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The standard disclaimer: I didn't see any threads about this subject, so I thought I'd ask.
In one of the most recent State of the Game episodes (hope it's coming back soon!) it was discussed how streaming is now a great income generator for Pros. I always assumed that it was the number of viewers that determined how much a person gets from streaming, but was curious on the specifics of how it worked. (What sparked my question today was seeing the numbers Day[9] is pulling in for Dreamhack. I hope he's going to do really well for himself today!)
Anyway, I'm just curious how much a Pro can get from streaming. Anyone have any info/figures to share?
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$.002 *viewers*number of commenrcials i believe if I'm wrong I'll delete this 
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Heard so too, chocolate.
(It turns out as $2 per 1000 viewers per commercial).
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assuming one makes $2/1000 viewers/commericals,
3.5 games / hr (pretty typical I think)
1/2 viewers use adblock (an unfortunate truth, but this is the figure I've heard from many streamers)
IdrA would make about $28/hr (8 k viewers avg)
white-ra would make about $21/hr (6k viewers avg)
destiny would make about $7/hr (2k viewers avg)
streamer x would make a $1.75/hr (500 viewers avg, a typical featured stream you see on TL)
I would make about $.0007/hr (2 viewers avg, lul).
So, you can't really make a comfortable living until you get a pretty strong following. Or you could demand your viewers to disable adblock :p
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If you are watching jtv from europe and don't get commercials, streamer don't get money right?
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Destiny posted a graph showing his income over March 2011, he pulled in around $4k. I can't find it right now so you'll have to just trust me on that, but you can take that as a general idea of what the top streamers make (Destiny's huge following and the sheer number of hours he streams probably makes him the most profitable).
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Is that viewers watching the stream or viewers who actauly watch the commercials? A lot of people (myself inclueded) never get the commercials even with add-blcok disabled.
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On June 20 2011 23:30 Tremendous wrote:
Is that viewers watching the stream or viewers who actauly watch the commercials? A lot of people (myself inclueded) never get the commercials even with add-blcok disabled.
Was wondering about that aswell, I didn't get any commercial until about a week ago.
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Pandemona
Charlie Sheens House51493 Posts
Well i wouldnt even say 1/2 people use ad blocker, for me i never will because i like to support E-Sports and im sure i can sit through a 30 second commercial (which all can be muted now anyway thanks to JTV actually listening to people) so its pretty fair deal, 30seconds of doing something else before a match comes back on in return of them actually playing...
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Pandemona
Charlie Sheens House51493 Posts
On June 20 2011 23:46 Baseic wrote:Show nested quote +On June 20 2011 23:45 Pandemona wrote:
Well i wouldnt even say 1/2 people use ad blocker, for me i never will because i like to support E-Sports and im sure i can sit through a 30 second commercial (which all can be muted now anyway thanks to JTV actually listening to people) so its pretty fair deal, 30seconds of doing something else before a match comes back on in return of them actually playing...
0.002 x viewers = $. idra for example /commercials after every game he will be bordering 3 pushing 4 games an hour, @ 8k viewers thats $16...i cant see that being right? $16 an hour wouldnt keep idra streaming considering he only streams for liek 2hours a day max? xD Idra gains income from sponsors, tournaments and coaching aswell. It's not like streaming is the only income for progamers, it's just a nice way to actually make some money whilst practicing.
Ofc but i was miss calculating in the last paragraph hense i edited out works out like $30-40 an hour idra makes from streaming so streaming 2 hours a night to make a quick $100 is pretty cost effecient along with his like $200 an hour coaching? lol
Rich man xD
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On June 20 2011 23:48 Pandemona wrote:Show nested quote +On June 20 2011 23:46 Baseic wrote:On June 20 2011 23:45 Pandemona wrote:
Well i wouldnt even say 1/2 people use ad blocker, for me i never will because i like to support E-Sports and im sure i can sit through a 30 second commercial (which all can be muted now anyway thanks to JTV actually listening to people) so its pretty fair deal, 30seconds of doing something else before a match comes back on in return of them actually playing...
0.002 x viewers = $. idra for example /commercials after every game he will be bordering 3 pushing 4 games an hour, @ 8k viewers thats $16...i cant see that being right? $16 an hour wouldnt keep idra streaming considering he only streams for liek 2hours a day max? xD Idra gains income from sponsors, tournaments and coaching aswell. It's not like streaming is the only income for progamers, it's just a nice way to actually make some money whilst practicing. Ofc but i was miss calculating in the last paragraph hense i edited out works out like $30-40 an hour idra makes from streaming so streaming 2 hours a night to make a quick $100 is pretty cost effecient along with his like $200 an hour coaching? lol Rich man xD
Yup, already noticed you changed your post.
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Damn, if only I could do a fake IdrA stream and stream for 24 hours.
I think people would notice that instead of world class Zerg they were seeing a Gold Terran...
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Day9 made 160 bucks for that one 30sec commercial during DH yesterday then..
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On June 20 2011 23:29 corpuscle wrote:
Destiny posted a graph showing his income over March 2011, he pulled in around $4k. I can't find it right now so you'll have to just trust me on that, but you can take that as a general idea of what the top streamers make (Destiny's huge following and the sheer number of hours he streams probably makes him the most profitable).
I can vouch for this... I'm sure someone will post the graphic soon. I can't find it myself.
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The Shoutcraft tournament pricepool was from TBs stream income from one month, 1500 dollar.
Not bad I guess, concidering he streamed only about an hour for 4/5 days a week.
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no wonder every tom dick and harry are streaming, Some serious money if you have a good following!!!
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On June 20 2011 23:29 corpuscle wrote:
Destiny posted a graph showing his income over March 2011, he pulled in around $4k. I can't find it right now so you'll have to just trust me on that, but you can take that as a general idea of what the top streamers make (Destiny's huge following and the sheer number of hours he streams probably makes him the most profitable).
http://www.teamliquid.net/forum/viewmessage.php?topic_id=218714¤tpage=13#250
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On June 20 2011 23:58 Gridlock wrote:
Damn, if only I could do a fake IdrA stream and stream for 24 hours.
I think people would notice that instead of world class Zerg they were seeing a Gold Terran...
edit...sorry mistaken identity.
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You dont even have to do it full time. If work full time and come home and are playing SC anyways in your free time, you can throw up a stream and just get a little extra spending money while helping grow the sc community
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On June 21 2011 00:04 Tommylew wrote:
no wonder every tom dick and harry are streaming, Some serious money if you have a good following!!!
The amount that Destiny streams for that 4k/month basically precludes having a regular job which means you're paying for things like insurance out of pocket (in the US) and its probably extremely unstable. Seems extremely risky for most people.
I think Incontrol has it right when he says that professional SC player/streamer/commentator is a privileged position; it takes a huge amount of time and effort to be one of the top community faces and make a living off SC.
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Destiny is actually one of the few people who make a living entirely from streaming. The thing is you have to treat it like a normal job in order to get any kind of significant income, i.e. dont start streaming expecting u can pull 4k/month by streaming 2h/day.
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On June 20 2011 23:03 Chocolate wrote:$.002 *viewers*number of commenrcials i believe if I'm wrong I'll delete this
Nope, you're absolutely right.. it's $.002 cents per viewer when doing commercials.
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On June 20 2011 23:59 ChickenLips wrote:
Day9 made 160 bucks for that one 30sec commercial during DH yesterday then..
And I'm quite sure Day9 would be getting all expenses + pay on top of that from Dreamhack.
He's got it going on. But he's earnt it.
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Sorry but I dont know where to ask this question.
Why do streamers just get 2$/1000 viewer for a commercial?
That is so little compared to for example German television where a commercial usually costs about 1cent per viewer which makes 10€/1000 viewer.
Not to mention that TV commercials are usually in a block with 20 other commercials while we only see one commercial at a time on streaming services. So that should make commercials on streaming services more valuable.
Furthermore it is a lot easier to precisely reach your target audience via streams than via TV.
(Of course you can only reach certain audiences via streams)
Is it because commercials on live streams are still underused by the industry and thus the price is low?
Or does the rest go to the streaming services?
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On June 20 2011 23:59 ChickenLips wrote:
Day9 made 160 bucks for that one 30sec commercial during DH yesterday then..
He had 80,000 viewers?
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On August 03 2011 10:47 marcesr wrote:
Sorry but I dont know where to ask this question.
Why do streamers just get 2$/1000 viewer for a commercial?
That is so little compared to for example German television where a commercial usually costs about 1cent per viewer which makes 10€/1000 viewer.
Not to mention that TV commercials are usually in a block with 20 other commercials while we only see one commercial at a time on streaming services. So that should make commercials on streaming services more valuable.
Furthermore it is a lot easier to precisely reach your target audience via streams than via TV.
(Of course you can only reach certain audiences via streams)
Is it because commercials on live streams are still underused by the industry and thus the price is low?
Or does the rest go to the streaming services?
The cost for the advertiser and the income for the streamer are not the same. The streaming provider will get much more than 2$/1kv, but he has to pay all his costs and his own profit from it.
Different streaming providers are paying different rates.
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On August 03 2011 10:49 PopcornColonel wrote:Show nested quote +On June 20 2011 23:59 ChickenLips wrote:
Day9 made 160 bucks for that one 30sec commercial during DH yesterday then..
He had 80,000 viewers?
During DH he did...
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I think I've seen my first Justin.tv ad today. And it was the only ad that played every break 
At least we never get that much hated Bing ad there
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On June 20 2011 23:59 ChickenLips wrote:
Day9 made 160 bucks for that one 30sec commercial during DH yesterday then..
Keep in mind there's a monthly revenue cap though.
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On June 21 2011 00:21 ODieN wrote:Show nested quote +On June 20 2011 23:03 Chocolate wrote:$.002 *viewers*number of commenrcials i believe if I'm wrong I'll delete this Nope, you're absolutely right.. it's $.002 cents per viewer when doing commercials.
What does "$.002 cents" even mean. Surely you mean .2 cents or $ .002? Jesus people just make my brain hurt.
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[KD]Era (A HoN player) said on his stream that he had generated $200 for two weeks of streaming, how much he streamed or how many viewers he had, I don´t know
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On June 20 2011 23:22 Alejandrisha wrote:
assuming one makes $2/1000 viewers/commericals,
3.5 games / hr (pretty typical I think)
1/2 viewers use adblock (an unfortunate truth, but this is the figure I've heard from many streamers)
IdrA would make about $28/hr (8 k viewers avg)
than TLO made $50-62/hr for charity when he did the 24 hour thingy (he had 20k views at some points)
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On August 03 2011 14:17 OzRe wrote:Show nested quote +On June 20 2011 23:22 Alejandrisha wrote:
assuming one makes $2/1000 viewers/commericals,
3.5 games / hr (pretty typical I think)
1/2 viewers use adblock (an unfortunate truth, but this is the figure I've heard from many streamers)
IdrA would make about $28/hr (8 k viewers avg)
than TLO made $50-62/hr for charity when he did the 24 hour thingy (he had 20k views at some points)
Well, under those circumstances, I think it'd be more. I would assume that less than half (the typical figure) were using adblock because they were watching for the cause primarily and a lot of people were spamming f5 to force more ads.
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On August 03 2011 12:32 Fleebenworth wrote:Show nested quote +On June 21 2011 00:21 ODieN wrote:On June 20 2011 23:03 Chocolate wrote:$.002 *viewers*number of commenrcials i believe if I'm wrong I'll delete this Nope, you're absolutely right.. it's $.002 cents per viewer when doing commercials. What does "$.002 cents" even mean. Surely you mean .2 cents or $ .002? Jesus people just make my brain hurt.
2 pennies per viewer per ad 
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On August 04 2011 00:07 lvent wrote:Show nested quote +On August 03 2011 12:32 Fleebenworth wrote:On June 21 2011 00:21 ODieN wrote:On June 20 2011 23:03 Chocolate wrote:$.002 *viewers*number of commenrcials i believe if I'm wrong I'll delete this Nope, you're absolutely right.. it's $.002 cents per viewer when doing commercials. What does "$.002 cents" even mean. Surely you mean .2 cents or $ .002? Jesus people just make my brain hurt. 2 pennies per viewer per ad
No. 2/10th of a penny per viewer per ad (i.e. 0.2 cents or $0.002).
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Why is every post in every thread an attempt to confirm or clarify confirmation of something that has already been discussed and resolved earlier in the thread. 
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On August 03 2011 23:53 Alejandrisha wrote:Show nested quote +On August 03 2011 14:17 OzRe wrote:On June 20 2011 23:22 Alejandrisha wrote:
assuming one makes $2/1000 viewers/commericals,
3.5 games / hr (pretty typical I think)
1/2 viewers use adblock (an unfortunate truth, but this is the figure I've heard from many streamers)
IdrA would make about $28/hr (8 k viewers avg)
than TLO made $50-62/hr for charity when he did the 24 hour thingy (he had 20k views at some points) Well, under those circumstances, I think it'd be more. I would assume that less than half (the typical figure) were using adblock because they were watching for the cause primarily and a lot of people were spamming f5 to force more ads.
It is not that everyone is using adblock. A lot of countries don't get the ads. Simple as that. A lot of time when I am watching streams and they are going for an ad. I just don't get to see one (I don't use adblock).
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On August 03 2011 10:47 marcesr wrote:
Sorry but I dont know where to ask this question.
Why do streamers just get 2$/1000 viewer for a commercial?
That is so little compared to for example German television where a commercial usually costs about 1cent per viewer which makes 10€/1000 viewer.
Not to mention that TV commercials are usually in a block with 20 other commercials while we only see one commercial at a time on streaming services. So that should make commercials on streaming services more valuable.
Furthermore it is a lot easier to precisely reach your target audience via streams than via TV.
(Of course you can only reach certain audiences via streams)
Is it because commercials on live streams are still underused by the industry and thus the price is low?
Or does the rest go to the streaming services?
for two reasons. First TV companies deal directly with the advertisers, while internet broadcasters deal with intermediaries like justin.tv.
And secondly tv commercials are put there based on the advertiser's requests, who study target demographics of the show and compare it to the target demographics of the product, hence making the advertising more valuable.
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On August 04 2011 00:19 Baituri wrote:Show nested quote +On August 03 2011 23:53 Alejandrisha wrote:On August 03 2011 14:17 OzRe wrote:On June 20 2011 23:22 Alejandrisha wrote:
assuming one makes $2/1000 viewers/commericals,
3.5 games / hr (pretty typical I think)
1/2 viewers use adblock (an unfortunate truth, but this is the figure I've heard from many streamers)
IdrA would make about $28/hr (8 k viewers avg)
than TLO made $50-62/hr for charity when he did the 24 hour thingy (he had 20k views at some points) Well, under those circumstances, I think it'd be more. I would assume that less than half (the typical figure) were using adblock because they were watching for the cause primarily and a lot of people were spamming f5 to force more ads. It is not that everyone is using adblock. A lot of countries don't get the ads. Simple as that. A lot of time when I am watching streams and they are going for an ad. I just don't get to see one (I don't use adblock).
Yeah the 1/2 figure is not of my creation.. it's just something I've heard on stream from a lot of people. So maybe that half they don't receive revenue from are partially adblockers and partially non-adblockers that don't receive ads in their region
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On August 04 2011 00:20 Sfydjklm wrote:Show nested quote +On August 03 2011 10:47 marcesr wrote:
Sorry but I dont know where to ask this question.
Why do streamers just get 2$/1000 viewer for a commercial?
That is so little compared to for example German television where a commercial usually costs about 1cent per viewer which makes 10€/1000 viewer.
Not to mention that TV commercials are usually in a block with 20 other commercials while we only see one commercial at a time on streaming services. So that should make commercials on streaming services more valuable.
Furthermore it is a lot easier to precisely reach your target audience via streams than via TV.
(Of course you can only reach certain audiences via streams)
Is it because commercials on live streams are still underused by the industry and thus the price is low?
Or does the rest go to the streaming services? for two reasons. First TV companies deal directly with the advertisers, while internet broadcasters deal with intermediaries like justin.tv. And secondly tv commercials are put there based on the advertiser's requests, who study target demographics of the show and compare it to the target demographics of the product, hence making the advertising more valuable.
Thanks that was an answer I was hoping for.
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On August 04 2011 00:17 Alejandrisha wrote:Why is every post in every thread an attempt to confirm or clarify confirmation of something that has already been discussed and resolved earlier in the thread.
LOL the smiley nailed it :D
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I wonder how long it will be before the RIAA decides they want a cut of that. I mean, in some sense a lot of these players are running an internet radio station.
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this topic has been discussed a lot long story short version is if you can hold 2k+ viewers it'll generate money you can live off of if not then it's dimes and nickles.
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As per page 1, 2000 viewers is $7/h, which is 7*160h/month=$1120/month (at 40 hours pr. week - I've kept it comparable with ordinary work). Can you live off that in the US? I can't in Denmark, I would need 3x that. Amount of commercials also play a role here though.
RIAA has long been "hunting" music playing streamers. JustinTV have warned several streamers and asked them to stop or make agreements with music companies.
Edit:
From the Justin.tv wiki:
"Justin.tv now uses an advanced filtering system from Vobile to detect and filter out any copyrighted content, and remove the channel from the website."
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A number I keep hearing from LoL streamers is:
own3d = 3-4$ / 1000 viewers / hour
justin.tv = 6$ / 1000 viewers / hour, but ONLY for viewers from the US
I'm not 100% sure on the exact amount but it was pretty close to the above, so I'm not entirely sure why the numbers thrown around here seem so much lower.
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EPT
