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On April 18 2012 04:50 SovSov wrote: can someone explain what this actually means for sc2 in layman terms?
People using Twitch will get more money per add (including MLG and NASL) because CBSi will be finding there ads. So now everyone showing adds from these services get more money. So more money in the scene and CBSi get's more exposure to a certain demographic.
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On April 18 2012 01:23 Xxio wrote:Show nested quote +On April 18 2012 01:11 Lamilove wrote: They make The Mentalist AND support eSports? I <3 CBS I watch the show only in hope that Jane cracks Lisbon's tsundere exterior and they become the cutest couple imaginable
I didn't know tsundere was used when not talking about...nevermind
This sounds pretty nice. I'm pleased for it.
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:O! The TV network? great news
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CBS?! Why CBS?!
God damnit.
We're doomed.
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This is fantastic. Honestly, I got tingles reading it and it doesn't really even benefit me. Finally, something mainstream realizing there are people watching these things.
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On April 18 2012 05:22 Disengaged wrote: CBS?! Why CBS?!
God damnit.
We're doomed.
Be happy their willing to support esports... anyone that does that has got my respect..
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Such awesome news! Great to see such a large company like CBSi have an interest in eSports
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On April 17 2012 23:30 fortheGG wrote: wish it was fox but still great news
You mean like IPL?
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Hopefully MLG's second bout with tv will last longer than their first one.
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On April 18 2012 04:50 SovSov wrote: can someone explain what this actually means for sc2 in layman terms?
If you read the article on TNW tweeted by Kevin Lin of TwitchTV, they explain it pretty well in their article here:
http://thenextweb.com/insider/2012/04/17/cbs-interactive-partners-with-twitch-tv-and-major-league-gaming-to-form-esports-behemoth/
In a nutshell, CBS now owns all advertising sales for MLG and TwitchTV as it relates to MLG broadcasting on TwitchTV. For this, CBS will share ad revenue with both entities, and share in cross promotions between TwitchTV and MLG on CBS Interactive websites.
As the article states, eSports is growing, but what eSports doesn't have that CBS does is mature advertising selling infrastructure. This allows CBS to use its extensive Ad selling capabilities and networking to the benefit of eSports broadcasters and streaming sites.
Good move by Twitch and any affiliates providing Twitch with content that have signed on to the CBS deal.
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On April 18 2012 06:07 OCsurfeR wrote:Show nested quote +On April 18 2012 04:50 SovSov wrote: can someone explain what this actually means for sc2 in layman terms? If you read the article on TNW tweeted by Kevin Lin of TwitchTV, they explain it pretty well in their article here: http://thenextweb.com/insider/2012/04/17/cbs-interactive-partners-with-twitch-tv-and-major-league-gaming-to-form-esports-behemoth/In a nutshell, CBS now owns all advertising sales for MLG and TwitchTV as it relates to MLG broadcasting on TwitchTV. For this, CBS will share ad revenue with both entities, and share in cross promotions between TwitchTV and MLG on CBS Interactive websites. As the article states, eSports is growing, but what eSports doesn't have that CBS does is mature advertising selling infrastructure. This allows CBS to use its extensive Ad selling capabilities and networking to the benefit of eSports broadcasters and streaming sites. Good move by Twitch and any affiliates providing Twitch with content that have signed on to the CBS deal. Yes, and what this means is there are more people who will ultimately be supporting esports, because anyone who sells advertising through CBSi will be supporting MLG Twitch, sc2, etc.. basically it'll be easier to sell MORE advertising because CBSi has an easier sell than MLG does for itself... Edit: I think this is spectacular news!
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On Apr 17 2012 16:37<span style='color:#d20000'> (50 min)</span> epidGoaty wrote:Show nested quote +On Apr 17 2012 16:22 Disengaged wrote: CBS?! Why CBS?!
God damnit.
We're doomed. Be happy their willing to support esports... anyone that does that has got my respect..
+1.
Trust me, it's not easy convincing a network to pick up eSports after they've had some sour business beforehand.
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While more money in esports is great, I wonder if this agreement will also hasten the "growing up" process. There will be less tolerance for racist/sexist/inappropriate language and other unprofessional "drama" in esports when there are larger and more mainstream sponsors in the mix. IMO, I think this is ultimately a good thing for esports to gain a more permanent niche in entertainment/society. Time will tell whether esports ever becomes truly mainstream like professional sports.
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damn getting decent ads is a big deal to getting to be a viable business model... this is great news
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Awesome news, so does this mean SC2 or MLG on TV? or just helping twitch and MLG with Ads??
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I don't think this is a "great" news. CBS Interactive may use MLG and Twitch TV for their own purposes and influence them in a way actually harmfull to us. So I think reactions here are realy over-entusiastic. Let's see how it goes though.
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This is quite strange... but obviously great for MLG, Twitch, and the growth of esports. CBS, the media company, is obviously a supporter of SOPA-like legislation. While MLG went dark with Reddit, Wikipedia, and others in protest of SOPA. Hopefully MLG doesn't end up getting mafia-style run by CBS now that CBS controls the advertising (large portion of MLG's revenue).
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no this could also be bad because of the monetizing of a sport i loved for the fact it was not about the money... you can start to slowly kiss goodbye all the free content you are able to watch now
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