EPTMLG and Twitch Partner with CBSi - Page 7
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GHOSTCLAW
United States17042 Posts
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ReboundEU
508 Posts
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Bagration
United States18282 Posts
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Noocta
France12578 Posts
On April 17 2012 23:46 Bear4188 wrote: No, the big thing is that CBS will be selling the ad inventory of MLG and Twitch.tv, who've previously had difficulty selling all of it because the world of advertising is very much an old boy's network. This means that MLG and Twitch are going to have far more stable revenue streams and will be able to do more things with that. Those Twitch ads are also going to improve the revenue for anyone using Twitch: streamers, cups, major tournaments, shows, whatever. Overall this is allowing esports access to the marketing world it has been fighting to gain entry to for a long time. Ah, thanks. You explained it a lot better than the article did tbh. I can see why it's very good then. More money into the scene is always great. MLG might keep their Manathan building flor then ! *rolleyes* Just kidding obviously. :p | ||
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Mrvoodoochild1
United States1439 Posts
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Betelgeuse
Canada210 Posts
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jtp118
United States137 Posts
it looks like CBSi is just a somewhat better way to stream content, with better advertisers, which will help with revenue, somewhat? again, not exactly earth-shattering | ||
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Jongl0
631 Posts
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Yorbon
Netherlands4272 Posts
On April 18 2012 00:38 jtp118 wrote: imo, any improvement in this area is worth mentioning, because a firm ad-base can in time become a nice backbone.meh ... saying they're partnering "with CBS" is misleading. rather, they're just partnering with a tiny online component of the CBS umbrella corporation. they're not going to be on CBS anytime soon. i remember MLG freaking out in 2009 about the Agora partnership, and 2010 about the IMG partnership ... neither of those changed the world, exactly. it looks like CBSi is just a somewhat better way to stream content, with better advertisers, which will help with revenue, somewhat? again, not exactly earth-shattering | ||
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akaLtDan
Germany62 Posts
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skyflyfish
Canada499 Posts
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Popsicler
United States40 Posts
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coverpunch
United States2093 Posts
What this means is that we'll get more ads during MLG, in variety and quantity. This is no different from Facebook or Youtube putting in more ads to increase revenue. | ||
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ellirc
Sweden3286 Posts
On April 18 2012 00:52 coverpunch wrote: This was an advertising deal, pure and simple. It's a red herring and naive to talk about anything else. What this means is that we'll get more ads during MLG, in variety and quantity. This is no different from Facebook or Youtube putting in more ads to increase revenue. It's a good thing. | ||
Adebisi
Canada1637 Posts
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looknohands119
United States815 Posts
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Bkennedy
United States266 Posts
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1st_Panzer_Div.
United States621 Posts
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Patton3D
United States65 Posts
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itsjustatank
Hong Kong9174 Posts
(Asking for Liquipedia purposes) Edit: I guess it also appears here: http://www.adweek.com/news/technology/cbs-interactive-games-links-twitchtv-gamespot-partners-pro-gamer-orgs-139640?utm_source=dlvr.it&utm_medium=twitter Just find it strange that they aren't included in the original press release. Maybe they are releasing another one entirely just for NASL? | ||
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