On April 18 2012 01:41 divito wrote: It worries me that people are equating CBSi with CBS. Blowing their hype and expectations way out of proportion.
CBSi is the branch of CBS that would handle this sort of entertainment, as it is the online branch of CBS. It is a huge deal, as CBS brings their advertising connections and marketing both twitch and MGL. There is little that is bad about this deal.
True but this deal says nothing about TV which is what everyone is expecting. It is; however, a clear path to Television and mainstream acceptance.
So does this mean MLG (and Twitch) will be getting decent ads, instead of crap like that Chevy "I OWN YOUR SOUND! YOU WILL LISTEN TO ME!" flash crap?
Sounds interesting. I'm wondering about all that "exclusive" wording in there - if it will mean something later. Although I guess if CBSi wanted to get real exclusive, they probably could have asked the daddy corp to just buy Twitch and MLG.
On Apr 17 2012 12:41 divito wrote: It worries me that people are equating CBSi with CBS. Blowing their hype and expectations way out of proportion.
CBSi is the branch of CBS that would handle this sort of entertainment, as it is the online branch of CBS. It is a huge deal, as CBS brings their advertising connections and marketing both twitch and MGL. There is little that is bad about this deal.
True but this deal says nothing about TV which is what everyone is expecting. It is; however, a clear path to Television and mainstream acceptance.
I've said this before, but it needs to live on the medium it was born on when you want it to go more mainstream. CBS is making the correct move. If they see large numbers on the CBSi side, it gives them more incentive to take a "lesser" risk in trying to throw it on a bigger stage. Also with easing into a TV medium, you need special things in place where people can understand how the competitive gaming scene works and the "Rules" and "How to Play". These are things that can be developed while they still make revenue on their advertisements.
This is a pretty big move, and I'm sure there will be competition by other networks. This was actually the exact same idea that I brought up and was shut down, but will keep pushing for some healthy competition and for eSports. FOR ESPORTS!!
Basically, better support for tournaments, streamers, and all of that. I think these guys also own GameSpot? So will that mean that coverage for eSports will be on the more mainstream gaming sites?