This event is being run for charity, with all donations going towards gamesaid.org/.
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Its is being run by Stick Twiddlers who are a gaming news, reviews and general gaming related shenanigans website.
There are a few world records being attempted, they include:
Longest time spend laddering in Starcraft 2 - (Regneva - EU, going for 50hrs straight)
Most consecutive 1v1 ladder wins in a row in Starcraft 2 - (GimbleB - EU)
Longest time spent playing an FPS game. (Halo Reach)
Longest time spent playing a Soccer game. (Fifa 2011)
Longest time spent playing Driving Game. (NFS: Hot Pursuit)
Longest time spent playing GTAIV.
That is just a few of the records being attempted, and they are all under strict conditions from Guinness as well.
You can read the full information on the event over on the Stick Twiddlers website.
There is a steam up on twiddlers main page as well, if anyone is interest, and ofcourse if anyone is in the area and wants to pop in and see whats going on you are more than welcome.
Also a quick thanks to Pholon in TL's iRC for taking the time to chat to me and okay this post going up. <3