Real sponsor ROI in an online setting. So important. It stimulates sponsor interest in teams rather than just tournaments. Sponsors get real brand recognition and value for money, it's genius quite frankly. But Starcraft 2 doesn't have it.
This is going to be debuting on a cast between these two players on Friday on my SC2 Youtube channel. It's purpose is to unintrusively, but clearly show a "virtual team jersey" permanently on the screen without obscuring or interfering with tournament sponsor logos or other parts of the UI. It's designed to function with the menu bar on, which I personally don't view as a big deal at all and overlay directly over the in-game scoreboard. It looks something like this.
Obviously that's just a concept image, so ignore that it's over the wrong races etc.
This system will debut in my SC2 casts over on http://www.youtube.com/totalbiscuit and in future SHOUTcraft Invitational events.
Virtual Jersey in use in Thorzain vs CatZ -
"But it's not the tournaments responsibility!" you may cry. I disagree heartily. It is the tournament's best interests. The more money goes into the scene the better it is for the tournament, the better it is for us all. Any reasonable step that can be taken to ensure good sponsorship ROI should be taken, regardless of whether it's "your" sponsor. I also firmly believe that while live events are rightfully popular, a healthy and active online tournament scene is REQUIRED for the sustainability of eSports. Money must be available to be won without significant investment or risk. Travelling to an event is a financial burden on a team. The more legitimate online events there are, the more money a team can generate without the large travel and accommodation outlay of travelling to say an MLG, Dreamhack or IPL. By raising the value of online tournaments to team sponsors, you can generate additional interest in the scene, attract new sponsors and encourage existing ones to maintain or upgrade their sponsorships.
And if nobody else decides to do it, well fuck it, SHOUTcraft branded events and casts will.