• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 03:44
CEST 09:44
KST 16:44
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Code S Season 2 (2026) - RO12 Preview1herO wins GSL Code S Season 1 (2026)0Code S Season 1 (2026) - RO4 & Finals Preview5[ASL21] Ro4 Preview: On Course12Code S Season 1 - RO8 Preview7
Community News
Weekly Cups (May 11-17): Classic wins double0Code S Season 1 (2026) - RO8 Results2Weekly Cups (May 4-10): Clem, MaxPax, herO win1Maestros of The Game 2 announcement and schedule !18Weekly Cups (April 27-May 4): Clem takes triple0
StarCraft 2
General
Code S Season 2 (2026) - RO12 Preview herO wins GSL Code S Season 1 (2026) Weekly Cups (May 11-17): Classic wins double Code S Season 1 (2026) - RO4 & Finals Preview Team Liquid Map Contest #22 - The Finalists
Tourneys
GSL Code S Season 1 (2026) GSL Code S Season 2 (2026) Maestros of The Game 2 announcement and schedule ! $1,400 SEL Season 3 Ladder Invitational $5,000 WardiTV Spring Championship 2026
Strategy
Custom Maps
[D]RTS in all its shapes and glory <3 [A] Nemrods 1/4 players
External Content
The PondCast: SC2 News & Results Mutation # 526 Rubber and Glue Mutation # 525 Wheel of Misfortune Mutation # 524 Death and Taxes
Brood War
General
BW General Discussion vespene.gg — BW replays in browser Lights Ro.8 Review (asl s21) 25 Years Since Brood War Patch 1.08 BGH Auto Balance -> http://bghmmr.eu/
Tourneys
[Megathread] Daily Proleagues [ASL21] Semifinals B [BSL22] RO8 Bracket Stage + Another TieBreaker [ASL21] Ro8 Day 4
Strategy
Muta micro map competition Fighting Spirit mining rates [G] Hydra ZvZ: An Introduction Simple Questions, Simple Answers
Other Games
General Games
Stormgate/Frost Giant Megathread Warcraft III: The Frozen Throne ZeroSpace Megathread War of Dots, 2026 minimalst RTS Nintendo Switch Thread
Dota 2
The Story of Wings Gaming
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia Mafia Game Mode Feedback/Ideas TL Mafia Community Thread Five o'clock TL Mafia
Community
General
US Politics Mega-thread European Politico-economics QA Mega-thread YouTube Thread Russo-Ukrainian War Thread UK Politics Mega-thread
Fan Clubs
The herO Fan Club!
Media & Entertainment
[Manga] One Piece Anime Discussion Thread [Req][Books] Good Fantasy/SciFi books
Sports
2024 - 2026 Football Thread McBoner: A hockey love story Formula 1 Discussion
World Cup 2022
Tech Support
streaming software Strange computer issues (software)
TL Community
The Automated Ban List
Blogs
Why RTS gamers make better f…
gosubay
How EEG Data Can Predict Gam…
TrAiDoS
ramps on octagon
StaticNine
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1744 users

MLG raises $11.3m in additional funding - Page 4

Forum Index > SC2 General
349 CommentsPost a Reply
Prev 1 2 3 4 5 6 16 17 18 Next All
Promethelax
Profile Joined February 2012
Canada7089 Posts
March 13 2012 19:35 GMT
#61
Really well done for MLG, I hope this will result in more exposure for e-sports.
I'm glad sundance is working to get funding from at least three different places: venture capital, PPV and sponsorships. This is great!
TL Mafia. Love it. Play it. http://www.teamliquid.net/forum/index.php?show_part=31 I find Kennigit really attractive. If anyone has a picture of him please feel free to PM it to me.
legaton
Profile Joined December 2010
France1763 Posts
March 13 2012 19:38 GMT
#62
Sundance must sell a hell of a pitch, because it is hard to believe he's still able to secure more money for MLG. Since 2006, they have secured 67,6 millions in just 6 years!

2012-03-12 - equity + options - 11 300 698 dollars
2011-11-23 - debt + option -2 500 000 dollars
2011-08-12 - debt + option - 3 083 328
2010-12-30 - equity - 3 333 353 dollars
2009-08-31 - equity - 3 499 995 dollars
2008-12-31 - equity + option - 7 500 000 dollars
2007-06-18 - equity - 1 400 000 dollars
2006-11-20 - equity - 25 000 000 dollars
2006-07-31 - equity - 10 000 000 dollars

They have invested 11 millions per year for a generated revenue of what, 5 to 25 millions dollars?
No GG, No Skill - Jaedong <3
teacash
Profile Joined September 2010
Canada494 Posts
March 13 2012 19:42 GMT
#63
Awesome.

please nobody confuse "Total # of viewers = 240k for one event" with "240k viewers at a given time" though.
Don't forget what the difference is, and immediately assume that MLG gets so many more viewers than stuff like HSC or Dreamhack because "the highest you ever see on viewer # for HSC is 60k" or some junk like that...
A tournament held over multiple days could have 240k unique viewers for one event while never going over 60-80k at any given time. This is a reminder so nobody makes a fool of themselves and goes home thinking that MLG gets 4 times the viewers as every other tourney.. They don't, but they're doing great for themselves and we love to see that
caradoc
Profile Blog Joined January 2011
Canada3022 Posts
March 13 2012 19:42 GMT
#64
If the financial picture is absolutely rosy they don't need to offer ownership shares for VC. If the financial picture is absolutely grim, no VCs will buy ownership shares.

It's neither amazing nor terrible news.
Salvation a la mode and a cup of tea...
Deshkar
Profile Joined June 2011
Singapore1244 Posts
March 13 2012 19:47 GMT
#65
On March 14 2012 04:42 caradoc wrote:
If the financial picture is absolutely rosy they don't need to offer ownership shares for VC. If the financial picture is absolutely grim, no VCs will buy ownership shares.

It's neither amazing nor terrible news.


This, though I'm feeling that the VC are seeing a light of the tunnel due to the success of 2011/SC 2/LOL.
cmen15
Profile Blog Joined December 2010
United States1519 Posts
March 13 2012 19:48 GMT
#66
Yea i guess its not bad news lol^^
Greed leads to just about all losses.
Sub40APM
Profile Joined August 2010
6336 Posts
March 13 2012 19:51 GMT
#67
On March 14 2012 03:49 crms wrote:
*paging business experts*

So.. with seamingly all of their revenue coming from VC, is this good? I know many companies start up with VC and eventually get a sustainable model so they can stand on their feet, the VC's get a nice ROI and everyone walks into the sunset.

However, MLG has been around 10+ years (correct?) and it seems like they still can't generate enough internal revenue (is this the correct term?) to be sustainable. Eventually VC dries up, right? What is so different from the dreaded 'sponsorship model' and the 'VC model'? It seems about the same to a laymen like me.

I think some of the big risks MLG has taken lately like a high priced PPV is perhaps due to itchy VC's wanting to see some type of return or proof that MLG can be profitable?

What kind of longevity does MLG have if all of their funding is coming from VCs? The fact that they 'sold' another 11.3 (want 13) million in VC a good sign? Good because investors still care about MLG and think it's worth while? Or a bad sign, that MLG still can't be profitable on their own and still need to reach out to VCs?

Thanks in advance if any expert can answer my queries.

<3


VC's will shovel money at anything, as long as you call yourself "Web 2.0" They know that all it takes is one good initial public offering to make it all back and then some.

The real question is, as VC's continue to eat up portions of MLG how much operational control are they going to start to exert onto MLG, because even a dumb VC that primarily destroys its investors capital at it chases the next youtube/facebook/zynga eventually is going to want to see where its money is going.

So to answer your question, if MLG suddenly announces that they have a new Chief Operating Officer or some other VC watchdog who is directly on the staff, its bad news.
coverpunch
Profile Joined December 2011
United States2093 Posts
March 13 2012 19:53 GMT
#68
Congrats to MLG, securing this kind of money isn't easy.

But they've basically told us the pitch already. MLG touts the fact that StarCraft 2 has attracted a large and loyal fan base and with the PPV, that many of those fans are willing to pay for events. There's no way to know if the community has taken well to advertising in relation to other sports and the tech sector. So MLG might not be profitable yet but they're growing. Their 2012 revenues are easily above where they were in 2011 at this point.

I'd be curious to know what % growth MLG is predicting though. Do they need a million viewers for the Fall Championship to meet expectations?
Sub40APM
Profile Joined August 2010
6336 Posts
March 13 2012 19:53 GMT
#69
On March 14 2012 04:38 legaton wrote:
Sundance must sell a hell of a pitch, because it is hard to believe he's still able to secure more money for MLG. Since 2006, they have secured 67,6 millions in just 6 years!

2012-03-12 - equity + options - 11 300 698 dollars
2011-11-23 - debt + option -2 500 000 dollars
2011-08-12 - debt + option - 3 083 328
2010-12-30 - equity - 3 333 353 dollars
2009-08-31 - equity - 3 499 995 dollars
2008-12-31 - equity + option - 7 500 000 dollars
2007-06-18 - equity - 1 400 000 dollars
2006-11-20 - equity - 25 000 000 dollars
2006-07-31 - equity - 10 000 000 dollars

They have invested 11 millions per year for a generated revenue of what, 5 to 25 millions dollars?

Ya so? Groupon is still not profitable and they were able to do an IPO. Ditto linkedin.
As long as the VC's can find a greater fool theyll think its okay. Look at Zynga, they are just announced a secondary offering of their shares, and they've been public for less than a year.

Its just that most of us dont remember the bubble in 99, but basically the supply of idiots with money is finite but surprisingly much larger than a normal person would expect.
mindspike
Profile Blog Joined December 2002
Canada1902 Posts
March 13 2012 19:54 GMT
#70
On March 14 2012 04:42 caradoc wrote:
If the financial picture is absolutely rosy they don't need to offer ownership shares for VC. If the financial picture is absolutely grim, no VCs will buy ownership shares.

It's neither amazing nor terrible news.


The question is what percentage of the company MLG had to give up.
zerg/human - vancouver, canada
ropumar
Profile Joined January 2011
Brazil111 Posts
March 13 2012 19:56 GMT
#71
Sundance won't stop the doomsday predictions because of this.

Zorkmid
Profile Joined November 2008
4410 Posts
Last Edited: 2012-03-13 20:00:04
March 13 2012 19:59 GMT
#72
On March 14 2012 03:49 crms wrote:
However, MLG has been around 10+ years (correct?) and it seems like they still can't generate enough internal revenue (is this the correct term?) to be sustainable. Eventually VC dries up, right? What is so different from the dreaded 'sponsorship model' and the 'VC model'? It seems about the same to a laymen like me.


If they're still able to raise 8 figures, SOMEONE might think there's so potential still. That or the investors are of pro sports teams owners ilk and are just looking for a new toy.


On March 14 2012 04:54 mindspike wrote:
Show nested quote +
On March 14 2012 04:42 caradoc wrote:
If the financial picture is absolutely rosy they don't need to offer ownership shares for VC. If the financial picture is absolutely grim, no VCs will buy ownership shares.

It's neither amazing nor terrible news.


The question is what percentage of the company MLG had to give up.


I wish Kevin O'Leary bought 51%
floor exercise
Profile Blog Joined August 2008
Canada5847 Posts
March 13 2012 20:02 GMT
#73
On March 14 2012 04:56 ropumar wrote:
Sundance won't stop the doomsday predictions because of this.



Even after our successful PPV we have to sell equity to stay afloat.. the Eye of Sauron still watches ESPORTS
mathsucks
Profile Joined January 2011
194 Posts
Last Edited: 2012-03-13 22:42:45
March 13 2012 20:06 GMT
#74
On March 14 2012 04:33 kakaman wrote:
Additional round of investment can be good or bad. Good because it gives MLG more capital to grow the business, but bad because the investor is the same as the one that invested before. It could be a scenario that MLG has been losing money throughout the year and its initial investor wants to invest more to hopefully turn the business around, rather than lose everything altogether.

Interesting note in the SEC filing, it says MLG has revenues of $5mm-$25mm, which is somewhat telling. For some reason I had expected it to be larger, but it begs the question how viable Esports really is? MLG has been around 10 years and has yet to break $25mm in revenue. Couple that with MLG being a highly capital intensive organization, one would have to assume they barely break even/take a loss every year. You compare that to a company like Pinterest which started a year ago, doesn't make revenue but has ~10mm users already. If I were a VC investor, I know where my money is going.


What is wrong with previous investors investing again? If anything, that shows me that they are impressed. Most businesses are unprofitable for some time. Look at most of the recent IPOs in the US...many of them are unprofitable still, and they're being publicly invested in.

Most VC's don't chase bad money with more bad money, so it's unlikely that they're investing ANOTHER $11m if MLG was hurting that badly. Considering their stated revenue range...$11m is a considerable amount of money.

I'm familiar with the company that owns Pinterest and it's doing very well, but revenue does NOT equal profitability. With all of these companies financials private, we can only assume that the experts that did get to look over their financials (the VC guys) felt that they were worthy of pumping another $11m in.
"Perception is strong and sight weak. In strategy, it is important to see distant things as if they were close and to take a distanced view of close things" -Unknown || www.twitch.tv/scmathsux
blamekilly
Profile Joined April 2011
466 Posts
March 13 2012 20:18 GMT
#75
How much of the money have the players received? I don't think it's more than $300k for all the MLG combined.
Vadrigar
Profile Joined January 2011
Bulgaria2379 Posts
March 13 2012 20:26 GMT
#76
On March 14 2012 05:18 blamekilly wrote:
How much of the money have the players received? I don't think it's more than $300k for all the MLG combined.


You know nothing! Having an office in f&^#ing Manhattan will make esports explode!
Soleron
Profile Blog Joined September 2010
United Kingdom1324 Posts
March 13 2012 20:30 GMT
#77
On March 14 2012 05:18 blamekilly wrote:
How much of the money have the players received? I don't think it's more than $300k for all the MLG combined.


The big expenses are on the permanent salary, equipment, venue rental, and New York office rental. None of those things are cheap.

Lowballing everything hard:

Let's say 10 staff * $25k = $250k
$100k on streaming equipment, servers, computers, satellite truck
$100k per Pro Circuit event to rent out the convention centre = $400k this year
New York rental = $100k (gl hf finding something that low)

Considering all expenses, $1m is not unreasonable and I could see it being $3-5m if convention centre costs are higher or they have more staff (remember those people need to be employed fulltime whether an event is on or not).

The prize pool for SC2 is $100,000 for the whole Winter season, Halo $60k and fighting games $60k = $260k. So that's at least $1m in prize money this year as well.


Benjamin80
Profile Joined February 2012
581 Posts
March 13 2012 20:31 GMT
#78
On March 14 2012 05:18 blamekilly wrote:
How much of the money have the players received? I don't think it's more than $300k for all the MLG combined.


Hey remember the CEO and managers of MLG needs to eat also
[QUOTE][B]On March 19 2012 02:32 iNcontroL wrote:[/B] IF LIFE GIVES YOU LEMONS YOU CANNON RUSH[/QUOTE]
PresenceSc2
Profile Joined February 2011
Australia4032 Posts
March 13 2012 20:32 GMT
#79
MONEYZ!

Hope to see some sick production quality this year. Maybe even another prize pool increase.
Stephano//HerO//TaeJa//Squirtle//Bomber
blamekilly
Profile Joined April 2011
466 Posts
Last Edited: 2012-03-13 20:33:53
March 13 2012 20:32 GMT
#80
On March 14 2012 05:26 Vadrigar wrote:
Show nested quote +
On March 14 2012 05:18 blamekilly wrote:
How much of the money have the players received? I don't think it's more than $300k for all the MLG combined.


You know nothing! Having an office in f&^#ing Manhattan will make esports explode!



You know nothing! Having only a $5000 prize for an event can help you pay the rent and bank much of the rest too. You want to bring up the increased prize pool this year? I counter with the increased sponsorship money and PPV money.
Prev 1 2 3 4 5 6 16 17 18 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 1h 46m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Nina 162
StarCraft: Brood War
firebathero 1610
actioN 46
sorry 34
Noble 17
Oya187 9
Bale 8
ajuk12(nOOB) 6
KawaiiRice 2
Dota 2
XaKoH 340
Counter-Strike
olofmeister1335
FalleN 838
m0e_tv432
Other Games
ceh9438
Trikslyr13
Organizations
Counter-Strike
PGL16518
Other Games
gamesdonequick530
BasetradeTV124
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
[ Show 13 non-featured ]
StarCraft 2
• Berry_CruncH250
• LUISG 5
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Rush1128
Upcoming Events
GSL
1h 46m
Cure vs sOs
SHIN vs ByuN
Replay Cast
16h 16m
GSL
1d 1h
Classic vs Solar
GuMiho vs Zoun
WardiTV Spring Champion…
1d 3h
Replay Cast
1d 16h
Sparkling Tuna Cup
2 days
WardiTV Spring Champion…
2 days
Replay Cast
2 days
RSL Revival
3 days
Classic vs SHIN
Rogue vs Bunny
BSL
3 days
[ Show More ]
Replay Cast
3 days
Afreeca Starleague
3 days
Flash vs Soma
RSL Revival
4 days
BSL
4 days
Patches Events
4 days
Replay Cast
5 days
Universe Titan Cup
5 days
Rogue vs Percival
Wardi Open
5 days
Monday Night Weeklies
5 days
Replay Cast
5 days
Kung Fu Cup
6 days
Liquipedia Results

Completed

Proleague 2026-05-19
2026 GSL S1
Nations Cup 2026

Ongoing

BSL Season 22
ASL Season 21
IPSL Spring 2026
KCM Race Survival 2026 Season 2
Acropolis #4
KK 2v2 League Season 1
BSL 22 Non-Korean Championship
YSL S3
SCTL 2026 Spring
2026 GSL S2
RSL Revival: Season 5
Heroes Pulsing #1
CS Asia Championships 2026
Asian Champions League 2026
IEM Atlanta 2026
PGL Astana 2026
BLAST Rivals Spring 2026
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League S23 Finals
ESL Pro League S23 Stage 1&2

Upcoming

Escore Tournament S2: W8
CSCL: Masked Kings S4
CSLAN 4
Kung Fu Cup 2026 Grand Finals
HSC XXIX
uThermal 2v2 2026 Main Event
Maestros of the Game 2
WardiTV Spring 2026
Bounty Cup 2026
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual
Stake Ranked Episode 3
XSE Pro League 2026
IEM Cologne Major 2026
Stake Ranked Episode 2
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.