• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 21:48
CEST 03:48
KST 10:48
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Serral wins EWC 202532Tournament Spotlight: FEL Cracow 202510Power Rank - Esports World Cup 202580RSL Season 1 - Final Week9[ASL19] Finals Recap: Standing Tall15
Community News
[BSL 2025] H2 - Team Wars, Weeklies & SB Ladder8EWC 2025 - Replay Pack4Google Play ASL (Season 20) Announced41BSL Team Wars - Bonyth, Dewalt, Hawk & Sziky teams10Weekly Cups (July 14-20): Final Check-up0
StarCraft 2
General
The GOAT ranking of GOAT rankings Tournament Spotlight: FEL Cracow 2025 Classic: "It's a thick wall to break through to become world champ" Firefly given lifetime ban by ESIC following match-fixing investigation Serral wins EWC 2025
Tourneys
TaeJa vs Creator Bo7 SC Evo Showmatch Sparkling Tuna Cup - Weekly Open Tournament Sea Duckling Open (Global, Bronze-Diamond) FEL Cracov 2025 (July 27) - $10,000 live event Esports World Cup 2025
Strategy
How did i lose this ZvP, whats the proper response
Custom Maps
External Content
Mutation # 484 Magnetic Pull Mutation #239 Bad Weather Mutation # 483 Kill Bot Wars Mutation # 482 Wheel of Misfortune
Brood War
General
Google Play ASL (Season 20) Announced Which top zerg/toss will fail in qualifiers? BGH Auto Balance -> http://bghmmr.eu/ 2025 Season 2 Ladder map pool Flash Announces (and Retracts) Hiatus From ASL
Tourneys
[ASL20] Online Qualifiers Day 1 [Megathread] Daily Proleagues Small VOD Thread 2.0 [BSL] Non-Korean Championship - Final weekend
Strategy
Muta micro map competition Does 1 second matter in StarCraft? Simple Questions, Simple Answers [G] Mineral Boosting
Other Games
General Games
Stormgate/Frost Giant Megathread Nintendo Switch Thread Beyond All Reason Total Annihilation Server - TAForever [MMORPG] Tree of Savior (Successor of Ragnarok)
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia TL Mafia Community Thread
Community
General
European Politico-economics QA Mega-thread US Politics Mega-thread Things Aren’t Peaceful in Palestine Canadian Politics Mega-thread Stop Killing Games - European Citizens Initiative
Fan Clubs
INnoVation Fan Club SKT1 Classic Fan Club!
Media & Entertainment
Anime Discussion Thread [\m/] Heavy Metal Thread Movie Discussion! [Manga] One Piece Korean Music Discussion
Sports
2024 - 2025 Football Thread Formula 1 Discussion TeamLiquid Health and Fitness Initiative For 2023 NBA General Discussion
World Cup 2022
Tech Support
Gtx660 graphics card replacement Installation of Windows 10 suck at "just a moment" Computer Build, Upgrade & Buying Resource Thread
TL Community
TeamLiquid Team Shirt On Sale The Automated Ban List
Blogs
The Link Between Fitness and…
TrAiDoS
momentary artworks from des…
tankgirl
from making sc maps to makin…
Husyelt
StarCraft improvement
iopq
Socialism Anyone?
GreenHorizons
Eight Anniversary as a TL…
Mizenhauer
Customize Sidebar...

Website Feedback

Closed Threads



Active: 538 users

MLG raises $11.3m in additional funding - Page 17

Forum Index > SC2 General
349 CommentsPost a Reply
Prev 1 15 16 17 18 Next All
LunaSea
Profile Joined October 2011
Luxembourg369 Posts
March 15 2012 12:52 GMT
#321
On March 15 2012 15:20 songohan wrote:
hopefully players can get bigger prize pools.


This must be a joke. Of course they wont.
"Your f*cking wrong, but I respect your opinion" --Day[9]
LunaSea
Profile Joined October 2011
Luxembourg369 Posts
March 15 2012 12:56 GMT
#322
On March 15 2012 21:18 ShinobiX wrote:
Show nested quote +
On March 15 2012 21:16 zaii wrote:
MLG PPV doesn't hurt eSports/SC2 scene. This scene is so oversaturated with content. It doesn't matter if MLG went PPV. You can always bring new ppl into the scene by showing them other free content streams.


Actually, that is the first argument pro PPV that makes sense to me. Thanks for sharing!


It actually doesn't make sense, because if everyone would apply that way of thinking (IGN, MLG, DreamHack, GSL, and every tournament out there) then you would only have PPV content.
It would've made sense if a globalization of that argument wouldn't ruin the argument itself.
"Your f*cking wrong, but I respect your opinion" --Day[9]
Grimmyman123
Profile Joined January 2011
Canada939 Posts
March 15 2012 12:59 GMT
#323
PPV doesn't GROW e-sports - but it does directly benefit the organiser financially, and indirectly the players with more/better tournaments with larger prize pools.

It doesn't grow e-sports because it does not draw new viewers - Rabid Fans doing barcrafts etc publicly GROWS esports because it exposes non-gamers to the gaming environment.

so, Barcrafts are doing MORE for esports than PPV does, hands down.

This is a good move for MLG - a service based company with limited hard assets - and cash which is secured by very little. A very risky investment as far as risk assessment goes.
Win. That's all that matters. Win. Nobody likes to lose.
Grimmyman123
Profile Joined January 2011
Canada939 Posts
March 15 2012 13:00 GMT
#324
On March 15 2012 21:10 tsango wrote:
225% growth and more funding for mlg, doesnt matter which way you cut it, thats a big win for MLG. ^.^


fixed.
Win. That's all that matters. Win. Nobody likes to lose.
zaii
Profile Joined October 2010
Guam2611 Posts
March 15 2012 13:04 GMT
#325
On March 15 2012 21:56 LunaSea wrote:
Show nested quote +
On March 15 2012 21:18 ShinobiX wrote:
On March 15 2012 21:16 zaii wrote:
MLG PPV doesn't hurt eSports/SC2 scene. This scene is so oversaturated with content. It doesn't matter if MLG went PPV. You can always bring new ppl into the scene by showing them other free content streams.


Actually, that is the first argument pro PPV that makes sense to me. Thanks for sharing!


It actually doesn't make sense, because if everyone would apply that way of thinking (IGN, MLG, DreamHack, GSL, and every tournament out there) then you would only have PPV content.
It would've made sense if a globalization of that argument wouldn't ruin the argument itself.


What why would that not make sense. You actually think other leagues that saw all the backlash MLG received will be happy to receive the same by copying them exactly? Get this through your head this scene is the most over-saturated out of any of the eSports scene. 1 -2 leagues trying PPV won't hurt the scene in the slightest. It will most likely hurt the butthurt entitled ppl, but it will benefit teams/players.
Pasargadae
Profile Joined March 2012
Korea (South)173 Posts
March 15 2012 15:20 GMT
#326
On March 15 2012 20:55 ShinobiX wrote:
Show nested quote +
On March 15 2012 17:27 Kaitlin wrote:
On March 15 2012 16:32 Hipsv wrote:
I don't understand why people think that PPV is going to hurt the growth of eSports when most profitable sports started as "PPV" long before they could sustain a free TV model.


They don't. They just want it for free because they would rather "somebody else" (the sponsors) pay for it. Self-entitled. It's not about what's good for eSports. It's about what's better for themselves.


I like you, you're funny. Earlier you said, MLG's only interest is the bottom line. That seems to be very true with the PPV model. Also you ignore the lie that Sundance told us when he said "I want to help eSport grow."

What you seem to ignore is that PPV does not attract new viewers. Sidestep here: Did european football charge PPV in its early days? Nope, around 1900 they certainly did not charge PPV as there was no television. Did american football do that? Doubt it, pretty old sport as well. Basketball? Baseball? Tennis? Shit none of these great sports charged PPV, so whatever sport Hipsv was talking about, I'd sure like an example that is not some obscure new age x-game sport.

And again, when I think of my buddies and if MLG would attract them, I'd have to say YES! If it's free to watch. They don't know SC2, they don't give a shit about an Idra or a Huk. Now if I went to them and said "Hey, let's watch this fun tournament, it's about SC2 and once you get to know it, it's really fun to watch." they might even say "Heck, why not..." But then I'd have to say "Oh darn, this great event is PPV, could you cough up 10 bucks so we can share the PPV?" - "Errr, you're kidding right?"

What I mean to say is, they don't even know what they are paying for. I don't see how this is growing eSport. No PPV event will attract new viewers. So basically you're left on your current viewer numbers and have to develop new ways to milk their pockets for money.

HOW IS THAT GOOD FOR ESPORT? It's not. It's only good for MLGs pockets and indirectly for their investors. MLG is in the process of selling out eSport and Sundance has the guts to get on LO3 and say "I want to help eSport". And the really funny bit is that people on here justify him and say he's a genius. Huh?

Of course, you can call this a big community entitlement party, but honestly? I don't give a flying fuck. I don't own eSport, MLG, any team and certainly nothing else. I'm a mere viewer. I don't even play that much, because I suck too much. But this platform enables me to say my mind. And I'm saying right now PPV is the wrong business model if you want to help eSport grow. Because the majority of western culture knows fuck all about eSport or SC2. If Sundance or anyone else wants to help eSport grow, he should go out and promote it. AND NOT TO THE TL COMMUNITY, because the people here obviously know what it's all about.

He should get on fucking talkshows and tell people what a spectacle it can be. And please stop nerding out on "outside" events just like that conference of sports analysis. That was so very close to being a nerdfest. Kudos to Day9 and Sundance for keeping it somewhat focused on media and viewership issues and business as well. If Sundance did more of those events, he'd do more for eSport than this PPV thing did. Because as much as I detest his need to lie about his intentions, I'd bet he could sell truckloads of horsepoo, if he needs to. He's that type of person.


Actually, you're the funny one. One counter-example derails your entire PPV argument (*cough UFC cough*). UFC continues to grow and can hardly be defined as "some obscure new age x-age sport."

You also conveniently disregard the many other events and games that MLG sponsors. I neither explicitly support Sundance nor MLG, but your blatantly myopic perspective insinuates that MLG's decision to institute a PPV business model is the harbinger of esports. Grow up. If anything, MLG feels confident that esports, and particularly SCII, has matured to the point where PPV is viable. Profits entice investors, investors offer capital, capital leads to more viewers.
floor exercise
Profile Blog Joined August 2008
Canada5847 Posts
March 15 2012 15:37 GMT
#327
UFC PPV buy rates have been trending downward for the last 1.5 years. It doesn't continue to grow. It peaked some time ago
Pasargadae
Profile Joined March 2012
Korea (South)173 Posts
March 15 2012 15:49 GMT
#328
On March 16 2012 00:37 floor exercise wrote:
UFC PPV buy rates have been trending downward for the last 1.5 years. It doesn't continue to grow. It peaked some time ago


And what model did UFC employ to obtain over one million viewers? Case closed.
iiGreetings
Profile Joined March 2011
Canada563 Posts
March 15 2012 15:52 GMT
#329
Whoaaa that's huge news for mlg and esports. And with lol getting big numbers it's looking good!
Adapt and React I MKP, PartinG, EffOrt ♥
EternaLLegacy
Profile Blog Joined December 2011
United States410 Posts
March 15 2012 15:53 GMT
#330
TIL MLG is about to waste another $11.3M...
Statists gonna State.
hillman
Profile Joined February 2012
United States162 Posts
March 15 2012 16:15 GMT
#331
Winter Arena would have done gangbusters if they charged $10 and allowed limited advertising...We have no idea what the numbers are but hopefully they will find the perfect pricing model. They had a good lineup...I didn't mind the lack of crowd being there, not really a big deal to me at all. In any case the fact that they can raise funding means that esports is viable and people believe in it so that is a good thing...Realistically though I wonder what the realy PPV numbers where...if they were really great they would have just given us the real numbers...not trying to be too negative but just an observation..
Bosu
Profile Blog Joined June 2008
United States3247 Posts
March 15 2012 16:22 GMT
#332
It may be a waste of millions, but if Esports have ever shown promise it is now. Viewer numbers on LoL are massive and growing with every tournament. IEM had 250k and tons of live audience viewers as well. With DoTA 2, LoL, SC2, and hopefully SCGO 2012 should be massive for esports.
#1 Kwanro Fan
SeaSwift
Profile Blog Joined February 2011
Scotland4486 Posts
March 15 2012 16:22 GMT
#333
Excellent, a title with the abbreviation MLG in it! I'm sure at least 16 of these 17 pages have a mention of PPV in them.

As to the money... good, I guess? I don't know the stats behind MLG's business, so I don't know how much it costs to set it all up. I would imagine that 11.3million is a fair chunk of money to boost their production, however. I also hope to see a slightly more fair distribution of prize pools, with the ranks behind 1/2/3 recieving more money. It's too top-heavy as is.
Shikyo
Profile Blog Joined June 2008
Finland33997 Posts
Last Edited: 2012-03-15 16:42:21
March 15 2012 16:40 GMT
#334
On March 15 2012 17:27 Kaitlin wrote:
Show nested quote +
On March 15 2012 16:32 Hipsv wrote:
I don't understand why people think that PPV is going to hurt the growth of eSports when most profitable sports started as "PPV" long before they could sustain a free TV model.


They don't. They just want it for free because they would rather "somebody else" (the sponsors) pay for it. Self-entitled. It's not about what's good for eSports. It's about what's better for themselves.

If we're talking about "growth of esports" a ppv business model is horrible. Only the diehard fans would pay for it. It's still a video game, how many people actually pay to watch a video game? Especially at this time when the casual viewers are being absorbed by a certain other game and new spectators are more and more difficult to obtain. What do the sponsors think about having 1/10th the viewer count a free tournament has? How do they feel about marketing their products to only 10% of the potential viewers? Not to mention that I imagine that many people only paid for the first PPV as a "test" but I don't think all that many people could drop like a hundred bucks on it yearly(that's like subscribing to WoW) especially with precense of other paid tournaments that are generally preferred by the fans(GSL) and plenty of free content.


I just don't think this is sustainable, and it is difficult for me to imagine that sponsors would in the long term be interested in sponsoring a tournament with far less viewers than a LoL player just had while streaming himself eating dinner



Also this basically means MLG can't sustain itself yet properly and hmm I don't see the great positivity in this unless they really up their game(Or spam PPV tournaments and hope people will keep paying, I guess that works).
League of Legends EU West, Platinum III | Yousei Teikoku is the best thing that has ever happened to music.
floor exercise
Profile Blog Joined August 2008
Canada5847 Posts
March 15 2012 16:47 GMT
#335
On March 16 2012 00:49 Pasargadae wrote:
Show nested quote +
On March 16 2012 00:37 floor exercise wrote:
UFC PPV buy rates have been trending downward for the last 1.5 years. It doesn't continue to grow. It peaked some time ago


And what model did UFC employ to obtain over one million viewers? Case closed.


So you think people were attracted to the UFC because it cost them $50 to view it? Is that what you're saying?
SeaSwift
Profile Blog Joined February 2011
Scotland4486 Posts
March 15 2012 17:02 GMT
#336
On March 16 2012 01:47 floor exercise wrote:
Show nested quote +
On March 16 2012 00:49 Pasargadae wrote:
On March 16 2012 00:37 floor exercise wrote:
UFC PPV buy rates have been trending downward for the last 1.5 years. It doesn't continue to grow. It peaked some time ago


And what model did UFC employ to obtain over one million viewers? Case closed.


So you think people were attracted to the UFC because it cost them $50 to view it? Is that what you're saying?


That's an incredibly obtuse way to interpret what he was saying. No way you actually thought about it and came to the conclusion that what you said is what Pasargadae meant.
MaV_gGSC
Profile Blog Joined November 2010
Canada1345 Posts
March 15 2012 17:09 GMT
#337
that's an insane amount of money. I'm not surprised tho.. MLG is a pretty big organization
Life's good :D
Rassy
Profile Joined August 2010
Netherlands2308 Posts
Last Edited: 2012-03-15 17:19:26
March 15 2012 17:13 GMT
#338
Hmm to bad they didnt give more info.
Where this shares in MLG, wich where sold or emitted by MLG (according to the sec its not a loan)
And if so, how much % of mlg did they buy for 11.3m,
Or is this some other equity wich does not give ownership of MLG?

To thoose who say"woot 11.3m secured for esports"
They are wrong, MLG is a profit based organisation and in the end the investors will want to get back their full investment+interest from the public.
They do take a calculated risk though, to make esports take off and for that i aplaud them.

Its good that mlg has more titles then sc btw, since sc2 seems to have peaked or at least stagnated in popularity/vieuwers.
Still a realy risky investment to make, based on only 1 ppv event at arguably a peak moment in popularity
Hope for them it works out well.
Espors has a huge future and there not that manny options to invest in it atm.

Top players should definatly get paid alot better.
If you think about that they give up their prime time for education and with that lower their changes to get a well paid job later on in live
Top players should make way over 5k a month tbh to make up for the sacrifice they make.

Reapafied
Profile Joined February 2011
65 Posts
March 15 2012 17:24 GMT
#339
I had no idea SC2 had so many business experts. Maybe I should come here for advice If I want to start my own business.
DreamChaser
Profile Blog Joined February 2011
1649 Posts
Last Edited: 2012-03-15 17:46:41
March 15 2012 17:42 GMT
#340
Plays against every MU with nexus first.
Prev 1 15 16 17 18 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 1h 12m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
CosmosSc2 105
Livibee 53
RuFF_SC2 36
SC2Nice 15
StarCraft: Brood War
BeSt 5394
ggaemo 206
NaDa 75
MaD[AoV]37
Icarus 5
Dota 2
monkeys_forever795
capcasts427
NeuroSwarm89
LuMiX2
Counter-Strike
Stewie2K903
Super Smash Bros
hungrybox291
AZ_Axe147
Other Games
tarik_tv14754
gofns10516
ViBE231
C9.Mang0203
Nathanias26
Organizations
Other Games
gamesdonequick905
BasetradeTV51
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 15 non-featured ]
StarCraft 2
• davetesta97
• RyuSc2 52
• sitaska46
• practicex 14
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Stunt265
Upcoming Events
Korean StarCraft League
1h 12m
CranKy Ducklings
8h 12m
BSL20 Non-Korean Champi…
10h 12m
Mihu vs QiaoGege
Zhanhun vs Dewalt
Fengzi vs TBD
WardiTV European League
14h 12m
ShoWTimE vs Harstem
Shameless vs MaxPax
HeRoMaRinE vs SKillous
ByuN vs TBD
Sparkling Tuna Cup
1d 8h
BSL20 Non-Korean Champi…
1d 12h
Bonyth vs TBD
WardiTV European League
1d 14h
Wardi Open
2 days
OSC
2 days
uThermal 2v2 Circuit
4 days
[ Show More ]
The PondCast
5 days
uThermal 2v2 Circuit
6 days
Liquipedia Results

Completed

BSL 20 Non-Korean Championship
FEL Cracow 2025
Underdog Cup #2

Ongoing

Copa Latinoamericana 4
Jiahua Invitational
BSL 20 Team Wars
KCM Race Survival 2025 Season 3
BSL 21 Qualifiers
ASL Season 20: Qualifier #1
HCC Europe
CC Div. A S7
IEM Cologne 2025
FISSURE Playground #1
BLAST.tv Austin Major 2025
ESL Impact League Season 7
IEM Dallas 2025

Upcoming

ASL Season 20: Qualifier #2
ASL Season 20
CSLPRO Chat StarLAN 3
BSL Season 21
RSL Revival: Season 2
Maestros of the Game
SEL Season 2 Championship
WardiTV Summer 2025
uThermal 2v2 Main Event
MESA Nomadic Masters Fall
Thunderpick World Champ.
CAC 2025
Roobet Cup 2025
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025
BLAST Bounty Fall 2025
BLAST Bounty Fall Qual
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.