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On March 14 2012 04:42 teacash wrote:
Awesome.
please nobody confuse "Total # of viewers = 240k for one event" with "240k viewers at a given time" though.
Don't forget what the difference is, and immediately assume that MLG gets so many more viewers than stuff like HSC or Dreamhack because "the highest you ever see on viewer # for HSC is 60k" or some junk like that...
A tournament held over multiple days could have 240k unique viewers for one event while never going over 60-80k at any given time. This is a reminder so nobody makes a fool of themselves and goes home thinking that MLG gets 4 times the viewers as every other tourney.. They don't, but they're doing great for themselves and we love to see that
You are confused
Um MLG had 241k concurrent. That means 241k watching simultaneously. I not sure how many uniques. Yes they get 4 times amount of Homestory cup across all their games with the majority being SCII
The National Championships delivered the fifth consecutive record-breaking online broadcast of the season. More than 16,000 spectators attended the final tournament in person and 97,000 people attended Pro Circuit competitions in 2011. Traffic to www.majorleaguegaming.com for 2011 Pro Circuit weekends was also up 225% from 2010, with an average of 641,000 unique visitors to the site each weekend.
![[image loading]](http://blogs-images.forbes.com/insertcoin/files/2011/12/graphic1.jpg)
I still really want to know why MLG is based out of one of the most expensive cities to work out of in the world. It would be reasonable if NYC was centrally located or a venue location for their events but its not. They could just as easily operate out of the suburbs
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On March 14 2012 06:04 Roe wrote:Show nested quote +On March 14 2012 05:48 legaton wrote:On March 14 2012 05:39 zul wrote:
more debt. Dunno if this is a good move. : / They have actually sold very little debt based assets, like 4 millions? Most of their money come from private equity, aka they sell a part of the property of MLG to new investors. what are dept based assets?
Basically when you take a loan.
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United States22883 Posts
Nicely done, Sundance and co. 
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United States5162 Posts
I think this pretty much settles the MLG Winter Arena profit question. I highly doubt anyone would invest in a company that just flopped it's first PPV tournament.
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Yes, nicely done indeed. Please use some of that money to buy comfortable chairs so that I never have to sit on the floor again when I attend MLG live. Thanks! <33
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nice maybe they will increase the prizepool by 1k
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Nicely done, MLG is so awesome! Use some of that money to buy chairs though! Last time i went i had to use the floor lol It was worth it though.
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On March 14 2012 06:14 Myles wrote:
I think this pretty much settles the MLG Winter Arena profit question. I highly doubt anyone would invest in a company that just flopped it's first PPV tournament.
Was there ever any uncertainty? Sundance even said before the event that they had sold more passes than they had expected. Hard to imagine it being anything but profitably with that statement.
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Glad they were able to receive this amount of money to pursue their endeavors. Hopefully due to this, they will now be able to again, hopefully engage in less aggressive PPV marketing, for my sake at least. However, I'm sure it's already been said, but they probably were able to attract investors by showing results of the profitability(?) of the PPV model they used for the Winter Arena.
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On March 14 2012 06:08 Zorkmid wrote:Show nested quote +On March 14 2012 06:00 SupLilSon wrote:
So Sundance claims they have to sell their services for ludicrously high prices because of a lack of money and investors in the scene and then turns around with 11 million in funding? Can someone with an education in business or finance explain to me how they manage to lose all this money? He had to prove to those guys who are forking over the 11.3m that you could MAKE money in this business.
Yes. If you're getting 11 million dollars from investors (most likely an i-bank) then they have to actually see some kind of return coming from the business. They expect reasonable market returns on their investment in MLG, otherwise they wouldn't have actually given them the $$.
Edit: This does not mean that MLG made 11 million dollars in profit last year. This is a very key distinction. Likely it means that MLG is going to make some kind of capital investment or business expansion soon, and this is the initial financing for it. With all the talk about building a studio, I'd say this 11 million is the capex to cover that. I wish MLG was publicly traded so I could buy some calls on it right now.
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On March 14 2012 06:14 Joedaddy wrote:
Yes, nicely done indeed. Please use some of that money to buy comfortable chairs so that I never have to sit on the floor again when I attend MLG live. Thanks! <33
11.3m $?
+ Show Spoiler +
User was warned for this post
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guys guys guys, i think Sundance gets it.
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United States5162 Posts
On March 14 2012 06:21 ribboo wrote:Show nested quote +On March 14 2012 06:14 Myles wrote:
I think this pretty much settles the MLG Winter Arena profit question. I highly doubt anyone would invest in a company that just flopped it's first PPV tournament. Was there ever any uncertainty? Sundance even said before the event that they had sold more passes than they had expected. Hard to imagine it being anything but profitably with that statement.
I'm pretty skeptical about any public statement regarding the event. There's every reason in the world for them to put out positive press.
On the other hand, outside investment is about as concrete as it gets bar seeing the actual financial statement that I assume the investors saw.
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They have sc2 to largely thank now make all ur shiz free.
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On March 14 2012 06:23 HyperionDreamer wrote:Show nested quote +On March 14 2012 06:08 Zorkmid wrote:On March 14 2012 06:00 SupLilSon wrote:
So Sundance claims they have to sell their services for ludicrously high prices because of a lack of money and investors in the scene and then turns around with 11 million in funding? Can someone with an education in business or finance explain to me how they manage to lose all this money? He had to prove to those guys who are forking over the 11.3m that you could MAKE money in this business. Yes. If you're getting 11 million dollars from investors (most likely an i-bank) then they have to actually see some kind of return coming from the business. They expect reasonable market returns on their investment in MLG, otherwise they wouldn't have actually given them the $$.
A few weeks ago Sundance was pulling the sob story that MLG was losing money year after year. But congrats to him for getting the money, I may be attending the Columbus event and I hope he surprises me.
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Can anyone explain why in most online tournaments the prize pools for LoL and SC2 are comparable. Shouldn't these reflect the viewership for the two games. Don't get me wrong, I haven't even played League of Legends and I love Starcraft. It makes me wonder, though, that why tournament organizers would invest comparable sums for two games whose average viewer counts are so different (most times I happen to check LoL streams of the same tournament average around 3 times more). Why isn't it rational for tournament organizers to focus all their attention on LoL right now?
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On March 14 2012 06:29 Abrafred wrote:
Can anyone explain why in most online tournaments the prize pools for LoL and SC2 are comparable. Shouldn't these reflect the viewership for the two games. Don't get me wrong, I haven't even played League of Legends and I love Starcraft. It makes me wonder, though, that why tournament organizers would invest comparable sums for two games whose average viewer counts are so different (most times I happen to check LoL streams of the same tournament average around 3 times more). Why isn't it rational for tournament organizers to focus all their attention on LoL right now?
Some are, IEM kicked SC2 off the main stage and put LoL there.
As for the other part of your question, I don't think the LoL pro scene is nearly as developed as sc2 is yet.
Another part may be the LoL viewers are less likely to pay for something than the sc2 audience, since it's a free game. That's just a shot in the dark though.
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On March 14 2012 05:39 zul wrote:
more debt. Dunno if this is a good move. : /
This isnt debt, it's an equity round.
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On March 14 2012 06:29 Abrafred wrote:
Can anyone explain why in most online tournaments the prize pools for LoL and SC2 are comparable. Shouldn't these reflect the viewership for the two games. Don't get me wrong, I haven't even played League of Legends and I love Starcraft. It makes me wonder, though, that why tournament organizers would invest comparable sums for two games whose average viewer counts are so different (most times I happen to check LoL streams of the same tournament average around 3 times more). Why isn't it rational for tournament organizers to focus all their attention on LoL right now?
Lots of reasons; Riot is pretty much very involved in that community and supporting it. And the structure behind the community is vastly different. LoL doesn't have a lot of structure that an SC2/BW community has.
The other reason is based on the flavour-of-the-month issue. Compared to SC2 (and BW if you'd like), what RTS choices are there?
Now, what about MOBA choices?
If I'm an investor, I want something that doesn't have competition and that isn't likely to disappear. The BW (and you could even include WC3 and older RTS games) and SC2 communities have longevity and structure where newer MOBA games have smaller amounts of both.
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And as for the MLG funding, we can't tell if it's good or bad without real numbers or financial statements. All this means is that since MLG has been around, it's accumulated $70 million in funding and has what to show for it? Depending on their models and statements (and not to mention, their plans), that could bring us six more months of MLG, or another two years. Anyone saying this is good or bad has nothing to base it on.
Taking more VC can be looked at as being bad and good. Taking more means they haven't found the right revenue model/game lineup/cost structure to be profitable on their own. At the same time, more can mean that their growth and plans (say, overseas events etc...) far outweigh their profit/revenue and they need it to accomplish and hopefully capitalize on their success.
Either way, I'm weary but hopeful. MLG has made some pretty big blunders over their history; hears to hoping that they turn everything around.
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I would totally love to buy stock in a grounded e-sports company :D
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EPT![[image loading]](http://i.imgur.com/QrEZQ.jpg)
