EPTCBSi/GameSpot Director of eSports Benito Gonzalez and DreamHack eSports boss Frederik "ponderosa" Nyström will be on Live On Three tonight to discuss all the news regarding the new CBSi deal with TwitchTV, MLG and NASL, and the new collaboration of MLG and DreamHack. Also full previews of MLG/DreamHack, Naniwa's triumph in GSL, and MLG's Adam Apiacella hinting at HotS and BW pros being featured at MLG Anaheim.
All starts at 7:00 PM EST/01:00 CET with myself, djWHEAT and SirScoots at http://www.Twitch.tv/OneMoreGameTV
I will have my own special announcement to make tonight, as well :O)
MLG Twitter
Huge news: MLG Partners with @CBSi
Link is now working
MLG Release
The expansion of the CBS Interactive Games group includes the following deals:
• Partnership with TwitchTV: CBS Interactive has signed an exclusive partnership with TwitchTV, the world’s leading video game broadcasting network. Each month, TwitchTV attracts 16 million people from all over the world who tune into live gaming competitions and events. CBSi Games, which now has a total reach of 25 million users watching almost 50 million hours of live gaming video per month, will exclusively sell advertising, promotions and sponsorships for this community .
• Partnership with Major League Gaming (MLG): The world’s most prominent eSports league, Major League Gaming (MLG), has signed a partnership with CBS Interactive to be the exclusive online broadcaster of their Pro Circuit competitions, as well as for advertising representation. MLG is the world's largest competitive video game league with over 15 million hours of live video served to fans during the 2011 Pro Circuit season, nearly 2,500 hours of live gaming competition scheduled in 2012, and thousands of the world’s best players competing at MLG events annually.
• Partnership with TwitchTV: CBS Interactive has signed an exclusive partnership with TwitchTV, the world’s leading video game broadcasting network. Each month, TwitchTV attracts 16 million people from all over the world who tune into live gaming competitions and events. CBSi Games, which now has a total reach of 25 million users watching almost 50 million hours of live gaming video per month, will exclusively sell advertising, promotions and sponsorships for this community .
• Partnership with Major League Gaming (MLG): The world’s most prominent eSports league, Major League Gaming (MLG), has signed a partnership with CBS Interactive to be the exclusive online broadcaster of their Pro Circuit competitions, as well as for advertising representation. MLG is the world's largest competitive video game league with over 15 million hours of live video served to fans during the 2011 Pro Circuit season, nearly 2,500 hours of live gaming competition scheduled in 2012, and thousands of the world’s best players competing at MLG events annually.
Another source The Next Web.
Basically CBS will be selling advertising for both TwitchTV and MLG from my understanding of the release. This can only be good as CBS is a giant media company. There is absolutely no mention of television, this release focuses on live streaming.
Some information about CBSi from Wikipedia
CBS Interactive (formerly CBS Digital Media Group) is an American company and is a division of the CBS Corporation. It is an online content network for information and entertainment. Its websites cover news, sports, entertainment, technology and business. It is headed by Jim Lanzone.
CBS Interactive coordinates with CBS Network Sales to bring together ad sales operations, as well as the Corporation's television, sports, and news groups, who will continue to be involved in program development.
On May 30, 2007, CBS Interactive acquired Last.fm for £140m (US$280m).
About CBS Interactive
With more than 250 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.
CBS Interactive coordinates with CBS Network Sales to bring together ad sales operations, as well as the Corporation's television, sports, and news groups, who will continue to be involved in program development.
On May 30, 2007, CBS Interactive acquired Last.fm for £140m (US$280m).
About CBS Interactive
With more than 250 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.
