|
On April 17 2012 21:14 Agathon wrote: CBS? Like the U.S TV Channel?
No...its CBSi - a digital content provider - a division of CBS....This doesn't mean MLG will be on TV...LOL I can't believe someone responded "yes" to this, they clearly didn't read the post.
|
On April 17 2012 22:39 Doodsmack wrote: Just hope that MLG's stream viewer functionality (I.e. quad streams and whatnot) does not suffer in any way shape or form as a result of being broadcasted on CBSi.
It will likely get better. If you watched March Madness online at all this year, you will know what I mean. They definitely know what they are doing over there.
|
Is it possible that JP was talking about CBSi for his SOTG announcement?
|
|
No, SC2 will not be televised on national American...at least not yet. It's like ESPN (major sports TV and online news outlet) - they have a mixed martial arts and bass fishing, both of which are covered heavily on espn.com but rarely, rarely, actually seen on the mainstream ESPN TV channels.
But it's a good direction.
|
|
On April 17 2012 22:41 hillman wrote:No...its CBSi - a digital content provider - a division of CBS....This doesn't mean MLG will be on TV...LOL I can't believe someone responded "yes" to this, they clearly didn't read the post.
But the question wasn't "will esports be on CBS TV," it was just whether CBSI is a part of / affiliated with CBS the network, which it is. The OP has also been edited to point out that there's absolutely no mention of television, so that should clear things up.
|
How will they market sc2 to the mainstream audience? As an action packed stategy game where anything can happen?
|
People need to understand that it's advertising only. Twitch and MLG are just using CBS' sales team to provide inventory.
|
On April 17 2012 22:43 Doodsmack wrote: Is it possible that JP was talking about CBSi for his SOTG announcement? I think so, he spoke about top 10 Internet company whatever it meant, now from wikipedia about CBSi
it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers
|
On April 17 2012 21:35 GoSuChicken wrote: Can someone explain to me what exactly CBSi is? I know its a network on the web or something like that, and that Gamespot belongs to CBSi, but what do they do, and what does MLG get out of it? more money? more viewers?
I think that biggest thing actually will be the ability to attract advertisers by being linked with CBSi. As many people who've been following the business side of esports will know, the biggest hurdle right now for streaming events has been securing enough sponsors to sell their full ad inventory. Being part of a major media house like CBSi means that they now have a foot in the door of just about anyone who wants to sell ads to the 18-34 male market.
|
I guess this cements MLG/IPL rivalry, with MLG now partnering with IGN's competition. Hope this doesn't affect the IPL/twitch dynamic =( Maybe an IPL or twitch rep could clarify how/if this will have any impact on other organisations?
|
This is huge. I remember when not long ago, guys on SotG were talking about expansion of e-sports and that SC2 will sooner or later get some kind of ESPN-like channel. So this is like the first big step to doing so.
|
This is great news, I really hope this can be a big booster for e-sports.
|
On April 17 2012 22:45 archonOOid wrote: How will they market sc2 to the mainstream audience? As an action packed stategy game where anything can happen?
What do you mean exactly? More advertising and whatnot might bring in more viewers, but that doesn't mean it's suddenly going mainstream.
|
The reason why IGN, and now Gamespot (CBSi) have gotten into esports is because it is very low cost/low risk to potential big gains.
Gamespot and IGN are visited mainly by console gamers, the esport thing also brings them a good chunk of PC gamers who are into LoL and/or SC2.
|
Awesome news, the partnership with twitch.tv is huge since I imagine it will help them sell advertising much easier and to a bigger market of companies.
|
Really good news, good for eSPORTS Ty Slasher!
|
|
|
|
|
|