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MLG and Twitch Partner with CBSi - Page 10

Forum Index > SC2 General
246 CommentsPost a Reply
Prev 1 8 9 10 11 12 13 Next All
NPF
Profile Joined May 2010
Canada1635 Posts
April 17 2012 19:57 GMT
#181
On April 18 2012 04:50 SovSov wrote:
can someone explain what this actually means for sc2 in layman terms?


People using Twitch will get more money per add (including MLG and NASL) because CBSi will be finding there ads. So now everyone showing adds from these services get more money. So more money in the scene and CBSi get's more exposure to a certain demographic.
Bippzy
Profile Blog Joined March 2011
United States1466 Posts
April 17 2012 20:08 GMT
#182
On April 18 2012 01:23 Xxio wrote:
Show nested quote +
On April 18 2012 01:11 Lamilove wrote:
They make The Mentalist AND support eSports? I <3 CBS


I watch the show only in hope that Jane cracks Lisbon's tsundere exterior and they become the cutest couple imaginable



I didn't know tsundere was used when not talking about...nevermind

This sounds pretty nice. I'm pleased for it.
LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK LEENOCK
GenesisX
Profile Blog Joined February 2010
Canada4267 Posts
April 17 2012 20:16 GMT
#183
:O! The TV network? great news
133 221 333 123 111
Disengaged
Profile Joined July 2010
United States6994 Posts
April 17 2012 20:22 GMT
#184
CBS?! Why CBS?!

God damnit.

We're doomed.
Felnarion
Profile Joined December 2011
442 Posts
April 17 2012 20:36 GMT
#185
This is fantastic. Honestly, I got tingles reading it and it doesn't really even benefit me. Finally, something mainstream realizing there are people watching these things.
epidGoaty
Profile Joined December 2010
United States219 Posts
April 17 2012 20:37 GMT
#186
On April 18 2012 05:22 Disengaged wrote:
CBS?! Why CBS?!

God damnit.

We're doomed.


Be happy their willing to support esports... anyone that does that has got my respect..
ePGoaty - Manager, Team Epidemic - www.team-epidemic.com
TheRealNanMan
Profile Blog Joined November 2010
United States1471 Posts
April 17 2012 20:40 GMT
#187
Such awesome news! Great to see such a large company like CBSi have an interest in eSports
Sc2 Caster | Host of Sc2 Up & Coming | The Godfather of Team LXG | Sc2 Historian | Youtube.com/NanMan | Twitch.tv/TheRealNanMan | Twitter.com/TheRealNanMan |
jianming
Profile Joined November 2011
149 Posts
April 17 2012 20:53 GMT
#188
On April 17 2012 23:30 fortheGG wrote:
wish it was fox but still great news


You mean like IPL?
mastergriggy
Profile Blog Joined May 2010
United States1312 Posts
April 17 2012 21:03 GMT
#189
Hopefully MLG's second bout with tv will last longer than their first one.
Write your own song!
OCsurfeR
Profile Blog Joined October 2010
United States195 Posts
Last Edited: 2012-04-17 21:07:31
April 17 2012 21:07 GMT
#190
On April 18 2012 04:50 SovSov wrote:
can someone explain what this actually means for sc2 in layman terms?


If you read the article on TNW tweeted by Kevin Lin of TwitchTV, they explain it pretty well in their article here:

http://thenextweb.com/insider/2012/04/17/cbs-interactive-partners-with-twitch-tv-and-major-league-gaming-to-form-esports-behemoth/

In a nutshell, CBS now owns all advertising sales for MLG and TwitchTV as it relates to MLG broadcasting on TwitchTV. For this, CBS will share ad revenue with both entities, and share in cross promotions between TwitchTV and MLG on CBS Interactive websites.

As the article states, eSports is growing, but what eSports doesn't have that CBS does is mature advertising selling infrastructure. This allows CBS to use its extensive Ad selling capabilities and networking to the benefit of eSports broadcasters and streaming sites.

Good move by Twitch and any affiliates providing Twitch with content that have signed on to the CBS deal.
"Your mother puts license plates in your underwear? How do you sit?" - Chris Knight, Real Genius
thurst0n
Profile Blog Joined December 2010
United States611 Posts
Last Edited: 2012-04-17 21:19:30
April 17 2012 21:18 GMT
#191
On April 18 2012 06:07 OCsurfeR wrote:
Show nested quote +
On April 18 2012 04:50 SovSov wrote:
can someone explain what this actually means for sc2 in layman terms?


If you read the article on TNW tweeted by Kevin Lin of TwitchTV, they explain it pretty well in their article here:

http://thenextweb.com/insider/2012/04/17/cbs-interactive-partners-with-twitch-tv-and-major-league-gaming-to-form-esports-behemoth/

In a nutshell, CBS now owns all advertising sales for MLG and TwitchTV as it relates to MLG broadcasting on TwitchTV. For this, CBS will share ad revenue with both entities, and share in cross promotions between TwitchTV and MLG on CBS Interactive websites.

As the article states, eSports is growing, but what eSports doesn't have that CBS does is mature advertising selling infrastructure. This allows CBS to use its extensive Ad selling capabilities and networking to the benefit of eSports broadcasters and streaming sites.

Good move by Twitch and any affiliates providing Twitch with content that have signed on to the CBS deal.

Yes, and what this means is there are more people who will ultimately be supporting esports, because anyone who sells advertising through CBSi will be supporting MLG Twitch, sc2, etc.. basically it'll be easier to sell MORE advertising because CBSi has an easier sell than MLG does for itself...
Edit: I think this is spectacular news!
P.S. I'm nub. If you'd like you can follow me @xthurst but its not worth it ill be honest
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
April 17 2012 21:24 GMT
#192
Wow, such huge news!
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
Bedrock
Profile Joined October 2010
United States395 Posts
April 17 2012 21:28 GMT
#193
On Apr 17 2012 16:37<span style='color:#d20000'> (50 min)</span> epidGoaty wrote:
Show nested quote +
On Apr 17 2012 16:22 Disengaged wrote:
CBS?! Why CBS?!

God damnit.

We're doomed.


Be happy their willing to support esports... anyone that does that has got my respect..


+1.

Trust me, it's not easy convincing a network to pick up eSports after they've had some sour business beforehand.
eSports or die tryin'
trifecta
Profile Joined April 2010
United States6795 Posts
April 17 2012 21:40 GMT
#194
While more money in esports is great, I wonder if this agreement will also hasten the "growing up" process. There will be less tolerance for racist/sexist/inappropriate language and other unprofessional "drama" in esports when there are larger and more mainstream sponsors in the mix. IMO, I think this is ultimately a good thing for esports to gain a more permanent niche in entertainment/society. Time will tell whether esports ever becomes truly mainstream like professional sports.
CeriseCherries
Profile Blog Joined May 2011
6170 Posts
April 17 2012 21:47 GMT
#195
damn getting decent ads is a big deal to getting to be a viable business model... this is great news
Remember, no matter where you go, there you are.
Nazeron
Profile Joined September 2010
Canada1046 Posts
April 17 2012 21:53 GMT
#196
Awesome news, so does this mean SC2 or MLG on TV? or just helping twitch and MLG with Ads??
(╯°□°)╯︵ ┻━┻ ¯\_(ツ)_/¯
pms
Profile Joined April 2008
Poland611 Posts
April 17 2012 22:00 GMT
#197
I don't think this is a "great" news. CBS Interactive may use MLG and Twitch TV for their own purposes and influence them in a way actually harmfull to us. So I think reactions here are realy over-entusiastic. Let's see how it goes though.
kkiller
Profile Joined November 2011
Canada2 Posts
April 17 2012 22:02 GMT
#198
Why the fuk starcraft 2 is not mentioned in the article:
"Twitch.tv, which streams competitive multiplayer games around the world, will provide live streams of hugely popular games like Dota 2, World of Warcraft and Call of Duty to GameSpot's audience base, with CBS selling ads around the new content."

what the hell is this. The reason twitch tv is where it is is because of starcraft 2 and (league of legend ) everyone should go to the article and tell them the role of starcraft 2. This the link
http://www.adweek.com/news/technology/cbs-interactive-games-links-twitchtv-gamespot-partners-pro-gamer-orgs-139640?utm_source=dlvr.it&utm_medium=twitter

WCS NA = WCS KOREA
quaffle
Profile Joined December 2010
United States249 Posts
April 17 2012 22:05 GMT
#199
This is quite strange... but obviously great for MLG, Twitch, and the growth of esports. CBS, the media company, is obviously a supporter of SOPA-like legislation. While MLG went dark with Reddit, Wikipedia, and others in protest of SOPA. Hopefully MLG doesn't end up getting mafia-style run by CBS now that CBS controls the advertising (large portion of MLG's revenue).
Your success is only measured by the strength of your competitors.
AndreiDaGiant
Profile Joined October 2010
United States394 Posts
April 17 2012 22:05 GMT
#200
no this could also be bad because of the monetizing of a sport i loved for the fact it was not about the money... you can start to slowly kiss goodbye all the free content you are able to watch now
Terran Metal for the Win
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