• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 02:12
CEST 08:12
KST 15:12
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Team Liquid Map Contest #22: Results and Winners5Code S Season 2 (2026): RO4 and Finals Preview12TL.net Map Contest #22 - Voting & Ladder Map Selection7Code S Season 2 (2026) - RO8 Preview5[ASL21] Finals Preview: Two Legacies21
Community News
[BSL22] Non-Korean Championship from 13 to 28 June2Weekly Cups (May 25-31): Clem doubles, 2v2 circuit heads toward finale0StarCraft II 5.0.16 PTR Patch Notes may 26th151Weekly Cups (May 18-24): MaxPax wins doubles0Crank Gathers Season 4: BW vs SC2 Team League6
StarCraft 2
General
TL Poll: How do you feel about the 5.0.16 PTR balance changes? Team Liquid Map Contest #22: Results and Winners TL.net Map Contest #22 - Voting & Ladder Map Selection Oliveira Would Have Returned If EWC Continued Code S Season 2 (2026): RO4 and Finals Preview
Tourneys
Sea Duckling Open (Global, Bronze-Diamond) Douyu Cup 2026 Maestros of The Game 2 announcement and schedule ! GSL Code S Season 2 (2026) Sparkling Tuna Cup - Weekly Open Tournament
Strategy
[G] Having the right mentality to improve
Custom Maps
[D]RTS in all its shapes and glory <3
External Content
The PondCast: SC2 News & Results Mutation # 529 Opportunities Unleashed Mutation # 528 Infection Detected Welcome to the External Content forum
Brood War
General
Data needed Quality of life changes in BW that you will like ? BGH Auto Balance -> http://bghmmr.eu/ BW fans in southern Sweden, look here! 25 Years Since Brood War Patch 1.08
Tourneys
[BSL22] Grand Finals - Sunday 21:00 CEST [ASL21] Grand Finals [Megathread] Daily Proleagues Escore Tournament StarCraft Season 2
Strategy
Why doesn't anyone use restoration? Any training maps people recommend? Muta micro map competition [G] Hydra ZvZ: An Introduction
Other Games
General Games
Stormgate/Frost Giant Megathread PC Games Sales Thread Nintendo Switch Thread ZeroSpace Megathread Summer Games Done Quick 2026!
Dota 2
Looking for a Dota Mentor Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia
Community
General
US Politics Mega-thread Trading/Investing Thread Canadian Politics Mega-thread Russo-Ukrainian War Thread Things Aren’t Peaceful in Palestine
Fan Clubs
The herO Fan Club!
Media & Entertainment
Movie Discussion! [Req][Books] Good Fantasy/SciFi books [TV/BOOK] *SPOILERS* Game of Thrones Discussion [Manga] One Piece
Sports
2024 - 2026 Football Thread Cricket [SPORT] NBA General Discussion McBoner: A hockey love story Formula 1 Discussion
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread Facing Challenges in Mobile App Development
TL Community
The Automated Ban List
Blogs
How Streaming Impacts Game P…
TrAiDoS
An Exploration of th…
waywardstrategy
I'm an arrogant trash talke…
FlaShFTW
Gauntlet SC2: A Retrospectiv…
Ctone23
Why RTS gamers make better f…
gosubay
ASL S21 English Commentary…
namkraft
Customize Sidebar...

Website Feedback

Closed Threads



Active: 7074 users

MLG and Twitch Partner with CBSi - Page 10

Forum Index > SC2 General
246 CommentsPost a Reply
Prev 1 8 9 10 11 12 13 Next All
NPF
Profile Joined May 2010
Canada1635 Posts
April 17 2012 19:57 GMT
#181
On April 18 2012 04:50 SovSov wrote:
can someone explain what this actually means for sc2 in layman terms?


People using Twitch will get more money per add (including MLG and NASL) because CBSi will be finding there ads. So now everyone showing adds from these services get more money. So more money in the scene and CBSi get's more exposure to a certain demographic.
Bippzy
Profile Blog Joined March 2011
United States1466 Posts
April 17 2012 20:08 GMT
#182
On April 18 2012 01:23 Xxio wrote:
Show nested quote +
On April 18 2012 01:11 Lamilove wrote:
They make The Mentalist AND support eSports? I <3 CBS


I watch the show only in hope that Jane cracks Lisbon's tsundere exterior and they become the cutest couple imaginable



I didn't know tsundere was used when not talking about...nevermind

This sounds pretty nice. I'm pleased for it.
LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK
GenesisX
Profile Blog Joined February 2010
Canada4267 Posts
April 17 2012 20:16 GMT
#183
:O! The TV network? great news
133 221 333 123 111
Disengaged
Profile Joined July 2010
United States6994 Posts
April 17 2012 20:22 GMT
#184
CBS?! Why CBS?!

God damnit.

We're doomed.
Felnarion
Profile Joined December 2011
442 Posts
April 17 2012 20:36 GMT
#185
This is fantastic. Honestly, I got tingles reading it and it doesn't really even benefit me. Finally, something mainstream realizing there are people watching these things.
epidGoaty
Profile Joined December 2010
United States219 Posts
April 17 2012 20:37 GMT
#186
On April 18 2012 05:22 Disengaged wrote:
CBS?! Why CBS?!

God damnit.

We're doomed.


Be happy their willing to support esports... anyone that does that has got my respect..
ePGoaty - Manager, Team Epidemic - www.team-epidemic.com
TheRealNanMan
Profile Blog Joined November 2010
United States1471 Posts
April 17 2012 20:40 GMT
#187
Such awesome news! Great to see such a large company like CBSi have an interest in eSports
Sc2 Caster | Host of Sc2 Up & Coming | The Godfather of Team LXG | Sc2 Historian | Youtube.com/NanMan | Twitch.tv/TheRealNanMan | Twitter.com/TheRealNanMan |
jianming
Profile Joined November 2011
149 Posts
April 17 2012 20:53 GMT
#188
On April 17 2012 23:30 fortheGG wrote:
wish it was fox but still great news


You mean like IPL?
mastergriggy
Profile Blog Joined May 2010
United States1312 Posts
April 17 2012 21:03 GMT
#189
Hopefully MLG's second bout with tv will last longer than their first one.
Write your own song!
OCsurfeR
Profile Blog Joined October 2010
United States195 Posts
Last Edited: 2012-04-17 21:07:31
April 17 2012 21:07 GMT
#190
On April 18 2012 04:50 SovSov wrote:
can someone explain what this actually means for sc2 in layman terms?


If you read the article on TNW tweeted by Kevin Lin of TwitchTV, they explain it pretty well in their article here:

http://thenextweb.com/insider/2012/04/17/cbs-interactive-partners-with-twitch-tv-and-major-league-gaming-to-form-esports-behemoth/

In a nutshell, CBS now owns all advertising sales for MLG and TwitchTV as it relates to MLG broadcasting on TwitchTV. For this, CBS will share ad revenue with both entities, and share in cross promotions between TwitchTV and MLG on CBS Interactive websites.

As the article states, eSports is growing, but what eSports doesn't have that CBS does is mature advertising selling infrastructure. This allows CBS to use its extensive Ad selling capabilities and networking to the benefit of eSports broadcasters and streaming sites.

Good move by Twitch and any affiliates providing Twitch with content that have signed on to the CBS deal.
"Your mother puts license plates in your underwear? How do you sit?" - Chris Knight, Real Genius
thurst0n
Profile Blog Joined December 2010
United States611 Posts
Last Edited: 2012-04-17 21:19:30
April 17 2012 21:18 GMT
#191
On April 18 2012 06:07 OCsurfeR wrote:
Show nested quote +
On April 18 2012 04:50 SovSov wrote:
can someone explain what this actually means for sc2 in layman terms?


If you read the article on TNW tweeted by Kevin Lin of TwitchTV, they explain it pretty well in their article here:

http://thenextweb.com/insider/2012/04/17/cbs-interactive-partners-with-twitch-tv-and-major-league-gaming-to-form-esports-behemoth/

In a nutshell, CBS now owns all advertising sales for MLG and TwitchTV as it relates to MLG broadcasting on TwitchTV. For this, CBS will share ad revenue with both entities, and share in cross promotions between TwitchTV and MLG on CBS Interactive websites.

As the article states, eSports is growing, but what eSports doesn't have that CBS does is mature advertising selling infrastructure. This allows CBS to use its extensive Ad selling capabilities and networking to the benefit of eSports broadcasters and streaming sites.

Good move by Twitch and any affiliates providing Twitch with content that have signed on to the CBS deal.

Yes, and what this means is there are more people who will ultimately be supporting esports, because anyone who sells advertising through CBSi will be supporting MLG Twitch, sc2, etc.. basically it'll be easier to sell MORE advertising because CBSi has an easier sell than MLG does for itself...
Edit: I think this is spectacular news!
P.S. I'm nub. If you'd like you can follow me @xthurst but its not worth it ill be honest
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
April 17 2012 21:24 GMT
#192
Wow, such huge news!
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
Bedrock
Profile Joined October 2010
United States395 Posts
April 17 2012 21:28 GMT
#193
On Apr 17 2012 16:37<span style='color:#d20000'> (50 min)</span> epidGoaty wrote:
Show nested quote +
On Apr 17 2012 16:22 Disengaged wrote:
CBS?! Why CBS?!

God damnit.

We're doomed.


Be happy their willing to support esports... anyone that does that has got my respect..


+1.

Trust me, it's not easy convincing a network to pick up eSports after they've had some sour business beforehand.
eSports or die tryin'
trifecta
Profile Joined April 2010
United States6795 Posts
April 17 2012 21:40 GMT
#194
While more money in esports is great, I wonder if this agreement will also hasten the "growing up" process. There will be less tolerance for racist/sexist/inappropriate language and other unprofessional "drama" in esports when there are larger and more mainstream sponsors in the mix. IMO, I think this is ultimately a good thing for esports to gain a more permanent niche in entertainment/society. Time will tell whether esports ever becomes truly mainstream like professional sports.
CeriseCherries
Profile Blog Joined May 2011
6170 Posts
April 17 2012 21:47 GMT
#195
damn getting decent ads is a big deal to getting to be a viable business model... this is great news
Remember, no matter where you go, there you are.
Nazeron
Profile Joined September 2010
Canada1046 Posts
April 17 2012 21:53 GMT
#196
Awesome news, so does this mean SC2 or MLG on TV? or just helping twitch and MLG with Ads??
(╯°□°)╯︵ ┻━┻ ¯\_(ツ)_/¯
pms
Profile Joined April 2008
Poland611 Posts
April 17 2012 22:00 GMT
#197
I don't think this is a "great" news. CBS Interactive may use MLG and Twitch TV for their own purposes and influence them in a way actually harmfull to us. So I think reactions here are realy over-entusiastic. Let's see how it goes though.
kkiller
Profile Joined November 2011
Canada2 Posts
April 17 2012 22:02 GMT
#198
Why the fuk starcraft 2 is not mentioned in the article:
"Twitch.tv, which streams competitive multiplayer games around the world, will provide live streams of hugely popular games like Dota 2, World of Warcraft and Call of Duty to GameSpot's audience base, with CBS selling ads around the new content."

what the hell is this. The reason twitch tv is where it is is because of starcraft 2 and (league of legend ) everyone should go to the article and tell them the role of starcraft 2. This the link
http://www.adweek.com/news/technology/cbs-interactive-games-links-twitchtv-gamespot-partners-pro-gamer-orgs-139640?utm_source=dlvr.it&utm_medium=twitter

WCS NA = WCS KOREA
quaffle
Profile Joined December 2010
United States249 Posts
April 17 2012 22:05 GMT
#199
This is quite strange... but obviously great for MLG, Twitch, and the growth of esports. CBS, the media company, is obviously a supporter of SOPA-like legislation. While MLG went dark with Reddit, Wikipedia, and others in protest of SOPA. Hopefully MLG doesn't end up getting mafia-style run by CBS now that CBS controls the advertising (large portion of MLG's revenue).
Your success is only measured by the strength of your competitors.
AndreiDaGiant
Profile Joined October 2010
United States394 Posts
April 17 2012 22:05 GMT
#200
no this could also be bad because of the monetizing of a sport i loved for the fact it was not about the money... you can start to slowly kiss goodbye all the free content you are able to watch now
Terran Metal for the Win
Prev 1 8 9 10 11 12 13 Next All
Please log in or register to reply.
Live Events Refresh
OSC
22:30
OSC Elite Rising Star #19
Liquipedia
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
ProTech81
FoxeR 62
StarCraft: Brood War
GuemChi 3774
Sea 3191
PianO 454
Tasteless 235
Aegong 82
Mind 69
ZergMaN 34
Bale 29
Noble 11
JulyZerg 10
[ Show more ]
Nal_rA 10
GoRush 9
Icarus 7
Zeus 0
Dota 2
NeuroSwarm141
League of Legends
JimRising 764
Other Games
summit1g7114
C9.Mang0481
WinterStarcraft467
Nina122
RuFF_SC268
Organizations
Other Games
BasetradeTV186
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
[ Show 11 non-featured ]
StarCraft 2
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Lourlo1428
Upcoming Events
OSC
6h 48m
Maestros of the Game
7h 48m
Classic vs Maru
Serral vs herO
TBD vs Clem
Replay Cast
17h 48m
CranKy Ducklings
1d 3h
uThermal 2v2 Circuit
1d 8h
BSL22 NKC (BSL vs China)
1d 12h
eOnzErG vs Mihu
Messiah vs XuanXuan
Jaystar vs TerrOr
Dewalt vs Bonyth
eOnzErG vs XuanXuan
Mihu vs TerrOr
Messiah vs Bonyth
Sparkling Tuna Cup
2 days
uThermal 2v2 Circuit
2 days
BSL22 NKC (BSL vs China)
2 days
Jaystar vs Dewalt
eOnzErG vs TerrOr
XuanXuan vs Bonyth
Mihu vs Dewalt
Messiah vs Jaystar
eOnzErG vs Bonyth
TerrOr vs Dewalt
OSC
2 days
[ Show More ]
Wardi Open
3 days
Replay Cast
5 days
The PondCast
6 days
Replay Cast
6 days
Liquipedia Results

Completed

BSL Season 22
2026 GSL S2
Heroes Pulsing #1

Ongoing

IPSL Spring 2026
KCM Race Survival 2026 Season 2
Acropolis #4
CSCL: Masked Kings S4
YSL S3
Acropolis #4 - GSB
SCTL 2026 Spring
WardiTV Spring 2026
Maestros of the Game 2
uThermal 2v2 2026 Main Event
Murky Cup 2026
Heroes Pulsing #2
IEM Cologne Major 2026
Stake Ranked Episode 2
CS Asia Championships 2026
Asian Champions League 2026
IEM Atlanta 2026
PGL Astana 2026
BLAST Rivals Spring 2026
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1

Upcoming

BSL 22 Non-Korean Championship
CSLAN 4
Blizzard Classic Cup 2026
Kung Fu Cup 2026 Grand Finals
CranK Gathers Season 4: BW vs SC2 Team League
HSC XXIX
Douyu Cup 2026
Heroes Pulsing #3
Esports World Cup 2026
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual
Stake Ranked Episode 3
XSE Pro League 2026
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.