand management (Team Liquid is a brand). Though I think I'm a bit more skeptical in just how recognized and synonymous TL is with eSports as a whole. Thankfully, that's improving more and more. fuck you | ||
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HaRuHi
1220 Posts
On January 08 2015 18:45 Torte de Lini wrote: the mouse is looking to the right. The big loop is its ear outline Thank you Torte de Lini <3 Found a link where someone colored the logo + Show Spoiler + I guess they really don't know how to draw a mouse. ^^ | ||
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Piste
6180 Posts
On January 09 2015 03:22 RouaF wrote: We are not talking beauty here logos are not paintings. We are talking efficiency. Brand. Your logo needs to be easily recognizable, needs to be able to fit any size etc. the complexity logo is just awful in every regard. The virtus pro logo is really simple and I agree on the uninspirational part but it is very efficient at what it is supposed to do. Well.. Not all logos need to be simple or have as much parallel lines than possible. Not all logos even need to be shrinked into 1x1pixel size nor need to resemble an animal head. Not all of them needs to be simple enough to be easily printed into t-shirt. Some logos are designed not to draw attention at all. Some of them does not need to be easily re-created or used by other than the author. I agree, the complexity logo is awful looking. But so is the polar bear one too imo, but it does it's job I guess. I've never seen complexity team or the polar bear team, but if I'd have to pick one to root just by their logos, I'd go with complexity. I'd pick it just becouse the looks of it does not bring thoughts about money hungry sponsor owned team like the polar bear one does. Just remember that not all logos are designed for competetive playing teams, and there are also cultural differences too that might affect on how "effective" the logo is. I really think that that a logo can be beatiful and complex too, and effective for it's purpose in the same time. | ||
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WolfintheSheep
Canada14127 Posts
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Xeris
Iran17695 Posts
cloud + roof . there's nothing right about that. lol | ||
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TelecoM
United States10686 Posts
On January 09 2015 10:02 WolfintheSheep wrote: Can I just comment on the irony of the "Team" in Team Liquid's logo being near-invisible on their own site? What? | ||
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ZenithM
France15952 Posts
Yeah I don't get it :D | ||
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Torte de Lini
Germany38463 Posts
Pretty much the summation of your personality and wit in one. I think for brand logos, it's important to have some publicly available art assets either in a downloadable press kit or something. It's always an annoyance to look for a team's logo and then have to find it without a background or poor resolution, size, etc. On January 09 2015 10:45 Xeris wrote: cloud + roof . there's nothing right about that. lol I'm more specifying the logo, not the company. As a logo, I think it is simple and plays into a lot of wolfwood is mentioning. No comment on the name evidently. | ||
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SKC
Brazil18828 Posts
The TL logo used as an example in the OP. Light blue letters against a light blue background. | ||
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Wintex
Norway16838 Posts
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Deleted User 135096
3624 Posts
On January 09 2015 20:49 SKC wrote: The TL logo used as an example in the OP. Light blue letters against a light blue background. I've always found this issue to be kind of amusing as part of the problem with that is that the "team" part of the logo below also would nearly unintelligible on white backgrounds, which would be problematic for print. ![[image loading]](http://i.imgur.com/UA3laQ4.png) not official colors | ||
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Torte de Lini
Germany38463 Posts
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[Phantom]
Mexico2170 Posts
But, it blows my mind how amazingly good the nickname Day[9] is, that guys a genius. | ||
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Deleted User 135096
3624 Posts
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peanuts
United States1225 Posts
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Makro
France16890 Posts
thanks for this blog | ||
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